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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Physical Company - Top of the class

Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective

Published in Health Club Management 2020 issue 2
The Evo Bench helps Class Boutique Fitness to create interesting classes
The Evo Bench helps Class Boutique Fitness to create interesting classes

Where most boutique studios operate within a niche, we approached things from a different perspective,” says Rob Suchet, founder of Class Boutique Fitness in Bath, UK.

“Rather than focusing on just one form of activity, we looked at what humans need in order to achieve the broadest range transferable fitness – that is, fitness we can use in our everyday lives. And the answer, of course, is that we need variety in our workouts.”

The boutique club, which opened on 18 February 2019, was therefore designed around a culture of movement and health, offering both yoga and HIIT classes – restorative yin and dynamic yang – alongside healthy nutrition in its HealthBAR café.

Going Upper Class
Of the 55+ classes offered each week, eight are labelled ‘Upper Class’ to denote a lower impact option for older adults and those new to exercise.

“We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them,” says Suchet. “Neither do we want them to think they can’t go into the other classes if they prefer. However, we felt it was really important to properly cater for older adults: this is a group of people who can benefit from exercise more than any other age group.

“Above all, we wanted Class Boutique Fitness to be an inclusive space where everyone feels welcome, and we really do have all ages and abilities in every class: our membership base is about 30 per cent under 40, 50 per cent aged 40–60, and 20 per cent over 60 years.

“We also have a special offer for those aged 60 and over, whereby they get their first month free. To date, 70 per cent have gone on to become members.”

Personalised service
Suchet continues: “We worked with Physical Company on our HIIT studio, where our Turn & Burn classes offer both cardiovascular and resistance training in just one workout.

“We wanted people to have all the kit they needed immediately to hand, and when I discovered the Evo bench – an inclinable bench with integrated storage – I knew I’d found the answer. We went for the fully-stocked model which holds 2–12.5kg dumbbells, 8kg and 12kg kettlebells, a slam ball, battling rope and two resistance bands. It means we have a huge range of exercises at our disposal, which allows us to create really interesting classes.”

He adds: “Physical Company also supplied Ecore Bounce 2 flooring, a top-of-the-range product that has all the functionality of impact flooring, with rubber backing to protect the joints and absorb noise, but with a wood finish that’s in line with our premium design.

“Working with Physical Company gave us the perfect combination of great products and personal service.”

To find out more, visit: www.physicalcompany.co.uk Tel: +44 (0) 1494 769222

Rob Suchet
"We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them" - Rob Suchet, Class Boutique Fitness
http://www.leisureopportunities.com/images/imagesX/262142_755896.jpg
Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective...
Rob Suchet, Class Boutique Fitness, Physical Company ,Boutique Fitness, fitness equipment
People
There are more opportunities in the UK than we thought – If glasgow can support five clubs, why shouldn’t we have three in leeds and sheffield?
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Ed Stanbury

BLOK: CEO and co-founder
Although we’re now ambitious about creating a global lifestyle brand, initially there wasn’t a grand masterplan – we just thought it would be fun to open a local gym and that has spiralled...
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Adala Bolto

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I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
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features

Supplier showcase: Physical Company - Top of the class

Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective

Published in Health Club Management 2020 issue 2
The Evo Bench helps Class Boutique Fitness to create interesting classes
The Evo Bench helps Class Boutique Fitness to create interesting classes

Where most boutique studios operate within a niche, we approached things from a different perspective,” says Rob Suchet, founder of Class Boutique Fitness in Bath, UK.

“Rather than focusing on just one form of activity, we looked at what humans need in order to achieve the broadest range transferable fitness – that is, fitness we can use in our everyday lives. And the answer, of course, is that we need variety in our workouts.”

The boutique club, which opened on 18 February 2019, was therefore designed around a culture of movement and health, offering both yoga and HIIT classes – restorative yin and dynamic yang – alongside healthy nutrition in its HealthBAR café.

Going Upper Class
Of the 55+ classes offered each week, eight are labelled ‘Upper Class’ to denote a lower impact option for older adults and those new to exercise.

“We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them,” says Suchet. “Neither do we want them to think they can’t go into the other classes if they prefer. However, we felt it was really important to properly cater for older adults: this is a group of people who can benefit from exercise more than any other age group.

“Above all, we wanted Class Boutique Fitness to be an inclusive space where everyone feels welcome, and we really do have all ages and abilities in every class: our membership base is about 30 per cent under 40, 50 per cent aged 40–60, and 20 per cent over 60 years.

“We also have a special offer for those aged 60 and over, whereby they get their first month free. To date, 70 per cent have gone on to become members.”

Personalised service
Suchet continues: “We worked with Physical Company on our HIIT studio, where our Turn & Burn classes offer both cardiovascular and resistance training in just one workout.

“We wanted people to have all the kit they needed immediately to hand, and when I discovered the Evo bench – an inclinable bench with integrated storage – I knew I’d found the answer. We went for the fully-stocked model which holds 2–12.5kg dumbbells, 8kg and 12kg kettlebells, a slam ball, battling rope and two resistance bands. It means we have a huge range of exercises at our disposal, which allows us to create really interesting classes.”

He adds: “Physical Company also supplied Ecore Bounce 2 flooring, a top-of-the-range product that has all the functionality of impact flooring, with rubber backing to protect the joints and absorb noise, but with a wood finish that’s in line with our premium design.

“Working with Physical Company gave us the perfect combination of great products and personal service.”

To find out more, visit: www.physicalcompany.co.uk Tel: +44 (0) 1494 769222

Rob Suchet
"We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them" - Rob Suchet, Class Boutique Fitness
http://www.leisureopportunities.com/images/imagesX/262142_755896.jpg
Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective...
Rob Suchet, Class Boutique Fitness, Physical Company ,Boutique Fitness, fitness equipment
Latest News
Technogym has announced a new initiative designed to find the stars of the future. The ...
Latest News
A number of US gym operators are facing lawsuits over their handling of membership fee ...
Latest News
1Rebel, the London-based boutique studio operator, has announced a new initiative to help support its ...
Latest News
One of the factors that has made the coronavirus outbreak so severe across the globe ...
Latest News
Mindfulness app provider, Headspace, is making a bid to support US-based healthcare professionals curb anxiety ...
Latest News
Nearly two thirds (64 per cent) of the world’s health and fitness clubs are currently ...
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Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers ...
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Featured supplier news
Featured supplier: FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness software
Go Do.Fitness: Fitness software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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