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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotion: Adapting to change

Power Plate has been a leader in the field of vibration training for over 20 years, and during the pandemic continues to support the fitness industry. Iain Murray, sales director, UK, talks to HCM about business growth in difficult times

Published in Health Club Management 2020 issue 7
Through its app and series of live workouts, Power Plate has quickly shifted the business to focus on members exercising at home
Through its app and series of live workouts, Power Plate has quickly shifted the business to focus on members exercising at home
Our targeted vibration products have proved a huge success with elite athletes forced to train at home

For over two decades, Power Plate has defined the whole-body and targeted vibration training and therapy category. Its products and protocols are used around the world by professional sports teams and fitness pioneers.

Helping users to prepare faster, perform better and recover quicker, Power Plate makes them feel better by stimulating natural reflexes, increasing muscle activation and improving circulation.

Power Plate delivers health, fitness and wellness results, whatever the fitness level or training style, and with accelerated results, it’s a great solution for gyms and health clubs assessing their options for re-engaging members into their facilities.

Adapting to change
When the world changed overnight, commercial partners were our top priority. We knew they would need our support with operations, and directly with members. As studios and fitness facilities were keen to deliver classes digitally and fast, Power Plate allowed members to carry on their weekly workouts, live on social media and on-demand via the app.

With commercial clubs closing indefinitely, Power Plate quickly shifted the business to focus on members exercising at home, knowing that these customers would need and want to continue their exercise regimes during lockdown.

Business growth
Power Plate has been fortunate to be able to grow significantly in at-home sales throughout the lockdown period, with the demand for home fitness equipment going through the roof.

Our targeted vibration products (TVPs) have proved a huge success with elite athletes forced to train at home, supporting their performance, recovery and rehabilitation. We have also worked closely with our retail partners to meet the growing demand for effective and efficient exercise equipment at home.

The strategy to shift focus quickly to at-home and elite markets while maintaining close relationships with our commercial settings, has been the driving force behind this success and growth.

Powerplate has a whole range of future moves coming to fruition, including the following:

Product:
Moving forward, Power Plate has a number of new products in its armory. On the back of the successful launches of MOVE and TVPs late in 2019, first off the blocks is the new ‘black edition’ range, available from August 2020.

This range consists of new matt black models sitting across our commercial product lines.

Appealing to all market sectors, and with a continued focus on wellness and recovery, this new sleek look will be well placed within a variety of different health and wellness environments.

Growth sectors:
Prior to lockdown, Power Plate teamed up with Fora, Regus and ukactive to deliver education across flexible workspaces in London, in a bid to support workers and encourage corrective posture and movement to combat sitting disease. This work is set to continue as we look to roll out workplace wellness.

The care sector also holds great opportunities for Power Plate and we recently formed a partnership with Berkley care homes to deliver wellness solutions to patients who have suffered chronic illnesses as a result of lockdown and the restrictive measures they have imposed on our older populations.

Elite sport is an additional area of focus with clubs and individuals utilising the wide applications of Power Plate to help them Prepare, Perform and Recover. Our training team supports clubs such as England Rugby, Worcester Warriors, Wales FC, Arsenal and Manchester City FC alongside athletes such as Beth Mead, Raheem Sterling and Anthony Oxelade Chamberlain.

Education:
Underpinning this strategy is, as always, our internationally renowned education. Director of training and education Steve Powell, and a global network of master trainers, are available to support and deliver both online and face-to-face sessions for customers across all sectors.
It’s our mission to widen the understanding and application of vibration training within fitness, health and wellness education.

Power Plate is working in partnership with Cardiff Met University to support its new Masters Strength and Conditioning courses in vibration training as an integral part of their learning pathway.

So as we look ahead to Q3 and Q4 of 2020, there are some exciting projects underway and as we continue to innovate as a brand, we’re confident that the growth we have experienced during this period will continue

Iain Murray, sales director, UK

For more information
Email: [email protected]
Tel: +44 (0)207 317 5000
Visit: www.powerplate.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Power Plate Pulse is a best-in-class premium handheld massager featuring four vibration intensity levels
The Power Plate Pulse is a best-in-class premium handheld massager featuring four vibration intensity levels
https://www.leisureopportunities.co.uk/images/2020/298344_739257.jpg
Power Plate has been fortunate to be able to grow significantly in at-home sales throughout the lockdown period, says Iain Murray
Power Plate, vibration training, Iain Murray,vibration training
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features

Promotion: Adapting to change

Power Plate has been a leader in the field of vibration training for over 20 years, and during the pandemic continues to support the fitness industry. Iain Murray, sales director, UK, talks to HCM about business growth in difficult times

Published in Health Club Management 2020 issue 7
Through its app and series of live workouts, Power Plate has quickly shifted the business to focus on members exercising at home
Through its app and series of live workouts, Power Plate has quickly shifted the business to focus on members exercising at home
Our targeted vibration products have proved a huge success with elite athletes forced to train at home

For over two decades, Power Plate has defined the whole-body and targeted vibration training and therapy category. Its products and protocols are used around the world by professional sports teams and fitness pioneers.

Helping users to prepare faster, perform better and recover quicker, Power Plate makes them feel better by stimulating natural reflexes, increasing muscle activation and improving circulation.

Power Plate delivers health, fitness and wellness results, whatever the fitness level or training style, and with accelerated results, it’s a great solution for gyms and health clubs assessing their options for re-engaging members into their facilities.

Adapting to change
When the world changed overnight, commercial partners were our top priority. We knew they would need our support with operations, and directly with members. As studios and fitness facilities were keen to deliver classes digitally and fast, Power Plate allowed members to carry on their weekly workouts, live on social media and on-demand via the app.

With commercial clubs closing indefinitely, Power Plate quickly shifted the business to focus on members exercising at home, knowing that these customers would need and want to continue their exercise regimes during lockdown.

Business growth
Power Plate has been fortunate to be able to grow significantly in at-home sales throughout the lockdown period, with the demand for home fitness equipment going through the roof.

Our targeted vibration products (TVPs) have proved a huge success with elite athletes forced to train at home, supporting their performance, recovery and rehabilitation. We have also worked closely with our retail partners to meet the growing demand for effective and efficient exercise equipment at home.

The strategy to shift focus quickly to at-home and elite markets while maintaining close relationships with our commercial settings, has been the driving force behind this success and growth.

Powerplate has a whole range of future moves coming to fruition, including the following:

Product:
Moving forward, Power Plate has a number of new products in its armory. On the back of the successful launches of MOVE and TVPs late in 2019, first off the blocks is the new ‘black edition’ range, available from August 2020.

This range consists of new matt black models sitting across our commercial product lines.

Appealing to all market sectors, and with a continued focus on wellness and recovery, this new sleek look will be well placed within a variety of different health and wellness environments.

Growth sectors:
Prior to lockdown, Power Plate teamed up with Fora, Regus and ukactive to deliver education across flexible workspaces in London, in a bid to support workers and encourage corrective posture and movement to combat sitting disease. This work is set to continue as we look to roll out workplace wellness.

The care sector also holds great opportunities for Power Plate and we recently formed a partnership with Berkley care homes to deliver wellness solutions to patients who have suffered chronic illnesses as a result of lockdown and the restrictive measures they have imposed on our older populations.

Elite sport is an additional area of focus with clubs and individuals utilising the wide applications of Power Plate to help them Prepare, Perform and Recover. Our training team supports clubs such as England Rugby, Worcester Warriors, Wales FC, Arsenal and Manchester City FC alongside athletes such as Beth Mead, Raheem Sterling and Anthony Oxelade Chamberlain.

Education:
Underpinning this strategy is, as always, our internationally renowned education. Director of training and education Steve Powell, and a global network of master trainers, are available to support and deliver both online and face-to-face sessions for customers across all sectors.
It’s our mission to widen the understanding and application of vibration training within fitness, health and wellness education.

Power Plate is working in partnership with Cardiff Met University to support its new Masters Strength and Conditioning courses in vibration training as an integral part of their learning pathway.

So as we look ahead to Q3 and Q4 of 2020, there are some exciting projects underway and as we continue to innovate as a brand, we’re confident that the growth we have experienced during this period will continue

Iain Murray, sales director, UK

For more information
Email: [email protected]
Tel: +44 (0)207 317 5000
Visit: www.powerplate.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Power Plate Pulse is a best-in-class premium handheld massager featuring four vibration intensity levels
The Power Plate Pulse is a best-in-class premium handheld massager featuring four vibration intensity levels
https://www.leisureopportunities.co.uk/images/2020/298344_739257.jpg
Power Plate has been fortunate to be able to grow significantly in at-home sales throughout the lockdown period, says Iain Murray
Power Plate, vibration training, Iain Murray,vibration training
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Latest News
The UK government is likely to face legal challenges from gym operators following the revelation ...
Latest News
Gym and health club operators with sites in Liverpool, UK, have been left "astounded" at ...
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Technogym's Let’s Move For a Better World campaign is back this year, with a new ...
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The UK government should encourage people to spend more time in regulated environments to curb ...
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Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness software
Go Do.Fitness: Fitness software
Software
Volution.fit: Software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Direct debit solutions
Harlands Group: Direct debit solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Member feedback software
AskNicely: Member feedback software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Matrix Fitness: Exercise equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
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Diary dates
03-04 Mar 2021
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Diary dates
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Diary dates
16-17 Jun 2021
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Diary dates
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