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Health Club Management

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features

Talking points

SIBEC UK took place in May, attracting more than 150 operators and suppliers from the leisure and education sectors. Katie Lewis summarises the key points raised in the Question Time-style debate, hosted by Mike Hill of Leisure-net Solutions

Published in Health Club Management 2013 issue 7

Question 1: The leisure and education sectors are under huge pressure to address obesity. What initiatives and actions are going to make the
biggest impact?

Asked by: Wesley Hutchins, Assistant Director, Community Services, Borough of Broxbourne

Panel Members - Responses

John Wileman
Making local leisure provision more accessible to a wider demographic. Not everybody feels comfortable walking into a leisure centre. In Nottingham, we’re working with other community providers, such as resident and tenant associations, to deliver a wider leisure service in village halls and community centres. If we train residents to run activities such as walking or jogging sessions, we will hopefully break down some barriers. Once people feel comfortable exercising in familiar environments, we can signpost them into our leisure centres.

David Stalker
Better community engagement is the answer. The leisure sector will not make a significant impact on the obesity issue working in silos. Instead, we need to concentrate efforts on building partnerships with other community organisations to deliver activities. Initiatives such as The Responsibility Deal may also make it possible to attract private sector investment.

Neil Mosley
Many students are inactive during their time at university, with cost cited as a main reason for this. Higher Education organisations are now recognising this issue. In some cases, more effort is being made to provide smaller leisure facilities on residential campuses, negating travel fees and increasing ease of access. Many universities are also subsidising leisure provision, offering free use to students at scheduled times.

Lee Mason
Providing more choice of physical activity is what’s needed. A community has many different leisure needs and a ‘one size fits all’ approach does not work.

Many NGBs are having significant success in attracting new participants by remodelling their traditional game format to meet the needs of specific groups within the community. Perhaps the fitness sector needs to do the same.

Question 2: Do you think that the thousands of pounds spent on gym equipment every year, without data to support this investment, is money well spent?

Asked by: Rory McGown, MD, GYMetrix

Panel Members - Responses

David Stalker
There is little doubt that leisure operators need to become better at data collection and analysis. Without solid evidence to support the purchases we make and the actions we take, we’re going to struggle to stake our case for investment from either government or the private sector. Making better use of the technology available to measure, track and analyse is the key to the growth of the sector.

John Wileman
There’s little doubt that the purchase of gym equipment has had a huge impact on community leisure provision. Let’s not forget, it was the arrival of the gym into leisure centres that drove the direct debit model and enabled the sector to enjoy huge revenues, subsidising other physical activity services and provisions.

So yes, it has been money well spent. Moving forward we need to direct more resources to staff training. This will help ensure users receive the education necessary for them to make the right exercise choices.

Question 3: What are the key areas of focus moving forward, and what will success look like?

Asked by: Christian Harris, Director, Bonasystems

Panel Members - Responses

Martin Kay
Leisure provision used to be focused on community needs, but increasingly it’s becoming focused on reducing the subsidy and generating more revenue. Unfortunately, the balance sheet is now a Key Performance Indicator when it comes to leisure, which is a very short-sighted approach.

Neil Mosley
Our aim is to deliver a valuable experience to students while preparing them for the workforce. Success is a highly skilled, healthy labour pool.

Question 4: What role can Higher Education play in driving participation?

Asked by: Phil Steele, Director of Sport, UEA Sports Park

Panel Members - Responses

Lee Mason
Universities play a key role in driving participation. The CSP Network does not own any assets and is totally reliant on partners to deliver physical activity to the local community. Some of the Network’s activity centres are encouraging universities to open facilities to the community during evenings and weekends. This is a win-win scenario: it provides the local population with a wider choice of affordable facilities while generating extra income for the hosting site.

Question 5: If you were given £500,000, how would you spend it?

Asked by: Stuart Lockwood, CEO, Oldham
Community Leisure

Panel Members - Responses

Martin Kay
Investment in leisure assets and the development of partnerships that deliver a wider choice of leisure activities to the local community.

Lee Mason
I’d use it to leverage matched funding from government and employers. Funds could be used to train physical activity activators, thereby creating training and employment opportunities. The role of the activators would be to drive participation, resulting in a healthier, more active population.

John Wileman
I’d invest it in the development of a multi-functional sports band. Worn on the wrist, the sports band would log and track physical activity. It would also be used to collect reward points, for example in partnership with a large supermarket chain, which could be redeemed against activity sessions at the local leisure centre.

David Stalker
Gain matched funding from the commercial sector to grow the investment. Capital would then be used to fund peer-based research, to provide better evidence of the positive impact our leisure services are having on the local population. Strong evidence of success will, moving forward, enable the sector to stake a strong case for funding via bodies such as Public Health England.

Neil Mosley
I’d introduce a health, fitness and wellbeing qualification that carries as much weight as core GCSEs such as English and maths. Individuals would be assessed according to their health, and would achieve a grade depending on the state of their health and their efforts to improve it. This would give less academic youngsters a chance to excel, while giving employers a good indication of the health of potential new recruits.

Panel members: David Stalker, CEO, ukactive
Panel members: David Stalker, CEO, ukactive
Panel members: Neil Mosley, Head of sport, Imperial College 
London
Panel members: Neil Mosley, Head of sport, Imperial College London
Panel Members: Martin Kay, General Manager, Rossendale Leisure Trust, & Member of the National Sporta Executive Committee
Panel Members: Martin Kay, General Manager, Rossendale Leisure Trust, & Member of the National Sporta Executive Committee
Panel Member: Lee Mason, CEO, 
County Sports Partnership Network
Panel Member: Lee Mason, CEO, County Sports Partnership Network
Panel Member: John Wileman, Head of Sport & Leisure, Nottingham
Panel Member: John Wileman, Head of Sport & Leisure, Nottingham
http://www.leisureopportunities.com/images/HCM2013_7review.gif
Katie Lewis summarises key points raised at the Question Time industry debate at SIBEC UK in May
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features

Talking points

SIBEC UK took place in May, attracting more than 150 operators and suppliers from the leisure and education sectors. Katie Lewis summarises the key points raised in the Question Time-style debate, hosted by Mike Hill of Leisure-net Solutions

Published in Health Club Management 2013 issue 7

Question 1: The leisure and education sectors are under huge pressure to address obesity. What initiatives and actions are going to make the
biggest impact?

Asked by: Wesley Hutchins, Assistant Director, Community Services, Borough of Broxbourne

Panel Members - Responses

John Wileman
Making local leisure provision more accessible to a wider demographic. Not everybody feels comfortable walking into a leisure centre. In Nottingham, we’re working with other community providers, such as resident and tenant associations, to deliver a wider leisure service in village halls and community centres. If we train residents to run activities such as walking or jogging sessions, we will hopefully break down some barriers. Once people feel comfortable exercising in familiar environments, we can signpost them into our leisure centres.

David Stalker
Better community engagement is the answer. The leisure sector will not make a significant impact on the obesity issue working in silos. Instead, we need to concentrate efforts on building partnerships with other community organisations to deliver activities. Initiatives such as The Responsibility Deal may also make it possible to attract private sector investment.

Neil Mosley
Many students are inactive during their time at university, with cost cited as a main reason for this. Higher Education organisations are now recognising this issue. In some cases, more effort is being made to provide smaller leisure facilities on residential campuses, negating travel fees and increasing ease of access. Many universities are also subsidising leisure provision, offering free use to students at scheduled times.

Lee Mason
Providing more choice of physical activity is what’s needed. A community has many different leisure needs and a ‘one size fits all’ approach does not work.

Many NGBs are having significant success in attracting new participants by remodelling their traditional game format to meet the needs of specific groups within the community. Perhaps the fitness sector needs to do the same.

Question 2: Do you think that the thousands of pounds spent on gym equipment every year, without data to support this investment, is money well spent?

Asked by: Rory McGown, MD, GYMetrix

Panel Members - Responses

David Stalker
There is little doubt that leisure operators need to become better at data collection and analysis. Without solid evidence to support the purchases we make and the actions we take, we’re going to struggle to stake our case for investment from either government or the private sector. Making better use of the technology available to measure, track and analyse is the key to the growth of the sector.

John Wileman
There’s little doubt that the purchase of gym equipment has had a huge impact on community leisure provision. Let’s not forget, it was the arrival of the gym into leisure centres that drove the direct debit model and enabled the sector to enjoy huge revenues, subsidising other physical activity services and provisions.

So yes, it has been money well spent. Moving forward we need to direct more resources to staff training. This will help ensure users receive the education necessary for them to make the right exercise choices.

Question 3: What are the key areas of focus moving forward, and what will success look like?

Asked by: Christian Harris, Director, Bonasystems

Panel Members - Responses

Martin Kay
Leisure provision used to be focused on community needs, but increasingly it’s becoming focused on reducing the subsidy and generating more revenue. Unfortunately, the balance sheet is now a Key Performance Indicator when it comes to leisure, which is a very short-sighted approach.

Neil Mosley
Our aim is to deliver a valuable experience to students while preparing them for the workforce. Success is a highly skilled, healthy labour pool.

Question 4: What role can Higher Education play in driving participation?

Asked by: Phil Steele, Director of Sport, UEA Sports Park

Panel Members - Responses

Lee Mason
Universities play a key role in driving participation. The CSP Network does not own any assets and is totally reliant on partners to deliver physical activity to the local community. Some of the Network’s activity centres are encouraging universities to open facilities to the community during evenings and weekends. This is a win-win scenario: it provides the local population with a wider choice of affordable facilities while generating extra income for the hosting site.

Question 5: If you were given £500,000, how would you spend it?

Asked by: Stuart Lockwood, CEO, Oldham
Community Leisure

Panel Members - Responses

Martin Kay
Investment in leisure assets and the development of partnerships that deliver a wider choice of leisure activities to the local community.

Lee Mason
I’d use it to leverage matched funding from government and employers. Funds could be used to train physical activity activators, thereby creating training and employment opportunities. The role of the activators would be to drive participation, resulting in a healthier, more active population.

John Wileman
I’d invest it in the development of a multi-functional sports band. Worn on the wrist, the sports band would log and track physical activity. It would also be used to collect reward points, for example in partnership with a large supermarket chain, which could be redeemed against activity sessions at the local leisure centre.

David Stalker
Gain matched funding from the commercial sector to grow the investment. Capital would then be used to fund peer-based research, to provide better evidence of the positive impact our leisure services are having on the local population. Strong evidence of success will, moving forward, enable the sector to stake a strong case for funding via bodies such as Public Health England.

Neil Mosley
I’d introduce a health, fitness and wellbeing qualification that carries as much weight as core GCSEs such as English and maths. Individuals would be assessed according to their health, and would achieve a grade depending on the state of their health and their efforts to improve it. This would give less academic youngsters a chance to excel, while giving employers a good indication of the health of potential new recruits.

Panel members: David Stalker, CEO, ukactive
Panel members: David Stalker, CEO, ukactive
Panel members: Neil Mosley, Head of sport, Imperial College 
London
Panel members: Neil Mosley, Head of sport, Imperial College London
Panel Members: Martin Kay, General Manager, Rossendale Leisure Trust, & Member of the National Sporta Executive Committee
Panel Members: Martin Kay, General Manager, Rossendale Leisure Trust, & Member of the National Sporta Executive Committee
Panel Member: Lee Mason, CEO, 
County Sports Partnership Network
Panel Member: Lee Mason, CEO, County Sports Partnership Network
Panel Member: John Wileman, Head of Sport & Leisure, Nottingham
Panel Member: John Wileman, Head of Sport & Leisure, Nottingham
http://www.leisureopportunities.com/images/HCM2013_7review.gif
Katie Lewis summarises key points raised at the Question Time industry debate at SIBEC UK in May
Latest News
Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison ...
Latest News
The Gym Group is set to continue its fast pace of growth in 2020, with ...
Latest News
A new product aimed at the ageing population is combining wearable fitness tech with artificial ...
Latest News
A three-year research project will look to provide the physical activity industry with a better ...
Latest News
The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its ...
Latest News
The increasing popularity of streaming services and wireless earbuds – along with the introduction of ...
Latest News
Stuart Broster, chief executive of Anytime Fitness UK, will step down from his role in ...
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Digme Fitness has acquired Another Space – the boutique studio arm of premium health club ...
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Featured supplier news
Featured supplier: Your personal invite to SPATEX 2020
Organiser of SPATEX 2020, Michele Bridle cordially invites you to attend the industry’s event of the year.
Video Gallery
Wattbike AtomX
Wattbike
Join our tribe. Become powered by Wattbike. Read more
More videos:
Company profiles
Company profile: Power Plate
Power Plate is a vibrating platform that enhances any movement to help you prepare faster, ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Exercise equipment
Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Audio visual
Hutchison Technologies: Audio visual
Management software
GymSales: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Professional services
Deloitte UK: Professional services
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
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