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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Supplier showcase

GoCardless & Speedflex

Published in Health Club Management 2018 issue 9

A lasting partnership

Speedflex is working with Bannatyne to create the ultimate customer experience

Bannatyne is the first national club chain to offer Speedflex’s unique high-intensity interval training (HIIT) sessions, by installing dedicated Speedflex studios in its clubs.

Utilising the scientifically advanced Speedflex machines, sessions provide all the benefits of HIIT training, without the associated risk of injury. Machines provide isokinetic resistance, making them suitable for all abilities and ages.

In true Bannatyne fashion, the move to Speedflex provides an inclusive experience for members.

The Concept
Speedflex was founded in 2011 by entrepreneur Graham Wylie CBE, CEO and former Newcastle United physio and player Paul Ferris and former Newcastle United and England captain Alan Shearer.

Speedflex offers HIIT training with a twist, allowing up to 16 people to train together, regardless of their fitness level.

A typical Speedflex studio houses a combination of eight Speedflex machines and eight auxiliary stations. This sequence provides an ever-changing dynamic exercise experience.

During the session, participants can receive feedback through state-of-the-art heart rate monitoring by MyZone.

This enables members to optimise their training by ensuring they’re working in the ideal heart rate zone and allows trainers to track progress and offer motivation through instant feedback, improving the effectiveness of coaching.

The Partnership
Initially, Speedflex entered the partnership with Bannatyne to launch its training concept at its Darlington site.

“Understanding the needs of our members is fundamental to everything we do here at Bannatyne,” says Anthony Elliott, operations director. “Our members have told us they want a rounded lifestyle, so we try to take a 360° approach to our offering. We do this through a variety of options, ensuring there truly is something on offer for everyone, no matter what their ability.

“We’re constantly looking at ways we can improve our offering with exciting experiences,” he continues. “The addition of Speedflex is the perfect solution, providing members with a unique, challenging and adaptable workout.

“Speedflex sessions provide a high-intensity, low-impact workout, so every individual can train at their optimum level.

“The sessions have proven to be hugely successful, with members hooked from the first one and waiting lists building up quickly,” he explains. “The Speedflex team also provides fantastic support.”

Future plans
Since launching in January 2017, Bannatyne has rolled out the concept to Coulby Newham, Edinburgh, Dunfermline, Durham, Norwich, Manchester and Mansfield, with Belfast opening later this year.

Find out more at: www.speedflex.com

Bannatyne CEO Justin Musgrove (left) with Paul Ferris and Alan Shearer at Speedflex Mansfield
Bannatyne CEO Justin Musgrove (left) with Paul Ferris and Alan Shearer at Speedflex Mansfield

Transforming payments

Fitness Space revolutionises its Direct Debit solution with help from GoCardless

Ross Pert, GoCardless
Ross Pert, GoCardless

One of Europe’s fastest growing fitness and health club franchises, Fitness Space, has recently taken on GoCardless as its new Direct Debit solution, with the payments provider now handling up to 70 per cent of all membership payments.

Fitness Space has 23 sites in the UK, with another 16 in the works. Much of its success to date is down to offering a highly personalised and bespoke service.

“With other gym and fitness operators members are paying for access to the facilities and equipment. With us, they’re paying for a service that’s bigger than the four walls of our studios,” explains Fitness Space operations director John Pye.

With such a high proportion of monthly membership payments coming from Direct Debit, Fitness Space required a solution that could handle an ever-growing number of payments.

The franchise was also moving to a new CRM system, called ClubRight, meaning the existing integration between GoCardless and ClubRight was key.

Rather than targeting the volume of members, Fitness Space instead focuses on higher yields-per-head. This means its service needs to reflect this, and additional products and services, like hot yoga, nutritional programmes and DNA testing are available to accommodate even the most demanding of members.

Instant payment visibility
This progressive approach carried over to its way of thinking across all areas of the business, including payments. “We saw GoCardless as the most forward-thinking option and a good fit for us,” says Pye. “We like the fact that it integrates with ClubRight and gives us an instant view of the status of member payments and mandates.”

The GoCardless reporting functionality means Fitness Space is much better equipped to communicate with members regarding payments and subscriptions.

With the new Direct Debit solution in place, the franchise was able to improve its effectiveness. Previously, it was limited to doing one Direct Debit run a month – to the frustration of employees and members alike – however, with GoCardless, Fitness Space now has the flexibility to take payments at any time, removing a significant barrier in the joining process.

It’s not just during the initial sale and sign-up process where payments became a key consideration for the franchise, but also for the benefit of existing members.

It can now tailor its payment to suit the needs of individual members, including splitting off pro-rata payments.

An unexpected, but very welcome side effect for Fitness Space is the option to take one-off payments via Direct Debit, rather than by card. This transition has helped the fitness franchise save costs, as transaction fees on Direct Debit are lower.

Ross Pert, payments specialist at GoCardless, says: “As Fitness Space continues to focus on offering a top-quality experience to members, GoCardless will be there to take care of payment processing, compliance and regulations on their behalf.”

Find out more: www.gocardless.com/gyms

“Fitness Space is focused on member experience. At GoCardless, we strive to provide a payment solution that adds to this experience” - Ross Pert, GoCardless

With GoCardless, operators can take Direct Debit payments for add-ons like classes and nutrition plans at any time
With GoCardless, operators can take Direct Debit payments for add-ons like classes and nutrition plans at any time
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2018_9showcase.jpg
GoCardless helps Fitness Space with a new direct debit solution, and Speedflex studios are installed in Bannatyne gyms
Anthony Elliott, operations director, The Bannatyne Group Ross Pert, GoCardless,GoCardless, Speedflex, Bannatyne gyms, Fitness Space
People
I invite every organisation to become part of our consultation on workplace wellbeing, active ageing and long-term health conditions
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
People
Member confidence is the single most important factor, and I say – without doing so lightly – that our cleanliness standards, protocols and marketing are the best I’ve seen in the industry
Features
Research
The findings of this research could help explain the link between exercise and relieving stress –which, apart from there being a plethora of anecdotal evidence – has not been well understood by scientists
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Supplier showcase
SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
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Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
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feature
Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
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Editor's letter
The hard work is paying off and we’re earning a reputation for safe operations. Now it’s time to tackle the next set of challenges – increasing capacity, yield and memberships, deepening engagement and rebuilding profits says liz Terry
Features
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – email: [email protected]
Features
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promotion
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Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
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A new zone is here for your club, for your members and for you. Read more
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Click on a catalogue to view it online
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Property & Tenders
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features

Supplier showcase: Supplier showcase

GoCardless & Speedflex

Published in Health Club Management 2018 issue 9

A lasting partnership

Speedflex is working with Bannatyne to create the ultimate customer experience

Bannatyne is the first national club chain to offer Speedflex’s unique high-intensity interval training (HIIT) sessions, by installing dedicated Speedflex studios in its clubs.

Utilising the scientifically advanced Speedflex machines, sessions provide all the benefits of HIIT training, without the associated risk of injury. Machines provide isokinetic resistance, making them suitable for all abilities and ages.

In true Bannatyne fashion, the move to Speedflex provides an inclusive experience for members.

The Concept
Speedflex was founded in 2011 by entrepreneur Graham Wylie CBE, CEO and former Newcastle United physio and player Paul Ferris and former Newcastle United and England captain Alan Shearer.

Speedflex offers HIIT training with a twist, allowing up to 16 people to train together, regardless of their fitness level.

A typical Speedflex studio houses a combination of eight Speedflex machines and eight auxiliary stations. This sequence provides an ever-changing dynamic exercise experience.

During the session, participants can receive feedback through state-of-the-art heart rate monitoring by MyZone.

This enables members to optimise their training by ensuring they’re working in the ideal heart rate zone and allows trainers to track progress and offer motivation through instant feedback, improving the effectiveness of coaching.

The Partnership
Initially, Speedflex entered the partnership with Bannatyne to launch its training concept at its Darlington site.

“Understanding the needs of our members is fundamental to everything we do here at Bannatyne,” says Anthony Elliott, operations director. “Our members have told us they want a rounded lifestyle, so we try to take a 360° approach to our offering. We do this through a variety of options, ensuring there truly is something on offer for everyone, no matter what their ability.

“We’re constantly looking at ways we can improve our offering with exciting experiences,” he continues. “The addition of Speedflex is the perfect solution, providing members with a unique, challenging and adaptable workout.

“Speedflex sessions provide a high-intensity, low-impact workout, so every individual can train at their optimum level.

“The sessions have proven to be hugely successful, with members hooked from the first one and waiting lists building up quickly,” he explains. “The Speedflex team also provides fantastic support.”

Future plans
Since launching in January 2017, Bannatyne has rolled out the concept to Coulby Newham, Edinburgh, Dunfermline, Durham, Norwich, Manchester and Mansfield, with Belfast opening later this year.

Find out more at: www.speedflex.com

Bannatyne CEO Justin Musgrove (left) with Paul Ferris and Alan Shearer at Speedflex Mansfield
Bannatyne CEO Justin Musgrove (left) with Paul Ferris and Alan Shearer at Speedflex Mansfield

Transforming payments

Fitness Space revolutionises its Direct Debit solution with help from GoCardless

Ross Pert, GoCardless
Ross Pert, GoCardless

One of Europe’s fastest growing fitness and health club franchises, Fitness Space, has recently taken on GoCardless as its new Direct Debit solution, with the payments provider now handling up to 70 per cent of all membership payments.

Fitness Space has 23 sites in the UK, with another 16 in the works. Much of its success to date is down to offering a highly personalised and bespoke service.

“With other gym and fitness operators members are paying for access to the facilities and equipment. With us, they’re paying for a service that’s bigger than the four walls of our studios,” explains Fitness Space operations director John Pye.

With such a high proportion of monthly membership payments coming from Direct Debit, Fitness Space required a solution that could handle an ever-growing number of payments.

The franchise was also moving to a new CRM system, called ClubRight, meaning the existing integration between GoCardless and ClubRight was key.

Rather than targeting the volume of members, Fitness Space instead focuses on higher yields-per-head. This means its service needs to reflect this, and additional products and services, like hot yoga, nutritional programmes and DNA testing are available to accommodate even the most demanding of members.

Instant payment visibility
This progressive approach carried over to its way of thinking across all areas of the business, including payments. “We saw GoCardless as the most forward-thinking option and a good fit for us,” says Pye. “We like the fact that it integrates with ClubRight and gives us an instant view of the status of member payments and mandates.”

The GoCardless reporting functionality means Fitness Space is much better equipped to communicate with members regarding payments and subscriptions.

With the new Direct Debit solution in place, the franchise was able to improve its effectiveness. Previously, it was limited to doing one Direct Debit run a month – to the frustration of employees and members alike – however, with GoCardless, Fitness Space now has the flexibility to take payments at any time, removing a significant barrier in the joining process.

It’s not just during the initial sale and sign-up process where payments became a key consideration for the franchise, but also for the benefit of existing members.

It can now tailor its payment to suit the needs of individual members, including splitting off pro-rata payments.

An unexpected, but very welcome side effect for Fitness Space is the option to take one-off payments via Direct Debit, rather than by card. This transition has helped the fitness franchise save costs, as transaction fees on Direct Debit are lower.

Ross Pert, payments specialist at GoCardless, says: “As Fitness Space continues to focus on offering a top-quality experience to members, GoCardless will be there to take care of payment processing, compliance and regulations on their behalf.”

Find out more: www.gocardless.com/gyms

“Fitness Space is focused on member experience. At GoCardless, we strive to provide a payment solution that adds to this experience” - Ross Pert, GoCardless

With GoCardless, operators can take Direct Debit payments for add-ons like classes and nutrition plans at any time
With GoCardless, operators can take Direct Debit payments for add-ons like classes and nutrition plans at any time
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2018_9showcase.jpg
GoCardless helps Fitness Space with a new direct debit solution, and Speedflex studios are installed in Bannatyne gyms
Anthony Elliott, operations director, The Bannatyne Group Ross Pert, GoCardless,GoCardless, Speedflex, Bannatyne gyms, Fitness Space
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
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The UK government is likely to face legal challenges from gym operators following the revelation ...
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Gym and health club operators with sites in Liverpool, UK, have been left "astounded" at ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Featured supplier news
Featured supplier: CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Software
Volution.fit: Software
Skincare
Sothys: Skincare
Exercise equipment
Matrix Fitness: Exercise equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Member feedback software
AskNicely: Member feedback software
Design consultants
Zynk Design Consultants: Design consultants
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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