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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: New competition

The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 7
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health and fitness

Business is going to be like the Wild West for the next few years, with opportunities emerging, investors vying to back a ‘sure thing’, an inevitable percentage of business failures and competition coming from every direction. This much is clear from the frenzy of activity happening in the market since lockdowns started to ease around the world.

The pandemic is also re-shaping all sectors of the leisure market, making change inevitable when it comes to competition coming from new directions.

Although a big focus has been on how home fitness and digital will impact brick and mortar operations, this debate is now turning back to the reshaping of the facilities market.

The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health, fitness, activity and wellness, but the pandemic has woken it from its slumber.

The global tourism sector lost a billion trips in 2020 according to the World Tourism Organization and hotel strategists are turning their gaze to the health and fitness sector in their quest for alternative income streams from reliable, repeat customers.

We’re seeing hotel operators refurbishing their gyms or opening new ones and pointing their marketing firepower at local audiences to sign up consumers as members, bringing them head to head with gym operators.

There’s also an emerging trend within the hospitality sector of hotels changing to be full-service private members’ clubs and this will create new competition for gyms in urban locations.

The resorts sector is eyeing the fitness market too and in this issue, we talk to Stelian Iacob, CEO of Therme Group (page 16), which is doing a global roll-out of its health and wellness day resort concept, with eyes on Asia Pacific, North America and mainland Europe.

Therme is currently on-site in Manchester UK, building a 100,000sq m resort that will accommodate 7,500 people a day. This may sound ambitious, but three more are planned for the UK alone.

Therme is a broad offering, with pools and spa and wellness facilities, as well as a programme of exercise options, fitness classes, yoga and Pilates, starting at £14/day.

The company has traded well through the crisis at its existing sites and says the model is pandemic-proof.

So with all this change happening, consumers will have an increasingly wide range of choices when it comes to what they join and where and how they spend their money.

We can expect these new businesses to invest in, join and enrich our sector, as well as representing new competition. Existing health and fitness operators and trade organisations will need to be alive to the need to respond.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/623144_714528.jpg
New competition for the fitness indutry is coming from every direction, says Liz Terry
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Editor's letter
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Tokyo Olympics
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Sponsored
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Latest News
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...
Latest News
The Local Government Association (LGA) has called on the UK government to invest £875m in ...
Latest News
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment ...
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured supplier news
Featured supplier news: FitnessOnDemand launches new live-streaming feature for all fitness clubs and their members
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative fitness brands and celebrity trainers, this month introduces a new platform evolution for all club operators and their customers.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Jordan Fitness
Jordan Fitness are a recognised leader in functional fitness, specialising in premium quality yet value ...
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Saltability: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Matrix Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Management software
Premier Software Solutions: Management software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: New competition

The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 7
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health and fitness

Business is going to be like the Wild West for the next few years, with opportunities emerging, investors vying to back a ‘sure thing’, an inevitable percentage of business failures and competition coming from every direction. This much is clear from the frenzy of activity happening in the market since lockdowns started to ease around the world.

The pandemic is also re-shaping all sectors of the leisure market, making change inevitable when it comes to competition coming from new directions.

Although a big focus has been on how home fitness and digital will impact brick and mortar operations, this debate is now turning back to the reshaping of the facilities market.

The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health, fitness, activity and wellness, but the pandemic has woken it from its slumber.

The global tourism sector lost a billion trips in 2020 according to the World Tourism Organization and hotel strategists are turning their gaze to the health and fitness sector in their quest for alternative income streams from reliable, repeat customers.

We’re seeing hotel operators refurbishing their gyms or opening new ones and pointing their marketing firepower at local audiences to sign up consumers as members, bringing them head to head with gym operators.

There’s also an emerging trend within the hospitality sector of hotels changing to be full-service private members’ clubs and this will create new competition for gyms in urban locations.

The resorts sector is eyeing the fitness market too and in this issue, we talk to Stelian Iacob, CEO of Therme Group (page 16), which is doing a global roll-out of its health and wellness day resort concept, with eyes on Asia Pacific, North America and mainland Europe.

Therme is currently on-site in Manchester UK, building a 100,000sq m resort that will accommodate 7,500 people a day. This may sound ambitious, but three more are planned for the UK alone.

Therme is a broad offering, with pools and spa and wellness facilities, as well as a programme of exercise options, fitness classes, yoga and Pilates, starting at £14/day.

The company has traded well through the crisis at its existing sites and says the model is pandemic-proof.

So with all this change happening, consumers will have an increasingly wide range of choices when it comes to what they join and where and how they spend their money.

We can expect these new businesses to invest in, join and enrich our sector, as well as representing new competition. Existing health and fitness operators and trade organisations will need to be alive to the need to respond.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/623144_714528.jpg
New competition for the fitness indutry is coming from every direction, says Liz Terry
Latest News
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...
Latest News
The Local Government Association (LGA) has called on the UK government to invest £875m in ...
Latest News
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment ...
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured supplier news
Featured supplier news: FitnessOnDemand launches new live-streaming feature for all fitness clubs and their members
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative fitness brands and celebrity trainers, this month introduces a new platform evolution for all club operators and their customers.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Jordan Fitness
Jordan Fitness are a recognised leader in functional fitness, specialising in premium quality yet value ...
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Saltability: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Matrix Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Management software
Premier Software Solutions: Management software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills International
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