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Health Club Management

Health Club Management

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HCM research: Taking control

You could help members reduce feelings of sadness, conquer binge-eating and improve self-control, using learnings from the Journal of Consumer Psychology, reports Megan Whitby

By Megan Whitby, Leisure Media | Published in Health Club Management 2020 issue 2
Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
An individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption

New research has found that thinking of sadness as a ‘person’ – psychologists call this anthropomorphising – can reduce its effects, according to teams at the University of Austin, Texas, Hong Kong Polytechnic University and Hong Kong Baptist University.

With mental wellness interventions becoming increasingly provided in the industry, the research – When sadness comes alive, will it be less painful? The effects of anthropomorphic thinking on sadness regulation and consumption –could inform future initiatives.

Previous studies have shown that someone feeling sad exhibits a desire for urgent reward and little willpower, such as succumbing to hedonistic temptations or engaging in impulsive purchases.

The research included six test studies involving 1,059 participants.

Authored by Li Yang in Austin and Rocky Peng Chen and Fangyuan Chen in Hong Kong, the study explored how anthropomorphic thinking influences people’s experience of sadness and their subsequent behaviour as consumers.

Better self-control
Subjects rated their level of sadness following different psychological prompts designed to induce sadness, such as writing about a sad event.

They were then asked to imagine sadness as a person and describe their characteristics and conclude by rating their levels of sadness again.

All six studies demonstrated that anthropomorphising sadness reduces its severity and changes behaviour.

Yang told HCM: “Anthropomorphic thinking enables individuals to view sadness as an independent human being, separate from them, and consequently creates a feeling of detachment.

“As a result, an individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption.”

Humanising sadness had a positive impact on decision-making, leading to an increase in self-control.

“When faced with purchasing decisions, we found participants were more likely to choose a product with practical features over one with indulgent features, once they’d anthropomorphised their sadness,” said Yang.

Detached reappraisal
The research also touched on the benefits of combatting sadness with detached reappraisal – a method where people are encouraged to think of their role in past or present situations as observers rather than actors, hence creating a feeling of distance.

Reinterpreting a negative situation can help people reprocess their emotions and reduce the effects of their negative experienced emotions.

http://www.leisureopportunities.com/images/imagesX/411421_654906.jpg
A new study reveals how controlling sadness can increase self-control and discipline to beat binge eating
Megan Whitby, Li Yang, University of Austin Texas, Hong Kong Polytechnic University, Hong Kong Baptist University, Rocky Peng Chen, Fangyuan Chen,sadness, binge-eating, Consumer Psychology,
People
Kate Cracknell talks connected health and digital transformation with Chris Blackwell-Frost, Martin Friend and Rick Crawford from Nuffield Health’s senior management team
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Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
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Michael Ramsay

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There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
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    features

    HCM research: Taking control

    You could help members reduce feelings of sadness, conquer binge-eating and improve self-control, using learnings from the Journal of Consumer Psychology, reports Megan Whitby

    By Megan Whitby, Leisure Media | Published in Health Club Management 2020 issue 2
    Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
    Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
    An individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption

    New research has found that thinking of sadness as a ‘person’ – psychologists call this anthropomorphising – can reduce its effects, according to teams at the University of Austin, Texas, Hong Kong Polytechnic University and Hong Kong Baptist University.

    With mental wellness interventions becoming increasingly provided in the industry, the research – When sadness comes alive, will it be less painful? The effects of anthropomorphic thinking on sadness regulation and consumption –could inform future initiatives.

    Previous studies have shown that someone feeling sad exhibits a desire for urgent reward and little willpower, such as succumbing to hedonistic temptations or engaging in impulsive purchases.

    The research included six test studies involving 1,059 participants.

    Authored by Li Yang in Austin and Rocky Peng Chen and Fangyuan Chen in Hong Kong, the study explored how anthropomorphic thinking influences people’s experience of sadness and their subsequent behaviour as consumers.

    Better self-control
    Subjects rated their level of sadness following different psychological prompts designed to induce sadness, such as writing about a sad event.

    They were then asked to imagine sadness as a person and describe their characteristics and conclude by rating their levels of sadness again.

    All six studies demonstrated that anthropomorphising sadness reduces its severity and changes behaviour.

    Yang told HCM: “Anthropomorphic thinking enables individuals to view sadness as an independent human being, separate from them, and consequently creates a feeling of detachment.

    “As a result, an individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption.”

    Humanising sadness had a positive impact on decision-making, leading to an increase in self-control.

    “When faced with purchasing decisions, we found participants were more likely to choose a product with practical features over one with indulgent features, once they’d anthropomorphised their sadness,” said Yang.

    Detached reappraisal
    The research also touched on the benefits of combatting sadness with detached reappraisal – a method where people are encouraged to think of their role in past or present situations as observers rather than actors, hence creating a feeling of distance.

    Reinterpreting a negative situation can help people reprocess their emotions and reduce the effects of their negative experienced emotions.

    http://www.leisureopportunities.com/images/imagesX/411421_654906.jpg
    A new study reveals how controlling sadness can increase self-control and discipline to beat binge eating
    Megan Whitby, Li Yang, University of Austin Texas, Hong Kong Polytechnic University, Hong Kong Baptist University, Rocky Peng Chen, Fangyuan Chen,sadness, binge-eating, Consumer Psychology,
    Latest News
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    Latest News
    Mark Mastrov's health club chain, 24 Hour Fitness, has reopened its sites in Texas, Florida ...
    Latest News
    The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free ...
    Latest News
    PureGym has become the latest fitness operator to deploy a digital offering in a bid ...
    Latest News
    A new report has revealed the likely timescales and shape of the UK fitness market's ...
    Latest News
    There has been a "surge in appreciation" of exercise during lockdown, with people turning to ...
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    Featured supplier: Gympass partners with Wexer to launch on-demand workouts for operators
    Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
    Featured supplier news
    Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
    Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
    Video Gallery
    Technogym mywellness app
    Technogym
    Improve your training experience. All your data in a single app. Read more
    More videos:
      Company profiles
      Company profile: Safe Space Lockers
      Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
      Company profiles
      Company profile: Legend Club Management Systems (UK) Ltd
      Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
      Catalogue Gallery
      Click on a catalogue to view it online
      Directory
      Fitness equipment
      Healthcheck Services Ltd: Fitness equipment
      Fitness Software
      FunXtion International BV: Fitness Software
      Locking solutions
      Monster Padlocks: Locking solutions
      Spa software
      SpaBooker: Spa software
      Wearable technology solutions
      MyZone: Wearable technology solutions
      Hydrotherapy / spa fragrances
      Kemitron GmbH: Hydrotherapy / spa fragrances
      Gym flooring
      REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
      Design consultants
      Zynk Design Consultants: Design consultants
      Exercise equipment
      Star Trac / Core Health & Fitness: Exercise equipment
      Whole body cryotherapy
      Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
      Property & Tenders
      Greywell, Hampshire
      Barnsgrove Health and Wellness Club
      Property & Tenders
      Derby City Council
      Property & Tenders
      Diary dates
      13 Jun 2020
      Worldwide, Various,
      Diary dates
      06-07 Jul 2020
      Eastwood Hall, Nottingham, United Kingdom
      Diary dates
      28-31 Aug 2020
      Expo Centre & Riviera di Rimini, Italy
      Diary dates
      21-24 Sep 2020
      Loews Coronado Bay Resort, Coronado, United States
      Diary dates
      01-02 Oct 2020
      Whittlebury Hall, Whittlebury, United Kingdom
      Diary dates
      11-12 Oct 2020
      ExCeL London, London, United Kingdom
      Diary dates
      17-23 Oct 2020
      Pinggu, Beijing, China
      Diary dates
      27-30 Oct 2020
      Messe Stuttgart, Germany
      Diary dates
      30-31 Oct 2020
      NEC, Birmingham, United Kingdom
      Diary dates
      27-28 Nov 2020
      Athena, Leicester, United Kingdom
      Diary dates
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