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Technogym
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM research: Taking control

You could help members reduce feelings of sadness, conquer binge-eating and improve self-control, using learnings from the Journal of Consumer Psychology, reports Megan Whitby

By Megan Whitby, Leisure Media | Published in Health Club Management 2020 issue 2
Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
An individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption

New research has found that thinking of sadness as a ‘person’ – psychologists call this anthropomorphising – can reduce its effects, according to teams at the University of Austin, Texas, Hong Kong Polytechnic University and Hong Kong Baptist University.

With mental wellness interventions becoming increasingly provided in the industry, the research – When sadness comes alive, will it be less painful? The effects of anthropomorphic thinking on sadness regulation and consumption –could inform future initiatives.

Previous studies have shown that someone feeling sad exhibits a desire for urgent reward and little willpower, such as succumbing to hedonistic temptations or engaging in impulsive purchases.

The research included six test studies involving 1,059 participants.

Authored by Li Yang in Austin and Rocky Peng Chen and Fangyuan Chen in Hong Kong, the study explored how anthropomorphic thinking influences people’s experience of sadness and their subsequent behaviour as consumers.

Better self-control
Subjects rated their level of sadness following different psychological prompts designed to induce sadness, such as writing about a sad event.

They were then asked to imagine sadness as a person and describe their characteristics and conclude by rating their levels of sadness again.

All six studies demonstrated that anthropomorphising sadness reduces its severity and changes behaviour.

Yang told HCM: “Anthropomorphic thinking enables individuals to view sadness as an independent human being, separate from them, and consequently creates a feeling of detachment.

“As a result, an individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption.”

Humanising sadness had a positive impact on decision-making, leading to an increase in self-control.

“When faced with purchasing decisions, we found participants were more likely to choose a product with practical features over one with indulgent features, once they’d anthropomorphised their sadness,” said Yang.

Detached reappraisal
The research also touched on the benefits of combatting sadness with detached reappraisal – a method where people are encouraged to think of their role in past or present situations as observers rather than actors, hence creating a feeling of distance.

Reinterpreting a negative situation can help people reprocess their emotions and reduce the effects of their negative experienced emotions.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
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A new study reveals how controlling sadness can increase self-control and discipline to beat binge eating
Megan Whitby, Li Yang, University of Austin Texas, Hong Kong Polytechnic University, Hong Kong Baptist University, Rocky Peng Chen, Fangyuan Chen,sadness, binge-eating, Consumer Psychology,
HCM magazine
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
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The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Diary dates
13-14 Oct 2021
Online,
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01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
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features

HCM research: Taking control

You could help members reduce feelings of sadness, conquer binge-eating and improve self-control, using learnings from the Journal of Consumer Psychology, reports Megan Whitby

By Megan Whitby, Leisure Media | Published in Health Club Management 2020 issue 2
Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
Working with mental health professionals, you could offer support that helps members with self control / photo: shutterstock.com
An individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption

New research has found that thinking of sadness as a ‘person’ – psychologists call this anthropomorphising – can reduce its effects, according to teams at the University of Austin, Texas, Hong Kong Polytechnic University and Hong Kong Baptist University.

With mental wellness interventions becoming increasingly provided in the industry, the research – When sadness comes alive, will it be less painful? The effects of anthropomorphic thinking on sadness regulation and consumption –could inform future initiatives.

Previous studies have shown that someone feeling sad exhibits a desire for urgent reward and little willpower, such as succumbing to hedonistic temptations or engaging in impulsive purchases.

The research included six test studies involving 1,059 participants.

Authored by Li Yang in Austin and Rocky Peng Chen and Fangyuan Chen in Hong Kong, the study explored how anthropomorphic thinking influences people’s experience of sadness and their subsequent behaviour as consumers.

Better self-control
Subjects rated their level of sadness following different psychological prompts designed to induce sadness, such as writing about a sad event.

They were then asked to imagine sadness as a person and describe their characteristics and conclude by rating their levels of sadness again.

All six studies demonstrated that anthropomorphising sadness reduces its severity and changes behaviour.

Yang told HCM: “Anthropomorphic thinking enables individuals to view sadness as an independent human being, separate from them, and consequently creates a feeling of detachment.

“As a result, an individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption.”

Humanising sadness had a positive impact on decision-making, leading to an increase in self-control.

“When faced with purchasing decisions, we found participants were more likely to choose a product with practical features over one with indulgent features, once they’d anthropomorphised their sadness,” said Yang.

Detached reappraisal
The research also touched on the benefits of combatting sadness with detached reappraisal – a method where people are encouraged to think of their role in past or present situations as observers rather than actors, hence creating a feeling of distance.

Reinterpreting a negative situation can help people reprocess their emotions and reduce the effects of their negative experienced emotions.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/imagesX/411421_654906.jpg
A new study reveals how controlling sadness can increase self-control and discipline to beat binge eating
Megan Whitby, Li Yang, University of Austin Texas, Hong Kong Polytechnic University, Hong Kong Baptist University, Rocky Peng Chen, Fangyuan Chen,sadness, binge-eating, Consumer Psychology,
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
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Half of UK adults aren't happy with their physical fitness levels, according to a study ...
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Featured supplier news
Featured supplier news: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Technogym UK Ltd
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and ...
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Matrix Fitness: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
Octane Fitness: Fitness equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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