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FreeMotion Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Designed for wellness

Following the launch of Technogym’s new headquarters in Italy, we speak to architect Antonio Citterio about designing a building ‘around the human being’

Published in Leisure Management 2013 issue 1
We wanted to create a destination where our customers, partners and industry stakeholders could come and understand our vision

Technogym’s new headquarters were launched in September 2012 in Cesena, Italy, in a huge opening celebration attended by Bill Clinton and the president of Italy, Giorgio Napolitano.

Designed by Antonio Citterio Patricia Viel and Partners, the building houses Technogym’s production facilities and administration, a research and innovation laboratory, product showrooms, warehousing, a staff restaurant and a large wellness centre dedicated to physical exercise and education.

The facility is the brainchild of Technogym’s founder and president Nerio Alessandri, and brings together all of Technogym’s operations in one place for the first time.

“We wanted to create a place that would inspire the industry about wellness,” says Alessandri. “Wellness is not a concrete product. It’s an experience, and in order to understand it, you need to live it. We wanted to create a destination where our customers, our partners and all the industry stakeholders could come and understand our vision by experiencing it for themselves – where we can both listen to and inspire people, and contribute to the future of our industry.”

The two-level, 2,700sq m Wellness Centre is at the heart of this vision. The centre features a 5,000sq m gym on the upper floor – which is free for staff and visitors to use – and a medical centre and spa on the ground floor. The spa features a sauna, steamroom, hydropool and relaxation area, and offers a range of treatments. The Wellness Centre has been entirely designed in lamellar wood with glass walls providing views over the park.

Other features designed to reinforce the wellness message throughout the village include Swiss balls instead of chairs at desks, vending machines offering healthy snacks, the staff restaurant which serves healthy, low-fat organic and locally-sourced food and Technogym equipment placed throughout the offices so staff can take short breaks to exercise during their working day. Staff are entitled to a personalised exercise and nutrition plan, and there's a wide range of activity choices available on the site, from Nordic walking to basketball and volleyball (there is a court on-site).

The location for the Technogym Village was chosen for its proximity to the A14 motorway, helping with transportation of products and also ensuring that the facilities are highly visible to the outside world.

 Antonio Citterio Patricia Viel and Partners have designed a very simple structure using a mixture of pre-fabricated elements in steel and reinforced concrete. The building features a curved, wooden roof, with a lamellar wood and glass façade. It has a range of environmentally-sustainable features including a building management system that automatically responds to the positioning of the sun, lowering blinds and opening windows in order to adjust light and temperature naturally as much as possible. Inside, the offices are organised on two sides, while the central area of the building houses the services, open plan work areas and meeting spaces.

Antonio Citterio

Architect, Antonio Citterio Patricia Viel & Partners

Antonio Citterio / PHOTO: © Wolfgang Scheppe
Antonio Citterio / PHOTO: © Wolfgang Scheppe

What inspired the design of the Technogym Village?
In order to stay in tune with the concept of ‘wellness’, the new Technogym Village was organised as a horizontal complex, extending into the landscape – more like a college campus than a corporate facility. We designed a place for teams of researchers, not somewhere that would look too institutional.

How would you sum up the design?
Due to its size and scope, the Technogym Village stands out like a territorial ‘marker’. Our work was concentrated on the integration of the complex with the landscape, starting with the large factory.

In the office block, the indoor-outdoor relationship has been accentuated by the orientation towards the park and the internal subdivision of the spaces with transparent partitions. There is widespread use of natural materials like lamellar wood for the roof of the factory and the office block, and for the entire load-bearing structure of the Wellness Forum.

What were the biggest challenges of of the project?
When you design a production facility, the theme is that of the economics of the construction system. You need to come up with a competitive idea. For the production facility we have designed a prefabricated structure in wood and concrete, produced in a factory and assembled on the worksite. We have managed to achieve great quality of the architectural details, while staying competitive in terms of costs.

What is your favourite part of the building?
The Wellness Forum – this building has an elliptical footprint and is located facing the office block. The gym is not just a showroom for the fitness machines and other gear, it is a true fitness club that can be used by the workers. We have designed a place where people might want to spend time outside of work hours, where the spaces (including the outdoor zones) can be used by employees during their leisure time as well as their work time.

The park has been organised in the same spirit, with its paths and its contours.

Glass walls let in natural light and offer views of the surrounding landscape / PHOTO: © Leo Torri
Glass walls let in natural light and offer views of the surrounding landscape / PHOTO: © Leo Torri

SUPPLIERS

Holzbau – wooden glulam beams
Iscom–metal roofs 
Sermeca – office building curtain wall
Uniform – wellness centre curtain wall
Fiemme 3000 D.K.Z. – wooden flooring
Gemino – glass partitions, office building
Barth Innenausbau KG, d. Ivo Barth GmbH. – millwork
Vitra – loose furniture, office building

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The 5,000sq m gym is free for staff and visitors to use
The 5,000sq m gym is free for staff and visitors to use
Text around the building reinforces the healthy lifestyle message
Text around the building reinforces the healthy lifestyle message
In keeping with the emphasis on wellness, the restaurant serves healthy, locally-sourced food / PHOTO © Leo Torri
In keeping with the emphasis on wellness, the restaurant serves healthy, locally-sourced food / PHOTO © Leo Torri
Many of the desks are equipped with fabric wellness balls instead of chairs
Many of the desks are equipped with fabric wellness balls instead of chairs
The Wellness Center features a showroom of equipment as well as a 5,000sq m gym for staff
The Wellness Center features a showroom of equipment as well as a 5,000sq m gym for staff
The architects have designed a sleek, simple building with a distinctive curved roof / PHOTO: ©Leo Torri
The architects have designed a sleek, simple building with a distinctive curved roof / PHOTO: ©Leo Torri
https://www.leisureopportunities.co.uk/images/LM2013_1handf.gif
Technogym's new headquarters in Cesena, Italy, are the brainchild of the company's founder Nerio Alessandri, and have been designed to inspire the industry in its quest for wellness
Antonio Citterio Patricia Viel & Partners, Technogym’,Technogym’s new headquarters, Architect,
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Diary dates
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Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Designed for wellness

Following the launch of Technogym’s new headquarters in Italy, we speak to architect Antonio Citterio about designing a building ‘around the human being’

Published in Leisure Management 2013 issue 1
We wanted to create a destination where our customers, partners and industry stakeholders could come and understand our vision

Technogym’s new headquarters were launched in September 2012 in Cesena, Italy, in a huge opening celebration attended by Bill Clinton and the president of Italy, Giorgio Napolitano.

Designed by Antonio Citterio Patricia Viel and Partners, the building houses Technogym’s production facilities and administration, a research and innovation laboratory, product showrooms, warehousing, a staff restaurant and a large wellness centre dedicated to physical exercise and education.

The facility is the brainchild of Technogym’s founder and president Nerio Alessandri, and brings together all of Technogym’s operations in one place for the first time.

“We wanted to create a place that would inspire the industry about wellness,” says Alessandri. “Wellness is not a concrete product. It’s an experience, and in order to understand it, you need to live it. We wanted to create a destination where our customers, our partners and all the industry stakeholders could come and understand our vision by experiencing it for themselves – where we can both listen to and inspire people, and contribute to the future of our industry.”

The two-level, 2,700sq m Wellness Centre is at the heart of this vision. The centre features a 5,000sq m gym on the upper floor – which is free for staff and visitors to use – and a medical centre and spa on the ground floor. The spa features a sauna, steamroom, hydropool and relaxation area, and offers a range of treatments. The Wellness Centre has been entirely designed in lamellar wood with glass walls providing views over the park.

Other features designed to reinforce the wellness message throughout the village include Swiss balls instead of chairs at desks, vending machines offering healthy snacks, the staff restaurant which serves healthy, low-fat organic and locally-sourced food and Technogym equipment placed throughout the offices so staff can take short breaks to exercise during their working day. Staff are entitled to a personalised exercise and nutrition plan, and there's a wide range of activity choices available on the site, from Nordic walking to basketball and volleyball (there is a court on-site).

The location for the Technogym Village was chosen for its proximity to the A14 motorway, helping with transportation of products and also ensuring that the facilities are highly visible to the outside world.

 Antonio Citterio Patricia Viel and Partners have designed a very simple structure using a mixture of pre-fabricated elements in steel and reinforced concrete. The building features a curved, wooden roof, with a lamellar wood and glass façade. It has a range of environmentally-sustainable features including a building management system that automatically responds to the positioning of the sun, lowering blinds and opening windows in order to adjust light and temperature naturally as much as possible. Inside, the offices are organised on two sides, while the central area of the building houses the services, open plan work areas and meeting spaces.

Antonio Citterio

Architect, Antonio Citterio Patricia Viel & Partners

Antonio Citterio / PHOTO: © Wolfgang Scheppe
Antonio Citterio / PHOTO: © Wolfgang Scheppe

What inspired the design of the Technogym Village?
In order to stay in tune with the concept of ‘wellness’, the new Technogym Village was organised as a horizontal complex, extending into the landscape – more like a college campus than a corporate facility. We designed a place for teams of researchers, not somewhere that would look too institutional.

How would you sum up the design?
Due to its size and scope, the Technogym Village stands out like a territorial ‘marker’. Our work was concentrated on the integration of the complex with the landscape, starting with the large factory.

In the office block, the indoor-outdoor relationship has been accentuated by the orientation towards the park and the internal subdivision of the spaces with transparent partitions. There is widespread use of natural materials like lamellar wood for the roof of the factory and the office block, and for the entire load-bearing structure of the Wellness Forum.

What were the biggest challenges of of the project?
When you design a production facility, the theme is that of the economics of the construction system. You need to come up with a competitive idea. For the production facility we have designed a prefabricated structure in wood and concrete, produced in a factory and assembled on the worksite. We have managed to achieve great quality of the architectural details, while staying competitive in terms of costs.

What is your favourite part of the building?
The Wellness Forum – this building has an elliptical footprint and is located facing the office block. The gym is not just a showroom for the fitness machines and other gear, it is a true fitness club that can be used by the workers. We have designed a place where people might want to spend time outside of work hours, where the spaces (including the outdoor zones) can be used by employees during their leisure time as well as their work time.

The park has been organised in the same spirit, with its paths and its contours.

Glass walls let in natural light and offer views of the surrounding landscape / PHOTO: © Leo Torri
Glass walls let in natural light and offer views of the surrounding landscape / PHOTO: © Leo Torri

SUPPLIERS

Holzbau – wooden glulam beams
Iscom–metal roofs 
Sermeca – office building curtain wall
Uniform – wellness centre curtain wall
Fiemme 3000 D.K.Z. – wooden flooring
Gemino – glass partitions, office building
Barth Innenausbau KG, d. Ivo Barth GmbH. – millwork
Vitra – loose furniture, office building

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The 5,000sq m gym is free for staff and visitors to use
The 5,000sq m gym is free for staff and visitors to use
Text around the building reinforces the healthy lifestyle message
Text around the building reinforces the healthy lifestyle message
In keeping with the emphasis on wellness, the restaurant serves healthy, locally-sourced food / PHOTO © Leo Torri
In keeping with the emphasis on wellness, the restaurant serves healthy, locally-sourced food / PHOTO © Leo Torri
Many of the desks are equipped with fabric wellness balls instead of chairs
Many of the desks are equipped with fabric wellness balls instead of chairs
The Wellness Center features a showroom of equipment as well as a 5,000sq m gym for staff
The Wellness Center features a showroom of equipment as well as a 5,000sq m gym for staff
The architects have designed a sleek, simple building with a distinctive curved roof / PHOTO: ©Leo Torri
The architects have designed a sleek, simple building with a distinctive curved roof / PHOTO: ©Leo Torri
https://www.leisureopportunities.co.uk/images/LM2013_1handf.gif
Technogym's new headquarters in Cesena, Italy, are the brainchild of the company's founder Nerio Alessandri, and have been designed to inspire the industry in its quest for wellness
Antonio Citterio Patricia Viel & Partners, Technogym’,Technogym’s new headquarters, Architect,
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Latest News
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to ...
Latest News
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the ...
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Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: RISE Fitness Franchise
RISE is a brand-new franchise created to fill an emerging gap. Outdoor workouts have become ...
Company profiles
Company profile: Technogym UK Ltd
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Precor: Fitness equipment
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
trade associations
International SPA Association - iSPA: trade associations
Salt therapy products
Saltability: Salt therapy products
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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