Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

features

HCM People: Jean-Michel FournierCEO, Les Mills Media

In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence

Published in Health Club Management 2019 issue 11
Jean-Michel Fournier
Jean-Michel Fournier

What’s your story?
I dropped out of school aged 16 to become an electrician in a small village in the south of France, where I grew up. Not long after, I met a business leader who gave me a different perspective about the endless possibilities of life and the confidence that I could do more.

I went back to school, on to university and began my career during the tech boom, working at some of the world’s largest tech companies. Along the way, I’ve been fortunate enough to live and work in multiple countries.

I’ve always enjoyed having a rich blend of experiences and my whole journey has been about learning more, developing multiple skills and growing as a leader. Before joining Les Mills in 2017, I had Senior VP roles at large corporations such as United Health Group and Hewlett-Packard. I also co-founded several start-ups in Silicon Valley and am a strategic adviser for the French government, supporting the development of French start-ups abroad.

What does your role entail?
Most HCM readers are probably familiar with the Les Mills brand, but maybe less so with Les Mills Media – which is a division of Les Mills International. As CEO of Les Mills Media, I head our worldwide consumer business, the B2B and direct-to-consumer digital portfolio of products, as well as our worldwide music management.

One of my main focuses is our video streaming platform, Les Mills On Demand (LMOD), which lets consumers stream 800 workouts to any digital device. LMOD has seen significant growth in recent years and we’re expecting this category to have a huge impact on the future of fitness.

Why is this?
The two largest generations of fitness users, millennials and Gen Z, are the “anywhere and everywhere” generations, and they now make up 80 per cent of the entire fitness market.

This generation of ‘digital natives’ have grown up with technology seamlessly integrated into their day-to-day lives, so they’re evolving their needs and expectations for their fitness experiences.

In addition, the trend for fitness-at-home continues to grow and we know 85 per cent of club members also exercise at home, so our sector must evolve to meet these growing expectations for integrated fitness solutions.

How do you see this taking shape in the fitness industry?
With digital disruption and technology affecting every industry – especially fitness – we want to offer our club partners and their members a 360-degree fitness solution that seamlessly blends the physical and the digital.

We call it the “consumerisation of clubs”. It means virtually expanding the four walls of the traditional fitness facility and enabling members to exercise where and when they want.

How can clubs stay central to the fitness journey?
Clubs are the heartbeat of our industry, so we’re innovating to ensure they maintain a central role in the digital fitness experience.

That’s why we’ve partnered with Netpulse, so clubs can own their members’ fitness journey wherever and whenever they want to workout.

Clubs are able to offer members a co-branded LMOD subscription at a preferential rate, boosting member loyalty and keeping them in the habit of exercising even if they can’t make it to the gym.

With so many alternative ways to exercise, what does the future look like for live classes?
Because we’re social beings, the in-person experience will always be best. Live classes create retention, referrals and boost perception of value, but these can be augmented by technology to expand the club experience.

In the long term, the fitness industry will utilise advances in augmented reality and holographic telepresence, but science is a few years away from making this a reality for live classes.

In the near term, we can create more experiential live classes by combining great instructors with music and augmented video to create immersive virtual environments. Those who bridge the gap between the digital and physical world to offer an integrated fitness experience will be the big winners.

Looking further ahead, I believe Artificial Intelligence (AI) will be transformative for fitness. People want experiential workouts, personalisation, and smart recommendations to support their lifestyle, so AI will play a key role.

What most excites you about the impact of tech on fitness?
Our mission is to create a fitter planet, and the technologies we’ve talked about will have a key role in democratising fitness and taking it to the masses.

Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Home exercise via LMOD complements in-club classes and workouts
Home exercise via LMOD complements in-club classes and workouts
AI will play a key role in the future of the industry, says Fournier
AI will play a key role in the future of the industry, says Fournier
http://www.leisureopportunities.com/images/imagesX/897604_51139.jpg
'In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence' – Jean-Michel Fournier, CEO of Les Mills Media
Les Mills Media, Jean-Michel Fournier,fit tech, streaming, virtual reality, Jean-Michel Fournier
People
In 20 years’ time, by helping our population to become fitter and healthier, projects like this can reduce our workload
People
We have 14 rockstar instructors, all freelance but all working for us on an exclusive basis, and haven’t lost a single one of them since we opened. We pay them well – they can earn €100+ for a full class. But even more important than that, they all feel involved in the business
People
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features

HCM People: Jean-Michel FournierCEO, Les Mills Media

In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence

Published in Health Club Management 2019 issue 11
Jean-Michel Fournier
Jean-Michel Fournier

What’s your story?
I dropped out of school aged 16 to become an electrician in a small village in the south of France, where I grew up. Not long after, I met a business leader who gave me a different perspective about the endless possibilities of life and the confidence that I could do more.

I went back to school, on to university and began my career during the tech boom, working at some of the world’s largest tech companies. Along the way, I’ve been fortunate enough to live and work in multiple countries.

I’ve always enjoyed having a rich blend of experiences and my whole journey has been about learning more, developing multiple skills and growing as a leader. Before joining Les Mills in 2017, I had Senior VP roles at large corporations such as United Health Group and Hewlett-Packard. I also co-founded several start-ups in Silicon Valley and am a strategic adviser for the French government, supporting the development of French start-ups abroad.

What does your role entail?
Most HCM readers are probably familiar with the Les Mills brand, but maybe less so with Les Mills Media – which is a division of Les Mills International. As CEO of Les Mills Media, I head our worldwide consumer business, the B2B and direct-to-consumer digital portfolio of products, as well as our worldwide music management.

One of my main focuses is our video streaming platform, Les Mills On Demand (LMOD), which lets consumers stream 800 workouts to any digital device. LMOD has seen significant growth in recent years and we’re expecting this category to have a huge impact on the future of fitness.

Why is this?
The two largest generations of fitness users, millennials and Gen Z, are the “anywhere and everywhere” generations, and they now make up 80 per cent of the entire fitness market.

This generation of ‘digital natives’ have grown up with technology seamlessly integrated into their day-to-day lives, so they’re evolving their needs and expectations for their fitness experiences.

In addition, the trend for fitness-at-home continues to grow and we know 85 per cent of club members also exercise at home, so our sector must evolve to meet these growing expectations for integrated fitness solutions.

How do you see this taking shape in the fitness industry?
With digital disruption and technology affecting every industry – especially fitness – we want to offer our club partners and their members a 360-degree fitness solution that seamlessly blends the physical and the digital.

We call it the “consumerisation of clubs”. It means virtually expanding the four walls of the traditional fitness facility and enabling members to exercise where and when they want.

How can clubs stay central to the fitness journey?
Clubs are the heartbeat of our industry, so we’re innovating to ensure they maintain a central role in the digital fitness experience.

That’s why we’ve partnered with Netpulse, so clubs can own their members’ fitness journey wherever and whenever they want to workout.

Clubs are able to offer members a co-branded LMOD subscription at a preferential rate, boosting member loyalty and keeping them in the habit of exercising even if they can’t make it to the gym.

With so many alternative ways to exercise, what does the future look like for live classes?
Because we’re social beings, the in-person experience will always be best. Live classes create retention, referrals and boost perception of value, but these can be augmented by technology to expand the club experience.

In the long term, the fitness industry will utilise advances in augmented reality and holographic telepresence, but science is a few years away from making this a reality for live classes.

In the near term, we can create more experiential live classes by combining great instructors with music and augmented video to create immersive virtual environments. Those who bridge the gap between the digital and physical world to offer an integrated fitness experience will be the big winners.

Looking further ahead, I believe Artificial Intelligence (AI) will be transformative for fitness. People want experiential workouts, personalisation, and smart recommendations to support their lifestyle, so AI will play a key role.

What most excites you about the impact of tech on fitness?
Our mission is to create a fitter planet, and the technologies we’ve talked about will have a key role in democratising fitness and taking it to the masses.

Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Home exercise via LMOD complements in-club classes and workouts
Home exercise via LMOD complements in-club classes and workouts
AI will play a key role in the future of the industry, says Fournier
AI will play a key role in the future of the industry, says Fournier
http://www.leisureopportunities.com/images/imagesX/897604_51139.jpg
'In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence' – Jean-Michel Fournier, CEO of Les Mills Media
Les Mills Media, Jean-Michel Fournier,fit tech, streaming, virtual reality, Jean-Michel Fournier
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ukactive has launched two major new reports as part of its Business Intelligence service. The ...
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The annual Sweat event kicks off in London today (20 February), offering the UK's fitness ...
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Featured supplier: FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Fitness software
Go Do.Fitness: Fitness software
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Management software
Fisikal: Management software
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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Lockers/interior design
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Direct debit solutions
Debit Finance Collections: Direct debit solutions
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Property & Tenders
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Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
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Diary dates
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The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
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tbc, Beijing, China
Diary dates
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Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
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Diary dates
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ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
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Diary dates
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Diary dates
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