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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Speedflex: Thriving together

Speedflex has created a synergistic partnership with Everyone Active to deliver a new boutique concept – FORTIS Powered by Speedflex

Published in Health Club Management 2020 issue 6
Studios are welcoming for all age groups, while the concept is non-DOMS
Studios are welcoming for all age groups, while the concept is non-DOMS

Leading HIIT training specialist Speedflex is working with Everyone Active to create the ultimate group fitness experience.

The concept, FORTIS Powered by Speedflex, takes place in stunning new boutique studios, specially created within Everyone Active centres.

These offer Speedflex’s famous, ‘HIIT without the hurt’, a high-energy group workout in a boutique setting, which leaves participants free of next-day-DOMS.

The concept
Everyone Active wanted something to elevate the member experience and the partners began discussions in July 2019, entering into a joint venture to create an experience which takes Speedflex to the next level.

It was agreed an exclusive brand would be developed, with Everyone Active creating the look and feel and Speedflex bringing its experience in programming, training and equipment.

“We wanted to create something different for customers,” says Duncan Jefford, regional director for Everyone Active. “Speedflex is unique and the programming, combined with the look and feel of the studios, is different from anything else in the market.

“Because it’s non-DOMS exercise, customers won’t feel muscle soreness the next day, despite having done an intense 30-minute workout. The beauty of it is, you could take a class seven days a week.”

The studios
As Everyone Active has such a wide membership base, from Gen Z through to the over 70s, both brands needed to ensure they created the right environment that would appeal to all.

The goal was to create a contemporary design, without using the dark disco feel which is popular with so many boutiques.

This resulted in a gold scheme that creates a cutting-edge design, while still retaining a warm welcoming feel. Each studio has a textured black matte wall and a neon LED sign displaying the concept strapline.

Ceilings are matte black and lights with gold reflectors help achieve a warm effect.

The studios include FORTIS branded auxiliary stations for an unlimited variety of workouts, combined with a full MYZONE set-up to provide members with heart rate data and feedback on their effort level.

Participant data is displayed on an LED video screen designed to fill almost an entire wall and provide high-quality visuals.

Delivering FORTIS
As a joint venture, both brands are fully invested in the project to ensure the concept delivers the best possible experience.

Everyone Active is using an instructor teaching hybrid model, deploying members of its fitness team who’ve gone through a programme of training with Speedflex’s team of master trainers, while also recruiting new instructors externally.

Each studio has 10 qualified instructors – the aim is to have 120 to 150 within the next year or so.

Plans for the future
Since launching in January 2020, three FORTIS studios have been created; Chichester, Hemel Hempstead and London, with plans to launch 15 in total – three in London and 12 outside.

“Everyone Active is the perfect partner for us, as its membership contains such a vast range of ages,” says Paul Ferris, CEO, Speedflex UK and Ireland. “FORTIS, Powered by Speedflex, is the ultimate in inclusive workouts. A 22-year-old member can be in a class with an 82-year-old and they can both work out to their maximum with no aches and pains the next day.

Paul Ferris, Speedflex UK & Ireland
“Everyone Active is the perfect partner for us, as its membership contains such a vast range of ages”
Duncan Jefford, Everyone Active
“The beauty of it is you could take a class seven days a week”
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/240667_947265.jpg
Speedflex has partnered with Everyone Active to deliver a new boutique concept
Speedflex, Everyone Active,boutique fitness
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features

Supplier showcase: Speedflex: Thriving together

Speedflex has created a synergistic partnership with Everyone Active to deliver a new boutique concept – FORTIS Powered by Speedflex

Published in Health Club Management 2020 issue 6
Studios are welcoming for all age groups, while the concept is non-DOMS
Studios are welcoming for all age groups, while the concept is non-DOMS

Leading HIIT training specialist Speedflex is working with Everyone Active to create the ultimate group fitness experience.

The concept, FORTIS Powered by Speedflex, takes place in stunning new boutique studios, specially created within Everyone Active centres.

These offer Speedflex’s famous, ‘HIIT without the hurt’, a high-energy group workout in a boutique setting, which leaves participants free of next-day-DOMS.

The concept
Everyone Active wanted something to elevate the member experience and the partners began discussions in July 2019, entering into a joint venture to create an experience which takes Speedflex to the next level.

It was agreed an exclusive brand would be developed, with Everyone Active creating the look and feel and Speedflex bringing its experience in programming, training and equipment.

“We wanted to create something different for customers,” says Duncan Jefford, regional director for Everyone Active. “Speedflex is unique and the programming, combined with the look and feel of the studios, is different from anything else in the market.

“Because it’s non-DOMS exercise, customers won’t feel muscle soreness the next day, despite having done an intense 30-minute workout. The beauty of it is, you could take a class seven days a week.”

The studios
As Everyone Active has such a wide membership base, from Gen Z through to the over 70s, both brands needed to ensure they created the right environment that would appeal to all.

The goal was to create a contemporary design, without using the dark disco feel which is popular with so many boutiques.

This resulted in a gold scheme that creates a cutting-edge design, while still retaining a warm welcoming feel. Each studio has a textured black matte wall and a neon LED sign displaying the concept strapline.

Ceilings are matte black and lights with gold reflectors help achieve a warm effect.

The studios include FORTIS branded auxiliary stations for an unlimited variety of workouts, combined with a full MYZONE set-up to provide members with heart rate data and feedback on their effort level.

Participant data is displayed on an LED video screen designed to fill almost an entire wall and provide high-quality visuals.

Delivering FORTIS
As a joint venture, both brands are fully invested in the project to ensure the concept delivers the best possible experience.

Everyone Active is using an instructor teaching hybrid model, deploying members of its fitness team who’ve gone through a programme of training with Speedflex’s team of master trainers, while also recruiting new instructors externally.

Each studio has 10 qualified instructors – the aim is to have 120 to 150 within the next year or so.

Plans for the future
Since launching in January 2020, three FORTIS studios have been created; Chichester, Hemel Hempstead and London, with plans to launch 15 in total – three in London and 12 outside.

“Everyone Active is the perfect partner for us, as its membership contains such a vast range of ages,” says Paul Ferris, CEO, Speedflex UK and Ireland. “FORTIS, Powered by Speedflex, is the ultimate in inclusive workouts. A 22-year-old member can be in a class with an 82-year-old and they can both work out to their maximum with no aches and pains the next day.

Paul Ferris, Speedflex UK & Ireland
“Everyone Active is the perfect partner for us, as its membership contains such a vast range of ages”
Duncan Jefford, Everyone Active
“The beauty of it is you could take a class seven days a week”
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/240667_947265.jpg
Speedflex has partnered with Everyone Active to deliver a new boutique concept
Speedflex, Everyone Active,boutique fitness
Latest News
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service ...
Latest News
The physical activity sector is in need of bespoke and substantial financial support in order ...
Latest News
Sport England has vowed to tackle inequality and create a nation of "more equal, inclusive ...
Latest News
Fitness instructors, personal trainers, coaches and other self-employed physical activity workers in Wales are being ...
Latest News
Sign the petition by clicking here. HCM editor, Liz Terry, has launched a Parliamentary Petition ...
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The failure to tackle the UK's obesity crisis is down to successive governments being guilty ...
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Les Mills has launched a new digital content solution to support health and fitness operators ...
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Featured supplier: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Featured supplier news
Featured supplier: AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
fibodo Limited: Management software
Uniforms
Service Sport: Uniforms
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness Software
FunXtion International BV: Fitness Software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Member feedback software
AskNicely: Member feedback software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
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Diary dates
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tbc, Dunedin, New Zealand
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