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features

Taking the stage

This year’s new-look LIW had a strong focus on education, with a line-up of inspiring keynotes from the world of sport and leisure

Published in Health Club Management 2015 issue 11
a panel discussion on women in sport
a panel discussion on women in sport
It’s the belief in yourself as a person, the belief in your product, that will carry you through - Kellie Maloney

Now in its 27th year, Leisure Industry Week 2015 placed education at the heart of the show. In keeping with the event’s prominent ‘One Team’ message, the line-up included stellar names from the world of sport and business – figures such as Ben Cohen, Kellie Maloney, Stuart Pearce and David Moorcroft, who each gave a rousing session that packed the 500-seat Keynote Theatre auditorium.

A shared purpose
Talking on the topic of ‘Taking UK Athletics from the brink of bankruptcy to the most commercially successful athletics governing body in the world’, David Moorcroft commented that he would be highlighting not only what worked well, but what didn’t go so well. Admitting that luck also plays a part in success, Moorcroft’s first major point to his audience was to highlight that “a crisis is a great excuse to drive through change – but it’s better to anticipate that change is needed before crisis happens”.

Appointed CEO of the British Athletic Federation (BAF) in 1997, two weeks prior to the federation going into administration, Moorcroft focused on the factors that led to virtual bankruptcy, the immediate challenges in creating a new governing body (UK Athletics), and securing financial stability for the organisation. His achievement in managing to financially rebuild the federation was, in his words, down to emphasising the importance of being positive through the trauma of people losing their jobs and the dramatic downsizing that saw the federation go from 60-plus employees to 10.

Working with the administrators of the BAF, one early challenge was to raise the money to buy back commercial and TV rights, which as Moorcroft commented “was a pivotal moment as we then had something of value to sell”. He continued: “I put my trust in experts in their field – people like Alan Pascoe, one of the UK’s most successful sports marketing and sponsorship professionals.”

Moorcroft also gave an insight as to how, with the small team that they had remaining, they went about recruiting a board of five very high-powered individuals led by Sir Christopher Chataway to become the newly-formed UK Athletics 98.

In spite of drawbacks – “we had problems like drugs, the government withdrawing our hosting of the 2001 World Athletics Championships, and a few relatively unsuccessful years at major championships” – Moorcroft and his team were able to turn the organisation around.

With a combination of anecdotes and words of wisdom, Moorcroft’s talk was a heartfelt message, as he himself said, “of creating a shared purpose, employing talented and committed people, being quick to make decisions and implement them, and modernising the governing body focusing on complementary skills”.

Be true to yourself
The boxing world is a particularly difficult one to tackle for new managers. Kellie Maloney, appearing following her recent gender reassignment, showcased the ins and outs of starting up alone with no experience and little training. Her talk was a mixture of recollection and advice, from a true life story.

Having battled through insults and abuse for being the newbie, and ridiculed for signing up boxing champion Lennox Lewis, Maloney’s talk ‘Effective negotiation and getting the best deal for your client or business’ would have been inspirational to many, not just those in boxing. Showing that anyone can achieve anything they set their mind to, Maloney discussed how despite being self-taught, it all comes down to two key things: a combination of persistence and belief in oneself.

Not one to take ‘no’ for an answer, Maloney commented that she wasn’t bullied into deals in the past and hopes that, following her return to boxing, her strength of character will inspire others to believe in themselves too, no matter what the odds. As Maloney pointed out: “The key to negotiation in any business is about reading people, about researching people, learning their weak points and being prepared.” She continued: “Sometimes you have to lose a battle to win a war.”

Offering insight into the tools that landed her where she is today, Maloney added: “You have to believe in yourself, your service or product and be honest to clients. It’s the belief in yourself as a person, the belief in your product, that will carry you through. Some companies will bully you into making a deal or force you to compromise and change your side of the deal to suit them, because they think they can get away with it.”

An engaging combination of both business and daily routine, Maloney’s talk offered a window into her day-to-day techniques to keep both body and mind strong, including her meditation process that allows her to relax and her resilient belief that the key to success is about “determination, frame of mind, making time for you and empowering yourself”.

Know your team
Treating the audience to a presentation entitled “Effective management and getting the best out of your team”, Stuart Pearce, football manager for Team GB at London 2012, led the busiest session of the show, focusing on the obvious challenges of leadership as well as the not-so-obvious methods of dealing with these challenges.

Focusing of course on the business of football, nevertheless all sports and fitness professionals attending the talk were able to take away key learnings. As Pearce explained: “While football is a unique business, it has great parallels with everyday life in the corporate environment and I will use my experiences, knowledge and stories to draw parallels between the two.”

Bringing his experience of being both managed and a manager, Pearce talked about his own learning curve and the influential people in his life. Leaning on his vision of what makes a good leader, he talked about his personal experiences of dealing with adversity alongside the ins and outs of goal-setting and team motivation.

Key aspects of his talk addressed individual and team progression, how important it is to get to know each individual, seeing how personnel gel as a team, and some key pointers for staff empowerment.

With a focus on goal-setting and team motivation, Pearce promised to impart tips for overcoming the challenges managers typically experience with regards to time and distance, as they only really get to see their team for short periods each month.

Pulling on his own challenges with the press, Pearce also offered up some personal advice for those riding the media rollercoaster, including how success and failure can be managed in the eyes of the media.

Grassroots to elite
Rugby World Cup winner Ben Cohen – capped 57 times for England – delivered an honest, forthright talk on ‘Creating a culture of inclusion and equality in sport’ to a packed theatre, with a particular emphasis on supporting communication (“no matter what level you play sport, even at the highest level, communication can be poor”) and youth sport (“it’s a shame that sometimes kids don’t get enough guidance in sport”).

Known primarily for his career at the pinnacle of world rugby, Cohen is also known for his work as an activist: The Ben Cohen StandUp Foundation, which he founded, was set up to combat homophobia and bullying in society.

Cohen observed: “There’s obviously an extremely close link between grassroots participation in our national leisure facilities, and the standard of those facilities, with success at elite level. We’re a nation that has to get active.

“I want to talk to those involved in sport, physical activity and leisure about the issue of inclusion and how, as an industry, we can do more to get people from all walks of life active.”

Keynote Theatre

Keynote Theatre played host to industry experts and well-known sporting names including Ben Cohen, Stuart Pearce, David Moorcroft and Kellie Maloney

And if all that’s not enough….

Weightlifter Zoe Smith, athletics champ Sally Gunnell, England footballers Laura Bassett and Karen Carney and Olympic cyclist Lucy Martin participated in a panel discussion debating the future of women in sport.
Former boxing champion David Haye made a surprise appearance at the show.

A host of industry experts led seminars on a wide range of topics from affiliate and digital marketing to resourcing rehabilitation, increasing participation, professionalising the professionals, strategies for personal trainers and developing a champion’s mindset.

Looking back… and forward

Despite a short build-up for Leisure Industry Week 2015 under its new management team at BodyPower, there was plenty of interest in the show, with delegate numbers rising to just over 8,000.

The show floor was a hub of activity throughout the two days of the event, with eye-catching demonstrations and product launches sitting alongside special zones including a concept spa area and pool area.

In the fitness and nutrition zone, the latest equipment was put through its paces, while in sports and physical activity the key areas of focus were inclusion for all age groups, outdoor recreation, and the education and engagement of children from primary school upwards.

The interactive group training area was one of LIW 2015’s hottest tickets, with live workouts and Q&A sessions. It sat alongside the club showcase, a concept gym showing how to future-proof your facility. Secondary spend seminars were also on offer from some of the industry’s most respected names.

“We were confident LIW had huge potential going into this year’s event, and that opinion has only been reinforced after a packed two days,” says Nick Orton, BodyPower founder and CEO. “Our tailored educational programmes, star-studded keynote theatre, interactive areas and product launches from exceptional brands made the show a clear success.

“We’re already planning next year’s event and have some fantastic new additions to make LIW 2016 even bigger and better. The 2015 event was
always going to be about consolidating the show before growing it to its full potential. But in fact we exceeded expectations this year with significant show growth.”

Leisure Industry Week will return to Birmingham’s NEC on 20–21 September 2016. To find out more, register your interest in exhibiting or to register as a visitor,

visit www.liw.co.uk

Alongside a busy show floor – with the likes of David Haye, former boxing champ and now Keiser ambassador, among the surprise visitors
Alongside a busy show floor – with the likes of David Haye, former boxing champ and now Keiser ambassador, among the surprise visitors
Weightlifter Zoe Smith
Weightlifter Zoe Smith
Former boxing champ David Haye making an appearance
Former boxing champ David Haye making an appearance
Former boxing champ David Haye making an appearance
Former boxing champ David Haye making an appearance
http://www.leisureopportunities.com/images/759188_714773.jpg
Ben Cohen, Stuart Pearce, David Haye, David Moorcroft, Kellie Maloney – what did the famous faces at LIW 15 have to say?
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features

Taking the stage

This year’s new-look LIW had a strong focus on education, with a line-up of inspiring keynotes from the world of sport and leisure

Published in Health Club Management 2015 issue 11
a panel discussion on women in sport
a panel discussion on women in sport
It’s the belief in yourself as a person, the belief in your product, that will carry you through - Kellie Maloney

Now in its 27th year, Leisure Industry Week 2015 placed education at the heart of the show. In keeping with the event’s prominent ‘One Team’ message, the line-up included stellar names from the world of sport and business – figures such as Ben Cohen, Kellie Maloney, Stuart Pearce and David Moorcroft, who each gave a rousing session that packed the 500-seat Keynote Theatre auditorium.

A shared purpose
Talking on the topic of ‘Taking UK Athletics from the brink of bankruptcy to the most commercially successful athletics governing body in the world’, David Moorcroft commented that he would be highlighting not only what worked well, but what didn’t go so well. Admitting that luck also plays a part in success, Moorcroft’s first major point to his audience was to highlight that “a crisis is a great excuse to drive through change – but it’s better to anticipate that change is needed before crisis happens”.

Appointed CEO of the British Athletic Federation (BAF) in 1997, two weeks prior to the federation going into administration, Moorcroft focused on the factors that led to virtual bankruptcy, the immediate challenges in creating a new governing body (UK Athletics), and securing financial stability for the organisation. His achievement in managing to financially rebuild the federation was, in his words, down to emphasising the importance of being positive through the trauma of people losing their jobs and the dramatic downsizing that saw the federation go from 60-plus employees to 10.

Working with the administrators of the BAF, one early challenge was to raise the money to buy back commercial and TV rights, which as Moorcroft commented “was a pivotal moment as we then had something of value to sell”. He continued: “I put my trust in experts in their field – people like Alan Pascoe, one of the UK’s most successful sports marketing and sponsorship professionals.”

Moorcroft also gave an insight as to how, with the small team that they had remaining, they went about recruiting a board of five very high-powered individuals led by Sir Christopher Chataway to become the newly-formed UK Athletics 98.

In spite of drawbacks – “we had problems like drugs, the government withdrawing our hosting of the 2001 World Athletics Championships, and a few relatively unsuccessful years at major championships” – Moorcroft and his team were able to turn the organisation around.

With a combination of anecdotes and words of wisdom, Moorcroft’s talk was a heartfelt message, as he himself said, “of creating a shared purpose, employing talented and committed people, being quick to make decisions and implement them, and modernising the governing body focusing on complementary skills”.

Be true to yourself
The boxing world is a particularly difficult one to tackle for new managers. Kellie Maloney, appearing following her recent gender reassignment, showcased the ins and outs of starting up alone with no experience and little training. Her talk was a mixture of recollection and advice, from a true life story.

Having battled through insults and abuse for being the newbie, and ridiculed for signing up boxing champion Lennox Lewis, Maloney’s talk ‘Effective negotiation and getting the best deal for your client or business’ would have been inspirational to many, not just those in boxing. Showing that anyone can achieve anything they set their mind to, Maloney discussed how despite being self-taught, it all comes down to two key things: a combination of persistence and belief in oneself.

Not one to take ‘no’ for an answer, Maloney commented that she wasn’t bullied into deals in the past and hopes that, following her return to boxing, her strength of character will inspire others to believe in themselves too, no matter what the odds. As Maloney pointed out: “The key to negotiation in any business is about reading people, about researching people, learning their weak points and being prepared.” She continued: “Sometimes you have to lose a battle to win a war.”

Offering insight into the tools that landed her where she is today, Maloney added: “You have to believe in yourself, your service or product and be honest to clients. It’s the belief in yourself as a person, the belief in your product, that will carry you through. Some companies will bully you into making a deal or force you to compromise and change your side of the deal to suit them, because they think they can get away with it.”

An engaging combination of both business and daily routine, Maloney’s talk offered a window into her day-to-day techniques to keep both body and mind strong, including her meditation process that allows her to relax and her resilient belief that the key to success is about “determination, frame of mind, making time for you and empowering yourself”.

Know your team
Treating the audience to a presentation entitled “Effective management and getting the best out of your team”, Stuart Pearce, football manager for Team GB at London 2012, led the busiest session of the show, focusing on the obvious challenges of leadership as well as the not-so-obvious methods of dealing with these challenges.

Focusing of course on the business of football, nevertheless all sports and fitness professionals attending the talk were able to take away key learnings. As Pearce explained: “While football is a unique business, it has great parallels with everyday life in the corporate environment and I will use my experiences, knowledge and stories to draw parallels between the two.”

Bringing his experience of being both managed and a manager, Pearce talked about his own learning curve and the influential people in his life. Leaning on his vision of what makes a good leader, he talked about his personal experiences of dealing with adversity alongside the ins and outs of goal-setting and team motivation.

Key aspects of his talk addressed individual and team progression, how important it is to get to know each individual, seeing how personnel gel as a team, and some key pointers for staff empowerment.

With a focus on goal-setting and team motivation, Pearce promised to impart tips for overcoming the challenges managers typically experience with regards to time and distance, as they only really get to see their team for short periods each month.

Pulling on his own challenges with the press, Pearce also offered up some personal advice for those riding the media rollercoaster, including how success and failure can be managed in the eyes of the media.

Grassroots to elite
Rugby World Cup winner Ben Cohen – capped 57 times for England – delivered an honest, forthright talk on ‘Creating a culture of inclusion and equality in sport’ to a packed theatre, with a particular emphasis on supporting communication (“no matter what level you play sport, even at the highest level, communication can be poor”) and youth sport (“it’s a shame that sometimes kids don’t get enough guidance in sport”).

Known primarily for his career at the pinnacle of world rugby, Cohen is also known for his work as an activist: The Ben Cohen StandUp Foundation, which he founded, was set up to combat homophobia and bullying in society.

Cohen observed: “There’s obviously an extremely close link between grassroots participation in our national leisure facilities, and the standard of those facilities, with success at elite level. We’re a nation that has to get active.

“I want to talk to those involved in sport, physical activity and leisure about the issue of inclusion and how, as an industry, we can do more to get people from all walks of life active.”

Keynote Theatre

Keynote Theatre played host to industry experts and well-known sporting names including Ben Cohen, Stuart Pearce, David Moorcroft and Kellie Maloney

And if all that’s not enough….

Weightlifter Zoe Smith, athletics champ Sally Gunnell, England footballers Laura Bassett and Karen Carney and Olympic cyclist Lucy Martin participated in a panel discussion debating the future of women in sport.
Former boxing champion David Haye made a surprise appearance at the show.

A host of industry experts led seminars on a wide range of topics from affiliate and digital marketing to resourcing rehabilitation, increasing participation, professionalising the professionals, strategies for personal trainers and developing a champion’s mindset.

Looking back… and forward

Despite a short build-up for Leisure Industry Week 2015 under its new management team at BodyPower, there was plenty of interest in the show, with delegate numbers rising to just over 8,000.

The show floor was a hub of activity throughout the two days of the event, with eye-catching demonstrations and product launches sitting alongside special zones including a concept spa area and pool area.

In the fitness and nutrition zone, the latest equipment was put through its paces, while in sports and physical activity the key areas of focus were inclusion for all age groups, outdoor recreation, and the education and engagement of children from primary school upwards.

The interactive group training area was one of LIW 2015’s hottest tickets, with live workouts and Q&A sessions. It sat alongside the club showcase, a concept gym showing how to future-proof your facility. Secondary spend seminars were also on offer from some of the industry’s most respected names.

“We were confident LIW had huge potential going into this year’s event, and that opinion has only been reinforced after a packed two days,” says Nick Orton, BodyPower founder and CEO. “Our tailored educational programmes, star-studded keynote theatre, interactive areas and product launches from exceptional brands made the show a clear success.

“We’re already planning next year’s event and have some fantastic new additions to make LIW 2016 even bigger and better. The 2015 event was
always going to be about consolidating the show before growing it to its full potential. But in fact we exceeded expectations this year with significant show growth.”

Leisure Industry Week will return to Birmingham’s NEC on 20–21 September 2016. To find out more, register your interest in exhibiting or to register as a visitor,

visit www.liw.co.uk

Alongside a busy show floor – with the likes of David Haye, former boxing champ and now Keiser ambassador, among the surprise visitors
Alongside a busy show floor – with the likes of David Haye, former boxing champ and now Keiser ambassador, among the surprise visitors
Weightlifter Zoe Smith
Weightlifter Zoe Smith
Former boxing champ David Haye making an appearance
Former boxing champ David Haye making an appearance
Former boxing champ David Haye making an appearance
Former boxing champ David Haye making an appearance
http://www.leisureopportunities.com/images/759188_714773.jpg
Ben Cohen, Stuart Pearce, David Haye, David Moorcroft, Kellie Maloney – what did the famous faces at LIW 15 have to say?
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Click on a catalogue to view it online
Directory
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GymSales: Management software
Hydrotherapy / spa fragrances
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Spa software
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Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
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Diary dates
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Diary dates
25-26 Mar 2020
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Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
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Diary dates
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Worldwide, Various,
Diary dates
17-18 Jun 2020
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Diary dates
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Diary dates
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Diary dates
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