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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]

Published in Health Club Management 2021 issue 8
Without the PRS agreement, instructors and participants won’t be able to exercise to their favourite tracks / photo: Ann Rodchua/shutterstock
Without the PRS agreement, instructors and participants won’t be able to exercise to their favourite tracks / photo: Ann Rodchua/shutterstock
We’re asking the music industry to reinstate the Online Music Fitness Licence and to simplify music licencing arrangements

PRS for Music – along with music publishers – has decided not to extend the sync license element of the Online Fitness Music Licence.

This licence, launched with EMD UK’s help in August 2020, allowed group exercise instructors to use original artist music in their online classes for a modest fee. Hundreds bought the licence through EMD UK and hundreds more did so through PRS for Music and other resellers.

A recent EMD UK survey showed that 61 per cent of group exercise instructors had used the Limited Online Music Licence (LOML/Sync) during the pandemic to pivot their business online.

Often spending upwards of £1,000, instructors were able to keep communities active while gyms and classes were shut, attracting many new participants along the way.

Online classes are an invaluable service to our nation, especially since the start of the pandemic and will be for the foreseeable future. They offer an active and sociable lifeline for many who could not leave the house due to self-isolation, caring responsibilities, or disabilities.

Over 60 per cent of those coming to online classes lived with a long-term health condition – they are in many cases the same people who have low confidence in returning to face-to-face classes.

A majority of instructors have said they will continue to run a hybrid business. On-demand content is a great way for instructors to create revenue, but also for participants to attend classes at times that are more convenient to them.

PRS for Music said the LOML/Sync wasn’t extended because there’s no demand now in-person classes have resumed, but think of essential workers – NHS staff on night shifts who can’t attend classes during the evenings but wish to do some yoga when their shift ends. Also those with long-term health conditions who want to continue their physical activity in the safety of their own home and parents who fit in a HIIT session around a baby’s nap times – just to give a few examples. There is clearly still a need.

Music is a key element to an excellent class experience, and removing it would mean some people will be less motivated to work out. Take into consideration that for many with learning disabilities and older people with memory impairments and dementia, listening to their favourite tunes while exercising is an important part of their care.

As things currently stand, without the Sync element of the licence, those instructors and participants won’t be able to work out to their favourite tracks.

There is a bigger picture too: the whole world of music licencing is incredibly complicated. It’s particularly difficult and expensive for a self-employed instructor to navigate. Venues need PRS licences to play music; the instructor needs PPL credits to use that music in their classes; if they go online they need a Limited Online Music Licence; then they need to negotiate a sync licence with individual publishers of each piece of music. To put this into perspective, with the number of writers, artists, and publishers in music tracks, sync licences can often reach thousands of pounds per track.

With the support of CIMSPA, Sport England and others, EMD UK continues to press PRS for Music and the publishers to reverse their decision. Our ask is two-fold: first, to reinstate the Online Music Fitness Licence. Second, to simplify the whole music licencing arrangements so that publishers and performers can get the royalties they deserve, while their fantastic music is used to help get the UK active. This couldn’t be more urgent as the population recovers from the lockdowns.

• EMD UK has won the ukactive 2020/21 Award for Digital Transformation for its Classfinder search engine. The system, which is powered by open data, supports instructors by ensuring virtual classes are promoted online, as well as being signposted by national physical activity campaigns such as This Girl Can.

EMD’s Jade Cation accepted the award on behalf of all group exercise instructors. More: www.classfinder.org.uk

Marcus Kingwell CEO, EMD UK

Online classes offer an invaluable service to society, says Kingwell / photo: Stock-Asso/shutterstock
John Harling
Sandwell Leisure Trust

It’s vital in these challenging times to share best practice, so I’m writing to share news of our COVID-19 wellbeing programme with HCM readers.

The Portway Reach programme by Sandwell Leisure Trust provided 119 qualifying residents with free unlimited access to gym, swimming and fitness classes via our One Card membership for 11 weeks between April and June 2021.

This was as part of a bid to re-engage and support people over the age of 18 in the local community who had been directly affected by COVID-19.

Funded by the National Lottery’s Coronavirus Community Support Fund, the Portway Reach programme sought to increase the confidence and self-esteem of individuals by re-introducing them to Sandwell Leisure Trust centres and back towards a healthy and active lifestyle.

The initiative was spearheaded by Portway Lifestyle Centre, but due to the restrictions of booking under pandemic guidelines, it was extended to eight other Sandwell Leisure Trust centres across the borough.

Each participant in the programme completed a survey on finishing and the key findings showed that 89 per cent said it had a positive impact on their mental health and 74 per cent felt it had improved their sleep.

In addition, 68 per cent said it had improved their general eating habits and also improved their confidence.

Funded by the National Lottery Coronavirus Community Support Fund, the Portway Reach programme sought to encourage people back to a healthy and active lifestyle

Overall, 89 per cent of participants said they’d been motivated to improve their activity levels, with 67 per cent intending to continue their membership once the programme had expired.

We’re delighted so many customers benefited from this targeted funding. It’s very gratifying to see and hear that this free scheme seems to have made the biggest difference to mental and physical health and made such an impact on so many aspects of pandemic life.

We’re continuing to offer support to all Portway Reach members as we gradually return to more normal operations.

89 per cent of participants in the SLT programme were motivated to improve their activity levels / photo: SLT
https://www.leisureopportunities.co.uk/images/2021/946699_791073.jpg
Marcus Kingswood on music licencing policy and John Harling on SLT’s COVID programme
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In the last issue of HCM, we checked with big box operators in the UK to see how trading has been going since restrictions were lifted. This month we turn our attention to boutiques and urban studios to find out how they’re faring. Kath Hudson reports
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Screens display power generated from each piece of equipment, allowing people to compete against each other for kilowatt hours produced
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Our competition need to fasten their seatbelts
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Policy
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Active ageing
David Minton says the healthy movement industry is ten times bigger than the health club sector, and the care industry four times bigger and ask why we’re not rushing to collaborate?
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Interview
The co-founder of The Great Outdoor Gym Company has a vision to inspire communities to become healthy and sustainable, both environmentally and personally. She speaks to Kate Cracknell
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Editor's letter
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor
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Editor's letter
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
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Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
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Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
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ExCeL London, London, United Kingdom
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01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]

Published in Health Club Management 2021 issue 8
Without the PRS agreement, instructors and participants won’t be able to exercise to their favourite tracks / photo: Ann Rodchua/shutterstock
Without the PRS agreement, instructors and participants won’t be able to exercise to their favourite tracks / photo: Ann Rodchua/shutterstock
We’re asking the music industry to reinstate the Online Music Fitness Licence and to simplify music licencing arrangements

PRS for Music – along with music publishers – has decided not to extend the sync license element of the Online Fitness Music Licence.

This licence, launched with EMD UK’s help in August 2020, allowed group exercise instructors to use original artist music in their online classes for a modest fee. Hundreds bought the licence through EMD UK and hundreds more did so through PRS for Music and other resellers.

A recent EMD UK survey showed that 61 per cent of group exercise instructors had used the Limited Online Music Licence (LOML/Sync) during the pandemic to pivot their business online.

Often spending upwards of £1,000, instructors were able to keep communities active while gyms and classes were shut, attracting many new participants along the way.

Online classes are an invaluable service to our nation, especially since the start of the pandemic and will be for the foreseeable future. They offer an active and sociable lifeline for many who could not leave the house due to self-isolation, caring responsibilities, or disabilities.

Over 60 per cent of those coming to online classes lived with a long-term health condition – they are in many cases the same people who have low confidence in returning to face-to-face classes.

A majority of instructors have said they will continue to run a hybrid business. On-demand content is a great way for instructors to create revenue, but also for participants to attend classes at times that are more convenient to them.

PRS for Music said the LOML/Sync wasn’t extended because there’s no demand now in-person classes have resumed, but think of essential workers – NHS staff on night shifts who can’t attend classes during the evenings but wish to do some yoga when their shift ends. Also those with long-term health conditions who want to continue their physical activity in the safety of their own home and parents who fit in a HIIT session around a baby’s nap times – just to give a few examples. There is clearly still a need.

Music is a key element to an excellent class experience, and removing it would mean some people will be less motivated to work out. Take into consideration that for many with learning disabilities and older people with memory impairments and dementia, listening to their favourite tunes while exercising is an important part of their care.

As things currently stand, without the Sync element of the licence, those instructors and participants won’t be able to work out to their favourite tracks.

There is a bigger picture too: the whole world of music licencing is incredibly complicated. It’s particularly difficult and expensive for a self-employed instructor to navigate. Venues need PRS licences to play music; the instructor needs PPL credits to use that music in their classes; if they go online they need a Limited Online Music Licence; then they need to negotiate a sync licence with individual publishers of each piece of music. To put this into perspective, with the number of writers, artists, and publishers in music tracks, sync licences can often reach thousands of pounds per track.

With the support of CIMSPA, Sport England and others, EMD UK continues to press PRS for Music and the publishers to reverse their decision. Our ask is two-fold: first, to reinstate the Online Music Fitness Licence. Second, to simplify the whole music licencing arrangements so that publishers and performers can get the royalties they deserve, while their fantastic music is used to help get the UK active. This couldn’t be more urgent as the population recovers from the lockdowns.

• EMD UK has won the ukactive 2020/21 Award for Digital Transformation for its Classfinder search engine. The system, which is powered by open data, supports instructors by ensuring virtual classes are promoted online, as well as being signposted by national physical activity campaigns such as This Girl Can.

EMD’s Jade Cation accepted the award on behalf of all group exercise instructors. More: www.classfinder.org.uk

Marcus Kingwell CEO, EMD UK

Online classes offer an invaluable service to society, says Kingwell / photo: Stock-Asso/shutterstock
John Harling
Sandwell Leisure Trust

It’s vital in these challenging times to share best practice, so I’m writing to share news of our COVID-19 wellbeing programme with HCM readers.

The Portway Reach programme by Sandwell Leisure Trust provided 119 qualifying residents with free unlimited access to gym, swimming and fitness classes via our One Card membership for 11 weeks between April and June 2021.

This was as part of a bid to re-engage and support people over the age of 18 in the local community who had been directly affected by COVID-19.

Funded by the National Lottery’s Coronavirus Community Support Fund, the Portway Reach programme sought to increase the confidence and self-esteem of individuals by re-introducing them to Sandwell Leisure Trust centres and back towards a healthy and active lifestyle.

The initiative was spearheaded by Portway Lifestyle Centre, but due to the restrictions of booking under pandemic guidelines, it was extended to eight other Sandwell Leisure Trust centres across the borough.

Each participant in the programme completed a survey on finishing and the key findings showed that 89 per cent said it had a positive impact on their mental health and 74 per cent felt it had improved their sleep.

In addition, 68 per cent said it had improved their general eating habits and also improved their confidence.

Funded by the National Lottery Coronavirus Community Support Fund, the Portway Reach programme sought to encourage people back to a healthy and active lifestyle

Overall, 89 per cent of participants said they’d been motivated to improve their activity levels, with 67 per cent intending to continue their membership once the programme had expired.

We’re delighted so many customers benefited from this targeted funding. It’s very gratifying to see and hear that this free scheme seems to have made the biggest difference to mental and physical health and made such an impact on so many aspects of pandemic life.

We’re continuing to offer support to all Portway Reach members as we gradually return to more normal operations.

89 per cent of participants in the SLT programme were motivated to improve their activity levels / photo: SLT
https://www.leisureopportunities.co.uk/images/2021/946699_791073.jpg
Marcus Kingswood on music licencing policy and John Harling on SLT’s COVID programme
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Featured supplier news: Are traditional gyms going to war with smart gyms?
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Fitlockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Fitness equipment
Precor: Fitness equipment
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Matrix Fitness: Exercise equipment
trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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