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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Jean-Michel FournierCEO, Les Mills Media

In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence

Published in Health Club Management 2019 issue 11
Jean-Michel Fournier
Jean-Michel Fournier

What’s your story?
I dropped out of school aged 16 to become an electrician in a small village in the south of France, where I grew up. Not long after, I met a business leader who gave me a different perspective about the endless possibilities of life and the confidence that I could do more.

I went back to school, on to university and began my career during the tech boom, working at some of the world’s largest tech companies. Along the way, I’ve been fortunate enough to live and work in multiple countries.

I’ve always enjoyed having a rich blend of experiences and my whole journey has been about learning more, developing multiple skills and growing as a leader. Before joining Les Mills in 2017, I had Senior VP roles at large corporations such as United Health Group and Hewlett-Packard. I also co-founded several start-ups in Silicon Valley and am a strategic adviser for the French government, supporting the development of French start-ups abroad.

What does your role entail?
Most HCM readers are probably familiar with the Les Mills brand, but maybe less so with Les Mills Media – which is a division of Les Mills International. As CEO of Les Mills Media, I head our worldwide consumer business, the B2B and direct-to-consumer digital portfolio of products, as well as our worldwide music management.

One of my main focuses is our video streaming platform, Les Mills On Demand (LMOD), which lets consumers stream 800 workouts to any digital device. LMOD has seen significant growth in recent years and we’re expecting this category to have a huge impact on the future of fitness.

Why is this?
The two largest generations of fitness users, millennials and Gen Z, are the “anywhere and everywhere” generations, and they now make up 80 per cent of the entire fitness market.

This generation of ‘digital natives’ have grown up with technology seamlessly integrated into their day-to-day lives, so they’re evolving their needs and expectations for their fitness experiences.

In addition, the trend for fitness-at-home continues to grow and we know 85 per cent of club members also exercise at home, so our sector must evolve to meet these growing expectations for integrated fitness solutions.

How do you see this taking shape in the fitness industry?
With digital disruption and technology affecting every industry – especially fitness – we want to offer our club partners and their members a 360-degree fitness solution that seamlessly blends the physical and the digital.

We call it the “consumerisation of clubs”. It means virtually expanding the four walls of the traditional fitness facility and enabling members to exercise where and when they want.

How can clubs stay central to the fitness journey?
Clubs are the heartbeat of our industry, so we’re innovating to ensure they maintain a central role in the digital fitness experience.

That’s why we’ve partnered with Netpulse, so clubs can own their members’ fitness journey wherever and whenever they want to workout.

Clubs are able to offer members a co-branded LMOD subscription at a preferential rate, boosting member loyalty and keeping them in the habit of exercising even if they can’t make it to the gym.

With so many alternative ways to exercise, what does the future look like for live classes?
Because we’re social beings, the in-person experience will always be best. Live classes create retention, referrals and boost perception of value, but these can be augmented by technology to expand the club experience.

In the long term, the fitness industry will utilise advances in augmented reality and holographic telepresence, but science is a few years away from making this a reality for live classes.

In the near term, we can create more experiential live classes by combining great instructors with music and augmented video to create immersive virtual environments. Those who bridge the gap between the digital and physical world to offer an integrated fitness experience will be the big winners.

Looking further ahead, I believe Artificial Intelligence (AI) will be transformative for fitness. People want experiential workouts, personalisation, and smart recommendations to support their lifestyle, so AI will play a key role.

What most excites you about the impact of tech on fitness?
Our mission is to create a fitter planet, and the technologies we’ve talked about will have a key role in democratising fitness and taking it to the masses.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Home exercise via LMOD complements in-club classes and workouts
Home exercise via LMOD complements in-club classes and workouts
AI will play a key role in the future of the industry, says Fournier
AI will play a key role in the future of the industry, says Fournier
https://www.leisureopportunities.co.uk/images/imagesX/897604_51139.jpg
'In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence' – Jean-Michel Fournier, CEO of Les Mills Media
Les Mills Media, Jean-Michel Fournier,fit tech, streaming, virtual reality, Jean-Michel Fournier
People
We’re getting high usage: typically 2,000 visits a day. We’ve already celebrated our millionth member visit
People
Member confidence is the single most important factor, and I say – without doing so lightly – that our cleanliness standards, protocols and marketing are the best I’ve seen in the industry
People
People in Club V trust me and I want to do the best for them and help them progress
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features

HCM People: Jean-Michel FournierCEO, Les Mills Media

In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence

Published in Health Club Management 2019 issue 11
Jean-Michel Fournier
Jean-Michel Fournier

What’s your story?
I dropped out of school aged 16 to become an electrician in a small village in the south of France, where I grew up. Not long after, I met a business leader who gave me a different perspective about the endless possibilities of life and the confidence that I could do more.

I went back to school, on to university and began my career during the tech boom, working at some of the world’s largest tech companies. Along the way, I’ve been fortunate enough to live and work in multiple countries.

I’ve always enjoyed having a rich blend of experiences and my whole journey has been about learning more, developing multiple skills and growing as a leader. Before joining Les Mills in 2017, I had Senior VP roles at large corporations such as United Health Group and Hewlett-Packard. I also co-founded several start-ups in Silicon Valley and am a strategic adviser for the French government, supporting the development of French start-ups abroad.

What does your role entail?
Most HCM readers are probably familiar with the Les Mills brand, but maybe less so with Les Mills Media – which is a division of Les Mills International. As CEO of Les Mills Media, I head our worldwide consumer business, the B2B and direct-to-consumer digital portfolio of products, as well as our worldwide music management.

One of my main focuses is our video streaming platform, Les Mills On Demand (LMOD), which lets consumers stream 800 workouts to any digital device. LMOD has seen significant growth in recent years and we’re expecting this category to have a huge impact on the future of fitness.

Why is this?
The two largest generations of fitness users, millennials and Gen Z, are the “anywhere and everywhere” generations, and they now make up 80 per cent of the entire fitness market.

This generation of ‘digital natives’ have grown up with technology seamlessly integrated into their day-to-day lives, so they’re evolving their needs and expectations for their fitness experiences.

In addition, the trend for fitness-at-home continues to grow and we know 85 per cent of club members also exercise at home, so our sector must evolve to meet these growing expectations for integrated fitness solutions.

How do you see this taking shape in the fitness industry?
With digital disruption and technology affecting every industry – especially fitness – we want to offer our club partners and their members a 360-degree fitness solution that seamlessly blends the physical and the digital.

We call it the “consumerisation of clubs”. It means virtually expanding the four walls of the traditional fitness facility and enabling members to exercise where and when they want.

How can clubs stay central to the fitness journey?
Clubs are the heartbeat of our industry, so we’re innovating to ensure they maintain a central role in the digital fitness experience.

That’s why we’ve partnered with Netpulse, so clubs can own their members’ fitness journey wherever and whenever they want to workout.

Clubs are able to offer members a co-branded LMOD subscription at a preferential rate, boosting member loyalty and keeping them in the habit of exercising even if they can’t make it to the gym.

With so many alternative ways to exercise, what does the future look like for live classes?
Because we’re social beings, the in-person experience will always be best. Live classes create retention, referrals and boost perception of value, but these can be augmented by technology to expand the club experience.

In the long term, the fitness industry will utilise advances in augmented reality and holographic telepresence, but science is a few years away from making this a reality for live classes.

In the near term, we can create more experiential live classes by combining great instructors with music and augmented video to create immersive virtual environments. Those who bridge the gap between the digital and physical world to offer an integrated fitness experience will be the big winners.

Looking further ahead, I believe Artificial Intelligence (AI) will be transformative for fitness. People want experiential workouts, personalisation, and smart recommendations to support their lifestyle, so AI will play a key role.

What most excites you about the impact of tech on fitness?
Our mission is to create a fitter planet, and the technologies we’ve talked about will have a key role in democratising fitness and taking it to the masses.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Home exercise via LMOD complements in-club classes and workouts
Home exercise via LMOD complements in-club classes and workouts
AI will play a key role in the future of the industry, says Fournier
AI will play a key role in the future of the industry, says Fournier
https://www.leisureopportunities.co.uk/images/imagesX/897604_51139.jpg
'In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence' – Jean-Michel Fournier, CEO of Les Mills Media
Les Mills Media, Jean-Michel Fournier,fit tech, streaming, virtual reality, Jean-Michel Fournier
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Latest News
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of ...
Latest News
More than 100 sport and physical activity bodies have sent a letter to UK Prime ...
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Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest ...
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Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Carbon Trainer raises the bar in strength training with next-generation AI Fitness Mirror
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts announces the launch of Carbon Trainer.
Featured supplier news
Featured supplier: Dormy House enhances premium facilities with fully connected fitness suite
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Fitness equipment
TRX Training: Fitness equipment
Spa software
SpaBooker: Spa software
Software
Volution.fit: Software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Locking solutions
Monster Padlocks: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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