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FreeMotion Fitness
FreeMotion Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Laurent Houel

Water brand evian® has created a new licenced spa concept that’s set for a strategic rollout around the world. We talk the global brand development director to reveal more about this exciting venture

By Katie Barnes, Spa Business | Published in Spa Business 2012 issue 4
EvianSpa design will reflect the water’s Alpine source with stones (pictured) and curved mountain-like walls
EvianSpa design will reflect the water’s Alpine source with stones (pictured) and curved mountain-like walls
“It’s an interesting business opportunity to develop our brand. It leverages our DNA and reinforces our image as a premium brand and our wellbeing anchor”

Info Panel: EvianSpa Tokyo

The first evian-branded spa in Japan opened at the newly redeveloped 290-bedroom Palace Hotel Tokyo, across from the famous Imperial Palace, in late May 2012.

Occupying 1,200sq m (12,917sq ft) on the fifth floor, it comprises five treatment rooms with Earthlite massage tables; a double suite; male and female relaxation lounges with a sauna, heated soaking tub, soaking pool with jets and plunge pool for men and a marble sauna and heated soaking tub for women; a Technogym fitness facility; and a 20m pool offering views of the palace. The product houses are Anne Semonin and Omnisens.

The design by MEC Design International Corporation – part of Japan’s Mitsubishi Estate Group – has been inspired by the Alpine origin. Features include a loose stone garden in the reception that signifies the water’s mountain top source, while treatment room ceilings have a water ripple effect.

 The first spa is located on the fifth floor of the new US$1.2bn Palace Tokyo Hotel that reopened in May
The first spa is located on the fifth floor of the new US$1.2bn Palace Tokyo Hotel that reopened in May
Lighting in evian spas will vary in brightness according to the natural cycle of the sun and time of day
Lighting in evian spas will vary in brightness according to the natural cycle of the sun and time of day
The treatment room ceilings
at evianSpa Tokyo feature 
water ripple effects
The treatment room ceilings at evianSpa Tokyo feature water ripple effects

Favourites

Book: Tom Sharpe’s Wilt series is absurd and hilarious

Film: The Party (Peter Sellers) and Dr Strangelove (Stanley Kubrick)

Food: A Saint-Honoré cake from Patisserie des Rêves in Paris is a real treat

What do you do in your free time? I cook, I travel, I discover. With my family and friends

Time of year: Each season is special and I need this change of time

Best non-evian spa: Les Fermes de Marie (see sb05/1 p62) in Megève, France. It offers a great consumer experience – service is friendly and excellent

Spa treatment: a full relaxing treatment combining deep tissue massage that really acts on stress points, and a scalp massage

Best advice: “It ain’t over til it’s over”, not really personal advice but a Lenny Kravitz song. It’s another way to say keep pushing if you believe in what you do

Who do you admire most? All entrepreneurs who build a successful business from scratch. And my wife for her impressive multitasking and wit, combined with this mysterious feminine gift of being able to walk in 12cm heels

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Laurent Houel
Laurent Houel
The move into spas was spurred by evian’s successful Roller Babies campaign which gave the brand a real global platform
The move into spas was spurred by evian’s successful Roller Babies campaign which gave the brand a real global platform
Evian will target five-star hotels, such as the Palace Hotel Tokyo in Japan, in the rollout of its licenced spa concept
Evian will target five-star hotels, such as the Palace Hotel Tokyo in Japan, in the rollout of its licenced spa concept
Evian water may be used in some treatments but not in baths and pools as it’s too extravagant
Evian water may be used in some treatments but not in baths and pools as it’s too extravagant
Evian water has always 
been closely associated with health and wellbeing
Evian water has always been closely associated with health and wellbeing
The priority will be to launch spas in countries where evian has a super premium image
The priority will be to launch spas in countries where evian has a super premium image
https://www.leisureopportunities.co.uk/images/417553_900676.jpg
Evian's global brand development director tells Katie Barnes about the group's new evianSpa licence concept that's set for a strategic global rollout
Evian, Laurent Houel, Palace Hotel Tokyo, evianSpa, Yoriko Somo, Conceptasia Management & Consultants, Patrick Saussay, Global Project & Spa Advisory, Earthlite, Technogym, Anne Semonin, Omnisens,Hotel spa, spa, spa licence, spa design, spa concept, spa brand, spa consultant, spa rollout, luxury, water, Evian-les-Bains
HCM magazine
In the last issue of HCM, we checked with big box operators in the UK to see how trading has been going since restrictions were lifted. This month we turn our attention to boutiques and urban studios to find out how they’re faring. Kath Hudson reports
HCM magazine
As the UK government’s social prescribing initiative gains momentum, Kenny Butler calls on the sector to step up and get involved
HCM magazine
David Minton says the healthy movement industry is ten times bigger than the health club sector, and the care industry four times bigger and ask why we’re not rushing to collaborate?
HCM Magazine
HCM People
What we do as an industry is change lives for the better and we should all be proud of that
HCM Magazine
Mental health
Research confirms the role health clubs can play in supporting people in nurturing their mental health, as Victor Brick explains
HCM Magazine
HCM People
Our competition need to fasten their seatbelts
HCM Magazine
Research
Focusing on dieting has failed to offset the rising tide of obesity, say researchers from the Universities of Arizona and Virginia. A focus on fitness gives better health outcomes
HCM Magazine
Statistics
This year’s edition of the IHRSA Global Report which addresses performance from 2020, is a valuable record of the tremendous impact of the COVID-19 pandemic on the sector, creating a benchmark from which to understand the recovery. Kristen Walsh reports for HCM
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
Latest News
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...
Latest News
The Local Government Association (LGA) has called on the UK government to invest £875m in ...
Latest News
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment ...
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured supplier news
Featured supplier news: Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Power Plate: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Octane Fitness: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Laurent Houel

Water brand evian® has created a new licenced spa concept that’s set for a strategic rollout around the world. We talk the global brand development director to reveal more about this exciting venture

By Katie Barnes, Spa Business | Published in Spa Business 2012 issue 4
EvianSpa design will reflect the water’s Alpine source with stones (pictured) and curved mountain-like walls
EvianSpa design will reflect the water’s Alpine source with stones (pictured) and curved mountain-like walls
“It’s an interesting business opportunity to develop our brand. It leverages our DNA and reinforces our image as a premium brand and our wellbeing anchor”

Info Panel: EvianSpa Tokyo

The first evian-branded spa in Japan opened at the newly redeveloped 290-bedroom Palace Hotel Tokyo, across from the famous Imperial Palace, in late May 2012.

Occupying 1,200sq m (12,917sq ft) on the fifth floor, it comprises five treatment rooms with Earthlite massage tables; a double suite; male and female relaxation lounges with a sauna, heated soaking tub, soaking pool with jets and plunge pool for men and a marble sauna and heated soaking tub for women; a Technogym fitness facility; and a 20m pool offering views of the palace. The product houses are Anne Semonin and Omnisens.

The design by MEC Design International Corporation – part of Japan’s Mitsubishi Estate Group – has been inspired by the Alpine origin. Features include a loose stone garden in the reception that signifies the water’s mountain top source, while treatment room ceilings have a water ripple effect.

 The first spa is located on the fifth floor of the new US$1.2bn Palace Tokyo Hotel that reopened in May
The first spa is located on the fifth floor of the new US$1.2bn Palace Tokyo Hotel that reopened in May
Lighting in evian spas will vary in brightness according to the natural cycle of the sun and time of day
Lighting in evian spas will vary in brightness according to the natural cycle of the sun and time of day
The treatment room ceilings
at evianSpa Tokyo feature 
water ripple effects
The treatment room ceilings at evianSpa Tokyo feature water ripple effects

Favourites

Book: Tom Sharpe’s Wilt series is absurd and hilarious

Film: The Party (Peter Sellers) and Dr Strangelove (Stanley Kubrick)

Food: A Saint-Honoré cake from Patisserie des Rêves in Paris is a real treat

What do you do in your free time? I cook, I travel, I discover. With my family and friends

Time of year: Each season is special and I need this change of time

Best non-evian spa: Les Fermes de Marie (see sb05/1 p62) in Megève, France. It offers a great consumer experience – service is friendly and excellent

Spa treatment: a full relaxing treatment combining deep tissue massage that really acts on stress points, and a scalp massage

Best advice: “It ain’t over til it’s over”, not really personal advice but a Lenny Kravitz song. It’s another way to say keep pushing if you believe in what you do

Who do you admire most? All entrepreneurs who build a successful business from scratch. And my wife for her impressive multitasking and wit, combined with this mysterious feminine gift of being able to walk in 12cm heels

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Laurent Houel
Laurent Houel
The move into spas was spurred by evian’s successful Roller Babies campaign which gave the brand a real global platform
The move into spas was spurred by evian’s successful Roller Babies campaign which gave the brand a real global platform
Evian will target five-star hotels, such as the Palace Hotel Tokyo in Japan, in the rollout of its licenced spa concept
Evian will target five-star hotels, such as the Palace Hotel Tokyo in Japan, in the rollout of its licenced spa concept
Evian water may be used in some treatments but not in baths and pools as it’s too extravagant
Evian water may be used in some treatments but not in baths and pools as it’s too extravagant
Evian water has always 
been closely associated with health and wellbeing
Evian water has always been closely associated with health and wellbeing
The priority will be to launch spas in countries where evian has a super premium image
The priority will be to launch spas in countries where evian has a super premium image
https://www.leisureopportunities.co.uk/images/417553_900676.jpg
Evian's global brand development director tells Katie Barnes about the group's new evianSpa licence concept that's set for a strategic global rollout
Evian, Laurent Houel, Palace Hotel Tokyo, evianSpa, Yoriko Somo, Conceptasia Management & Consultants, Patrick Saussay, Global Project & Spa Advisory, Earthlite, Technogym, Anne Semonin, Omnisens,Hotel spa, spa, spa licence, spa design, spa concept, spa brand, spa consultant, spa rollout, luxury, water, Evian-les-Bains
Latest News
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...
Latest News
The Local Government Association (LGA) has called on the UK government to invest £875m in ...
Latest News
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment ...
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured supplier news
Featured supplier news: Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Power Plate: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Octane Fitness: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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