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JP Lennard
JP Lennard
JP Lennard
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotion: Funxtion

Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player

Published in Health Club Management 2021 issue 11
Virtual Player content is delivered via multiple screens in the gym, which are supplied by Fuxtion / PHOTO: FUNXTION/LIFEFIT GROUP
Virtual Player content is delivered via multiple screens in the gym, which are supplied by Fuxtion / PHOTO: FUNXTION/LIFEFIT GROUP

Funxtion’s Virtual Player is a digital platform housing thousands of beautifully shot and perfectly executed video exercises, workouts and virtual classes.

Multiple screens (provided for Fitness First Germany by Funxtion) connect to the Virtual Player and are strategically positioned in functional training spaces to optimise the member experience.

Constant visual excitement
The exercises featured can be programmed to run concurrently, creating a circuit of digital instructors that provides every member with constant visual prompting. The Virtual Player and digital fitness content are fully custom-branded and display Fitness First’s own backgrounds, fonts and logo.

“Digital instruction is the next phase of evolution in gym floor training,” says Martin Seibold, CEO of LifeFit Group, the owner of Fitness First Germany. “Providing our members with access to high-quality, digitally-streamed exercise demonstrations empowers our gym floor trainers to focus more on mentoring and coaching. This creates opportunities to deliver a much more personalised experience for members, creating an environment where every member is progressing towards an individual goal.

“We’re constantly assessing the market to ensure our offer remains relevant to the lives, expectations and needs of our members,” says Seibold, “while also maintaining our position as one of the sector’s innovation frontrunners.

“Group training on the gym floor has been a core component of our offer for many years and is still highly valued by our members. This latest integration with Funxtion enhances the already successful format and elevates the member experience to a whole new level.”

Rolling out the tech
The rollout, which began during lockdown at the end of 2020, gives all the brand’s members access to the new experience across 50+ clubs.

Ernst De Neef, CEO of Funxtion, says: “Fitness First has been sharing our content via its member app for a while, so all the exercise demonstrations displayed by the multi-screens in its clubs will already be familiar. This demonstrates a strategic digitalisation journey and provides a valued continuity, highlighting to members the brand’s commitment to the ongoing enhancement of their experience.”

Seibold concludes: “Digitalisation is enabling gyms to create inspiring, customer-centric experiences that could not have been imagined even a few years ago.

“In-person coaching by our rockstar trainers will remain a core component on our gym floors, supported by a growing arsenal of digital tools. Funxtion is leading the charge in the creation and implementation of quality fitness content, all of which can be custom-branded, so the partnership makes perfect sense.”

• To find out more about Funxtion’s Multiscreen Virtual Player solutions, visit www.HCMmag.com/funxtionvirtual

PHOTO: FUNXTION/LIFEFIT GROUP

"This upgrade highlights to members the commitment to the ongoing enhancement of their experience," –  Ernst De Neef, CEO, Funxtion

PHOTO: FUNXTION/LIFEFIT GROUP

"Digitalisation is enabling gyms to create inspiring, customer-centric experiences that could not have been imagined even a few years ago," –  Martin Seibold, CEO, LifeFit Group

Staff control the digital content via a dashboard / photo: PHOTO: FUNXTION/LIFEFIT GROUP
Staff control the digital content via a dashboard / photo: PHOTO: FUNXTION/LIFEFIT GROUP
https://www.leisureopportunities.co.uk/images/2021/681654_220146.jpg
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
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features

Promotion: Funxtion

Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player

Published in Health Club Management 2021 issue 11
Virtual Player content is delivered via multiple screens in the gym, which are supplied by Fuxtion / PHOTO: FUNXTION/LIFEFIT GROUP
Virtual Player content is delivered via multiple screens in the gym, which are supplied by Fuxtion / PHOTO: FUNXTION/LIFEFIT GROUP

Funxtion’s Virtual Player is a digital platform housing thousands of beautifully shot and perfectly executed video exercises, workouts and virtual classes.

Multiple screens (provided for Fitness First Germany by Funxtion) connect to the Virtual Player and are strategically positioned in functional training spaces to optimise the member experience.

Constant visual excitement
The exercises featured can be programmed to run concurrently, creating a circuit of digital instructors that provides every member with constant visual prompting. The Virtual Player and digital fitness content are fully custom-branded and display Fitness First’s own backgrounds, fonts and logo.

“Digital instruction is the next phase of evolution in gym floor training,” says Martin Seibold, CEO of LifeFit Group, the owner of Fitness First Germany. “Providing our members with access to high-quality, digitally-streamed exercise demonstrations empowers our gym floor trainers to focus more on mentoring and coaching. This creates opportunities to deliver a much more personalised experience for members, creating an environment where every member is progressing towards an individual goal.

“We’re constantly assessing the market to ensure our offer remains relevant to the lives, expectations and needs of our members,” says Seibold, “while also maintaining our position as one of the sector’s innovation frontrunners.

“Group training on the gym floor has been a core component of our offer for many years and is still highly valued by our members. This latest integration with Funxtion enhances the already successful format and elevates the member experience to a whole new level.”

Rolling out the tech
The rollout, which began during lockdown at the end of 2020, gives all the brand’s members access to the new experience across 50+ clubs.

Ernst De Neef, CEO of Funxtion, says: “Fitness First has been sharing our content via its member app for a while, so all the exercise demonstrations displayed by the multi-screens in its clubs will already be familiar. This demonstrates a strategic digitalisation journey and provides a valued continuity, highlighting to members the brand’s commitment to the ongoing enhancement of their experience.”

Seibold concludes: “Digitalisation is enabling gyms to create inspiring, customer-centric experiences that could not have been imagined even a few years ago.

“In-person coaching by our rockstar trainers will remain a core component on our gym floors, supported by a growing arsenal of digital tools. Funxtion is leading the charge in the creation and implementation of quality fitness content, all of which can be custom-branded, so the partnership makes perfect sense.”

• To find out more about Funxtion’s Multiscreen Virtual Player solutions, visit www.HCMmag.com/funxtionvirtual

PHOTO: FUNXTION/LIFEFIT GROUP

"This upgrade highlights to members the commitment to the ongoing enhancement of their experience," –  Ernst De Neef, CEO, Funxtion

PHOTO: FUNXTION/LIFEFIT GROUP

"Digitalisation is enabling gyms to create inspiring, customer-centric experiences that could not have been imagined even a few years ago," –  Martin Seibold, CEO, LifeFit Group

Staff control the digital content via a dashboard / photo: PHOTO: FUNXTION/LIFEFIT GROUP
Staff control the digital content via a dashboard / photo: PHOTO: FUNXTION/LIFEFIT GROUP
https://www.leisureopportunities.co.uk/images/2021/681654_220146.jpg
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
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At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
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Featured supplier news
Featured supplier news: Focus on health to attract and retain new members in 2022
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
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Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Les Mills
Mindbody, Inc
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: REGUPOL BSW GmbH
REGUPOL is one of the leading suppliers of sports and safety flooring, anti-slip mats for ...
Supplier Showcases
Supplier showcase - Pulse Fitness: The premium touch
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Saltability: Salt therapy products
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Premier Software Solutions: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
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On demand
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Property & Tenders
Bilborough, Nottingham
Bilborough College
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Welwyn Hatfield Borough Council
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01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01 Mar 2022
Live Love Spa HQ, Tustin, United States
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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