GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Ledsnaps Ltd
Ledsnaps Ltd
Ledsnaps Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

The way I see it: Paul Bowman, Wexer

The future of fitness is hybrid, says the CEO of Wexer. He shares his thoughts on why and how the industry should embrace this change

Published in Fit Tech 2020 issue 2
Paul Bowman, CEO of Wexer
Paul Bowman, CEO of Wexer

• "If you don’t have a hybrid digital / physical model, you won’t survive."

• "Think about how disruptive low-cost was for those who didn’t respond quickly enough. Digital will be equally disruptive"

• "It’s no longer a question of ‘do we go digital?’ Now the only question is: do you merge digital into physical, or physical into digital? Which approach is most likely to succeed? I genuinely believe it will be the latter."

• "Instagram and YouTube offered quick, easy solutions, but in using them, clubs have effectively given away their contacts, their opportunity to gather insights and their ownership of the customer relationship. They now have to wrest it back."

• "On-demand retention figures beat most traditional operators: about half of online fitness customers are retained for nine months or more."

• "Digital fitness was already growing fast. Then COVID-19 happened and things accelerated exponentially: we had clients whose online user base grew 10-fold almost overnight."

• "Home fitness must be delivered on your own platform, not a third-party channel – like Instagram or YouTube – which you can’t monetise or use to generate brand loyalty."

• "The shift towards online is not a temporary measure: 43% of Mindbody survey respondents want to continue with at-home classes as well as going back to the gym; 60% of these expect to add 2-3 live streamed workouts a week."

• "Digital opens up bigger audiences. There may be less revenue per head, but there are many more heads to go after."

• "Clubs should start with the home fitness journey and work out how to gain a competitive advantage here, before working out how to dovetail physical visits into this."

• "Online requires strength in depth to be sustainable, because people only do the same online class twice before they look for something new. In-club it’s about the social. Online it’s all about variety."

• "Clubs want to create their own content, so on 1 June, Wexer launched Web Player Connect – a new solution that gives operators their own TV channel."

• "During lockdown, 40% of all spend on live streamed and pre-recorded workouts went to businesses those individuals had never physically visited."

• "In clubs that have re-opened, we’re seeing higher demand for virtual classes. This is the only way to take part in group exercise in many clubs, and with social distancing, classes are regularly full."

• "We’ve talked about personalisation for years. Digital fitness is the way to speed it up – it’s both the tool to gather the data, and the channel through which to deliver it. That’s hugely exciting."

• "Training at home is so convenient, it’s where the bread and butter of fitness will now happen."

• "People will still be willing to pay for programming, expertise and support in-club, but the baseline will be delivered online via convenient, high-quality, personalised fitness content."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
People have become accustomed to working out at home / Shutterstock
People have become accustomed to working out at home / Shutterstock
Home fitness should be delivered on your own platform, says Bowman / Shutterstock
Home fitness should be delivered on your own platform, says Bowman / Shutterstock
Variety is key online: exercisers seek a new class more regularly than in-club / Shutterstock
Variety is key online: exercisers seek a new class more regularly than in-club / Shutterstock
Wexer Virtual enables clubs to increase group exercise provision
Wexer Virtual enables clubs to increase group exercise provision
Retention for digital offerings is higher than for physical ones
Retention for digital offerings is higher than for physical ones
https://www.leisureopportunities.co.uk/images/2020/688318_362048.jpg
The Wexer CEO explains why gyms must be equal parts physical and digital
Paul Bowman, Wexer,hybrid fitness, digital fitness, fitness at home
HCM magazine
At all our John Reed locations globally, we link the fitness environment inside the club to the vibe of the community
HCM magazine
The results from the first Moving Communities Customer Experience survey present a positive picture of overall satisfaction with local authority facilities, explains Mike Hill
HCM magazine
“A great atmosphere is just as important to the fitness journey as the right workout routine, says LEDSnaps’ CEO, Ian Kirby
HCM Magazine
HCM People
It’s clear that combining VR gaming with fitness has the potential to decrease pain, increase enjoyment, and allow players to push their bodies further than they would normally, creating real fitness gains over time
HCM Magazine
Training
Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports
HCM Magazine
Editor's letter
The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector
HCM Magazine
Sponsored
Empowered Brands has strengthened its leadership team with the appointment of a new chair and CEO following the untimely death of founder, Jan Spaticchia
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
Sponsored
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting
HCM Magazine
Specifier
Rigs have been central to gyms for years. Now suppliers tell us how they’re evolving to meet the changing needs of clubs and clients
HCM Magazine
Latest News
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
Latest News
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
Latest News
Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
Latest News
Planning approval has been granted to what is set to become one of the first ...
Latest News
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web ...
Latest News
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering ...
Latest News
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from ...
Latest News
A large health club plays a major role in tech giant Microsoft’s recently opened R&D ...
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured supplier news
Featured supplier news: Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Company profiles
Company profile: Everyone Active
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Everyone ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
fibodo Limited: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Uniforms
Service Sport: Uniforms
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

The way I see it: Paul Bowman, Wexer

The future of fitness is hybrid, says the CEO of Wexer. He shares his thoughts on why and how the industry should embrace this change

Published in Fit Tech 2020 issue 2
Paul Bowman, CEO of Wexer
Paul Bowman, CEO of Wexer

• "If you don’t have a hybrid digital / physical model, you won’t survive."

• "Think about how disruptive low-cost was for those who didn’t respond quickly enough. Digital will be equally disruptive"

• "It’s no longer a question of ‘do we go digital?’ Now the only question is: do you merge digital into physical, or physical into digital? Which approach is most likely to succeed? I genuinely believe it will be the latter."

• "Instagram and YouTube offered quick, easy solutions, but in using them, clubs have effectively given away their contacts, their opportunity to gather insights and their ownership of the customer relationship. They now have to wrest it back."

• "On-demand retention figures beat most traditional operators: about half of online fitness customers are retained for nine months or more."

• "Digital fitness was already growing fast. Then COVID-19 happened and things accelerated exponentially: we had clients whose online user base grew 10-fold almost overnight."

• "Home fitness must be delivered on your own platform, not a third-party channel – like Instagram or YouTube – which you can’t monetise or use to generate brand loyalty."

• "The shift towards online is not a temporary measure: 43% of Mindbody survey respondents want to continue with at-home classes as well as going back to the gym; 60% of these expect to add 2-3 live streamed workouts a week."

• "Digital opens up bigger audiences. There may be less revenue per head, but there are many more heads to go after."

• "Clubs should start with the home fitness journey and work out how to gain a competitive advantage here, before working out how to dovetail physical visits into this."

• "Online requires strength in depth to be sustainable, because people only do the same online class twice before they look for something new. In-club it’s about the social. Online it’s all about variety."

• "Clubs want to create their own content, so on 1 June, Wexer launched Web Player Connect – a new solution that gives operators their own TV channel."

• "During lockdown, 40% of all spend on live streamed and pre-recorded workouts went to businesses those individuals had never physically visited."

• "In clubs that have re-opened, we’re seeing higher demand for virtual classes. This is the only way to take part in group exercise in many clubs, and with social distancing, classes are regularly full."

• "We’ve talked about personalisation for years. Digital fitness is the way to speed it up – it’s both the tool to gather the data, and the channel through which to deliver it. That’s hugely exciting."

• "Training at home is so convenient, it’s where the bread and butter of fitness will now happen."

• "People will still be willing to pay for programming, expertise and support in-club, but the baseline will be delivered online via convenient, high-quality, personalised fitness content."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
People have become accustomed to working out at home / Shutterstock
People have become accustomed to working out at home / Shutterstock
Home fitness should be delivered on your own platform, says Bowman / Shutterstock
Home fitness should be delivered on your own platform, says Bowman / Shutterstock
Variety is key online: exercisers seek a new class more regularly than in-club / Shutterstock
Variety is key online: exercisers seek a new class more regularly than in-club / Shutterstock
Wexer Virtual enables clubs to increase group exercise provision
Wexer Virtual enables clubs to increase group exercise provision
Retention for digital offerings is higher than for physical ones
Retention for digital offerings is higher than for physical ones
https://www.leisureopportunities.co.uk/images/2020/688318_362048.jpg
The Wexer CEO explains why gyms must be equal parts physical and digital
Paul Bowman, Wexer,hybrid fitness, digital fitness, fitness at home
Latest News
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
Latest News
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
Latest News
Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
Latest News
Planning approval has been granted to what is set to become one of the first ...
Latest News
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web ...
Latest News
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering ...
Latest News
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from ...
Latest News
A large health club plays a major role in tech giant Microsoft’s recently opened R&D ...
Latest News
KA Leisure has appointed industry veteran Malcolm McPhail as its interim chief executive. McPhail, who ...
Latest News
Aspria Holdings, owner of eight premium wellbeing clubs in Germany, Belgium and Italy, has entered ...
Latest News
Vulnerable young people will be given opportunities to take part in sport and physical activity ...
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured supplier news
Featured supplier news: Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Company profiles
Company profile: Everyone Active
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Everyone ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
fibodo Limited: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Uniforms
Service Sport: Uniforms
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Ledsnaps Ltd
Ledsnaps Ltd