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Health Club Management

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features

Taking control

You could help members reduce feelings of sadness, conquer binge-eating and improve self-control, using learnings from the Journal of Consumer Psychology, reports Megan Whitby

By Megan Whitby, Leisure Media | Published in Health Club Management 2020 issue 2
Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
An individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption

New research has found that thinking of sadness as a ‘person’ – psychologists call this anthropomorphising – can reduce its effects, according to teams at the University of Austin, Texas, Hong Kong Polytechnic University and Hong Kong Baptist University.

With mental wellness interventions becoming increasingly provided in the industry, the research – When sadness comes alive, will it be less painful? The effects of anthropomorphic thinking on sadness regulation and consumption –could inform future initiatives.

Previous studies have shown that someone feeling sad exhibits a desire for urgent reward and little willpower, such as succumbing to hedonistic temptations or engaging in impulsive purchases.

The research included six test studies involving 1,059 participants.

Authored by Li Yang in Austin and Rocky Peng Chen and Fangyuan Chen in Hong Kong, the study explored how anthropomorphic thinking influences people’s experience of sadness and their subsequent behaviour as consumers.

Better self-control
Subjects rated their level of sadness following different psychological prompts designed to induce sadness, such as writing about a sad event.

They were then asked to imagine sadness as a person and describe their characteristics and conclude by rating their levels of sadness again.

All six studies demonstrated that anthropomorphising sadness reduces its severity and changes behaviour.

Yang told HCM: “Anthropomorphic thinking enables individuals to view sadness as an independent human being, separate from them, and consequently creates a feeling of detachment.

“As a result, an individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption.”

Humanising sadness had a positive impact on decision-making, leading to an increase in self-control.

“When faced with purchasing decisions, we found participants were more likely to choose a product with practical features over one with indulgent features, once they’d anthropomorphised their sadness,” said Yang.

Detached reappraisal
The research also touched on the benefits of combatting sadness with detached reappraisal – a method where people are encouraged to think of their role in past or present situations as observers rather than actors, hence creating a feeling of distance.

Reinterpreting a negative situation can help people reprocess their emotions and reduce the effects of their negative experienced emotions.

http://www.leisureopportunities.com/images/imagesX/411421_654906.jpg
A new study reveals how controlling sadness can increase self-control and discipline to beat binge eating
Megan Whitby, journalist, Leisure Media,sadness, binge-eating, Consumer Psychology,
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Duncan Jefford

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features

Taking control

You could help members reduce feelings of sadness, conquer binge-eating and improve self-control, using learnings from the Journal of Consumer Psychology, reports Megan Whitby

By Megan Whitby, Leisure Media | Published in Health Club Management 2020 issue 2
Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
An individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption

New research has found that thinking of sadness as a ‘person’ – psychologists call this anthropomorphising – can reduce its effects, according to teams at the University of Austin, Texas, Hong Kong Polytechnic University and Hong Kong Baptist University.

With mental wellness interventions becoming increasingly provided in the industry, the research – When sadness comes alive, will it be less painful? The effects of anthropomorphic thinking on sadness regulation and consumption –could inform future initiatives.

Previous studies have shown that someone feeling sad exhibits a desire for urgent reward and little willpower, such as succumbing to hedonistic temptations or engaging in impulsive purchases.

The research included six test studies involving 1,059 participants.

Authored by Li Yang in Austin and Rocky Peng Chen and Fangyuan Chen in Hong Kong, the study explored how anthropomorphic thinking influences people’s experience of sadness and their subsequent behaviour as consumers.

Better self-control
Subjects rated their level of sadness following different psychological prompts designed to induce sadness, such as writing about a sad event.

They were then asked to imagine sadness as a person and describe their characteristics and conclude by rating their levels of sadness again.

All six studies demonstrated that anthropomorphising sadness reduces its severity and changes behaviour.

Yang told HCM: “Anthropomorphic thinking enables individuals to view sadness as an independent human being, separate from them, and consequently creates a feeling of detachment.

“As a result, an individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption.”

Humanising sadness had a positive impact on decision-making, leading to an increase in self-control.

“When faced with purchasing decisions, we found participants were more likely to choose a product with practical features over one with indulgent features, once they’d anthropomorphised their sadness,” said Yang.

Detached reappraisal
The research also touched on the benefits of combatting sadness with detached reappraisal – a method where people are encouraged to think of their role in past or present situations as observers rather than actors, hence creating a feeling of distance.

Reinterpreting a negative situation can help people reprocess their emotions and reduce the effects of their negative experienced emotions.

http://www.leisureopportunities.com/images/imagesX/411421_654906.jpg
A new study reveals how controlling sadness can increase self-control and discipline to beat binge eating
Megan Whitby, journalist, Leisure Media,sadness, binge-eating, Consumer Psychology,
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Taking part in regular aerobic exercise could decrease the likelihood of developing Alzheimer's disease in ...
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A self-help studio marketing itself as a "first-of-its-kind self-development wellness space" will open in the ...
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A report outlining membership habits and retention in the fitness sector will be released at ...
Latest News
Xponential Fitness has signed a master franchise deal for its Club Pilates brand in Singapore, ...
Latest News
The Bee Network initiative – a joined-up cycling and walking network in Greater Manchester – ...
Latest News
Multi-brand wellness operator Evolution Wellness plans to launch new concepts and brands into the Asian ...
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Four in five (81 per cent) disabled people want to be more physically active – ...
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Women-only kickboxing franchise 30 Minute Hit plans to open 50 new sites internationally during 2020. ...
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Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Featured supplier news
Featured supplier: Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness equipment
Physical Company Ltd: Fitness equipment
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SpaBooker: Spa software
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Servicesport UK Limited: Independent service & maintenance
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Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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