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FITNESS, HEALTH, WELLNESS

features

Laurent Houel

Water brand evian® has created a new licenced spa concept that’s set for a strategic rollout around the world. We talk the global brand development director to reveal more about this exciting venture

By Katie Barnes, Spa Business | Published in Spa Business 2012 issue 4
EvianSpa design will reflect the water’s Alpine source with stones (pictured) and curved mountain-like walls
EvianSpa design will reflect the water’s Alpine source with stones (pictured) and curved mountain-like walls
“It’s an interesting business opportunity to develop our brand. It leverages our DNA and reinforces our image as a premium brand and our wellbeing anchor”

Info Panel: EvianSpa Tokyo

The first evian-branded spa in Japan opened at the newly redeveloped 290-bedroom Palace Hotel Tokyo, across from the famous Imperial Palace, in late May 2012.

Occupying 1,200sq m (12,917sq ft) on the fifth floor, it comprises five treatment rooms with Earthlite massage tables; a double suite; male and female relaxation lounges with a sauna, heated soaking tub, soaking pool with jets and plunge pool for men and a marble sauna and heated soaking tub for women; a Technogym fitness facility; and a 20m pool offering views of the palace. The product houses are Anne Semonin and Omnisens.

The design by MEC Design International Corporation – part of Japan’s Mitsubishi Estate Group – has been inspired by the Alpine origin. Features include a loose stone garden in the reception that signifies the water’s mountain top source, while treatment room ceilings have a water ripple effect.

 The first spa is located on the fifth floor of the new US$1.2bn Palace Tokyo Hotel that reopened in May
The first spa is located on the fifth floor of the new US$1.2bn Palace Tokyo Hotel that reopened in May
Lighting in evian spas will vary in brightness according to the natural cycle of the sun and time of day
Lighting in evian spas will vary in brightness according to the natural cycle of the sun and time of day
The treatment room ceilings
at evianSpa Tokyo feature 
water ripple effects
The treatment room ceilings at evianSpa Tokyo feature water ripple effects

Favourites

Book: Tom Sharpe’s Wilt series is absurd and hilarious

Film: The Party (Peter Sellers) and Dr Strangelove (Stanley Kubrick)

Food: A Saint-Honoré cake from Patisserie des Rêves in Paris is a real treat

What do you do in your free time? I cook, I travel, I discover. With my family and friends

Time of year: Each season is special and I need this change of time

Best non-evian spa: Les Fermes de Marie (see sb05/1 p62) in Megève, France. It offers a great consumer experience – service is friendly and excellent

Spa treatment: a full relaxing treatment combining deep tissue massage that really acts on stress points, and a scalp massage

Best advice: “It ain’t over til it’s over”, not really personal advice but a Lenny Kravitz song. It’s another way to say keep pushing if you believe in what you do

Who do you admire most? All entrepreneurs who build a successful business from scratch. And my wife for her impressive multitasking and wit, combined with this mysterious feminine gift of being able to walk in 12cm heels

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Laurent Houel
Laurent Houel
The move into spas was spurred by evian’s successful Roller Babies campaign which gave the brand a real global platform
The move into spas was spurred by evian’s successful Roller Babies campaign which gave the brand a real global platform
Evian will target five-star hotels, such as the Palace Hotel Tokyo in Japan, in the rollout of its licenced spa concept
Evian will target five-star hotels, such as the Palace Hotel Tokyo in Japan, in the rollout of its licenced spa concept
Evian water may be used in some treatments but not in baths and pools as it’s too extravagant
Evian water may be used in some treatments but not in baths and pools as it’s too extravagant
Evian water has always 
been closely associated with health and wellbeing
Evian water has always been closely associated with health and wellbeing
The priority will be to launch spas in countries where evian has a super premium image
The priority will be to launch spas in countries where evian has a super premium image
https://www.leisureopportunities.co.uk/images/417553_900676.jpg
Evian's global brand development director tells Katie Barnes about the group's new evianSpa licence concept that's set for a strategic global rollout
Evian, Laurent Houel, Palace Hotel Tokyo, evianSpa, Yoriko Somo, Conceptasia Management & Consultants, Patrick Saussay, Global Project & Spa Advisory, Earthlite, Technogym, Anne Semonin, Omnisens,Hotel spa, spa, spa licence, spa design, spa concept, spa brand, spa consultant, spa rollout, luxury, water, Evian-les-Bains
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Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
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Founder, Remedy Place
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features

Laurent Houel

Water brand evian® has created a new licenced spa concept that’s set for a strategic rollout around the world. We talk the global brand development director to reveal more about this exciting venture

By Katie Barnes, Spa Business | Published in Spa Business 2012 issue 4
EvianSpa design will reflect the water’s Alpine source with stones (pictured) and curved mountain-like walls
EvianSpa design will reflect the water’s Alpine source with stones (pictured) and curved mountain-like walls
“It’s an interesting business opportunity to develop our brand. It leverages our DNA and reinforces our image as a premium brand and our wellbeing anchor”

Info Panel: EvianSpa Tokyo

The first evian-branded spa in Japan opened at the newly redeveloped 290-bedroom Palace Hotel Tokyo, across from the famous Imperial Palace, in late May 2012.

Occupying 1,200sq m (12,917sq ft) on the fifth floor, it comprises five treatment rooms with Earthlite massage tables; a double suite; male and female relaxation lounges with a sauna, heated soaking tub, soaking pool with jets and plunge pool for men and a marble sauna and heated soaking tub for women; a Technogym fitness facility; and a 20m pool offering views of the palace. The product houses are Anne Semonin and Omnisens.

The design by MEC Design International Corporation – part of Japan’s Mitsubishi Estate Group – has been inspired by the Alpine origin. Features include a loose stone garden in the reception that signifies the water’s mountain top source, while treatment room ceilings have a water ripple effect.

 The first spa is located on the fifth floor of the new US$1.2bn Palace Tokyo Hotel that reopened in May
The first spa is located on the fifth floor of the new US$1.2bn Palace Tokyo Hotel that reopened in May
Lighting in evian spas will vary in brightness according to the natural cycle of the sun and time of day
Lighting in evian spas will vary in brightness according to the natural cycle of the sun and time of day
The treatment room ceilings
at evianSpa Tokyo feature 
water ripple effects
The treatment room ceilings at evianSpa Tokyo feature water ripple effects

Favourites

Book: Tom Sharpe’s Wilt series is absurd and hilarious

Film: The Party (Peter Sellers) and Dr Strangelove (Stanley Kubrick)

Food: A Saint-Honoré cake from Patisserie des Rêves in Paris is a real treat

What do you do in your free time? I cook, I travel, I discover. With my family and friends

Time of year: Each season is special and I need this change of time

Best non-evian spa: Les Fermes de Marie (see sb05/1 p62) in Megève, France. It offers a great consumer experience – service is friendly and excellent

Spa treatment: a full relaxing treatment combining deep tissue massage that really acts on stress points, and a scalp massage

Best advice: “It ain’t over til it’s over”, not really personal advice but a Lenny Kravitz song. It’s another way to say keep pushing if you believe in what you do

Who do you admire most? All entrepreneurs who build a successful business from scratch. And my wife for her impressive multitasking and wit, combined with this mysterious feminine gift of being able to walk in 12cm heels

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Laurent Houel
Laurent Houel
The move into spas was spurred by evian’s successful Roller Babies campaign which gave the brand a real global platform
The move into spas was spurred by evian’s successful Roller Babies campaign which gave the brand a real global platform
Evian will target five-star hotels, such as the Palace Hotel Tokyo in Japan, in the rollout of its licenced spa concept
Evian will target five-star hotels, such as the Palace Hotel Tokyo in Japan, in the rollout of its licenced spa concept
Evian water may be used in some treatments but not in baths and pools as it’s too extravagant
Evian water may be used in some treatments but not in baths and pools as it’s too extravagant
Evian water has always 
been closely associated with health and wellbeing
Evian water has always been closely associated with health and wellbeing
The priority will be to launch spas in countries where evian has a super premium image
The priority will be to launch spas in countries where evian has a super premium image
https://www.leisureopportunities.co.uk/images/417553_900676.jpg
Evian's global brand development director tells Katie Barnes about the group's new evianSpa licence concept that's set for a strategic global rollout
Evian, Laurent Houel, Palace Hotel Tokyo, evianSpa, Yoriko Somo, Conceptasia Management & Consultants, Patrick Saussay, Global Project & Spa Advisory, Earthlite, Technogym, Anne Semonin, Omnisens,Hotel spa, spa, spa licence, spa design, spa concept, spa brand, spa consultant, spa rollout, luxury, water, Evian-les-Bains
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Latest News
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
Latest News
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international ...
Latest News
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing ...
Latest News
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, ...
Latest News
Planet Fitness has a new CEO – Colleen Keating. She will take up the position ...
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UK Active has announced details of its annual health and fitness industry awards ceremony, which ...
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Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Featured supplier news
Featured supplier news: Panatta to showcase innovation at major fitness and bodybuilding events in 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.
Company profiles
Company profile: seca Ltd
As the world market leader of medical measuring and weighing we take body composition analysis ...
Company profiles
Company profile: Kemitron GmbH
Kemitron is a German family-owned company specialising in the development and manufacture of high-quality products ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Featured press releases
Zoom Media press release: Zoom Media expands partnership with Fitness4less
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Fitlockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
salt therapy products
Saltability: salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
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