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Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Elodie GaramondLe Tigre: founder

We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat

Published in Health Club Management 2019 issue 9
Elodie Garamond founded Le Tigre in 2013 and now has eight sites
Elodie Garamond founded Le Tigre in 2013 and now has eight sites

What is Le Tigre’s concept?
Le Tigre is dedicated to the yoga lifestyle: aiming to offer a quiet and cosy space to anyone wishing to take a break and connect to themselves.

I wanted to create a tribe of men and women who share a healthy, soothing, happy and aesthetic way of living, and offer them a path where they can connect with their body, spirit and breath and discover their true being.

How has the concept evolved?
Le Tigre has evolved by steps: meeting new people and making it grow like a family. We now have eight sites: six in Paris, one in Monaco and one in Deauville and offer a variety of retreats, such as a French chateau-based yin yoga, meditation and writing retreat and a holistic yoga retreat at a Moroccan palace.

When did you get the idea?
The idea had been in my mind for a while before I eventually reached the point, in 2013, of being obsessed – and crazy enough – to give it a go, while I was just pregnant with my number two. Now keeping “L’Esprit du Tigre” is why I wake up every morning and so far it seems to keep me happy!

How did you go about making the vision a reality?
I created a large and rich network of friends and family to advise and help and recommend the best teachers and practitioners. Then I tried one class after the other while I was expecting. I was so enthusiastic that nothing could stop me. During the day I worked at an advertising agency, testing classes in every break, and filled my Excel spreadsheet of my future class schedule at night. Little by little, it came together.

What were the main challenges with getting it up and running?
Accounting! It has never been my cup of tea and understanding the business model of my future company was a serious brain killer for me!

Do the clubs vary?
They are all the same, but different! The basic offer of products and services is the same in every Tigre, but we try to match the market we are settled in, by proposing more classes, depending on what we feel will be popular.

Who are your members?
Everyone! There really is no prototype for the Le Tigre member, we have men and women of every age and profile who attend our classes.

How much is a class?
A Discovery class is €18 (£16.50, $20), and €280 (£256.88, $312) for 10 classes. The more you buy, the less you pay. But the best deal we offer is the unlimited year pass, giving access to all classes (there are more than 600 class options per week in Paris) with no limitation, which costs €2500 (£2293, $2788).

Le Tigre aims to provide a quiet and cosy space for members
Le Tigre aims to provide a quiet and cosy space for members
http://www.leisureopportunities.com/images/imagesX/189856_741729.jpg
We speak to Elodie Garamond on making her vision for Le Tigre into a reality and how the company has evolved since its start in 2013. Garamond says, 'Le Tigre is dedicated to the yoga lifestyle: aiming to offer a quiet and cosy space to anyone wishing to take a break and connect to themselves'.
Elodie Garamond, Le Tigre Founder,Elodie Garamond, Le Tigre, Yoga, Yoga retreat, Wellness
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features

HCM People: Elodie GaramondLe Tigre: founder

We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat

Published in Health Club Management 2019 issue 9
Elodie Garamond founded Le Tigre in 2013 and now has eight sites
Elodie Garamond founded Le Tigre in 2013 and now has eight sites

What is Le Tigre’s concept?
Le Tigre is dedicated to the yoga lifestyle: aiming to offer a quiet and cosy space to anyone wishing to take a break and connect to themselves.

I wanted to create a tribe of men and women who share a healthy, soothing, happy and aesthetic way of living, and offer them a path where they can connect with their body, spirit and breath and discover their true being.

How has the concept evolved?
Le Tigre has evolved by steps: meeting new people and making it grow like a family. We now have eight sites: six in Paris, one in Monaco and one in Deauville and offer a variety of retreats, such as a French chateau-based yin yoga, meditation and writing retreat and a holistic yoga retreat at a Moroccan palace.

When did you get the idea?
The idea had been in my mind for a while before I eventually reached the point, in 2013, of being obsessed – and crazy enough – to give it a go, while I was just pregnant with my number two. Now keeping “L’Esprit du Tigre” is why I wake up every morning and so far it seems to keep me happy!

How did you go about making the vision a reality?
I created a large and rich network of friends and family to advise and help and recommend the best teachers and practitioners. Then I tried one class after the other while I was expecting. I was so enthusiastic that nothing could stop me. During the day I worked at an advertising agency, testing classes in every break, and filled my Excel spreadsheet of my future class schedule at night. Little by little, it came together.

What were the main challenges with getting it up and running?
Accounting! It has never been my cup of tea and understanding the business model of my future company was a serious brain killer for me!

Do the clubs vary?
They are all the same, but different! The basic offer of products and services is the same in every Tigre, but we try to match the market we are settled in, by proposing more classes, depending on what we feel will be popular.

Who are your members?
Everyone! There really is no prototype for the Le Tigre member, we have men and women of every age and profile who attend our classes.

How much is a class?
A Discovery class is €18 (£16.50, $20), and €280 (£256.88, $312) for 10 classes. The more you buy, the less you pay. But the best deal we offer is the unlimited year pass, giving access to all classes (there are more than 600 class options per week in Paris) with no limitation, which costs €2500 (£2293, $2788).

Le Tigre aims to provide a quiet and cosy space for members
Le Tigre aims to provide a quiet and cosy space for members
http://www.leisureopportunities.com/images/imagesX/189856_741729.jpg
We speak to Elodie Garamond on making her vision for Le Tigre into a reality and how the company has evolved since its start in 2013. Garamond says, 'Le Tigre is dedicated to the yoga lifestyle: aiming to offer a quiet and cosy space to anyone wishing to take a break and connect to themselves'.
Elodie Garamond, Le Tigre Founder,Elodie Garamond, Le Tigre, Yoga, Yoga retreat, Wellness
Latest News
Action PR have created a new studio design for Everyone Active 's Fortis Powered by ...
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Gold's Gym completed 22 US franchise agreements and a total of 35 new openings worldwide ...
Latest News
F45 is expanding its UK footprint with the launch of two new studios in Manchester. ...
Latest News
Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison ...
Latest News
The Gym Group is set to continue its fast pace of growth in 2020, with ...
Latest News
A new product aimed at the ageing population is combining wearable fitness tech with artificial ...
Latest News
A three-year research project will look to provide the physical activity industry with a better ...
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The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its ...
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Featured supplier news
Featured supplier: Staycationers treated to whale of a time at newly expanded W Club
Holiday complex Whalesborough Cottages and Spa in Bude, North Cornwall, has enhanced its visitor experience by expanding its leisure facilities.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
FunXtion International BV: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
ResortSuite: Spa software
Exercise equipment
Power Plate: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Audio visual
Hutchison Technologies: Audio visual
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
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