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JP Lennard
JP Lennard
JP Lennard
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM people: David BeckhamGlobal partner, F45

This partnership with F45 is an exciting business venture for me

Published in Health Club Management 2021 issue 8
Beckham says he’s fitter than he’s been since retiring from professional football, through training at F45 / photo: F45
Beckham says he’s fitter than he’s been since retiring from professional football, through training at F45 / photo: F45
Health and fitness have always been a big part of my life and since my days playing football, I’ve always found I’m at my best when training as part of a team

You were named a new global partner by F45 Training on 11 August. What’s the thinking behind this move?
I’ve been a fan of the model since being introduced by my friend, Mark Wahlberg, [who’s been an investor in the F45 franchise business since 2019].

Health and fitness have always been a big part of my life and since my days playing football, I’ve always found I’m at my best when training as part of a team.

We understand you trained at a London F45 studio and were impressed by the workouts and results. Is this what drew you to F45?
When I first went into an F45 gym there was a 17-year-old on one side and a 61-year-old on the other side and they were both doing the exact same workout as everyone else.

Everyone was enjoying it, everyone was smiling and everyone was laughing – there’s something about that which just motivates you.

What impact has F45 had on your life personally?
I feel in the best shape that I’ve been in since I retired from playing professional football, and that’s through training at at F45.

What else attracted you to the company?
F45 is all about being inclusive rather than exclusive. I’ve been engaged with and impressed by the accessibility and inclusivity of the workouts – they enable people of all levels to join the F45 community and achieve their fitness goals.

[F45 utilises proprietary technologies – a fitness programming algorithm and a patented delivery platform.

This tech draws on a content database of 3,900 functional training movements to offer new workouts each day, creating variety in the programmes on offer, while also providing quality control and a standardised experience across all F45 locations globally. See page 20 for more details.]

Tell us about your new role
This partnership with F45 is an exciting business venture for me [F45 has sold more than 2,800 franchises in 63 countries] and I’m looking forward to the journey with the business as it continues to expand globally.

[As part of this global partnership with F45, David Beckham will be involved with the brand marketing, championing the adoption of F45 globally and supporting the company’s expansion, while helping communicate the benefits of its unique workouts and fitness philosophy.]

About F45 workouts

F45 classes use a range of functional equipment to deliver classes within relatively small spaces. The equipment varies depending on the session.

Examples include: mats, resistance bands, benches, bosu balance trainers, exercise balls, kettlebells, dumbbells, medicine balls, sand bags, battle ropes, weights, barbells, exercise bikes, indoor rowers and sleds.

Heart rate monitoring is delivered using F45’s proprietary wireless heart rate monitor, LionHeart.

Option: F45 Team training

45-minute group workout classes are the main offering. Each is led by two instructors who offer correctional support and modifications.

Option: The F45 Challenge

The company says this is based on a holistic approach and encompasses fitness, nutrition and lifestyle.

The programme runs for 45 days and offers training and nutritional coaching through an app, including meal plans and calorie tracking. There’s also a meal delivery option.

The aim is ‘rapid physical transformation’, with cash prizes given to male and female participants based on their results. Before and after photos showcase members’ progress and social media shares of these images has been a part of F45’s marketing and engagement.

Option: Prodigy classes

Prodigy is designed to provide adolescents (11 - 17) with strength, mobility and increased wellbeing.

Group-based classes cater for kids of different fitness levels and capabilities and through teaching functional movements, the programme aims to improve motor skills to develop coordination, balance and strength, while promoting bone density and the development of muscle.

F45 timeline
2011

• F45 Founded in Epping Australia by Rob Deutsch

2012

• First F45 studio launches in Sydney
• Franchise expert Adam Gilchrist joins the company

2013

• Gilchrist and Deutsch sell their first F45 franchise

2014

• F45 franchises are rolled out in 15 locations in Sydney

2015

• First franchises sold in New Zealand, the US and India

2017

• F45 enters the UK market, selling 50 franchises
• In an exclusive interview with HCM magazine Rob Deutsch says his vision is for F45 to be the ‘largest fitness brand in the world’. www.HCMmag.com/deutsch

2018

• Studios open in Finland, Switzerland, Czech Republic and Germany
• The company grows its US presence and connection with youth markets through a partnership with US colleges

2019

• Openings in Afghanistan, Iraq, Kenya and Mauritius
• F45 signs a partnership deal with Everyone Active, which will see an F45-branded studio open at the Little Venice Sports Centre in Maida Vale, London
• The Mark Wahlberg Investment Group and FOD Capital buy a minority stake, valuing the company at US$450 million
• February – James Haskell launches F45 franchise
• F45 launches Prodigy, a training programme for teenagers

2020

• January – F45 is rumoured to be heading for an IPO.
• March – A five-year partnership is signed with Mindbody
• June – F45 says it will list on the NASDAQ for a valuation of US$845m after securing a deal with Crescent Acquisition Corporation. IPO is abandoned due to COVID-19
• June – Founder Rob Deutsch leaves the business
• July – Gympass partners with F45
• September – Body Fit Training and F45 begin legal proceedings against each other as part of an ongoing global dispute over the use of technology

2021

• 15 July – F45 does an IPO for US$300m on the New York Stock Exchange, valuing the business at US$1.4bn on float day. Adam Gilchrist’s shares are valued at US$371
• 12 August – David Beckham is revealed as a new global ambassador for F45

Endorsement by David Beckham saw shares in F45 increase in value / photo: F45
Endorsement by David Beckham saw shares in F45 increase in value / photo: F45
https://www.leisureopportunities.co.uk/images/2021/746979_366581.jpg
Following its IPO, David Beckham is investing in global gym franchise, F45
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Pendex programmes are delivered using 12 smart training machines, the design of which correlates with ...
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Catalogue Gallery
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Directory
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Flooring
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM people: David BeckhamGlobal partner, F45

This partnership with F45 is an exciting business venture for me

Published in Health Club Management 2021 issue 8
Beckham says he’s fitter than he’s been since retiring from professional football, through training at F45 / photo: F45
Beckham says he’s fitter than he’s been since retiring from professional football, through training at F45 / photo: F45
Health and fitness have always been a big part of my life and since my days playing football, I’ve always found I’m at my best when training as part of a team

You were named a new global partner by F45 Training on 11 August. What’s the thinking behind this move?
I’ve been a fan of the model since being introduced by my friend, Mark Wahlberg, [who’s been an investor in the F45 franchise business since 2019].

Health and fitness have always been a big part of my life and since my days playing football, I’ve always found I’m at my best when training as part of a team.

We understand you trained at a London F45 studio and were impressed by the workouts and results. Is this what drew you to F45?
When I first went into an F45 gym there was a 17-year-old on one side and a 61-year-old on the other side and they were both doing the exact same workout as everyone else.

Everyone was enjoying it, everyone was smiling and everyone was laughing – there’s something about that which just motivates you.

What impact has F45 had on your life personally?
I feel in the best shape that I’ve been in since I retired from playing professional football, and that’s through training at at F45.

What else attracted you to the company?
F45 is all about being inclusive rather than exclusive. I’ve been engaged with and impressed by the accessibility and inclusivity of the workouts – they enable people of all levels to join the F45 community and achieve their fitness goals.

[F45 utilises proprietary technologies – a fitness programming algorithm and a patented delivery platform.

This tech draws on a content database of 3,900 functional training movements to offer new workouts each day, creating variety in the programmes on offer, while also providing quality control and a standardised experience across all F45 locations globally. See page 20 for more details.]

Tell us about your new role
This partnership with F45 is an exciting business venture for me [F45 has sold more than 2,800 franchises in 63 countries] and I’m looking forward to the journey with the business as it continues to expand globally.

[As part of this global partnership with F45, David Beckham will be involved with the brand marketing, championing the adoption of F45 globally and supporting the company’s expansion, while helping communicate the benefits of its unique workouts and fitness philosophy.]

About F45 workouts

F45 classes use a range of functional equipment to deliver classes within relatively small spaces. The equipment varies depending on the session.

Examples include: mats, resistance bands, benches, bosu balance trainers, exercise balls, kettlebells, dumbbells, medicine balls, sand bags, battle ropes, weights, barbells, exercise bikes, indoor rowers and sleds.

Heart rate monitoring is delivered using F45’s proprietary wireless heart rate monitor, LionHeart.

Option: F45 Team training

45-minute group workout classes are the main offering. Each is led by two instructors who offer correctional support and modifications.

Option: The F45 Challenge

The company says this is based on a holistic approach and encompasses fitness, nutrition and lifestyle.

The programme runs for 45 days and offers training and nutritional coaching through an app, including meal plans and calorie tracking. There’s also a meal delivery option.

The aim is ‘rapid physical transformation’, with cash prizes given to male and female participants based on their results. Before and after photos showcase members’ progress and social media shares of these images has been a part of F45’s marketing and engagement.

Option: Prodigy classes

Prodigy is designed to provide adolescents (11 - 17) with strength, mobility and increased wellbeing.

Group-based classes cater for kids of different fitness levels and capabilities and through teaching functional movements, the programme aims to improve motor skills to develop coordination, balance and strength, while promoting bone density and the development of muscle.

F45 timeline
2011

• F45 Founded in Epping Australia by Rob Deutsch

2012

• First F45 studio launches in Sydney
• Franchise expert Adam Gilchrist joins the company

2013

• Gilchrist and Deutsch sell their first F45 franchise

2014

• F45 franchises are rolled out in 15 locations in Sydney

2015

• First franchises sold in New Zealand, the US and India

2017

• F45 enters the UK market, selling 50 franchises
• In an exclusive interview with HCM magazine Rob Deutsch says his vision is for F45 to be the ‘largest fitness brand in the world’. www.HCMmag.com/deutsch

2018

• Studios open in Finland, Switzerland, Czech Republic and Germany
• The company grows its US presence and connection with youth markets through a partnership with US colleges

2019

• Openings in Afghanistan, Iraq, Kenya and Mauritius
• F45 signs a partnership deal with Everyone Active, which will see an F45-branded studio open at the Little Venice Sports Centre in Maida Vale, London
• The Mark Wahlberg Investment Group and FOD Capital buy a minority stake, valuing the company at US$450 million
• February – James Haskell launches F45 franchise
• F45 launches Prodigy, a training programme for teenagers

2020

• January – F45 is rumoured to be heading for an IPO.
• March – A five-year partnership is signed with Mindbody
• June – F45 says it will list on the NASDAQ for a valuation of US$845m after securing a deal with Crescent Acquisition Corporation. IPO is abandoned due to COVID-19
• June – Founder Rob Deutsch leaves the business
• July – Gympass partners with F45
• September – Body Fit Training and F45 begin legal proceedings against each other as part of an ongoing global dispute over the use of technology

2021

• 15 July – F45 does an IPO for US$300m on the New York Stock Exchange, valuing the business at US$1.4bn on float day. Adam Gilchrist’s shares are valued at US$371
• 12 August – David Beckham is revealed as a new global ambassador for F45

Endorsement by David Beckham saw shares in F45 increase in value / photo: F45
Endorsement by David Beckham saw shares in F45 increase in value / photo: F45
https://www.leisureopportunities.co.uk/images/2021/746979_366581.jpg
Following its IPO, David Beckham is investing in global gym franchise, F45
Latest News
Wellness tech firm Timeshifter has launched a new circadian app for shift workers, allowing them ...
Latest News
Sport England says it's introducing "new and innovative" ways to increase participation – by doing ...
Latest News
Denmark has been identified as the cheapest country in the world to live a healthy ...
Latest News
Boxx has launched a new generation punch bag and smart punch trackers that work with ...
Latest News
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create ...
Latest News
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by ...
Latest News
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families, ...
Latest News
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
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Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Tanita Body Composition Analysers help attract a more diverse customer base
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013 to help more people achieve tangible fitness results.
Featured supplier news
Featured supplier news: First énergie site opens in Barcelona fully equipped by Core Health & Fitness
The first énergie Fitness club in Spain has opened in partnership with Core Health & Fitness in Sant Cugat, Barcelona, as part of a seven-year exclusive supplier agreement.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Company profiles
Company profile: Pendex Fisio S.L.
Pendex programmes are delivered using 12 smart training machines, the design of which correlates with ...
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Octane Fitness: Fitness equipment
trade associations
International SPA Association - iSPA: trade associations
Salt therapy products
Saltability: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Sothys: Skincare
Exercise equipment
Matrix Fitness: Exercise equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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