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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM People: Harry Jameson and Oli PatrickCo-founders, Future Practice

There’s still no ‘stress resilience’ profession. We believe fitness professionals can fill that gap

Published in Health Club Management 2021 issue 10
Patrick (left) is a physiologist, while Jameson (right) is a performance coach / photo: Future Practice
Patrick (left) is a physiologist, while Jameson (right) is a performance coach / photo: Future Practice

Tell us about your business
Oli: Future Practice is a Clinical Wellbeing Academy, with the ultimate goal of creating a credible army of wellbeing professionals who are able to address the epidemic of lifestyle disease in the western world.

Stress was at epidemic levels even before COVID-19, yet there is still no ‘stress resilience’ profession and we believe fitness professionals can fill that gap.

How did it start?
Harry: Future Practice is dedicated to providing education and training to deliver skills that allow fitness professionals to move into areas such as corporate wellbeing and lifestyle coaching. It gives them more tools in their toolbox to make them rounded practitioners.

What are your backgrounds?
Oli: I’ve been a physiologist for 21 years, working in the grey space between medicine and fitness.

As the former head of physiology at Nuffield, I wrote the Level 7 Diploma in Health and Wellbeing Physiology, before co-founding a clinic offering advanced health assessments.

Harry: My primary role is as a performance and wellbeing coach with a preventative approach, encompassing smart training, nutrition, and recovery.

I’ve worked with brands such as Lululemon, Symprove, Technogym, Rosewood Hotels and Twitter, as well as high profile clients. I’m also wellness editor for The Times [London].

Why is it important for exercise professionals to be trained in stress resilience?
Oli: If you don’t understand the technicalities of stress and its impact on the behavioural and physiological patterns of your clients, you can’t achieve optimal results.

A modern wellbeing coach needs to understand what stress is, how it moves from a thought to very real consequences in the body and be able to provide an exact framework to improve stress resilience in their clients.

Harry: When I did formal training on stress resilience it created a completely new dialogue for me, giving me a platform to launch a health retreats business and adding a new dimension to my corporate work.

A true understanding of heart rate variability and cortisol opened my understanding of technology and laboratory testing. You don’t get to stand in front of the boards of international businesses and speak about wellbeing without having a clear handle on stress and how your clients can build resilience against its ill effects.

You work with a number of high-profile clients. What do they need from you?
Harry: You don’t get to work with these types of people if your view is fitness only. Even excellent nutrition coaching will only get you so far. It’s important to have a total overview of what it takes to be well.

My ability to talk coherently and develop strategies for my clients on a number of topics and areas outside of the gym is what has led these clients to me.

How do you use stress resilience techniques with your clients?
Harry: I help them make appropriate life choices, to manage their thoughts and create a physiology which is robust and guards them against a high volume of stress. To be effective most of these actions take place when they’re not with me, so it’s important they completely buy in to why they’re important.

Their understanding of why I’m asking them to make certain changes helps enormously with their compliance. In physical one-on-one sessions I factor in breathwork, ‘thought re-framing’ and the management of exercise intensity.

How do you empower clients to change deeply ingrained behaviours? 
Harry: The first step is to reframe the debate. Too often people are told a habit or behaviour, such as alcohol intake, is ‘bad’ for them. But what does that mean? The reason given is something intangible and distant, like the impact on liver health or cardiovascular risk, issues that are completely foreign concepts to people who work in a non-clinical profession.

So I don’t start with a client wanting to change a specific behaviour, I start with what the client wants to improve. If they want more energy, which is extremely likely given the demands put on them [Harry is PT to Boris Johnson], then I might build an association between diet, poor sleep recovery and low energy. Even better, I would hope to measure their sleep response to things like alcohol and show them how this message directly relates to them. We can’t keep expecting people to adopt difficult behaviours without understanding why they’re directly related to them.

Can you give an example?
Oli: One great practical example of the impact of stress on the body was a client with stubborn weight gain and fatigue, who was on four different long-term medications for blood pressure, pre-diabetes, joint pain and mood stability.

Through taking some analytics of stress – questionnaires, heart rate variability and cortisol testing – we could see excess stress sat at the core of pretty much every symptom being presented.

So we amended exercise frequency, timing and intensity: swapping evening HIIT for morning yoga. We taught basic meditation and enforced a lunchtime walk. Simple actions, yet the client understood why they were appropriate and what we were seeking to achieve.

In a year, beyond weight loss and improved energy, there was also no need for any further medication. Unlocking stress had a life-changing effect.

Footnote: Future Practice is an approved training partner of CIMSPA and is launching an online course titled Mastering Stress Resilience.

Stress epidemic
Levels of stress in the general population have skyrocketed since the start of the pandemic

• In 2011, CIPD reported that stress had overtaken traditional physical injuries, back pain mostly, as the number one cause of long term sickness absence from work.

• In 2019 ‘Burnout’ was added to the international classification of diseases as an occupational condition.

• The insurer Cigna estimates stress-related ill health to cost the NHS over £11bn each year.

• 82 per cent of UK SME businesses have no current wellbeing strategy

Boris Johnson hired Jameson after his spell in the ICU / photo: Evening Standard

"A wellbeing coach needs to understand what stress is, how it moves from a thought to very real consequences in the body and be able to provide a framework to improve stress resilience in their clients"

Patrick says fitness pros must understand stress to get optimal client results / photo: Future Practice
Patrick says fitness pros must understand stress to get optimal client results / photo: Future Practice
Breathwork and ‘thought re-framing’ are part of the stress training approach / photo: Future Practice
Breathwork and ‘thought re-framing’ are part of the stress training approach / photo: Future Practice
https://www.leisureopportunities.co.uk/images/2021/151668_196288.jpg
The co-founders of PT consultancy and training company, Future Practice, see an opportunity for fitness professionals to become stress management experts
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Boxx has launched a new generation punch bag and smart punch trackers that work with ...
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Featured supplier news: Hammer Strength just got stronger: Introducing the new HD Performance Trainers
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.
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Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
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On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
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Salt therapy products
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Lockers/interior design
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trade associations
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Property & Tenders
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM People: Harry Jameson and Oli PatrickCo-founders, Future Practice

There’s still no ‘stress resilience’ profession. We believe fitness professionals can fill that gap

Published in Health Club Management 2021 issue 10
Patrick (left) is a physiologist, while Jameson (right) is a performance coach / photo: Future Practice
Patrick (left) is a physiologist, while Jameson (right) is a performance coach / photo: Future Practice

Tell us about your business
Oli: Future Practice is a Clinical Wellbeing Academy, with the ultimate goal of creating a credible army of wellbeing professionals who are able to address the epidemic of lifestyle disease in the western world.

Stress was at epidemic levels even before COVID-19, yet there is still no ‘stress resilience’ profession and we believe fitness professionals can fill that gap.

How did it start?
Harry: Future Practice is dedicated to providing education and training to deliver skills that allow fitness professionals to move into areas such as corporate wellbeing and lifestyle coaching. It gives them more tools in their toolbox to make them rounded practitioners.

What are your backgrounds?
Oli: I’ve been a physiologist for 21 years, working in the grey space between medicine and fitness.

As the former head of physiology at Nuffield, I wrote the Level 7 Diploma in Health and Wellbeing Physiology, before co-founding a clinic offering advanced health assessments.

Harry: My primary role is as a performance and wellbeing coach with a preventative approach, encompassing smart training, nutrition, and recovery.

I’ve worked with brands such as Lululemon, Symprove, Technogym, Rosewood Hotels and Twitter, as well as high profile clients. I’m also wellness editor for The Times [London].

Why is it important for exercise professionals to be trained in stress resilience?
Oli: If you don’t understand the technicalities of stress and its impact on the behavioural and physiological patterns of your clients, you can’t achieve optimal results.

A modern wellbeing coach needs to understand what stress is, how it moves from a thought to very real consequences in the body and be able to provide an exact framework to improve stress resilience in their clients.

Harry: When I did formal training on stress resilience it created a completely new dialogue for me, giving me a platform to launch a health retreats business and adding a new dimension to my corporate work.

A true understanding of heart rate variability and cortisol opened my understanding of technology and laboratory testing. You don’t get to stand in front of the boards of international businesses and speak about wellbeing without having a clear handle on stress and how your clients can build resilience against its ill effects.

You work with a number of high-profile clients. What do they need from you?
Harry: You don’t get to work with these types of people if your view is fitness only. Even excellent nutrition coaching will only get you so far. It’s important to have a total overview of what it takes to be well.

My ability to talk coherently and develop strategies for my clients on a number of topics and areas outside of the gym is what has led these clients to me.

How do you use stress resilience techniques with your clients?
Harry: I help them make appropriate life choices, to manage their thoughts and create a physiology which is robust and guards them against a high volume of stress. To be effective most of these actions take place when they’re not with me, so it’s important they completely buy in to why they’re important.

Their understanding of why I’m asking them to make certain changes helps enormously with their compliance. In physical one-on-one sessions I factor in breathwork, ‘thought re-framing’ and the management of exercise intensity.

How do you empower clients to change deeply ingrained behaviours? 
Harry: The first step is to reframe the debate. Too often people are told a habit or behaviour, such as alcohol intake, is ‘bad’ for them. But what does that mean? The reason given is something intangible and distant, like the impact on liver health or cardiovascular risk, issues that are completely foreign concepts to people who work in a non-clinical profession.

So I don’t start with a client wanting to change a specific behaviour, I start with what the client wants to improve. If they want more energy, which is extremely likely given the demands put on them [Harry is PT to Boris Johnson], then I might build an association between diet, poor sleep recovery and low energy. Even better, I would hope to measure their sleep response to things like alcohol and show them how this message directly relates to them. We can’t keep expecting people to adopt difficult behaviours without understanding why they’re directly related to them.

Can you give an example?
Oli: One great practical example of the impact of stress on the body was a client with stubborn weight gain and fatigue, who was on four different long-term medications for blood pressure, pre-diabetes, joint pain and mood stability.

Through taking some analytics of stress – questionnaires, heart rate variability and cortisol testing – we could see excess stress sat at the core of pretty much every symptom being presented.

So we amended exercise frequency, timing and intensity: swapping evening HIIT for morning yoga. We taught basic meditation and enforced a lunchtime walk. Simple actions, yet the client understood why they were appropriate and what we were seeking to achieve.

In a year, beyond weight loss and improved energy, there was also no need for any further medication. Unlocking stress had a life-changing effect.

Footnote: Future Practice is an approved training partner of CIMSPA and is launching an online course titled Mastering Stress Resilience.

Stress epidemic
Levels of stress in the general population have skyrocketed since the start of the pandemic

• In 2011, CIPD reported that stress had overtaken traditional physical injuries, back pain mostly, as the number one cause of long term sickness absence from work.

• In 2019 ‘Burnout’ was added to the international classification of diseases as an occupational condition.

• The insurer Cigna estimates stress-related ill health to cost the NHS over £11bn each year.

• 82 per cent of UK SME businesses have no current wellbeing strategy

Boris Johnson hired Jameson after his spell in the ICU / photo: Evening Standard

"A wellbeing coach needs to understand what stress is, how it moves from a thought to very real consequences in the body and be able to provide a framework to improve stress resilience in their clients"

Patrick says fitness pros must understand stress to get optimal client results / photo: Future Practice
Patrick says fitness pros must understand stress to get optimal client results / photo: Future Practice
Breathwork and ‘thought re-framing’ are part of the stress training approach / photo: Future Practice
Breathwork and ‘thought re-framing’ are part of the stress training approach / photo: Future Practice
https://www.leisureopportunities.co.uk/images/2021/151668_196288.jpg
The co-founders of PT consultancy and training company, Future Practice, see an opportunity for fitness professionals to become stress management experts
Latest News
Boxx has launched a new generation punch bag and smart punch trackers that work with ...
Latest News
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families, ...
Latest News
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Latest News
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
Latest News
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, ...
Latest News
Total Fitness plans to launch a new-style health club model, with plans already in the ...
Latest News
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across ...
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The City of Madrid could become one of the healthiest in the world if plans ...
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Luxury health club operator, Third Space, has opened the doors to its latest club in ...
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: 1Rebel enlists FunXtion to elevate its revolutionary, customer-driven RIG concept
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its in-club experience to a much more connected and engaged level.
Featured supplier news
Featured supplier news: Hammer Strength just got stronger: Introducing the new HD Performance Trainers
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Les Mills
Mindbody, Inc
Company profiles
Company profile: Physical Company
Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects the ...
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Saltability: Salt therapy products
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Spa software
SpaBooker: Spa software
Skincare
Sothys: Skincare
Fitness equipment
Octane Fitness: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
trade associations
International SPA Association - iSPA: trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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