GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills International
Les Mills International
Les Mills International
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Tech: Software solutions (Part 1)

Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues

Published in Health Club Management 2022 issue 4
The right tech solution can make all the difference to a club / photo: 1Rebel hammersmith
The right tech solution can make all the difference to a club / photo: 1Rebel hammersmith
Ernst De Neef
Funxtion
photo: Emmily B. Photography

1Rebel approached us to provide a solution that would support its trainers in delivering a more personalised workout experience for its functional, high-intensity 1Rebel Rig concept. This is the kind of project we get excited about, so we explored how our digital solutions could be applied.

The result was the installation of our MultiScreen Solution. Our technology allowed 1Rebel to upload its own content to our Virtual Player platform and stream it to 32 screens that we helped strategically position across four workout zones: assault bike, rower, bench, and rig.

Individual screens were programmed to independently display single exercise videos in sync with the other 31 screens in the circuit, creating a digital coaching resource at each workout station. The implementation of our MultiScreen software created a workout environment that freed up 1Rebel’s trainers to focus more on motivating, inspiring, and generally delivering interactions that enhance the individual workout experience of their customers.

Through this fusion of digital and in-person instruction and coaching, 1Rebel has evolved the classic circuit concept and elevated the experience for participant and trainer to a new level. This is the future of boutique and gym-floor training.

Our technology allowed 1Rebel to upload its own content and stream it to 32 screens across four workout zones
The installation fused digital and in-person instruction / photo: 1Rebel
The installation fused digital and in-person instruction / photo: 1Rebel
Emma Excell
Fisikal
photo: Fisikal

Activ, a gym chain in Riyadh, Saudi Arabia, which has separate gyms for both men and women, approached us to create a custom-branded experience for its members.

Features of particular interest to them were our digital solutions for membership management, bookings for group exercise and personal training and payments, as well as the option to launch live streaming and on-demand workouts. We’ll also be integrating with their local access control partner.

This project included a number of custom developments – culturally, we had to consider the Arabic translation, navigation of the member app and gender separation elements. In order to do this, we set up the system to ensure there was no overlap between male and female members when booking. We also had to create specific reporting requirements so men and women are displayed on the dashboards as two separate ‘clubs’.

Activ needed to use its local payment cards through the Fisikal booking systems and comply with recent tax changes and invoicing to meet Saudi requirements.

We had to consider the Arabic translation of the member app and the gender separation elements
photo: Fisikal
Thomas Schuster
Innovatise
photo: Innovatise

Our client, South Downs Leisure, was looking for a solution to streamline its membership sales with a view to getting more leads each month, and converting those to memberships with as little work as possible for staff.

Until this time, the operator had been relying on members referring friends through word of mouth, with minimal manual marketing and no technology in place to support them.

To overcome this issue, South Downs Leisure used the myFitApp Lead Generation module. Integrated within its branded app, this feature allowed it to incentivise its members to send referral messages to their friends and family members. Members could use the app to send messages via different channels, including WhatsApp, Twitter, Facebook, email and text. Their friends received a unique link that they used to provide their details and retrieve a joining offer.

Using the in-App Lead Generation module, South Downs Leisure gained 300 new members in six months, including a 50 per cent conversion of referrals to leads, and 70 per cent conversion of leads to new members.

Using an in-app lead generation module, South Downs Leisure gained 300 new members in six months
photo: Innovatise
Lucas Lefevre
Magicline
Lefevre: ‘Our app helps the staff at Chronofit save a lot more time’ / photo: magicline

Last summer, French EMS franchise Chronofit chose Magicline to support its development. The company already had software in place, but it was not meeting all of its needs, especially the need to be more digital.

Magicline gave Chronofit the opportunity to have a more efficient interaction with members. We helped the company get more trial sessions booked and simplified the flow of appointment bookings. Chronofit clients can now book sessions in the app and the booking is instantly registered in the gym’s planning system. For managers, it’s a real time saver.

Our member app also empowers members to manage their personal details and information without the interaction of a staff member in the studio. Finally, Magicline allows API integration to the client’s website so trial session bookings and online membership registrations run smoothly with their corporate identity.

Chronofit is currently reworking its website to allow clients to book directly on the website. Before this, customers had to fill out a form or call the studio.

Our overall aim was to support the daily life of Chronofit’s franchisees who needed an efficient tool to run their business, as they sometimes work alone or with limited staff. We’re constantly in communication with the client to ensure Magicline covers all needs.

Our app empowers members to manage their personal details and information without the interaction of a staff member
Magicline helped Chronofit get more trial sessions booked / photo: Magicline
Emily Bartels
Mindbody
photo: Mindbody

Yoga London is a modern, unfussy yoga studio located in Idaho, USA. The idea for Yoga London was born out of founder Favad Malik’s experience in personal financial wealth management, which taught him family, health and wealth are connected.

Opening just four months before the COVID-19 pandemic, Yoga London experienced challenges from the start. Between months of shutdowns and quick pivots to online classes, growth hasn’t always been easy. Securing traditional financing can be a time-consuming process, and Malik didn’t have time to focus on this while running and growing his business. He also ran into hurdles securing capital, as he’s a UK passport holder and was ineligible for funding from traditional American lenders.

Using Mindbody Capital, designed to provide wellness businesses with easy access to funds, Malik received fast and flexible funding that helped him market to a wider audience, increase recruitment efforts, and bring on more staff. Through his partnership with Mindbody, he plans to open additional locations and continue growing a community.

Using Mindbody Capital, Favad Malik got fast and flexible funding for his business
Mindbody funding has empowered growth / photo: Mindbody
Peter Croft
Perfect Gym
photo: Perfect Gym

As a high-end health and racquet club, Club Towers offers a unique experience, combining fitness facilities with spa and nutrition, recognising the importance of giving members a complete club experience. The operator needed a membership management system that allowed it to offer customisable memberships with automated multi-zone access capabilities.

Club Towers membership packages are centred on families or ‘groups’, where individual members of the family or group can have tailored packages assigned to their membership under the family or group umbrella.

Perfect Gym enabled Club Towers to create customisable family memberships that give each family member unique accesses combined into one monthly package. This means, for instance, you can have adults with racket sports access and children with pool access, all included in the same membership. Customisable family memberships bring simplicity and transparency to Club Towers. Families only have to pay once for a package tailored to their needs, instead of being oversold on packages that only certain family members will use.

Using Perfect Gym’s open API and ecosystem of digital partners, members can also now reserve specific zones of the facilities according to their package.

We enabled Club Towers to create customisable family memberships
photo: Perfect Gym
https://www.leisureopportunities.co.uk/images/2022/488233_13206.jpg
Leading software specialists reveal how they’ve solved specific tech challenges for individual health clubs
HCM magazine
The urgent need to represent the industry to governments globally has led to the commissioning of a new report into its impact on GDP by the Global Health and Fitness Alliance
HCM magazine
UK Active’s Alex Lucas explains the findings of a new report which shows how the fitness and leisure sector can help transform workforce activity levels in the new hybrid workplace
HCM magazine
HCM People

Shane Collins

Founder, Circuit Society
We want to be the global market leader in micro-studios
HCM Magazine
Interview
There’s a mural of Mohammad Ali as soon as you come in and on the gym floor, the first thing you see is our boxing class, so you know you’re in an Everlast Gym
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Sponsored
Ben Hackney-Williams, head of content at Myzone, shares tools to drive positive change in 2022
HCM Magazine
Sponsored
Technogym’s latest connected equipment offers members personalised cardio training experiences with fresh content provided by expert instructors
HCM Magazine
Research
New research from Swinburne University of Technology in Melbourne has found that heart patients benefit from resistance training
HCM Magazine
Indoor cycling
From colour zones to personalised resistance, indoor bikes now offer smarter, more advanced features than ever before. Suppliers tell us how their models can revolutionise your indoor cycling programme
HCM Magazine
Research
Researchers have shed new light on the effects of HIIT on skeletal muscle, according to a study published on the eLife platform
HCM Magazine
Latest News
A new open water swimming venue will has been launched in the heart of Canary ...
Latest News
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a ...
Latest News
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions ...
Latest News
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
Latest News
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. ...
Latest News
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating ...
Latest News
The Gym Group saw its membership grow by 10 per cent during the first six ...
Latest News
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September ...
Featured supplier news
Featured supplier news: Peloton Commercial partners with Oracle Red Bull Racing to power high-performance fitness and wellbeing facility
Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
Featured supplier news
Featured supplier news: Dr Paul Bedford and Andreas Paulsen to speak at Sibec Europe-UK
Questex’s Sibec Europe-UK, Europe’s leading hosted buyer event for the fitness industry, will take place on 27-30 September 2022 at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Mindbody, Inc
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Panatta Srl
Panatta is an historical fitness brand displaying one of the widest range of products in ...
Company profiles
Company profile: EGYM UK Ltd
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Myzone named official event delivery partner to NFG FitGames London
Myzone is proud to announce its position as official event delivery partner to NFG FitGames London, taking place 25-26 June, 2022.
Featured press releases
Featured press releases: ANGUSalive to bring new PT provision to its sports centres
The charitable trust, ANGUSalive, which provides culture, sport and leisure services for the county of Angus, has partnered with YOUR Personal Training to bring a new PT provision across seven of its leisure sites in Scotland.
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Salt therapy products
Himalayan Source: Salt therapy products
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
Premier Software Solutions: Management software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

Tech: Software solutions (Part 1)

Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues

Published in Health Club Management 2022 issue 4
The right tech solution can make all the difference to a club / photo: 1Rebel hammersmith
The right tech solution can make all the difference to a club / photo: 1Rebel hammersmith
Ernst De Neef
Funxtion
photo: Emmily B. Photography

1Rebel approached us to provide a solution that would support its trainers in delivering a more personalised workout experience for its functional, high-intensity 1Rebel Rig concept. This is the kind of project we get excited about, so we explored how our digital solutions could be applied.

The result was the installation of our MultiScreen Solution. Our technology allowed 1Rebel to upload its own content to our Virtual Player platform and stream it to 32 screens that we helped strategically position across four workout zones: assault bike, rower, bench, and rig.

Individual screens were programmed to independently display single exercise videos in sync with the other 31 screens in the circuit, creating a digital coaching resource at each workout station. The implementation of our MultiScreen software created a workout environment that freed up 1Rebel’s trainers to focus more on motivating, inspiring, and generally delivering interactions that enhance the individual workout experience of their customers.

Through this fusion of digital and in-person instruction and coaching, 1Rebel has evolved the classic circuit concept and elevated the experience for participant and trainer to a new level. This is the future of boutique and gym-floor training.

Our technology allowed 1Rebel to upload its own content and stream it to 32 screens across four workout zones
The installation fused digital and in-person instruction / photo: 1Rebel
The installation fused digital and in-person instruction / photo: 1Rebel
Emma Excell
Fisikal
photo: Fisikal

Activ, a gym chain in Riyadh, Saudi Arabia, which has separate gyms for both men and women, approached us to create a custom-branded experience for its members.

Features of particular interest to them were our digital solutions for membership management, bookings for group exercise and personal training and payments, as well as the option to launch live streaming and on-demand workouts. We’ll also be integrating with their local access control partner.

This project included a number of custom developments – culturally, we had to consider the Arabic translation, navigation of the member app and gender separation elements. In order to do this, we set up the system to ensure there was no overlap between male and female members when booking. We also had to create specific reporting requirements so men and women are displayed on the dashboards as two separate ‘clubs’.

Activ needed to use its local payment cards through the Fisikal booking systems and comply with recent tax changes and invoicing to meet Saudi requirements.

We had to consider the Arabic translation of the member app and the gender separation elements
photo: Fisikal
Thomas Schuster
Innovatise
photo: Innovatise

Our client, South Downs Leisure, was looking for a solution to streamline its membership sales with a view to getting more leads each month, and converting those to memberships with as little work as possible for staff.

Until this time, the operator had been relying on members referring friends through word of mouth, with minimal manual marketing and no technology in place to support them.

To overcome this issue, South Downs Leisure used the myFitApp Lead Generation module. Integrated within its branded app, this feature allowed it to incentivise its members to send referral messages to their friends and family members. Members could use the app to send messages via different channels, including WhatsApp, Twitter, Facebook, email and text. Their friends received a unique link that they used to provide their details and retrieve a joining offer.

Using the in-App Lead Generation module, South Downs Leisure gained 300 new members in six months, including a 50 per cent conversion of referrals to leads, and 70 per cent conversion of leads to new members.

Using an in-app lead generation module, South Downs Leisure gained 300 new members in six months
photo: Innovatise
Lucas Lefevre
Magicline
Lefevre: ‘Our app helps the staff at Chronofit save a lot more time’ / photo: magicline

Last summer, French EMS franchise Chronofit chose Magicline to support its development. The company already had software in place, but it was not meeting all of its needs, especially the need to be more digital.

Magicline gave Chronofit the opportunity to have a more efficient interaction with members. We helped the company get more trial sessions booked and simplified the flow of appointment bookings. Chronofit clients can now book sessions in the app and the booking is instantly registered in the gym’s planning system. For managers, it’s a real time saver.

Our member app also empowers members to manage their personal details and information without the interaction of a staff member in the studio. Finally, Magicline allows API integration to the client’s website so trial session bookings and online membership registrations run smoothly with their corporate identity.

Chronofit is currently reworking its website to allow clients to book directly on the website. Before this, customers had to fill out a form or call the studio.

Our overall aim was to support the daily life of Chronofit’s franchisees who needed an efficient tool to run their business, as they sometimes work alone or with limited staff. We’re constantly in communication with the client to ensure Magicline covers all needs.

Our app empowers members to manage their personal details and information without the interaction of a staff member
Magicline helped Chronofit get more trial sessions booked / photo: Magicline
Emily Bartels
Mindbody
photo: Mindbody

Yoga London is a modern, unfussy yoga studio located in Idaho, USA. The idea for Yoga London was born out of founder Favad Malik’s experience in personal financial wealth management, which taught him family, health and wealth are connected.

Opening just four months before the COVID-19 pandemic, Yoga London experienced challenges from the start. Between months of shutdowns and quick pivots to online classes, growth hasn’t always been easy. Securing traditional financing can be a time-consuming process, and Malik didn’t have time to focus on this while running and growing his business. He also ran into hurdles securing capital, as he’s a UK passport holder and was ineligible for funding from traditional American lenders.

Using Mindbody Capital, designed to provide wellness businesses with easy access to funds, Malik received fast and flexible funding that helped him market to a wider audience, increase recruitment efforts, and bring on more staff. Through his partnership with Mindbody, he plans to open additional locations and continue growing a community.

Using Mindbody Capital, Favad Malik got fast and flexible funding for his business
Mindbody funding has empowered growth / photo: Mindbody
Peter Croft
Perfect Gym
photo: Perfect Gym

As a high-end health and racquet club, Club Towers offers a unique experience, combining fitness facilities with spa and nutrition, recognising the importance of giving members a complete club experience. The operator needed a membership management system that allowed it to offer customisable memberships with automated multi-zone access capabilities.

Club Towers membership packages are centred on families or ‘groups’, where individual members of the family or group can have tailored packages assigned to their membership under the family or group umbrella.

Perfect Gym enabled Club Towers to create customisable family memberships that give each family member unique accesses combined into one monthly package. This means, for instance, you can have adults with racket sports access and children with pool access, all included in the same membership. Customisable family memberships bring simplicity and transparency to Club Towers. Families only have to pay once for a package tailored to their needs, instead of being oversold on packages that only certain family members will use.

Using Perfect Gym’s open API and ecosystem of digital partners, members can also now reserve specific zones of the facilities according to their package.

We enabled Club Towers to create customisable family memberships
photo: Perfect Gym
https://www.leisureopportunities.co.uk/images/2022/488233_13206.jpg
Leading software specialists reveal how they’ve solved specific tech challenges for individual health clubs
Latest News
A new open water swimming venue will has been launched in the heart of Canary ...
Latest News
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a ...
Latest News
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions ...
Latest News
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
Latest News
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. ...
Latest News
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating ...
Latest News
The Gym Group saw its membership grow by 10 per cent during the first six ...
Latest News
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September ...
Latest News
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness ...
Latest News
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see ...
Latest News
Nearly half (47 per cent) of men employed by fitness companies work in leadership roles ...
Featured supplier news
Featured supplier news: Peloton Commercial partners with Oracle Red Bull Racing to power high-performance fitness and wellbeing facility
Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
Featured supplier news
Featured supplier news: Dr Paul Bedford and Andreas Paulsen to speak at Sibec Europe-UK
Questex’s Sibec Europe-UK, Europe’s leading hosted buyer event for the fitness industry, will take place on 27-30 September 2022 at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Mindbody, Inc
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Panatta Srl
Panatta is an historical fitness brand displaying one of the widest range of products in ...
Company profiles
Company profile: EGYM UK Ltd
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Myzone named official event delivery partner to NFG FitGames London
Myzone is proud to announce its position as official event delivery partner to NFG FitGames London, taking place 25-26 June, 2022.
Featured press releases
Featured press releases: ANGUSalive to bring new PT provision to its sports centres
The charitable trust, ANGUSalive, which provides culture, sport and leisure services for the county of Angus, has partnered with YOUR Personal Training to bring a new PT provision across seven of its leisure sites in Scotland.
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Salt therapy products
Himalayan Source: Salt therapy products
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
Premier Software Solutions: Management software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Les Mills International
Les Mills International
Partner sites