GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
British Military Fitness
British Military Fitness
British Military Fitness
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Sponsored briefing: Connect, engage, coach with Technogym Mywellness

Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness

Published in Health Club Management 2020 issue 4
“Within hours of our facility closure we were able to offer a professional online service to cater not just for our members but for the whole community.”
“Within hours of our facility closure we were able to offer a professional online service to cater not just for our members but for the whole community.”

In an industry such as fitness and wellness, member engagement and connectivity are fundamental. Today, more than ever, it is important for clubs to continue to be close to members.

Staying connected
Technogym Mywellness is the ideal solution to enable you to stay in touch with your members. Launched in 2012, this complete digital platform allows you to connect and engage with users and deliver “wellness on the go.”

With a variety of different functions available which can be configured to meet the requirements of the business, it allows fitness clubs to manage their members' training at home.

Engage members
Keeping in touch with members and offering them a range of content and engagement to enable them to train at home, means they prove to be more loyal to the club in the medium to long term.

Even if, for a while, they’re unable to attend the facility, they’re more likely to return if they use Mywellness, because they haven't lost their training habit.

Remote coaching
Today, the key for clubs is to be able to offer training programmes and services to members at home and thanks to the Mywellness platform, clubs can offer training and coaching programs to their customers remotely and make the best use of this technology.

TRAIN YOUR CUSTOMERS AT HOME
Thanks to Mywellness app, fitness clubs can provide training services to customers to keep them active and motivated.

Workout of the Day
The app provides a choice of three new workouts every day for the users, to keep them active and engaged

Training Contents
Clubs can deliver personalised programmes to individuals, to keep members engaged and on track with their fitness routine

Remote Coaching
The Mywellness app includes 'chat to coach' option to keep in touch with users, anytime anywhere, keeping them motivated and active


Case study 1: Village Gyms
Operator, Village Gyms, has been proactively promoting a Train at Home option to all its members across 31 different sites.

The operator was quick to engage with all members using social media to increase attention by positively promoting the offering, Village Gyms tailored three daily workouts to suit different fitness levels and all three are available on the Mywellness app, labelled easy, medium and pro.

“The Train at Home concept has been a massive support to both our members and our brand," says Ben Edwards, national fitness manager at Village Gyms.

“Mywellness has enabled us to keep engaged via social media and still offer members a much-demanded fitness service. The workouts are progressive and easy to follow, aligned with the great professional touch which Technogym always brings. They have been a sure-fire success,” he said.
Case study 2: Freedom Leisure
New to Mywellness, Freedom Leisure promoted Train at Home to members across its 104 centres following the shutdown.

Providing three weekly home workouts targeting a range of fitness levels, Freedom has gone a step further and encourages members to compete with six different challenges, including Daily 1,000, which challenges members to get 1,000 Technogym MOVEs [a unit of effort] every day for seven days.

Freedom activated Mywellness on 24 March and achieved an impressive 4,225 Mywellness accounts created in a week.

“We knew we had to act fast – the timeline between initial discussion to the launch of the app was 48 hours, which proves what can be achieved when everyone has an aligned goal and focus,” said Barry Thomson, regional commercial manager.

“This app is an important part of our retention plan and will support members in maintaining a healthy body and mind during these unprecedented times.”
Case study 3: PLM
Being a community gym and new to Train at Home, PLM was keen to keep the momentum going.

Taking advantage of Mywellness, PLM is providing three daily workouts made available anytime allowing members to maintain their training routines remotely.

PLM further enhanced the offering by adding additional home workouts designed and provided by the team of PLM trainers.

To maintain the personal touch, personalised programmes and regular trainer contact, using the coach function of the app, keeps members on track with their goals.

“Utilising Mywellness we continue to provide tailored guidance for our clients, a variety of home workout options for all our members and more importantly, the opportunity of growth during challenging times.

“It could not have been any easier to personalise the system to match the business and thanks to Mywellness we are more connected than ever to all of our customers,” said MD, Phil Moss.
Ready to launch Mywellness in your facility?
Technogym provides full support and consultancy, so you can maximise the implementation and success.

To find out more about the many ways you can deliver ‘Train at Home’ experiences for your members, contact Technogym today on 01344 300236 or www.technogym.com/connect
If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Mywellness gives members access to varied workouts and coaching
Mywellness gives members access to varied workouts and coaching
http://www.leisureopportunities.com/images/2020/538025_401293.jpg
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Connect, engage, coach, Technogym Mywellness
People
Catch-up is already happening. We’re up to 80% of the visits compared to the same day in 2019 and membership sales are up 150-200%
People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
Features
The way I see it
As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM
Features
Staff welfare
As staff and members prepare to return to the gym, Dr Dane Vishnubala gives advice to operators on gearing up to offer them mental health support
Features
Opinion
The over-70s were treated as one homogenous group during the lockdown and advised to shield. Colin Milner, founder and CEO of the International Council on Active Aging says this is leading to an increase in ageism that the industry must fight to overcome
Features
Strength
It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
Features
Training
Balance training is set to become a major fitness trend, with exercisers increasingly appreciating the benefits of having a strong core and good balance, particularly as they age. Lauren Health-Jones rounds up the latest product releases
Features
Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
Features
Latest News
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run ...
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
More videos:
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
TRX Training: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Management software
Fisikal: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Technogym: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Design consultants
Zynk Design Consultants: Design consultants
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Sponsored briefing: Connect, engage, coach with Technogym Mywellness

Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness

Published in Health Club Management 2020 issue 4
“Within hours of our facility closure we were able to offer a professional online service to cater not just for our members but for the whole community.”
“Within hours of our facility closure we were able to offer a professional online service to cater not just for our members but for the whole community.”

In an industry such as fitness and wellness, member engagement and connectivity are fundamental. Today, more than ever, it is important for clubs to continue to be close to members.

Staying connected
Technogym Mywellness is the ideal solution to enable you to stay in touch with your members. Launched in 2012, this complete digital platform allows you to connect and engage with users and deliver “wellness on the go.”

With a variety of different functions available which can be configured to meet the requirements of the business, it allows fitness clubs to manage their members' training at home.

Engage members
Keeping in touch with members and offering them a range of content and engagement to enable them to train at home, means they prove to be more loyal to the club in the medium to long term.

Even if, for a while, they’re unable to attend the facility, they’re more likely to return if they use Mywellness, because they haven't lost their training habit.

Remote coaching
Today, the key for clubs is to be able to offer training programmes and services to members at home and thanks to the Mywellness platform, clubs can offer training and coaching programs to their customers remotely and make the best use of this technology.

TRAIN YOUR CUSTOMERS AT HOME
Thanks to Mywellness app, fitness clubs can provide training services to customers to keep them active and motivated.

Workout of the Day
The app provides a choice of three new workouts every day for the users, to keep them active and engaged

Training Contents
Clubs can deliver personalised programmes to individuals, to keep members engaged and on track with their fitness routine

Remote Coaching
The Mywellness app includes 'chat to coach' option to keep in touch with users, anytime anywhere, keeping them motivated and active


Case study 1: Village Gyms
Operator, Village Gyms, has been proactively promoting a Train at Home option to all its members across 31 different sites.

The operator was quick to engage with all members using social media to increase attention by positively promoting the offering, Village Gyms tailored three daily workouts to suit different fitness levels and all three are available on the Mywellness app, labelled easy, medium and pro.

“The Train at Home concept has been a massive support to both our members and our brand," says Ben Edwards, national fitness manager at Village Gyms.

“Mywellness has enabled us to keep engaged via social media and still offer members a much-demanded fitness service. The workouts are progressive and easy to follow, aligned with the great professional touch which Technogym always brings. They have been a sure-fire success,” he said.
Case study 2: Freedom Leisure
New to Mywellness, Freedom Leisure promoted Train at Home to members across its 104 centres following the shutdown.

Providing three weekly home workouts targeting a range of fitness levels, Freedom has gone a step further and encourages members to compete with six different challenges, including Daily 1,000, which challenges members to get 1,000 Technogym MOVEs [a unit of effort] every day for seven days.

Freedom activated Mywellness on 24 March and achieved an impressive 4,225 Mywellness accounts created in a week.

“We knew we had to act fast – the timeline between initial discussion to the launch of the app was 48 hours, which proves what can be achieved when everyone has an aligned goal and focus,” said Barry Thomson, regional commercial manager.

“This app is an important part of our retention plan and will support members in maintaining a healthy body and mind during these unprecedented times.”
Case study 3: PLM
Being a community gym and new to Train at Home, PLM was keen to keep the momentum going.

Taking advantage of Mywellness, PLM is providing three daily workouts made available anytime allowing members to maintain their training routines remotely.

PLM further enhanced the offering by adding additional home workouts designed and provided by the team of PLM trainers.

To maintain the personal touch, personalised programmes and regular trainer contact, using the coach function of the app, keeps members on track with their goals.

“Utilising Mywellness we continue to provide tailored guidance for our clients, a variety of home workout options for all our members and more importantly, the opportunity of growth during challenging times.

“It could not have been any easier to personalise the system to match the business and thanks to Mywellness we are more connected than ever to all of our customers,” said MD, Phil Moss.
Ready to launch Mywellness in your facility?
Technogym provides full support and consultancy, so you can maximise the implementation and success.

To find out more about the many ways you can deliver ‘Train at Home’ experiences for your members, contact Technogym today on 01344 300236 or www.technogym.com/connect
If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Mywellness gives members access to varied workouts and coaching
Mywellness gives members access to varied workouts and coaching
http://www.leisureopportunities.com/images/2020/538025_401293.jpg
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Connect, engage, coach, Technogym Mywellness
Latest News
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run ...
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
More videos:
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
TRX Training: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Management software
Fisikal: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Technogym: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Design consultants
Zynk Design Consultants: Design consultants
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
British Military Fitness
British Military Fitness