GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Hussle HQ
Hussle HQ
Hussle HQ
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Profile: Anthony Whitington, Fixing Dad

When Geoff Whitington started to see his life unravel as a result of diabetes, his sons Anthony and Ian gave up their jobs to help him change his lifestyle. This resulted in a new lease of life for all of them. Anthony Whitington, co-creator of BBC documentary, Fixing Dad, speaks to HCM’s Kath Hudson about the journey the family has been on, their mission to inspire others to engage with their health and the launch of new initiative, Fixing Us

Published in Health Club Management 2021 issue 1
Geoff, Anthony and Ian Whitington have turned a personal journey to health into a greater mission
Geoff, Anthony and Ian Whitington have turned a personal journey to health into a greater mission
People identify with the challenge. They often see themselves in the fears, barriers and pitfalls; in the family arguments, the late-night doubts – the bits we don’t see in most of the media success stories

We were at Chessington World of Adventures when my Dad collapsed and was later diagnosed with charcot foot, a complication of type 2 diabetes, which could lead to amputation,” explains Anthony Whitington. “It was at that point that me and my brother, Ian, realised that we needed to step in to save his life.”

And so, in 2013, the Fixing Dad mission was born. Anthony, who worked in finance, and Ian, a freelance cameraman, gave up their jobs to support their dad, Geoff, in transitioning to a healthy lifestyle, hoping to reverse his condition. Without backgrounds in health they educated themselves through googling and seeking out experts.

Working on three areas – fitness, nutrition and mindset – they set goals in each. Cycling 100 miles and cooking a meal for the family aimed to focus him on fitness and diet. But the key to changing Geoff’s mindset was convincing him that he still had a lot to live for. The tipping point for this was the family taking him on a roadtrip to France and Spain where they took part in adventures like white water rafting and sky diving.

To fund the project, they raised £25k on Kickstarter, thanks to 86 backers and the Paula Carr Diabetes Trust, in return for making a documentary of the journey. “We sent a three minute film to every media outlet we could think of which led to appearances all over the media,” says Whitington. “Thousands joined the Facebook page – which became key in motivating Dad – and the BBC commissioned the documentary, which was aired in 2016.”

More than 1.7 million people have now watched Fixing Dad. Still available on YouTube, it’s an inspirational story, which sees Geoff go from being on crutches with a number of illnesses – Type 2 diabetes, kidney cancer and atrial fibrillation – to taking part in the Prudential 100 mile RideLondon event in August 2014 in robust health, and becoming an advocate for lifestyle change, which has involved speaking at global health conferences. “We still get thousands of messages a month from people saying how the film has inspired them to change their health, or support a family member to change theirs,” says Whitington.

The Fixing Challenge
The dual success of saving Geoff and creating a popular film led to Anthony and Ian turning their passion project into a business called Fixing Us, to tell more stories and inspire more people. “It took a while to create a viable path and to find ways to do it on a large enough scale, but now we’ve evolved from content creators into a multi-facted health engagement company,” says Whitington.

Over the past few years they’ve worked with a number of major brands, including London Marathon Events, NHS England, AstraZeneca, Roche, Nestlé Health Science, Ascensia and Novartis, creating content and virtual events which help companies to engage with their clients and inspire them to take control of their health.

Their latest film, The Fixing Challenge, was aired by the BBC in September 2020 and received an even greater response than Fixing Dad. This time Geoff was a mentor. Made in association with Prudential, the sponsor of Ride London, it followed four people, all with serious health conditions, in their challenge to complete the 100 mile mass cycling event. All of them had unsuccessfully tried to lose weight in the past, but had given up and almost resigned themselves to their fates until they were inspired by Fixing Dad and applied, along with some 2,500 hopefuls, to take part in the challenge.

The films show that willpower and exercise alone is not enough to impact major lifestyle change, but rather a holistic approach is needed. It shows the importance of changing the relationship with food and using different reward systems, as well as addressing lifestyle stress and coming to terms with past traumas. Also the support of a significant other as well as the community of other fixees – who clearly bonded as a team – was paramount in keeping them accountable and motivated. The results are truly heartwarming.

Collaboration opportunities
The Fixing Dad initiative is all about inspiring and empowering people to engage with their health and not to give up on themselves. Whitington says that watching normal people overcoming health challenges is a powerful motivator to others in the same situation.

“People identify with the challenge. They often see themselves in the fears, barriers and pitfalls; in the family arguments, the late-night doubts – the bits we don’t see in most of the media success stories,” he says. “People tend to empathise and engage with the journey rather than the outcome. We find that it’s often less important for people to complete a challenge than it is for them to attempt that challenge in the first place. By watching the whole process viewers can relate to specific moments in the journey itself.”

Having already achieved success with a number of global brands in healthcare and pharmaceuticals, the Fixing Dad team are keen to partner with the health and fitness industry. “There are a few different ways in which we would like to collaborate,” says Whitington. “Firstly, by engaging older people to engage with their health as a way to overcome isolation. In partnership with operators, we could do this by creating content and programmes which help people with health conditions to tackle or reverse a range of conditions. Secondly, we would like to work with fitness organisations to build a complete health engagement programme encompassing fitness, diet and holistic living, via virtual content, events and forums.”

Exciting times are ahead for the Fixing Dad team, with a managing director, Rohin Malhotra, now on board to take the brand global. Projects are underway in the US, Canada, Russia and India and more is in the pipeline, including a potential television series. With lifestyle diseases becoming ever more of a problem, the world is in desperate need of more initiatives like this one.

Both Fixing Dad and The Fixing Challenge are on YouTube and at www.FixingUs.com

If you haven’t already seen the films, take a look, but have some tissues handy.

Inspiring people to engage with their health together

More than 90 per cent of the world’s population have a health problem and over 71 per cent of all deaths globally are preventable via dietary and lifestyle choices.

As an organisation, Fixing Us taps into the power of people to help inspire others to engage with their health.

The organisation creates video and television content, patient journeys, events and virtual engagement forums to inspire.

If you or someone you love are suffering from critical conditions including Type-2 diabetes, obesity, cardiovascular disease, mental illness, heart failure, respiratory illness and cancer, or if you need help engaging with your health, Fixing Us might be able to help: www.FixingUs.com

The group’s second film followed four people in their quest to improve their health and take part in RideLondon
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Geoff Whitington’s diagnosis of type 2 diabetes led his sons to quit their jobs to help him change his lifestyle
Geoff Whitington’s diagnosis of type 2 diabetes led his sons to quit their jobs to help him change his lifestyle
Geoff Whitington’s diagnosis of type 2 diabetes led his sons to quit their jobs to help him change his lifestyle
Geoff Whitington’s diagnosis of type 2 diabetes led his sons to quit their jobs to help him change his lifestyle
By August 2014, Geoff was in robust health and taking part in the Prudential 100 mile RideLondon event
By August 2014, Geoff was in robust health and taking part in the Prudential 100 mile RideLondon event
Ian (L) and Anthony (R) hope to develop their brand by collaborating with the health and fitness industry
Ian (L) and Anthony (R) hope to develop their brand by collaborating with the health and fitness industry
https://www.leisureopportunities.co.uk/images/2021/476534_221296.jpg
Anthony and his brother Ian founded a health charity, Fixing Dad, to save their father’s life. They tell their moving story
Fixing Dad, Anthony Whitington, Ian Whitington, Geoff Whitington, Fixing us,health, fitness, wellbeing, holistic, nutrition
HCM magazine
HCM People

Adam Tranter

Founder, #Bike is Best and Cycling Marketing Board
If we could get bike journeys up from 2% to 4% it would make a huge impact on emissions, people’s health and mental wellbeing
HCM magazine
The RISE programme will give people the physical literacy and a nurtured baseline of confidence to encourage them into other forms of exercise in gyms and leisure centres
HCM magazine
Tracking consumers’ sentiment in relation to lockdowns gives valuable insights into members’ priorities. Leisure-net surveyed the first two UK lockdowns and is currently working on the third. Dave Monkhouse reports on results from the lockdown 2 survey
HCM Magazine
Sponsored
Red light therapy reinvigorates the body’s energy production processes, leaving users with a marked increase in vitality
HCM Magazine
Supplier showcase
Third Space members embrace new digital app, viewing 75,000 workouts in just three months
HCM Magazine
When Geoff Whitington started to see his life unravel as a result of diabetes, his sons Anthony and Ian gave up their jobs to help him change his lifestyle. This resulted in a new lease of life for all of them. Anthony Whitington, co-creator of BBC documentary, Fixing Dad, speaks to HCM’s Kath Hudson about the journey the family has been on, their mission to inspire others to engage with their health and the launch of new initiative, Fixing Us
HCM Magazine
HCM People
All products have been priced competitively, using Amazon as a benchmark, to ensure the shop can thrive in a competitive market
HCM Magazine
Sponsored
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
HCM Magazine
Retention
More than 1,700 industry professionals from 47 different countries joined the virtual Retention Convention recently, making it one of the sector’s largest online events of the year
HCM Magazine
HCM People
Coming from a personal training background, my experience has taught me that people hire the trainer before the training
HCM Magazine
Latest News
The merger of two tech firms will result in the creation of a business software ...
Latest News
3d Leisure has put the current lockdown to good use, by stepping in to help ...
Latest News
Gyms and leisure centres in Scotland are set to open on 26 April, provided that ...
Latest News
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands ...
Latest News
People placing increased emphasis on their physical fitness, the advances made in digital fitness and ...
Latest News
A new guide looks to offer local level practitioners and commissioners – as well as ...
Latest News
What are the effects on public health of gyms and leisure centres being shut during ...
Latest News
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, ...
Featured supplier news
Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Video Gallery
CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Read more
More videos:
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
fibodo Limited: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Octane Fitness: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Member feedback software
AskNicely: Member feedback software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Profile: Anthony Whitington, Fixing Dad

When Geoff Whitington started to see his life unravel as a result of diabetes, his sons Anthony and Ian gave up their jobs to help him change his lifestyle. This resulted in a new lease of life for all of them. Anthony Whitington, co-creator of BBC documentary, Fixing Dad, speaks to HCM’s Kath Hudson about the journey the family has been on, their mission to inspire others to engage with their health and the launch of new initiative, Fixing Us

Published in Health Club Management 2021 issue 1
Geoff, Anthony and Ian Whitington have turned a personal journey to health into a greater mission
Geoff, Anthony and Ian Whitington have turned a personal journey to health into a greater mission
People identify with the challenge. They often see themselves in the fears, barriers and pitfalls; in the family arguments, the late-night doubts – the bits we don’t see in most of the media success stories

We were at Chessington World of Adventures when my Dad collapsed and was later diagnosed with charcot foot, a complication of type 2 diabetes, which could lead to amputation,” explains Anthony Whitington. “It was at that point that me and my brother, Ian, realised that we needed to step in to save his life.”

And so, in 2013, the Fixing Dad mission was born. Anthony, who worked in finance, and Ian, a freelance cameraman, gave up their jobs to support their dad, Geoff, in transitioning to a healthy lifestyle, hoping to reverse his condition. Without backgrounds in health they educated themselves through googling and seeking out experts.

Working on three areas – fitness, nutrition and mindset – they set goals in each. Cycling 100 miles and cooking a meal for the family aimed to focus him on fitness and diet. But the key to changing Geoff’s mindset was convincing him that he still had a lot to live for. The tipping point for this was the family taking him on a roadtrip to France and Spain where they took part in adventures like white water rafting and sky diving.

To fund the project, they raised £25k on Kickstarter, thanks to 86 backers and the Paula Carr Diabetes Trust, in return for making a documentary of the journey. “We sent a three minute film to every media outlet we could think of which led to appearances all over the media,” says Whitington. “Thousands joined the Facebook page – which became key in motivating Dad – and the BBC commissioned the documentary, which was aired in 2016.”

More than 1.7 million people have now watched Fixing Dad. Still available on YouTube, it’s an inspirational story, which sees Geoff go from being on crutches with a number of illnesses – Type 2 diabetes, kidney cancer and atrial fibrillation – to taking part in the Prudential 100 mile RideLondon event in August 2014 in robust health, and becoming an advocate for lifestyle change, which has involved speaking at global health conferences. “We still get thousands of messages a month from people saying how the film has inspired them to change their health, or support a family member to change theirs,” says Whitington.

The Fixing Challenge
The dual success of saving Geoff and creating a popular film led to Anthony and Ian turning their passion project into a business called Fixing Us, to tell more stories and inspire more people. “It took a while to create a viable path and to find ways to do it on a large enough scale, but now we’ve evolved from content creators into a multi-facted health engagement company,” says Whitington.

Over the past few years they’ve worked with a number of major brands, including London Marathon Events, NHS England, AstraZeneca, Roche, Nestlé Health Science, Ascensia and Novartis, creating content and virtual events which help companies to engage with their clients and inspire them to take control of their health.

Their latest film, The Fixing Challenge, was aired by the BBC in September 2020 and received an even greater response than Fixing Dad. This time Geoff was a mentor. Made in association with Prudential, the sponsor of Ride London, it followed four people, all with serious health conditions, in their challenge to complete the 100 mile mass cycling event. All of them had unsuccessfully tried to lose weight in the past, but had given up and almost resigned themselves to their fates until they were inspired by Fixing Dad and applied, along with some 2,500 hopefuls, to take part in the challenge.

The films show that willpower and exercise alone is not enough to impact major lifestyle change, but rather a holistic approach is needed. It shows the importance of changing the relationship with food and using different reward systems, as well as addressing lifestyle stress and coming to terms with past traumas. Also the support of a significant other as well as the community of other fixees – who clearly bonded as a team – was paramount in keeping them accountable and motivated. The results are truly heartwarming.

Collaboration opportunities
The Fixing Dad initiative is all about inspiring and empowering people to engage with their health and not to give up on themselves. Whitington says that watching normal people overcoming health challenges is a powerful motivator to others in the same situation.

“People identify with the challenge. They often see themselves in the fears, barriers and pitfalls; in the family arguments, the late-night doubts – the bits we don’t see in most of the media success stories,” he says. “People tend to empathise and engage with the journey rather than the outcome. We find that it’s often less important for people to complete a challenge than it is for them to attempt that challenge in the first place. By watching the whole process viewers can relate to specific moments in the journey itself.”

Having already achieved success with a number of global brands in healthcare and pharmaceuticals, the Fixing Dad team are keen to partner with the health and fitness industry. “There are a few different ways in which we would like to collaborate,” says Whitington. “Firstly, by engaging older people to engage with their health as a way to overcome isolation. In partnership with operators, we could do this by creating content and programmes which help people with health conditions to tackle or reverse a range of conditions. Secondly, we would like to work with fitness organisations to build a complete health engagement programme encompassing fitness, diet and holistic living, via virtual content, events and forums.”

Exciting times are ahead for the Fixing Dad team, with a managing director, Rohin Malhotra, now on board to take the brand global. Projects are underway in the US, Canada, Russia and India and more is in the pipeline, including a potential television series. With lifestyle diseases becoming ever more of a problem, the world is in desperate need of more initiatives like this one.

Both Fixing Dad and The Fixing Challenge are on YouTube and at www.FixingUs.com

If you haven’t already seen the films, take a look, but have some tissues handy.

Inspiring people to engage with their health together

More than 90 per cent of the world’s population have a health problem and over 71 per cent of all deaths globally are preventable via dietary and lifestyle choices.

As an organisation, Fixing Us taps into the power of people to help inspire others to engage with their health.

The organisation creates video and television content, patient journeys, events and virtual engagement forums to inspire.

If you or someone you love are suffering from critical conditions including Type-2 diabetes, obesity, cardiovascular disease, mental illness, heart failure, respiratory illness and cancer, or if you need help engaging with your health, Fixing Us might be able to help: www.FixingUs.com

The group’s second film followed four people in their quest to improve their health and take part in RideLondon
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Geoff Whitington’s diagnosis of type 2 diabetes led his sons to quit their jobs to help him change his lifestyle
Geoff Whitington’s diagnosis of type 2 diabetes led his sons to quit their jobs to help him change his lifestyle
Geoff Whitington’s diagnosis of type 2 diabetes led his sons to quit their jobs to help him change his lifestyle
Geoff Whitington’s diagnosis of type 2 diabetes led his sons to quit their jobs to help him change his lifestyle
By August 2014, Geoff was in robust health and taking part in the Prudential 100 mile RideLondon event
By August 2014, Geoff was in robust health and taking part in the Prudential 100 mile RideLondon event
Ian (L) and Anthony (R) hope to develop their brand by collaborating with the health and fitness industry
Ian (L) and Anthony (R) hope to develop their brand by collaborating with the health and fitness industry
https://www.leisureopportunities.co.uk/images/2021/476534_221296.jpg
Anthony and his brother Ian founded a health charity, Fixing Dad, to save their father’s life. They tell their moving story
Fixing Dad, Anthony Whitington, Ian Whitington, Geoff Whitington, Fixing us,health, fitness, wellbeing, holistic, nutrition
Latest News
The merger of two tech firms will result in the creation of a business software ...
Latest News
3d Leisure has put the current lockdown to good use, by stepping in to help ...
Latest News
Gyms and leisure centres in Scotland are set to open on 26 April, provided that ...
Latest News
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands ...
Latest News
People placing increased emphasis on their physical fitness, the advances made in digital fitness and ...
Latest News
A new guide looks to offer local level practitioners and commissioners – as well as ...
Latest News
What are the effects on public health of gyms and leisure centres being shut during ...
Latest News
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will ...
Latest News
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will ...
Latest News
The re-opening of gyms in Wales has been pushed back by the country's First Minister ...
Featured supplier news
Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Video Gallery
CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Read more
More videos:
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
fibodo Limited: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Octane Fitness: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Member feedback software
AskNicely: Member feedback software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Hussle HQ
Hussle HQ