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British Military Fitness
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Take a shower, build a well

Ray Algar takes a look at an initiative by Fresh Fitness in Denmark to help fund fresh water wells in Uganda

By Ray Algar, Gymtopia | Published in Health Club Management 2014 issue 4

Fresh Fitness is a fast-growing chain of low-cost gyms in Denmark. With low-cost all about providing just the core experience and nothing more, and members paying only for what they use and value, CEO Rasmus Ingerslev and his team introduced a small charge of 3 Danish Kroner for any members choosing to take a one-minute shower – that’s around US$0.50. This achieves two things: water consumption is reduced and money is raised. However, this was never about the money, so what should they do with it?

Let others be liberated by water
The insight Fresh Fitness had was that, while their members were enjoying a lovely post-workout shower, there were other people in the world with no access to clean, safe water. The idea was therefore to bring the two sides of this story together. Now, when a member takes a shower, the money they spend goes directly to the Danish Red Cross to finance new fresh water wells in Uganda.

Long-term commitment
Fresh Fitness believes in making long-term commitments, so it has agreed a three-year partnership with the Danish Red Cross with a pledge to donate a minimum of 100,000 Danish Kroner (US$18,000) a year. This is very different from much of the ‘charitising’ that takes place. What is charitising? It’s advertising the business dressed up as a short-term act of charity.

Results
As at January 2014, Fresh Fitness had already donated 200,000 Danish Kroner (US$36,000). This has enabled the Danish Red Cross to build two new fresh water wells in the Karamoja area of north-east Uganda, providing safe and clean water for 500 people for the next seven years. Villagers are also taught how to maintain the wells, giving them complete control over this critical resource.

Clean water changes everything
Imagine, rather than waving your children off to school this morning with their school bag, instead giving them a 23-litre jerry can and sending them off for three hours to collect water from a stream contaminated with animal waste. The choice in places like Karamoja is simple: school or water. This is why locally available clean and safe water transforms lives. It’s the building block for good health and unlocks time: time to read, to write, to attend school and to do what should be the right of every child – to play.

So what can you do?
Identify a social cause that your customers, staff and other stakeholders care about. Water matters, but perhaps your organisation wants to use its influence in some other way.

The important thing is to start something that matters. Why? That’s easy – because you can.

IN A NUTSHELL

- Project by: Fresh Fitness (Denmark) – www.freshfitness.dk
- Project location: Uganda, east Africa
- Project start date: June 2012
- Project status: Ongoing (three-year project)
- Impact: National
- Financial commitment: Minimum donation of US$18,000 a year for three years
- Gymtopia keywords: Environment, Health &
- Wellbeing, Helping Children
- Charities supported: Danish Red Cross

Gymtopia – a place where clubs do social good

Chief Engagement Officer Ray Algar
Chief Engagement Officer Ray Algar

Gymtopia was conceived by founder and chief engagement officer Ray Algar, who believes the global health and fitness industry has enormous influence and potential to do good in the world, beyond its immediate customers. The idea of Gymtopia is simple: to curate and spread remarkable stories in which the fitness industry uses its influence to reach out and support an external community in need. It was created with the generous support of various UK and overseas individuals and organisations.

Read more stories and submit your own: www.Gymtopia.org

http://www.leisureopportunities.com/images/HCM2014_4series.gif
Ray Algar takes a look at an initiative by Denmark's Fresh Fitness to fund fresh water wells in Uganda
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
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Ben Lucas

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We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
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Aaron Smith

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features

Take a shower, build a well

Ray Algar takes a look at an initiative by Fresh Fitness in Denmark to help fund fresh water wells in Uganda

By Ray Algar, Gymtopia | Published in Health Club Management 2014 issue 4

Fresh Fitness is a fast-growing chain of low-cost gyms in Denmark. With low-cost all about providing just the core experience and nothing more, and members paying only for what they use and value, CEO Rasmus Ingerslev and his team introduced a small charge of 3 Danish Kroner for any members choosing to take a one-minute shower – that’s around US$0.50. This achieves two things: water consumption is reduced and money is raised. However, this was never about the money, so what should they do with it?

Let others be liberated by water
The insight Fresh Fitness had was that, while their members were enjoying a lovely post-workout shower, there were other people in the world with no access to clean, safe water. The idea was therefore to bring the two sides of this story together. Now, when a member takes a shower, the money they spend goes directly to the Danish Red Cross to finance new fresh water wells in Uganda.

Long-term commitment
Fresh Fitness believes in making long-term commitments, so it has agreed a three-year partnership with the Danish Red Cross with a pledge to donate a minimum of 100,000 Danish Kroner (US$18,000) a year. This is very different from much of the ‘charitising’ that takes place. What is charitising? It’s advertising the business dressed up as a short-term act of charity.

Results
As at January 2014, Fresh Fitness had already donated 200,000 Danish Kroner (US$36,000). This has enabled the Danish Red Cross to build two new fresh water wells in the Karamoja area of north-east Uganda, providing safe and clean water for 500 people for the next seven years. Villagers are also taught how to maintain the wells, giving them complete control over this critical resource.

Clean water changes everything
Imagine, rather than waving your children off to school this morning with their school bag, instead giving them a 23-litre jerry can and sending them off for three hours to collect water from a stream contaminated with animal waste. The choice in places like Karamoja is simple: school or water. This is why locally available clean and safe water transforms lives. It’s the building block for good health and unlocks time: time to read, to write, to attend school and to do what should be the right of every child – to play.

So what can you do?
Identify a social cause that your customers, staff and other stakeholders care about. Water matters, but perhaps your organisation wants to use its influence in some other way.

The important thing is to start something that matters. Why? That’s easy – because you can.

IN A NUTSHELL

- Project by: Fresh Fitness (Denmark) – www.freshfitness.dk
- Project location: Uganda, east Africa
- Project start date: June 2012
- Project status: Ongoing (three-year project)
- Impact: National
- Financial commitment: Minimum donation of US$18,000 a year for three years
- Gymtopia keywords: Environment, Health &
- Wellbeing, Helping Children
- Charities supported: Danish Red Cross

Gymtopia – a place where clubs do social good

Chief Engagement Officer Ray Algar
Chief Engagement Officer Ray Algar

Gymtopia was conceived by founder and chief engagement officer Ray Algar, who believes the global health and fitness industry has enormous influence and potential to do good in the world, beyond its immediate customers. The idea of Gymtopia is simple: to curate and spread remarkable stories in which the fitness industry uses its influence to reach out and support an external community in need. It was created with the generous support of various UK and overseas individuals and organisations.

Read more stories and submit your own: www.Gymtopia.org

http://www.leisureopportunities.com/images/HCM2014_4series.gif
Ray Algar takes a look at an initiative by Denmark's Fresh Fitness to fund fresh water wells in Uganda
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Featured supplier news
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Temple Gym - Nautilus Equipment
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More videos:
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Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
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Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
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Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
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SpaBooker: Spa software
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Fisikal: Management software
Fitness equipment
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Eastwood Hall, Nottingham, United Kingdom
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Diary dates
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Diary dates
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