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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Supplier showcase

Published in Health Club Management 2016 issue 9

Tech revolution

Prama from Pavigym is helping operator 1610 reach all corners of the local community

The town of Chard, which nestles in a corner of rural Somerset in the UK, seems an unlikely setting for technological innovation – but a quiet revolution is nevertheless taking place in the town’s new health and fitness centre, 1610 Chard, which is home to the UK’s largest Prama studio.

1610 invested £500,000 in making the centre – which opened in March of this year – the most up-to-date sports and fitness facility in Somerset. At the heart of the operation is the Prama studio, an immersive environment with interactive flooring and walls, plus full mood lighting, to create a new fitness experience for the local community.

Prama is now driving the group exercise programming at the centre, with classes hitting 94 per cent weekly occupancy, and membership sales exceeding targets within the first two months of opening.

A tailored approach
The same has proved to be true at another 1610 centre – the King Alfred Sports Centre in Highbridge – where a Prama studio opened in 2015 as part of a £450,000 refurbishment, following severe flood damage in 2014.

Membership grew by 32 per cent in the first four months after re-opening, with Prama playing a leading role in both this and the revitalisation of the centre.

1610 CEO Tim Nightingale says: “Customers demand choice, quality, interactivity and innovation. People want to work out in environments that entertain them, and where they can socialise but still achieve their long-term goals.

“1610 has radically reviewed its operational model for the coming year, with the driver for staff being personalisation of core business operations. Prama will be a key tool in that approach, because it can be tailored to an individual’s needs to help every customer achieve their own health and fitness goals.”

Diverse user groups
1610 manages 19 leisure centres in the south-west of England, including on shared school sites; the Prama installation at the King Alfred Sports Centre was the first time the equipment has been installed on a school site anywhere in the world.

King Alfred pupils were also the first school children in the UK to try out the new Prama training technology. It has been a catalyst for many who are unsure about structured sport to engage in fitness and sign up for gym membership.

1610 has also launched a Prama Kids programme for younger children, which has been adapted for activity and storytelling. The programme appeals to both able-bodied and disabled children thanks to the sensory and musical nature of the product.

The versatility of Prama has allowed 1610 to also use the studio with other groups, such as corporate clients and GP referral clients.

Meanwhile the success of Prama taster sessions with local football and rugby teams has also led to a new, bespoke Prama Performance service, which is expected to launch this summer.

It looks certain that the Prama technological revolution is set to continue in Somerset for some time to come.

"People want to work out in environments that entertain them, and where they can socialise but still achieve their long-term goals" – Tim Nightingale
Pictured:Tim Nightingale_

www.pavigym.com

The Prama studio in Chard has interactive walls and floors
The Prama studio in Chard has interactive walls and floors

Dressed in black

Village Gym Watford’s refurbishment has seen it introduce the new
Diamond Black Artis range from Technogym – the first UK club to do so

In July, following a £1.5m investment, Village Gym Watford completed a full refurbishment of its gym facilities.

To support a growing membership base, the gym floor was expanded by 20 per cent to extend all areas, including cardio, strength and functional.

Village Gym Watford was the first UK site to install the new Diamond Black Artis range from Technogym. “We invested in the new range to differentiate ourselves from our competitors, creating a truly premium experience for our members and guests,” explains Anthony Heskins, general manager at Village Watford.

“The Black Artis equipment features the latest Unity digital platform, giving our members a fully personalised experience. The equipment not only looks extremely sleek, but also ties in nicely with the Village brand colours of black and green, bringing the overall visuals of the club together really well. Feedback from members in the first month has been great.”

Integrated systems
The investment also included Technogym’s mywellness cloud, which further enhances the user experience.

For Village, mywellness cloud presents a great opportunity to engage with members on a deeper level – and with over 400 mywellness accounts created so far, it has already proved to be a fantastic tool for the Watford fitness team.

“The fitness team know which members are on the gym floor, so the trainers can approach people knowing who they are and what activities they do, both in and outside the gym,” says Heskins. “This also provides opportunities to boost PT revenue, by helping the fitness team engage with members.”

As part of a commitment to helping members understand their health metrics, Village has also invested in a Tanita professional body composition monitor, which integrates with the mywellness system.

“We find Tanita’s integration with mywellness really effective,” says Heskins. “For members with injuries, we’re able to use Tanita to determine any muscle imbalances. For goal-orientated members, such as those looking to lose weight, we can provide a programme based on their personal results. Using Tanita on a regular basis helps them understand their progress and the impact of looking at overall body composition.”

“Technogym recognises that our members live digital lives, and ensures fitness and wellbeing are a part of this,” says Tony Orme, marketing director, health & fitness for Village Hotel Club.

Versatile training
Village’s investment also included three Technogym Skillmills. “This has been a great new toy for the gym and our members have been really excited to try it out,” says Heskins.

“Skillmill has been positioned alongside our functional space, allowing us to offer our members something quite different from our competitors. It allows members to train in many different ways – such as a sled push, sprints and agility training – on just one piece of equipment. It’s hugely versatile.”

"Technogym recognises that our members live digital lives, and ensures fitness and wellbeing are a part of this" – Tony Orme
Pictured:Tony Orme

www.technogym.com

Village Gym Watford is the first UK site to offer Black Artis
Village Gym Watford is the first UK site to offer Black Artis
The Unity digital platform can be highly personalised
The Unity digital platform can be highly personalised
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2016_9showcase.jpg
The latest fitness installations from Pavigym and Technogym
Tim Nightingale, pavigym Tony Orme, Technogym,Tech revolution, Technogym, Pavigym,
People
As a society, we all need to make a conscious effort to be more active and our industry is in the best position to help people do that
People
HCM people

Keith Burnet

CEO global markets, Les Mills
I wanted to do something to inspire others and encourage them to believe that no matter what age you are, anything is possible
People
I think the cost of financing the Fitness World deal was more than compensated for by the £20m Fitness World brought in while the UK gyms were closed
Features
feature
We’re identifying and upselling customers who would benefit from a direct gym membership, so we can help the sector grow again
Features
feature
Bristol University has commited to embracing body positivity, creating more inclusive physical activity environments, rejecting diet culture and raising awareness of eating disorders across its sports and fitness provision. Should the rest of the fitness sector follow suit? Kath Hudson reports
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feature
The owner of Nisus Fitness in County Kerry, Joe O'Connor explains how MZ-Remote helped grow memberships during the pandemic and transform Nisus into a hybrid boutique
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Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
Supplier showcase
SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
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Body scanning
COVID-19 is driving huge consumer interest in health, creating the opportunity for operators (with the right kit) to offer body scanning and analysis. We look at some of the top options
Features
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – email: [email protected]
Features
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Opinion: Why member experience is more important now than ever before
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promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
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Featured supplier: CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
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Featured supplier: Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
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Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
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Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
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Click on a catalogue to view it online
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ExCeL London, London, United Kingdom
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tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Supplier showcase

Published in Health Club Management 2016 issue 9

Tech revolution

Prama from Pavigym is helping operator 1610 reach all corners of the local community

The town of Chard, which nestles in a corner of rural Somerset in the UK, seems an unlikely setting for technological innovation – but a quiet revolution is nevertheless taking place in the town’s new health and fitness centre, 1610 Chard, which is home to the UK’s largest Prama studio.

1610 invested £500,000 in making the centre – which opened in March of this year – the most up-to-date sports and fitness facility in Somerset. At the heart of the operation is the Prama studio, an immersive environment with interactive flooring and walls, plus full mood lighting, to create a new fitness experience for the local community.

Prama is now driving the group exercise programming at the centre, with classes hitting 94 per cent weekly occupancy, and membership sales exceeding targets within the first two months of opening.

A tailored approach
The same has proved to be true at another 1610 centre – the King Alfred Sports Centre in Highbridge – where a Prama studio opened in 2015 as part of a £450,000 refurbishment, following severe flood damage in 2014.

Membership grew by 32 per cent in the first four months after re-opening, with Prama playing a leading role in both this and the revitalisation of the centre.

1610 CEO Tim Nightingale says: “Customers demand choice, quality, interactivity and innovation. People want to work out in environments that entertain them, and where they can socialise but still achieve their long-term goals.

“1610 has radically reviewed its operational model for the coming year, with the driver for staff being personalisation of core business operations. Prama will be a key tool in that approach, because it can be tailored to an individual’s needs to help every customer achieve their own health and fitness goals.”

Diverse user groups
1610 manages 19 leisure centres in the south-west of England, including on shared school sites; the Prama installation at the King Alfred Sports Centre was the first time the equipment has been installed on a school site anywhere in the world.

King Alfred pupils were also the first school children in the UK to try out the new Prama training technology. It has been a catalyst for many who are unsure about structured sport to engage in fitness and sign up for gym membership.

1610 has also launched a Prama Kids programme for younger children, which has been adapted for activity and storytelling. The programme appeals to both able-bodied and disabled children thanks to the sensory and musical nature of the product.

The versatility of Prama has allowed 1610 to also use the studio with other groups, such as corporate clients and GP referral clients.

Meanwhile the success of Prama taster sessions with local football and rugby teams has also led to a new, bespoke Prama Performance service, which is expected to launch this summer.

It looks certain that the Prama technological revolution is set to continue in Somerset for some time to come.

"People want to work out in environments that entertain them, and where they can socialise but still achieve their long-term goals" – Tim Nightingale
Pictured:Tim Nightingale_

www.pavigym.com

The Prama studio in Chard has interactive walls and floors
The Prama studio in Chard has interactive walls and floors

Dressed in black

Village Gym Watford’s refurbishment has seen it introduce the new
Diamond Black Artis range from Technogym – the first UK club to do so

In July, following a £1.5m investment, Village Gym Watford completed a full refurbishment of its gym facilities.

To support a growing membership base, the gym floor was expanded by 20 per cent to extend all areas, including cardio, strength and functional.

Village Gym Watford was the first UK site to install the new Diamond Black Artis range from Technogym. “We invested in the new range to differentiate ourselves from our competitors, creating a truly premium experience for our members and guests,” explains Anthony Heskins, general manager at Village Watford.

“The Black Artis equipment features the latest Unity digital platform, giving our members a fully personalised experience. The equipment not only looks extremely sleek, but also ties in nicely with the Village brand colours of black and green, bringing the overall visuals of the club together really well. Feedback from members in the first month has been great.”

Integrated systems
The investment also included Technogym’s mywellness cloud, which further enhances the user experience.

For Village, mywellness cloud presents a great opportunity to engage with members on a deeper level – and with over 400 mywellness accounts created so far, it has already proved to be a fantastic tool for the Watford fitness team.

“The fitness team know which members are on the gym floor, so the trainers can approach people knowing who they are and what activities they do, both in and outside the gym,” says Heskins. “This also provides opportunities to boost PT revenue, by helping the fitness team engage with members.”

As part of a commitment to helping members understand their health metrics, Village has also invested in a Tanita professional body composition monitor, which integrates with the mywellness system.

“We find Tanita’s integration with mywellness really effective,” says Heskins. “For members with injuries, we’re able to use Tanita to determine any muscle imbalances. For goal-orientated members, such as those looking to lose weight, we can provide a programme based on their personal results. Using Tanita on a regular basis helps them understand their progress and the impact of looking at overall body composition.”

“Technogym recognises that our members live digital lives, and ensures fitness and wellbeing are a part of this,” says Tony Orme, marketing director, health & fitness for Village Hotel Club.

Versatile training
Village’s investment also included three Technogym Skillmills. “This has been a great new toy for the gym and our members have been really excited to try it out,” says Heskins.

“Skillmill has been positioned alongside our functional space, allowing us to offer our members something quite different from our competitors. It allows members to train in many different ways – such as a sled push, sprints and agility training – on just one piece of equipment. It’s hugely versatile.”

"Technogym recognises that our members live digital lives, and ensures fitness and wellbeing are a part of this" – Tony Orme
Pictured:Tony Orme

www.technogym.com

Village Gym Watford is the first UK site to offer Black Artis
Village Gym Watford is the first UK site to offer Black Artis
The Unity digital platform can be highly personalised
The Unity digital platform can be highly personalised
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2016_9showcase.jpg
The latest fitness installations from Pavigym and Technogym
Tim Nightingale, pavigym Tony Orme, Technogym,Tech revolution, Technogym, Pavigym,
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Featured supplier news
Featured supplier: Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Supplier Showcases
Supplier showcase - Ultimate locker install
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Fitlockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Software
Volution.fit: Software
Management software
fibodo Limited: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
TRX Training: Fitness equipment
Member feedback software
AskNicely: Member feedback software
Spa software
SpaBooker: Spa software
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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