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FITNESS, HEALTH, WELLNESS

features

Tech: Fully integrated

From payments to virtual classes, software integrations can take your operation to the next level. Providers tell us about their most in-demand offerings

Published in Health Club Management 2024 issue 5
ABC Fitness has partnered with Les Mills to enable operators to deliver virtual classes / photo: LES MILLS / Finn Cochran
ABC Fitness has partnered with Les Mills to enable operators to deliver virtual classes / photo: LES MILLS / Finn Cochran
Kelly Card
ABC Fitness
Kelly Card / photo: ABC Fitness

We partner with technology providers, continually expanding our integration offerings to meet evolving industry needs and working within our customer’s technology stack.

From chatbots to marketing, we’ve seen an increased variety in how our clients approach their online presence. One area we’ve seen interest in is providing a virtual fitness experience, which we offer through our integration with Les Mills.

While we provide marketing, sales and CRM support through our own tools, we also integrate with companies such as Sweti Marketing for improved digital marketing and execution. We’ve adapted our offerings to include integration for wearable technology, allowing our customers to leverage devices to provide personalised workout experiences and track member progress.

The advancement of AI is another area we’re staying ahead of – we currently use this technology to support our customers with faster, more efficient churn prediction. Additionally, from a staff management perspective, we’re watching how we help companies integrate their internal management systems.

We’ve seen interest in providing a virtual fitness experience, which we offer through our integration with Les Mills
Daniel Wischer
Magicline (Sport Alliance)
Daniel Wischer / photo: Magicline

We’ve developed a platform which facilitates integration with 80 industry partners through an open API.

These integrations enable automated processes and more efficient management. For example, partnerships with companies such as Egym, Seca, Urban Sports Club, Milon and Gympass allow for streamlined workflows, automated training plans, member communication and marketing tools. These automations not only enhance operational efficiency, but also increase member satisfaction.

Two examples illustrate the benefits: the seamless course management and booking enabled by the integration with Urban Sports Club and the lead management and customer retention improvements facilitated by the interface with ClubPlanner. These eliminate manual effort, allowing trainers to focus on core competencies while enhancing the member experience.

We’ve revamped our website to include a marketplace showcasing partner integrations. Interested parties can access detailed information about integrations and their benefits, empowering operators to tailor their software solutions to meet their operational needs.

• Sport Alliance has acquired PerfectGym. Together, the new entity services 14 of Europe’s top 30 operators, a total of 130 chains internationally in 55 countries and 10,000 facilities globally.The acquisition was backed by PSG Equity.

Interested parties can easily access detailed information about each integration and its benefits
Sport Alliance has integrated its Magicline software with multiple partners / photo: Magicline
Sean Dollery
EZFacility
Sean Dollery

Operators in the fitness industry are primarily demanding integrations with card payment providers for ecommerce transactions.

We’ve responded to this demand by introducing integrated card payment services, as we anticipated the growing preference for this payment method. By staying ahead of the curve, we provided our clients with the option of integrated card payments early on, enabling them to adapt as the popularity of card payments surged.

We’ve also evolved our card payment service in line with developments to the EZFacility product, ensuring clients benefit from an all-in-one solution that caters to their changing requirements. This includes integration with PDQ machines, enabling operators to process card-present transactions efficiently. We’ve forged a partnership with Clover, a payment processing provider, enabling our customers to get competitive transaction rates.

Mobile phone app integration ranks as a close second in terms of operator demand. To address this, EZFacility offers a branded app service that delivers a presence across iOS and Android platforms. The app integrates with EZFacility, facilitating two-way real-time updates for member sign-ups and class bookings. Marketing tools integrated into the app enable operators to communicate with their members, whether through universal announcements or targeted promotions based on member preferences and behaviour.

We’ve enabled our customers to adapt seamlessly as the popularity of card payments surged
EZFacility is offering card payment integrations / photo: Shutterstock / pio3
The app can be white-labelled / Photo: EZFacility
Joanna Walker
Xplor Gym
Joanna Walker / Photo: Xplor Gym

Data is a valuable business asset and we’re seeing operators look for integrations that boost the value of that asset, so when we’re reviewing opportunities to integrate with potential partners, we look to understand how an integration will enhance data for our customers.

Top priority is always making sure the data available to customers is accurate, up-to-date and as complete as possible. We look for integrations that give customers access to more data while making it easier for customers to effectively interpret and act on it within their all-in-one gym management software solution.

To help operators get more from their data, we recommend making use of our integration with business intelligence system FitnessKPI. Using the data available within our software, the integration helps operators track business performance. Operators are alerted to changes and presented with suggested actions to take.

FitnessKPI uses AI to make predictions and help operators analyse performance and as well as predicting future business performance, the technology identifies members most likely to cancel in the next three months. The integration also lets operators quickly make smart decisions that are informed by accurate, complete data. This eliminates the need to make flawed decisions based on intuition and powers better results.

We look for integrations that will give our customers access to more data
Customer insight is a valuable tool for operators says Walker / photo: Shutterstock / Gutesa
https://www.leisureopportunities.co.uk/images/2024/619539_396011.jpg
From member payments to virtual classes, the latest software integrations can take health and fitness operations to the next level. Providers tells us about their most in-demand offerings
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features

Tech: Fully integrated

From payments to virtual classes, software integrations can take your operation to the next level. Providers tell us about their most in-demand offerings

Published in Health Club Management 2024 issue 5
ABC Fitness has partnered with Les Mills to enable operators to deliver virtual classes / photo: LES MILLS / Finn Cochran
ABC Fitness has partnered with Les Mills to enable operators to deliver virtual classes / photo: LES MILLS / Finn Cochran
Kelly Card
ABC Fitness
Kelly Card / photo: ABC Fitness

We partner with technology providers, continually expanding our integration offerings to meet evolving industry needs and working within our customer’s technology stack.

From chatbots to marketing, we’ve seen an increased variety in how our clients approach their online presence. One area we’ve seen interest in is providing a virtual fitness experience, which we offer through our integration with Les Mills.

While we provide marketing, sales and CRM support through our own tools, we also integrate with companies such as Sweti Marketing for improved digital marketing and execution. We’ve adapted our offerings to include integration for wearable technology, allowing our customers to leverage devices to provide personalised workout experiences and track member progress.

The advancement of AI is another area we’re staying ahead of – we currently use this technology to support our customers with faster, more efficient churn prediction. Additionally, from a staff management perspective, we’re watching how we help companies integrate their internal management systems.

We’ve seen interest in providing a virtual fitness experience, which we offer through our integration with Les Mills
Daniel Wischer
Magicline (Sport Alliance)
Daniel Wischer / photo: Magicline

We’ve developed a platform which facilitates integration with 80 industry partners through an open API.

These integrations enable automated processes and more efficient management. For example, partnerships with companies such as Egym, Seca, Urban Sports Club, Milon and Gympass allow for streamlined workflows, automated training plans, member communication and marketing tools. These automations not only enhance operational efficiency, but also increase member satisfaction.

Two examples illustrate the benefits: the seamless course management and booking enabled by the integration with Urban Sports Club and the lead management and customer retention improvements facilitated by the interface with ClubPlanner. These eliminate manual effort, allowing trainers to focus on core competencies while enhancing the member experience.

We’ve revamped our website to include a marketplace showcasing partner integrations. Interested parties can access detailed information about integrations and their benefits, empowering operators to tailor their software solutions to meet their operational needs.

• Sport Alliance has acquired PerfectGym. Together, the new entity services 14 of Europe’s top 30 operators, a total of 130 chains internationally in 55 countries and 10,000 facilities globally.The acquisition was backed by PSG Equity.

Interested parties can easily access detailed information about each integration and its benefits
Sport Alliance has integrated its Magicline software with multiple partners / photo: Magicline
Sean Dollery
EZFacility
Sean Dollery

Operators in the fitness industry are primarily demanding integrations with card payment providers for ecommerce transactions.

We’ve responded to this demand by introducing integrated card payment services, as we anticipated the growing preference for this payment method. By staying ahead of the curve, we provided our clients with the option of integrated card payments early on, enabling them to adapt as the popularity of card payments surged.

We’ve also evolved our card payment service in line with developments to the EZFacility product, ensuring clients benefit from an all-in-one solution that caters to their changing requirements. This includes integration with PDQ machines, enabling operators to process card-present transactions efficiently. We’ve forged a partnership with Clover, a payment processing provider, enabling our customers to get competitive transaction rates.

Mobile phone app integration ranks as a close second in terms of operator demand. To address this, EZFacility offers a branded app service that delivers a presence across iOS and Android platforms. The app integrates with EZFacility, facilitating two-way real-time updates for member sign-ups and class bookings. Marketing tools integrated into the app enable operators to communicate with their members, whether through universal announcements or targeted promotions based on member preferences and behaviour.

We’ve enabled our customers to adapt seamlessly as the popularity of card payments surged
EZFacility is offering card payment integrations / photo: Shutterstock / pio3
The app can be white-labelled / Photo: EZFacility
Joanna Walker
Xplor Gym
Joanna Walker / Photo: Xplor Gym

Data is a valuable business asset and we’re seeing operators look for integrations that boost the value of that asset, so when we’re reviewing opportunities to integrate with potential partners, we look to understand how an integration will enhance data for our customers.

Top priority is always making sure the data available to customers is accurate, up-to-date and as complete as possible. We look for integrations that give customers access to more data while making it easier for customers to effectively interpret and act on it within their all-in-one gym management software solution.

To help operators get more from their data, we recommend making use of our integration with business intelligence system FitnessKPI. Using the data available within our software, the integration helps operators track business performance. Operators are alerted to changes and presented with suggested actions to take.

FitnessKPI uses AI to make predictions and help operators analyse performance and as well as predicting future business performance, the technology identifies members most likely to cancel in the next three months. The integration also lets operators quickly make smart decisions that are informed by accurate, complete data. This eliminates the need to make flawed decisions based on intuition and powers better results.

We look for integrations that will give our customers access to more data
Customer insight is a valuable tool for operators says Walker / photo: Shutterstock / Gutesa
https://www.leisureopportunities.co.uk/images/2024/619539_396011.jpg
From member payments to virtual classes, the latest software integrations can take health and fitness operations to the next level. Providers tells us about their most in-demand offerings
Latest News
Mindbody, has launched a specialist insurance programme for its customers which is being delivered through ...
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After introducing Xponential’s reformer Pilates concept, Club Pilates, to Germany last year, Matin Seibold's LifeFit ...
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As United Fitness Brands gears up to launch its fifth Reformcore location at Battersea Power ...
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The Gym Group has built on the positive momentum of 2023, with a strong half-year ...
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The way fat stores are metabolised during exercise is different in males and females, according ...
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Company profiles
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Company profiles
Company profile: Zoom Media UK
As the original GymTV supplier, Zoom Media has a proven track record of working with ...
Supplier Showcases
Supplier showcase - Jon Williams
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Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Active IQ press release: Industry heavyweight David Stalker joins Active IQ as independent adviser
David Stalker, President of EuropeActive and a CIMSPA chartered fellow is joining Active IQ from July 2024.
Featured press releases
Greenwich Leisure Limited press release: London Youth Games concludes at Copper Box Arena
After an incredibly competitive season, the London Youth Games Finals Festival took place at the end of last month at GLL's Copper Box Arena in London.
Directory
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Fitlockers: Lockers
Spa software
SpaBooker: Spa software
Snowroom
TechnoAlpin SpA: Snowroom
salt therapy products
Saltability: salt therapy products
Property & Tenders
Chiswick, Gillingham, York and Nottingham
Savills
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Cleveland Lakes, Wiltshire and Gloucestershire
Cotswold Lakes Trust
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Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
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Diary dates
22-25 Oct 2024
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Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
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In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
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Diary dates
11-13 Feb 2025
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Diary dates
10-13 Apr 2025
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Diary dates
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Diary dates
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Diary dates
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