GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
FIBO Exhibition
FIBO Exhibition
FIBO Exhibition
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Trends: On the road

Retreats are where boutique fitness is at in 2020. High-end operators are now designing packages to take their communities to inspiring locations, in order to escape everyday life and immerse themselves in exercise, mindfulness and relaxation. Kath Hudson reports

By Kath Hudson | Published in Health Club Management 2020 issue 1

ellness tourism – the marriage of two multi-trillion dollar industries – is growing at a faster rate than the overall tourism market.

According to the Global Wellness Institute (GWI) the industry was worth $639bn (€577bn, £485bn) in 2017 and is projected to be worth $919bn (€829bn, £698bn) by 2022.

This trend is being driven by the desire to use travel as an opportunity to maintain health, reduce stress and have authentic experiences. According to the GWI, there’s a misconception that wellness travellers are a small, elite and wealthy group of leisure tourists, but in fact, this is a broad and diverse group of consumers with many motivations, interests, and values.

This cohort doesn’t want a cookie-cutter experience: they want the retreat to reflect the destination, embracing the local culture, food and environment. The more discerning wellness travellers, particularly millennials, are interested in what destinations offer that’s different from other places.

A change of scene
Taking the HIIT class to somewhere sunny and beautiful, combining it with meditation, excellent food and some countryside hiking offers operators the opportunity to engage with consumers in a different way from in the studio - allowing them to create memories and form friendships, which will build brand loyalty and improve retention.

Canny operators have realised this: Third Space, SoulCycle, Digme Retreats and BLOK all launched retreats businesses last year with intentions to build on them in years to come. But retreats aren’t a new thing. Independents have long been using them as a way to engage with their clients.

London-based PT and ChiRunning coach, Gray Caws, has been organising retreats for a number of years, as he realised taking his clients somewhere different for a few days is an excellent way for them to progress their skills.

“My 1:1 clients often arrive a bit stressed, with their heads full of work, or whatever else is going on with their lives and it takes them a while to focus on the session,” he says. “But retreats literally give them the space and the time to learn a new skill or develop an existing one. Plus the change of environment and taking them out of their everyday lives is extremely beneficial and can result in meaningful transformations.”

Authentic experience
This year Caws is taking groups to Spain, Portugal and Bali. Often he teams up with local operators to offer the experience, such as Mindfulness Travels or Run the World Adventures. Although people don’t necessarily want luxury, and many will be willing to share a room with a stranger, they do have a checklist.

“Getting the location right is important, as this is part of the appeal,” says Caws. “In Portugal, we’re staying in the mountains, with good running trails, and in Spain, we have access to the Costa Brava, medieval villages and forests. Authenticity is also key. For example, in Bali accommodation is basic and the food simple, but it’s traditionally Balinese.”

The itinerary needs to be a balance of fulfilling activities, but include enough downtime for people to recharge and assimilate what they’ve learned. Finally, they need to feel some sort of transformation, whether that be nailing a tricky yoga posture, or having an epiphany during a mountain hike.

Life detox
Nahid De Belgeonne creator of The Human Method, has a high flying clientele of fashion editors, A-list actresses and city CEOs for her restorative yoga and breathwork classes. She ran her first retreat to Puglia last June, which sold out in 30 minutes of being announced, and now has three more planned for 2020 in Somerset, Oxfordshire, and Portugal.

“The speedier our lives become, the more it seems we need to detox from them,” says De Belgeonne. “Wellness retreats are a great way to kick start your health goals or learn a new skill or discipline. They appeal to people who like to travel on their own, but like a structure to their travels, or those who want a break from their families and partners, but don’t want to feel lonely. They can also be a healthy holiday option when travelling with friends if you don’t want to drink or overeat.”

The Human Method retreats involve meditation, restorative and yoga nidra, swims, treatments or simply lying in a hammock. “I wanted to create something which cosseted my clients and their burned-out nervous systems and remind them what it was to be in harmony with their bodies,” says De Belgeonne.

Soul food
Boutique fitness businesses are built on responding to customer needs, and operators which have launched retreat operations all say they’ve been driven to do so by feedback from members, who want ways to engage with the brand beyond the four walls of the studio.

SoulCycle has teamed up with luxury travel company, Black Tomato, to run Retreats by SoulCycle. Pilots were held last year in Austin and Texas Hill comprising mindfulness exercises, breathing workshops, spinning classes and stargazing by the campfire.

In launching the venture, then CEO, Melanie Whelan, said: “With Retreats by SoulCycle, we’re giving our community another opportunity to devote attention to themselves and deepen their ties to one another over the span of multiple days in a beautiful setting, outside the day-to-day hustle.”

In a mission to extend the Third Space experience beyond its six London clubs, the brand launched Third Space Escapes last year, kicking off with a trip to Morocco in partnership with luxury travel operator, Sunny Side Up.

Led by two master trainers, the retreat was a mix of HIIT training and meditation sessions, sunrise runs and hikes in the Atlas Mountains, all backed up by cultural experiences, organic food, nutrition consultations, treatments and classes.

“Having listened to members, the decision to take the brand into adventure travel outside the club seemed a natural next step,” says marketing director, Lauren Wilson. “Third Space Escapes will take what members like about the clubs to incredible destinations, allowing them to test their capabilities in challenging, fun environments, among like-minded people.

“By providing your community with all of their needs in one place, you will ultimately build loyalty and retention. Retreats provide an overall lifestyle experience to reboot the mind and body, while creating memories of a lifetime.”

Total immersion
Co-founder of Digme, Geoff Bamber, agrees retreats are all about building community and creating unique experiences for members. Digme – which has four clubs in London and one in Oxford UK– unveiled Digme Retreats last year, saying members had requested to take the workouts to sunnier climes.

Two are planned for next year: Crete in April and Sicily in October. “The retreats are being curated to appeal to everyone with a keen interest in health, wellbeing and being outdoors,” says Bamber. “There will be cycling – for both experienced cyclists and those looking to build confidence – running, hiking, swimming, yoga and Gyrokinesis – or simply relaxing by the pool for those who just want to unwind.

There is no pressure and no expectation, only that you’ll relax and have fun with others.”

BLOK also piloted a retreat concept at a former French cognac estate last year. It will run again this year and eventually be grown into a sizeable arm, with 10 to 20 retreats a year and a permanent base.

Co-founder, Ed Stanbury, says it’s a great opportunity for members to immerse themselves in a new experience and meet new friends: “Our retreat is about community and building skills. It’s not a bootcamp or about weight loss.

“Last year people were eating Magnums by the swimming pool and drinking wine in the evening, but still learning to do a crow into a headstand.”

The format involves a few hours of exercise every day – starting with a run and meditation, followed by yoga and a fitness class – and complemented by delicious, plant-based food, designed by a nutritionist to complement the training.

Building a community
Stanbury says revenue is not the driving force behind this decision, it’s about building loyalty, as well as engaging with those who live too far from the clubs: “Realistically it will not be a huge revenue generator – we would need to run about 150 retreats a year for it to be as profitable as our Shoreditch club running well – but the retreats reward loyal customers and allow us to engage with people who don’t live close enough to come to the clubs.”

Is this a trend that’s here to stay? GWI figures point to this being the case, plus the retreats model is flexible enough to be pitched to a range of budgets: a rural field with yurts could work if done well.

Global fitness authority and author of Building a Badass Boutique, Emma Barry, cites retreats as a top trend for 2020 and HCM’s Fitness Foresight 2020 trends report also confirms this.

“Travel is the highest expression of luxury experience and resides at the sharp end of the experience economy,” says Barry. “Combining your preferred fitness addiction with the complete immersion of a curated travel experience, with zealots just like you is an intoxicating mix.”

Gray Caws
"My 1:1 clients often arrive a bit stressed with their heads full of work, or whatever else is going on with their lives and it takes them a while to focus on the session" Gray Caws
Nahid De Belgeonne
"I wanted to create something which cosseted my clients and their burned out nervous systems and remind them what it was to be in harmony with their bodies" Nahid De Belgeonne
Lauren Wilson
"Third Space Escapes will take what members like about the clubs to incredible destinations, allowing them to test their capabilities in challenging, fun environments among like-minded people" Lauren Wilson
Nahid De Belgeonne’s tips for a successful retreat:

• A great venue in a nourishing landscape – either near forests, mountains or water – allowing for guided walks and meditations in nature.

• An inspiring practice space, with clean equipment.

• Charming venue owners, who will offer lots of options to keep everyone happy.

• A good mix of people who will rub along nicely. It’s important everyone is respectful and kind.

• Delicious, fresh food creatively put together and artfully served. Ensure you have plenty of food, served on time with a few options for everyone.

• Have a welcome chat after the first dinner so everyone has a chance to learn names and get an overview of the week. This is the best time to agree on retreat etiquette, such as giving people space if they feel emotional on the mat, or restricting the use of mobile phones.

• Plan a schedule and keep to it. Let everyone know when the morning bell will go, when practice starts and ends, how many practices in a day, when the downtime is, when the meal times are and when there’s a day off.

• Be clear on what you’re teaching, why you’re teaching it and how the week will progress. Give options, so everyone feels included.

• Make sure you mark the end of the retreat and pay attention to what changes they’ve noticed and what they’ll take back home with them. Retreats are a time for reflection, so encouraging contemplation is a good way to affect change when they go back to their lives.

Ed Stanbury
"Our retreat is about community and building skills. It’s not a bootcamp or about weight loss. Last year people were eating Magnums by the swimming pool and drinking wine in the evening, but still learning to do a crow into a headstand" Ed Stanbury
Price guide

Packages tend to include food, accommodation and exercise but not flights, or add-ons such as massages or cultural activities.

• Six days in Portugal, with The Human Method, costs £1,195 ($1,574, €1,421).

• Four days in Costa Brava with ChiRunning is £1,195-£1,395 ($1,838, €1,658).

• Digme’s week in Crete costs £1,100 ($1,449, €1,308) for a shared room.

• BLOK prices start at £1,415

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Third Space Escapes’ first location was the Atlas Mountains in Morocco
Third Space Escapes’ first location was the Atlas Mountains in Morocco
Nahid De Belgeonne, creator of The Human Method, ran her first retreat in Puglia last year and has three more planned for 2020
Nahid De Belgeonne, creator of The Human Method, ran her first retreat in Puglia last year and has three more planned for 2020
Digme Retreats are held in Crete and Sicily
Digme Retreats are held in Crete and Sicily
BLOK piloted a retreat at a former French cognac chateau
BLOK piloted a retreat at a former French cognac chateau
http://www.leisureopportunities.com/images/imagesX/485002_66146.jpg
A top trend for 2020 is retreats, as fitness operators such as Third Space and Digme partner with boutique travel operators to extend their relationship with members beyond the club...
Gray Caws, Lauren Wilson, Nahid De Belgeonne, Ed Stanbury, Kath Hudson,,trends 2020, retreats, Third space, High-end operators,
People
FIBO 2020 will set a new benchmark, ensuring virtual and live trade fairs evolve into a hybrid model, defining a future-oriented format that opens a new chapter in the trade fair industry
People
The real novelty of AWRC is the way it brings together a mix of academic disciplines with external agencies and communities
People
I’m Confident we can deliver 50 coach gyms in the uk, however, I feel the opportunity is really much larger
Features
feature
A study in the US found that restaurant attendance was the only factor which correlated with testing positive for the virus
Features
Talking Point
Some of those who’ve suffered from COVID-19 face a long road to recovery. What role can the health and fitness industry play in supporting them with their rehabilitation? Kath Hudson reports
Features
Special Report
World United is a brand new global campaign designed to help clubs reactivate paused members, attract new ones and celebrate the return of fitness. HCM gets a briefing from Jak Phillips
Features
Editor's letter
Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, as gyms fight to be seen as powerful delivery partners in the fight against COVID-19, while also being safe for consumers
Features
Supplier showcase
Safe Space has created a new locker space for global franchise, UFC GYM, which both maintains its brand image and delivers operational support
Features
Research
Older men who play football regularly have cells ‘younger’ than those of their inactive peers, according to new research from sports scientists in Denmark and Germany
Features
Functional
Suppliers are offering programming for rigs to enable operators to tackle social distancing challenges, create a boutique feel and reduce the intimidation factor. HCM gets the lowdown from key suppliers
Features
Latest News
Hundreds of thousands of small companies in the UK – including those operating in fitness ...
Latest News
Boutique gym attendance and class bookings in some world regions have bounced back to around ...
Latest News
The government has further extended protection from rent enforcement activity until the end of the ...
Latest News
Town Sports International – which operates a raft of brands, including the New York Sports ...
Latest News
Wearable tech firm Formsense has secured a technology partnership with an inter-interdisciplinary team of researchers ...
Latest News
Les Mills has launched a trio of digital solutions to help fitness operators shift towards ...
Latest News
Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating ...
Latest News
COVID-19 has changed the world as we know it – and the fitness industry with ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
Featured supplier news
Featured supplier: Dormy House enhances premium facilities with fully connected fitness suite
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Fitness equipment
TRX Training: Fitness equipment
Management software
fibodo Limited: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Software
Volution.fit: Software
Fitness software
Go Do.Fitness: Fitness software
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Trends: On the road

Retreats are where boutique fitness is at in 2020. High-end operators are now designing packages to take their communities to inspiring locations, in order to escape everyday life and immerse themselves in exercise, mindfulness and relaxation. Kath Hudson reports

By Kath Hudson | Published in Health Club Management 2020 issue 1

ellness tourism – the marriage of two multi-trillion dollar industries – is growing at a faster rate than the overall tourism market.

According to the Global Wellness Institute (GWI) the industry was worth $639bn (€577bn, £485bn) in 2017 and is projected to be worth $919bn (€829bn, £698bn) by 2022.

This trend is being driven by the desire to use travel as an opportunity to maintain health, reduce stress and have authentic experiences. According to the GWI, there’s a misconception that wellness travellers are a small, elite and wealthy group of leisure tourists, but in fact, this is a broad and diverse group of consumers with many motivations, interests, and values.

This cohort doesn’t want a cookie-cutter experience: they want the retreat to reflect the destination, embracing the local culture, food and environment. The more discerning wellness travellers, particularly millennials, are interested in what destinations offer that’s different from other places.

A change of scene
Taking the HIIT class to somewhere sunny and beautiful, combining it with meditation, excellent food and some countryside hiking offers operators the opportunity to engage with consumers in a different way from in the studio - allowing them to create memories and form friendships, which will build brand loyalty and improve retention.

Canny operators have realised this: Third Space, SoulCycle, Digme Retreats and BLOK all launched retreats businesses last year with intentions to build on them in years to come. But retreats aren’t a new thing. Independents have long been using them as a way to engage with their clients.

London-based PT and ChiRunning coach, Gray Caws, has been organising retreats for a number of years, as he realised taking his clients somewhere different for a few days is an excellent way for them to progress their skills.

“My 1:1 clients often arrive a bit stressed, with their heads full of work, or whatever else is going on with their lives and it takes them a while to focus on the session,” he says. “But retreats literally give them the space and the time to learn a new skill or develop an existing one. Plus the change of environment and taking them out of their everyday lives is extremely beneficial and can result in meaningful transformations.”

Authentic experience
This year Caws is taking groups to Spain, Portugal and Bali. Often he teams up with local operators to offer the experience, such as Mindfulness Travels or Run the World Adventures. Although people don’t necessarily want luxury, and many will be willing to share a room with a stranger, they do have a checklist.

“Getting the location right is important, as this is part of the appeal,” says Caws. “In Portugal, we’re staying in the mountains, with good running trails, and in Spain, we have access to the Costa Brava, medieval villages and forests. Authenticity is also key. For example, in Bali accommodation is basic and the food simple, but it’s traditionally Balinese.”

The itinerary needs to be a balance of fulfilling activities, but include enough downtime for people to recharge and assimilate what they’ve learned. Finally, they need to feel some sort of transformation, whether that be nailing a tricky yoga posture, or having an epiphany during a mountain hike.

Life detox
Nahid De Belgeonne creator of The Human Method, has a high flying clientele of fashion editors, A-list actresses and city CEOs for her restorative yoga and breathwork classes. She ran her first retreat to Puglia last June, which sold out in 30 minutes of being announced, and now has three more planned for 2020 in Somerset, Oxfordshire, and Portugal.

“The speedier our lives become, the more it seems we need to detox from them,” says De Belgeonne. “Wellness retreats are a great way to kick start your health goals or learn a new skill or discipline. They appeal to people who like to travel on their own, but like a structure to their travels, or those who want a break from their families and partners, but don’t want to feel lonely. They can also be a healthy holiday option when travelling with friends if you don’t want to drink or overeat.”

The Human Method retreats involve meditation, restorative and yoga nidra, swims, treatments or simply lying in a hammock. “I wanted to create something which cosseted my clients and their burned-out nervous systems and remind them what it was to be in harmony with their bodies,” says De Belgeonne.

Soul food
Boutique fitness businesses are built on responding to customer needs, and operators which have launched retreat operations all say they’ve been driven to do so by feedback from members, who want ways to engage with the brand beyond the four walls of the studio.

SoulCycle has teamed up with luxury travel company, Black Tomato, to run Retreats by SoulCycle. Pilots were held last year in Austin and Texas Hill comprising mindfulness exercises, breathing workshops, spinning classes and stargazing by the campfire.

In launching the venture, then CEO, Melanie Whelan, said: “With Retreats by SoulCycle, we’re giving our community another opportunity to devote attention to themselves and deepen their ties to one another over the span of multiple days in a beautiful setting, outside the day-to-day hustle.”

In a mission to extend the Third Space experience beyond its six London clubs, the brand launched Third Space Escapes last year, kicking off with a trip to Morocco in partnership with luxury travel operator, Sunny Side Up.

Led by two master trainers, the retreat was a mix of HIIT training and meditation sessions, sunrise runs and hikes in the Atlas Mountains, all backed up by cultural experiences, organic food, nutrition consultations, treatments and classes.

“Having listened to members, the decision to take the brand into adventure travel outside the club seemed a natural next step,” says marketing director, Lauren Wilson. “Third Space Escapes will take what members like about the clubs to incredible destinations, allowing them to test their capabilities in challenging, fun environments, among like-minded people.

“By providing your community with all of their needs in one place, you will ultimately build loyalty and retention. Retreats provide an overall lifestyle experience to reboot the mind and body, while creating memories of a lifetime.”

Total immersion
Co-founder of Digme, Geoff Bamber, agrees retreats are all about building community and creating unique experiences for members. Digme – which has four clubs in London and one in Oxford UK– unveiled Digme Retreats last year, saying members had requested to take the workouts to sunnier climes.

Two are planned for next year: Crete in April and Sicily in October. “The retreats are being curated to appeal to everyone with a keen interest in health, wellbeing and being outdoors,” says Bamber. “There will be cycling – for both experienced cyclists and those looking to build confidence – running, hiking, swimming, yoga and Gyrokinesis – or simply relaxing by the pool for those who just want to unwind.

There is no pressure and no expectation, only that you’ll relax and have fun with others.”

BLOK also piloted a retreat concept at a former French cognac estate last year. It will run again this year and eventually be grown into a sizeable arm, with 10 to 20 retreats a year and a permanent base.

Co-founder, Ed Stanbury, says it’s a great opportunity for members to immerse themselves in a new experience and meet new friends: “Our retreat is about community and building skills. It’s not a bootcamp or about weight loss.

“Last year people were eating Magnums by the swimming pool and drinking wine in the evening, but still learning to do a crow into a headstand.”

The format involves a few hours of exercise every day – starting with a run and meditation, followed by yoga and a fitness class – and complemented by delicious, plant-based food, designed by a nutritionist to complement the training.

Building a community
Stanbury says revenue is not the driving force behind this decision, it’s about building loyalty, as well as engaging with those who live too far from the clubs: “Realistically it will not be a huge revenue generator – we would need to run about 150 retreats a year for it to be as profitable as our Shoreditch club running well – but the retreats reward loyal customers and allow us to engage with people who don’t live close enough to come to the clubs.”

Is this a trend that’s here to stay? GWI figures point to this being the case, plus the retreats model is flexible enough to be pitched to a range of budgets: a rural field with yurts could work if done well.

Global fitness authority and author of Building a Badass Boutique, Emma Barry, cites retreats as a top trend for 2020 and HCM’s Fitness Foresight 2020 trends report also confirms this.

“Travel is the highest expression of luxury experience and resides at the sharp end of the experience economy,” says Barry. “Combining your preferred fitness addiction with the complete immersion of a curated travel experience, with zealots just like you is an intoxicating mix.”

Gray Caws
"My 1:1 clients often arrive a bit stressed with their heads full of work, or whatever else is going on with their lives and it takes them a while to focus on the session" Gray Caws
Nahid De Belgeonne
"I wanted to create something which cosseted my clients and their burned out nervous systems and remind them what it was to be in harmony with their bodies" Nahid De Belgeonne
Lauren Wilson
"Third Space Escapes will take what members like about the clubs to incredible destinations, allowing them to test their capabilities in challenging, fun environments among like-minded people" Lauren Wilson
Nahid De Belgeonne’s tips for a successful retreat:

• A great venue in a nourishing landscape – either near forests, mountains or water – allowing for guided walks and meditations in nature.

• An inspiring practice space, with clean equipment.

• Charming venue owners, who will offer lots of options to keep everyone happy.

• A good mix of people who will rub along nicely. It’s important everyone is respectful and kind.

• Delicious, fresh food creatively put together and artfully served. Ensure you have plenty of food, served on time with a few options for everyone.

• Have a welcome chat after the first dinner so everyone has a chance to learn names and get an overview of the week. This is the best time to agree on retreat etiquette, such as giving people space if they feel emotional on the mat, or restricting the use of mobile phones.

• Plan a schedule and keep to it. Let everyone know when the morning bell will go, when practice starts and ends, how many practices in a day, when the downtime is, when the meal times are and when there’s a day off.

• Be clear on what you’re teaching, why you’re teaching it and how the week will progress. Give options, so everyone feels included.

• Make sure you mark the end of the retreat and pay attention to what changes they’ve noticed and what they’ll take back home with them. Retreats are a time for reflection, so encouraging contemplation is a good way to affect change when they go back to their lives.

Ed Stanbury
"Our retreat is about community and building skills. It’s not a bootcamp or about weight loss. Last year people were eating Magnums by the swimming pool and drinking wine in the evening, but still learning to do a crow into a headstand" Ed Stanbury
Price guide

Packages tend to include food, accommodation and exercise but not flights, or add-ons such as massages or cultural activities.

• Six days in Portugal, with The Human Method, costs £1,195 ($1,574, €1,421).

• Four days in Costa Brava with ChiRunning is £1,195-£1,395 ($1,838, €1,658).

• Digme’s week in Crete costs £1,100 ($1,449, €1,308) for a shared room.

• BLOK prices start at £1,415

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Third Space Escapes’ first location was the Atlas Mountains in Morocco
Third Space Escapes’ first location was the Atlas Mountains in Morocco
Nahid De Belgeonne, creator of The Human Method, ran her first retreat in Puglia last year and has three more planned for 2020
Nahid De Belgeonne, creator of The Human Method, ran her first retreat in Puglia last year and has three more planned for 2020
Digme Retreats are held in Crete and Sicily
Digme Retreats are held in Crete and Sicily
BLOK piloted a retreat at a former French cognac chateau
BLOK piloted a retreat at a former French cognac chateau
http://www.leisureopportunities.com/images/imagesX/485002_66146.jpg
A top trend for 2020 is retreats, as fitness operators such as Third Space and Digme partner with boutique travel operators to extend their relationship with members beyond the club...
Gray Caws, Lauren Wilson, Nahid De Belgeonne, Ed Stanbury, Kath Hudson,,trends 2020, retreats, Third space, High-end operators,
Latest News
Hundreds of thousands of small companies in the UK – including those operating in fitness ...
Latest News
Boutique gym attendance and class bookings in some world regions have bounced back to around ...
Latest News
The government has further extended protection from rent enforcement activity until the end of the ...
Latest News
Town Sports International – which operates a raft of brands, including the New York Sports ...
Latest News
Wearable tech firm Formsense has secured a technology partnership with an inter-interdisciplinary team of researchers ...
Latest News
Les Mills has launched a trio of digital solutions to help fitness operators shift towards ...
Latest News
Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating ...
Latest News
COVID-19 has changed the world as we know it – and the fitness industry with ...
Latest News
PureGym has secured a £100m cash injection from shareholders to help deal with both the ...
Latest News
Organised fitness, sports and other leisure activities (including swimming) can continue despite the introduction of ...
Latest News
A study by researchers at Emory University in the US has shown how exercise can ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
Featured supplier news
Featured supplier: Dormy House enhances premium facilities with fully connected fitness suite
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Fitness equipment
TRX Training: Fitness equipment
Management software
fibodo Limited: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Software
Volution.fit: Software
Fitness software
Go Do.Fitness: Fitness software
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
FIBO Exhibition
FIBO Exhibition