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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Fitronics: a better journey

Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users

Published in Health Club Management 2021 issue 11
Text messages are sent to at-risk members with the sending triggered by their behaviours / photo: lucky business - shutterstock
Text messages are sent to at-risk members with the sending triggered by their behaviours / photo: lucky business - shutterstock

Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software.

Called Digital, the upgraded member journey software now sits alongside TRP’s industry-leading member feedback software, Insight, allowing the two modules to be used more effectively together.

Existing Digital users have been upgraded to the new system free of charge and new customers will be given access as standard going forward.

Digital allows operators of health and fitness facilities to build automated communication journeys for their members via integrations with their member management systems.

For example, new member onboarding or at-risk member re-engagement emails and text messages are triggered by fully customisable combinations of member attributes and behaviours. This tailored yet scalable approach to member communication enhances their experience, drives visits and improves retention.

The key differences between the new system and its predecessor are:

A user-friendly interface with a vastly improved email editor
Fitronics has overhauled the look and feel of Digital, making it significantly easier and more enjoyable to use. The star of the show is the new email editor that allows users to create beautiful, responsive email templates via an intuitive drag-and-drop interface. The email editor also benefits from a wide selection of pre-built templates which users can customise and a built-in stock image library with thousands of free pictures and photographs that can be added to emails in just a few clicks.

Improved member management & segmentation
The ability to effectively manage and segment members is key to getting the right message, to the right people, at the right time. The new Digital system allows users to quickly and easily segment their membership base through the application of filters including age, gender, membership type, join date, last visit date and risk of dropout, then save these targeted audiences for ongoing future use.

An enhanced reporting suite
Fitronics has vastly improved the usability of Digital’s reporting suite with the addition of graph and pie chart visualisations which make data analysis significantly easier and less time-consuming. The ability to measure the effectiveness of communications sent via the software is a key aspect of Digital, allowing users to optimise their marketing and improve results.

Stuart McCarroll, finance and business development manager at the University of Oxford and an early adopter of the new system said: “The core principles of the TRP Digital software and the experience it allows us to provide our members has always been great.

“This upgrade to the system takes it to a new level, making it easier to use and allowing us to deliver better looking messaging with more accuracy. “If you’re not working with Fitronics and its TRP products yet, I’d highly recommend having a look to see how they could help you, as they help us.”

• To learn more about Digital and how it could support the success of your business, go to www.trpcem.com/digital and request a demonstration today.

"This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy," –  Stuart McCarroll, University of Oxford

THE CHALLENGE OF CHANGE

Over the coming months, Fitronics will be running a series of behaviour change webinars with its experts focusing on the challenge of change for the industry in 2022 and how the performance of teams can have an impact on the health and fitness of your customers.

Webinar 1: The Challenge of Change

Date: 14 December 2021
Time: 11.00 - 11.45am
Register: www.hcmmag.com/fitronics

/ photo: azir/ shutterstock
https://www.leisureopportunities.co.uk/images/2021/390271_938909.jpg
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
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features

Sponsored: Fitronics: a better journey

Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users

Published in Health Club Management 2021 issue 11
Text messages are sent to at-risk members with the sending triggered by their behaviours / photo: lucky business - shutterstock
Text messages are sent to at-risk members with the sending triggered by their behaviours / photo: lucky business - shutterstock

Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software.

Called Digital, the upgraded member journey software now sits alongside TRP’s industry-leading member feedback software, Insight, allowing the two modules to be used more effectively together.

Existing Digital users have been upgraded to the new system free of charge and new customers will be given access as standard going forward.

Digital allows operators of health and fitness facilities to build automated communication journeys for their members via integrations with their member management systems.

For example, new member onboarding or at-risk member re-engagement emails and text messages are triggered by fully customisable combinations of member attributes and behaviours. This tailored yet scalable approach to member communication enhances their experience, drives visits and improves retention.

The key differences between the new system and its predecessor are:

A user-friendly interface with a vastly improved email editor
Fitronics has overhauled the look and feel of Digital, making it significantly easier and more enjoyable to use. The star of the show is the new email editor that allows users to create beautiful, responsive email templates via an intuitive drag-and-drop interface. The email editor also benefits from a wide selection of pre-built templates which users can customise and a built-in stock image library with thousands of free pictures and photographs that can be added to emails in just a few clicks.

Improved member management & segmentation
The ability to effectively manage and segment members is key to getting the right message, to the right people, at the right time. The new Digital system allows users to quickly and easily segment their membership base through the application of filters including age, gender, membership type, join date, last visit date and risk of dropout, then save these targeted audiences for ongoing future use.

An enhanced reporting suite
Fitronics has vastly improved the usability of Digital’s reporting suite with the addition of graph and pie chart visualisations which make data analysis significantly easier and less time-consuming. The ability to measure the effectiveness of communications sent via the software is a key aspect of Digital, allowing users to optimise their marketing and improve results.

Stuart McCarroll, finance and business development manager at the University of Oxford and an early adopter of the new system said: “The core principles of the TRP Digital software and the experience it allows us to provide our members has always been great.

“This upgrade to the system takes it to a new level, making it easier to use and allowing us to deliver better looking messaging with more accuracy. “If you’re not working with Fitronics and its TRP products yet, I’d highly recommend having a look to see how they could help you, as they help us.”

• To learn more about Digital and how it could support the success of your business, go to www.trpcem.com/digital and request a demonstration today.

"This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy," –  Stuart McCarroll, University of Oxford

THE CHALLENGE OF CHANGE

Over the coming months, Fitronics will be running a series of behaviour change webinars with its experts focusing on the challenge of change for the industry in 2022 and how the performance of teams can have an impact on the health and fitness of your customers.

Webinar 1: The Challenge of Change

Date: 14 December 2021
Time: 11.00 - 11.45am
Register: www.hcmmag.com/fitronics

/ photo: azir/ shutterstock
https://www.leisureopportunities.co.uk/images/2021/390271_938909.jpg
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
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The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK ...
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The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during ...
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A new physical activity programme called Big Sister has been launched in the UK to ...
Latest News
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as ...
Latest News
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched ...
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Following a history of supporting US military and service members, F45 has announced a new ...
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Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured supplier news
Featured supplier news: Virtuagym raises €3m investment to fuel innovation in health and fitness technology
Global fitness technology provider Virtuagym has raised a new €3m investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: Octane Fitness UK
A global innovator of innovation and variety in fitness equipment, Octane Fitness, a True Fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Salt therapy products
Himalayan Source: Salt therapy products
trade associations
International SPA Association - iSPA: trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
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