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fibodo Limited
fibodo Limited
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: miha bodytec - Electro Muscle Stimulation: more than just a workout

We talk to two high-end operators who've established a valuable USP by offering EMS training

Published in Health Club Management 2020 issue 1
EMS training promises maximum results in a fraction of the time usually required
EMS training promises maximum results in a fraction of the time usually required

In recent years, Electro Muscle Stimulation (EMS) training has grown in popularity as an effective, whole body workout system, promising maximum results in a fraction of the time. Yet originally, it’s most common use was within the physiotherapy world, helping clients recover from injury, improving their posture and targeting particular areas of muscular weakness.

There are multiple studies showing the benefits of EMS for chronic conditions such as lower back pain – and examples of high-profile athletes, like Usain Bolt, using it as part of their rehabilitation.

High end studio
TwentyTwo Training has been running as a successful bespoke fitness and wellness studio in Kensington, London, for over ten years. Attracting clients who seek rehabilitation programmes and more holistic therapies, the studio specialises in providing EMS, hypnotherapy, restorative treatments, nutrition and acupuncture, among other holistic wellness services.

We caught up with Dalton Wong, performance coach and CEO of TwentyTwo Training, to understand more about how he has incorporated tech-based therapies, such as EMS, into his offering to hone a unique and stand-out service in the capital.

Wong explains, “At TwentyTwo Training, we focus on delivering a holistic and scientific approach to fitness, specialising in the use of technology as an added tool for training and recovery. With such huge competition within the industry, finding a unique selling point in EMS training has been key to helping us stand out and build a loyal customer base.

"We’d incorporated many different technologies within our services, but as soon as I tried EMS four years ago, I knew it was the final piece of the puzzle. Results-driven and extremely effective, the technology is perfectly suited to supporting our clients with their goals – whether that be rehabilitation or recovery from injury, muscle strengthening or weight-management," he said.

"EMS is so effective because it targets specific areas of the body, allowing the intensity to be increased or decreased, depending on the level of engagement required. Signals from the device bypass the brain and go directly to the muscles, allowing users to fire up muscles that the brain can’t yet engage,” explains Wong.

Highly targeted
Josh Betteridge, senior physical therapist, often incorporates EMS training into his client’s one-hour physio sessions, spending 10-15 minutes with the machine, either at the beginning to activate the muscles, or at the end for relaxation and massage. He notes, “The equipment is extremely effective, accommodating all major muscle groups in the body and allowing us to work directly with each region independently.

“For example, if my client is recovering from an ACL reconstruction, we can simply use the quadriceps strap and spend 10 minutes working this area, to encourage the muscles to strengthen without putting any load on the joint. In effect, we can take the joint through its full range of motion without chance of injury.”

Wong continues, “We’ve seen even greater success within the business since we incorporated EMS into our service. We want to be the boutique that offers every form of wellness service under one roof. And with EMS, that’s possible. It’s a premium product which aligns perfectly with our mission statement and gives us something innovative and different to appeal to prospective clients.

“Our users love it because it adds a whole new element to their rehab process and enables us to tailor their session specifically to their needs. It speeds up recovery and gets clients moving around faster than may otherwise be possible.

"While 70 per cent of clients use it for rehab, we also offer it for weight-loss in conjunction with other forms of cardio," says Betteridge. "The technology has allowed us to delve into a wider demographic and deliver fast, visible results to all of our members."

If you’re looking for an innovative service to give your business that standout offering, get in touch with the miha bodytec team for more information.

Dalton Wong
"With such huge competition in the industry, finding a USP in EMS has been key to helping us stand out and build a loyal customer base" - Dalton Wong
Josh Betteridge
"If a client is recovering from an ACL reconstruction, we can use the quadriceps strap and spend 10 minutes working this area, to encourage the muscles to strengthen without putting any load on the joint" - Josh Betteridge
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
EMS technology can assist with the rehabilitation process
EMS technology can assist with the rehabilitation process
https://www.leisureopportunities.co.uk/images/imagesX/721207_816284.jpg
We talk to two high-end operators who’ve established a valuable USP by offering EMS training
Dalton Wong, performance coach and CEO of TwentyTwo Training Josh Betteridge, Senior physical therapist,miha bodytec, EMS training,
People
People in Club V trust me and I want to do the best for them and help them progress
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
People
Member confidence is the single most important factor, and I say – without doing so lightly – that our cleanliness standards, protocols and marketing are the best I’ve seen in the industry
Features
Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
Features
Body scanning
COVID-19 is driving huge consumer interest in health, creating the opportunity for operators (with the right kit) to offer body scanning and analysis. We look at some of the top options
Features
Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
Features
feature
As the fitness industry grapples with the challenge of optimising digital, Volution’s Adam Norton shares his vision for a customised data-centric approach that will lead operators into a new era of success
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Editor's letter
The hard work is paying off and we’re earning a reputation for safe operations. Now it’s time to tackle the next set of challenges – increasing capacity, yield and memberships, deepening engagement and rebuilding profits says liz Terry
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Supplier showcase
SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
Features
Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
Features
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Latest News
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of ...
Latest News
More than 100 sport and physical activity bodies have sent a letter to UK Prime ...
Latest News
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Speedflex develops new personalised HIIT programme to support the overweight getting into fitness
As the government announced its new obesity strategy to limit the impact of a potential second wave of COVID-19, HIIT specialists, Speedflex are also doing their bit to help tackle the issue.
Featured supplier news
Featured supplier: Xn Leisure advises on virtual memberships and how operators can move memberships online
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Software
Volution.fit: Software
Direct debit solutions
Harlands Group: Direct debit solutions
Exercise equipment
Power Plate: Exercise equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Locking solutions
Monster Padlocks: Locking solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Design consultants
Zynk Design Consultants: Design consultants
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Promotional feature: miha bodytec - Electro Muscle Stimulation: more than just a workout

We talk to two high-end operators who've established a valuable USP by offering EMS training

Published in Health Club Management 2020 issue 1
EMS training promises maximum results in a fraction of the time usually required
EMS training promises maximum results in a fraction of the time usually required

In recent years, Electro Muscle Stimulation (EMS) training has grown in popularity as an effective, whole body workout system, promising maximum results in a fraction of the time. Yet originally, it’s most common use was within the physiotherapy world, helping clients recover from injury, improving their posture and targeting particular areas of muscular weakness.

There are multiple studies showing the benefits of EMS for chronic conditions such as lower back pain – and examples of high-profile athletes, like Usain Bolt, using it as part of their rehabilitation.

High end studio
TwentyTwo Training has been running as a successful bespoke fitness and wellness studio in Kensington, London, for over ten years. Attracting clients who seek rehabilitation programmes and more holistic therapies, the studio specialises in providing EMS, hypnotherapy, restorative treatments, nutrition and acupuncture, among other holistic wellness services.

We caught up with Dalton Wong, performance coach and CEO of TwentyTwo Training, to understand more about how he has incorporated tech-based therapies, such as EMS, into his offering to hone a unique and stand-out service in the capital.

Wong explains, “At TwentyTwo Training, we focus on delivering a holistic and scientific approach to fitness, specialising in the use of technology as an added tool for training and recovery. With such huge competition within the industry, finding a unique selling point in EMS training has been key to helping us stand out and build a loyal customer base.

"We’d incorporated many different technologies within our services, but as soon as I tried EMS four years ago, I knew it was the final piece of the puzzle. Results-driven and extremely effective, the technology is perfectly suited to supporting our clients with their goals – whether that be rehabilitation or recovery from injury, muscle strengthening or weight-management," he said.

"EMS is so effective because it targets specific areas of the body, allowing the intensity to be increased or decreased, depending on the level of engagement required. Signals from the device bypass the brain and go directly to the muscles, allowing users to fire up muscles that the brain can’t yet engage,” explains Wong.

Highly targeted
Josh Betteridge, senior physical therapist, often incorporates EMS training into his client’s one-hour physio sessions, spending 10-15 minutes with the machine, either at the beginning to activate the muscles, or at the end for relaxation and massage. He notes, “The equipment is extremely effective, accommodating all major muscle groups in the body and allowing us to work directly with each region independently.

“For example, if my client is recovering from an ACL reconstruction, we can simply use the quadriceps strap and spend 10 minutes working this area, to encourage the muscles to strengthen without putting any load on the joint. In effect, we can take the joint through its full range of motion without chance of injury.”

Wong continues, “We’ve seen even greater success within the business since we incorporated EMS into our service. We want to be the boutique that offers every form of wellness service under one roof. And with EMS, that’s possible. It’s a premium product which aligns perfectly with our mission statement and gives us something innovative and different to appeal to prospective clients.

“Our users love it because it adds a whole new element to their rehab process and enables us to tailor their session specifically to their needs. It speeds up recovery and gets clients moving around faster than may otherwise be possible.

"While 70 per cent of clients use it for rehab, we also offer it for weight-loss in conjunction with other forms of cardio," says Betteridge. "The technology has allowed us to delve into a wider demographic and deliver fast, visible results to all of our members."

If you’re looking for an innovative service to give your business that standout offering, get in touch with the miha bodytec team for more information.

Dalton Wong
"With such huge competition in the industry, finding a USP in EMS has been key to helping us stand out and build a loyal customer base" - Dalton Wong
Josh Betteridge
"If a client is recovering from an ACL reconstruction, we can use the quadriceps strap and spend 10 minutes working this area, to encourage the muscles to strengthen without putting any load on the joint" - Josh Betteridge
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
EMS technology can assist with the rehabilitation process
EMS technology can assist with the rehabilitation process
https://www.leisureopportunities.co.uk/images/imagesX/721207_816284.jpg
We talk to two high-end operators who’ve established a valuable USP by offering EMS training
Dalton Wong, performance coach and CEO of TwentyTwo Training Josh Betteridge, Senior physical therapist,miha bodytec, EMS training,
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Latest News
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of ...
Latest News
More than 100 sport and physical activity bodies have sent a letter to UK Prime ...
Latest News
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest ...
Latest News
Electronics giant LG has entered the fitness and wellness market with the launch of a ...
Latest News
Exercise has been voted the number one way the public can help the NHS – ...
Latest News
Hundreds of thousands of small companies in the UK – including those operating in fitness ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Speedflex develops new personalised HIIT programme to support the overweight getting into fitness
As the government announced its new obesity strategy to limit the impact of a potential second wave of COVID-19, HIIT specialists, Speedflex are also doing their bit to help tackle the issue.
Featured supplier news
Featured supplier: Xn Leisure advises on virtual memberships and how operators can move memberships online
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Software
Volution.fit: Software
Direct debit solutions
Harlands Group: Direct debit solutions
Exercise equipment
Power Plate: Exercise equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Locking solutions
Monster Padlocks: Locking solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Design consultants
Zynk Design Consultants: Design consultants
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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