GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Myzone: Amplifying excellence

Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members

Published in Health Club Management 2020 issue 2
AMP Athletic is using Myzone to deliver optimum levels of intensity
AMP Athletic is using Myzone to deliver optimum levels of intensity

In recent years, group training and HIIT have both landed in the top three fitness trends for the year. Why? More and more people are exercising and are craving the sophistication of a studio without losing the attention, care, and community of small group training.

Training gyms have already driven great success throughout the United States, but the vision and possibility is only now taking off in the UK.

High end service
Steve Mellor, owner of AMP Athletic, says the customer journey of his members is at the heart of his mission. Mellor is redefining the standard for a successful training gym by combining attention to detail that achieves the levels seen in five-star hotels with the kind of knowledge of anatomy and exercise selection that would be found in a sports rehab operation.

“While it’s brilliant to increase the number of people exercising, we have to remember that HIIT should not be the cornerstone of what you do”, he says. “We, as an industry, must get people moving well and moving often before adding speed and complexity to any movement that they carry out.

“We do this day in and day out at AMP and our members love the journey they embark on. We ‘start simple’ and only then do we progress at a speed relevant to that person,” says Mellor.

There’s an increasing appetite for clubs to provide a high-end service coupled with high end prices. AMP Athletic attributes a great deal of its success to its staff who understand the importance of going the extra mile, paired with the tools of a wearable tech strategy that provides that personal touch members have come to expect.

“Myzone is a piece of tech you can install in your club and benefit from instantly,” says Mellor. “For us, Myzone is the perfect coaching tool when we talk about intensity. It helps conceptualise the rate of both actual and perceived work to a member very easily, while also giving the coaches a way to make sure they’re pushing people to the right level at different times during the workout.

“We love Myzone and wouldn’t exist without it,” he says. Like many things, opening a gym and immediately installing a tech strategy like Myzone is great, but ensuring the strategy and the brand continue to thrive takes consistent effort. AMP Athletic is defined by all the hard work and community the members and staff work at tirelessly together.

With the right atmosphere and a commitment to achieving fitness goals, people are naturally motivated by each other. As a result, AMP has had a phenomenal first year and with three new facilities on the horizon, they’re on the fast track to helping people live a healthier, more active lifestyle.

To find out more, visit: www.myzone.org Tel: +44 (0) 115 777 3333

Steven Mellor, AMP Athletic
"For us, Myzone is the perfect coaching tool when we talk about intensity" - Steven Mellor, AMP Athletic
If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
http://www.leisureopportunities.com/images/imagesX/769336_948130.jpg
Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members...
Steven Mellor AMP Athletic,Myzone, AMP Athletic,
People
The level of tension in the business around continually pushing things on to another level again is energising, and sometimes exhausting. That tallies with me. I don’t like to sit back
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
Features
Statistics
A solid 82.3% are prepared to spend the same on being active and 7.5% are prepared to spend more, making a total of 89.8%. Only 10.2% say they will spend less
Features
Supplier showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
Features
Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
Features
Staff welfare
As staff and members prepare to return to the gym, Dr Dane Vishnubala gives advice to operators on gearing up to offer them mental health support
Features
Statistics
ukactive, 4global and partners have modelled the likely recovery from the lockdown. Ed Hubbard outlines the numbers
Features
Consumer culture
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Features
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
TRX Training: Fitness equipment
Skincare
Sothys: Skincare
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Management software
Fisikal: Management software
Locking solutions
Monster Padlocks: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Myzone: Amplifying excellence

Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members

Published in Health Club Management 2020 issue 2
AMP Athletic is using Myzone to deliver optimum levels of intensity
AMP Athletic is using Myzone to deliver optimum levels of intensity

In recent years, group training and HIIT have both landed in the top three fitness trends for the year. Why? More and more people are exercising and are craving the sophistication of a studio without losing the attention, care, and community of small group training.

Training gyms have already driven great success throughout the United States, but the vision and possibility is only now taking off in the UK.

High end service
Steve Mellor, owner of AMP Athletic, says the customer journey of his members is at the heart of his mission. Mellor is redefining the standard for a successful training gym by combining attention to detail that achieves the levels seen in five-star hotels with the kind of knowledge of anatomy and exercise selection that would be found in a sports rehab operation.

“While it’s brilliant to increase the number of people exercising, we have to remember that HIIT should not be the cornerstone of what you do”, he says. “We, as an industry, must get people moving well and moving often before adding speed and complexity to any movement that they carry out.

“We do this day in and day out at AMP and our members love the journey they embark on. We ‘start simple’ and only then do we progress at a speed relevant to that person,” says Mellor.

There’s an increasing appetite for clubs to provide a high-end service coupled with high end prices. AMP Athletic attributes a great deal of its success to its staff who understand the importance of going the extra mile, paired with the tools of a wearable tech strategy that provides that personal touch members have come to expect.

“Myzone is a piece of tech you can install in your club and benefit from instantly,” says Mellor. “For us, Myzone is the perfect coaching tool when we talk about intensity. It helps conceptualise the rate of both actual and perceived work to a member very easily, while also giving the coaches a way to make sure they’re pushing people to the right level at different times during the workout.

“We love Myzone and wouldn’t exist without it,” he says. Like many things, opening a gym and immediately installing a tech strategy like Myzone is great, but ensuring the strategy and the brand continue to thrive takes consistent effort. AMP Athletic is defined by all the hard work and community the members and staff work at tirelessly together.

With the right atmosphere and a commitment to achieving fitness goals, people are naturally motivated by each other. As a result, AMP has had a phenomenal first year and with three new facilities on the horizon, they’re on the fast track to helping people live a healthier, more active lifestyle.

To find out more, visit: www.myzone.org Tel: +44 (0) 115 777 3333

Steven Mellor, AMP Athletic
"For us, Myzone is the perfect coaching tool when we talk about intensity" - Steven Mellor, AMP Athletic
If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
http://www.leisureopportunities.com/images/imagesX/769336_948130.jpg
Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members...
Steven Mellor AMP Athletic,Myzone, AMP Athletic,
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
TRX Training: Fitness equipment
Skincare
Sothys: Skincare
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Management software
Fisikal: Management software
Locking solutions
Monster Padlocks: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym