GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Project profiles

We take a look at recent projects by Dalesauna and GYMetrix

Published in Health Club Management 2014 issue 8

A holistic approach to health

Client: Dalesauna
Supplier: Wyre Council

Dalesauna is developing a new spa at Poulton Leisure Centre in Poulton-le-Fylde, Lancashire, UK, as part of an investment of more than £5m to reinvent local leisure provision.

Wyre Council is the latest local authority to complement its fitness facilities by investing in a substantial spa offering, to provide a one-stop shop for health and wellbeing. Designed by Dalesauna, the new spa is the first of its kind in the area. It will feature a range of heat experiences including a spa pool, sauna, steamroom, aromatherapy room, salt room, monsoon showers and an ice feature. There will also be four treatment rooms on offer.

“This is an ambitious project, but we’re an ambitious authority and we like to push the boundaries. We want to make sure we offer customers the best spa experience we can, with a mix of facilities that come together to offer a full spa journey,” says Michael Ryan, corporate director of people and places at Wyre Council.

The facility, which is being developed by contractor ISG, will be managed by Fylde Coast YMCA – the current operators of Poulton Leisure Centre.
“By setting high standards, delivering a high level of service and value for money, I’m confident we will be able to serve existing leisure centre users and attract new people to the facility,” says Ryan.

Dalesauna has carried out a number of similar projects in the public sector over the last 18 months, creating modern spas at Ramsgate, Wimbledon, Westminster Lodge and The Lagoon Leisure Centres, in addition to the ground-breaking development at Pendle Leisure Centre more than six years ago.

The new spa at Poulton Leisure Centre is yet another example of a local authority taking a more holistic approach to health. “The health of the local population is very important to us. We already do a lot of work to improve the fitness of children and adults, and the new spa will allow us to offer users the additional health benefits of a wellbeing and relaxation experience,” explains Ryan.

Gerard McCarthy, sales director at Dalesauna, adds: “We’re delighted to be working with construction services company ISG and Wyre Council on this prestigious project. This development is part of a growing trend among local authority and trust operators, which are broadening their health and fitness services to provide a wider wellness offering that has a much broader appeal across the age ranges.”

He concludes: “Stress accounts for a very high proportion of visits to the GP, and mental wellbeing is at least as important as the physical, if not more so.”

The project at Poulton Leisure Centre is due to be completed at the end of the year, with the new spa likely to open in early 2015.

Details: www.dalesauna.co.uk

High quality local authority spa offerings are a growing trend
High quality local authority spa offerings are a growing trend

Knowledge is power

Clients: Sheffield International Venues & University of Dundee
Supplier: GYMetrix

In today’s economic climate, few operators can afford to waste money on equipment that may look great, but members won’t use. Whether it’s an upgrade or a complete refurbishment, operators need to make informed decisions to maximise their investment and improve the customer experience. And for that they need reliable data.

Sheffield International Venues (SIV) and the University of Dundee wanted a clearer insight into members’ usage patterns and equipment preferences before investing in new facilities, to ensure these met customer demand.

The University of Dundee’s 450sq m Institute of Sport and Exercise (ISE) gym is one of the largest in the region, with some 6,200 members comprising students, staff and the general public.

“The results of the GYMetrix study showed the layout of the gym and the balance of equipment did not meet the needs and expectations of our customers,” says Brian Ewing, director of sport at ISE. Members were frustrated by the shortage of treadmills and cross-trainers, while some pieces of kit were barely used at all. As a result, customer satisfaction measured by the Net Promoter Score was just 42.

Guided by the results of the GYMetrix research, ISE increased the number of treadmills from 17 to 23 and its cross-trainers from 15 to 21 to meet member demand. It also removed the equipment found to have very low usage.

The changes resulted in an increase in membership, a 12 per cent rise in gym usage, and an improvement in customer satisfaction – the facility now reports a Net Promoter Score of 53.

SIV had similar success at the English Institute of Sport Sheffield, the country’s largest multi-sports training centre, after following the recommendations of GYMetrix, which it had appointed to establish the optimum mix of equipment for its new three-storey gym.

“The new facility represented a significant investment for us and we had to be sure it would meet customer demand. We worked with GYMetrix to find out exactly how we should equip the gym to keep our members happy and capitalise on our investment,” says SIV’s corporate health and fitness manager Peter Clark.

The results of the research were surprising. “We had planned to offer a large cardio area with a small free weights section, as we believed this would appeal most to our members. But the research showed that members wanted a far bigger free weights area,” says Clark.

Acting on the findings, SIV created a dedicated free weights gym – one of the largest in Sheffield. “GYMetrix encouraged us to be bold – we would never have considered investing in such a large free weights gym,” says Clark. “But it’s really worked for us. Usage figures are through the roof. People are travelling across the city to use our facilities and we haven’t had any negative comments. In fact, our Net Promoter Score, which was in the low 20s, is now in the high 40s.”

Details: www.gymetrix.co.uk

Research showed that SIV members wanted a bigger free weights area, which has seen high usage since being installed
Research showed that SIV members wanted a bigger free weights area, which has seen high usage since being installed
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2014_8supplier.jpg
A look at recent projects by Dalesauna and GYMetrix
Dalesauna Ltd GYMetrix Ltd Poulton Leisure Centre in Poulton-le-Fylde, Lancashire,spa, leisure, heat experiences, operators,
HCM magazine
Despite industry challenges, there’s a fresh air of positivity
HCM magazine
As Elevate returns to the market, we talk to director Lucy Findlay about how the event has come together
HCM magazine
Teenage girls are not voluntarily leaving activity, they’re being pushed out as a consequence of deep-rooted gender stereotypes
HCM Magazine
Editor's letter
Some supermarket operators transact with energy suppliers, turning off freezers for short periods in exchange for rebates
HCM Magazine
Insight
After a hiatus due to the pandemic, LeisureDB has updated its State of the Fitness Industry Report for 2022, as David Minton reports
HCM Magazine
Indoor cycling
From colour zones to personalised resistance, indoor bikes now offer smarter, more advanced features than ever before. Suppliers tell us how their models can revolutionise your indoor cycling programme
HCM Magazine
Sponsored
The body composition specialists are showing no signs of slowing down, with new leadership and launches for 2022
HCM Magazine
Interview
The fitness sector has an unprecedented opportunity to become a credible partner in ensuring the health and wellbeing of the nation, says Mosaic Group MD and new chair of the UK Active Membership Council. He talks to Kate Cracknell
HCM Magazine
Facilities
What to do when your changing rooms need a refresh, but your budget is stretched? These specialists share their top tips for easy upgrades that won’t break the bank
HCM Magazine
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Latest News
Music service provider Rehegoo (pronounced Reh-air-go) has launched a streaming service for health clubs, gyms, ...
Latest News
F45 has launched a corporate partnership programme which will enable businesses to open an F45 ...
Latest News
A two-year research project will look to find ways to transform the UK's physical activity ...
Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
Latest News
HCM understands researchers are moving closer to creating a pill to mimic some of the ...
Latest News
Establishing new data and insight services and strengthening relationships with both government and the NHS ...
Latest News
More than one in five (27 per cent) Americans belonged to a health club or ...
Featured supplier news
Featured supplier news: How wearables-driven gamification will boost your business
It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Company profiles
Company profile: REGUPOL BSW GmbH
REGUPOL is one of the leading suppliers of sports and safety flooring, anti-slip mats for ...
Company profiles
Company profile: Panatta Srl
Panatta is an historical fitness brand displaying one of the widest range of products in ...
Supplier Showcases
Supplier showcase - A matched philosophy
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

Supplier showcase: Project profiles

We take a look at recent projects by Dalesauna and GYMetrix

Published in Health Club Management 2014 issue 8

A holistic approach to health

Client: Dalesauna
Supplier: Wyre Council

Dalesauna is developing a new spa at Poulton Leisure Centre in Poulton-le-Fylde, Lancashire, UK, as part of an investment of more than £5m to reinvent local leisure provision.

Wyre Council is the latest local authority to complement its fitness facilities by investing in a substantial spa offering, to provide a one-stop shop for health and wellbeing. Designed by Dalesauna, the new spa is the first of its kind in the area. It will feature a range of heat experiences including a spa pool, sauna, steamroom, aromatherapy room, salt room, monsoon showers and an ice feature. There will also be four treatment rooms on offer.

“This is an ambitious project, but we’re an ambitious authority and we like to push the boundaries. We want to make sure we offer customers the best spa experience we can, with a mix of facilities that come together to offer a full spa journey,” says Michael Ryan, corporate director of people and places at Wyre Council.

The facility, which is being developed by contractor ISG, will be managed by Fylde Coast YMCA – the current operators of Poulton Leisure Centre.
“By setting high standards, delivering a high level of service and value for money, I’m confident we will be able to serve existing leisure centre users and attract new people to the facility,” says Ryan.

Dalesauna has carried out a number of similar projects in the public sector over the last 18 months, creating modern spas at Ramsgate, Wimbledon, Westminster Lodge and The Lagoon Leisure Centres, in addition to the ground-breaking development at Pendle Leisure Centre more than six years ago.

The new spa at Poulton Leisure Centre is yet another example of a local authority taking a more holistic approach to health. “The health of the local population is very important to us. We already do a lot of work to improve the fitness of children and adults, and the new spa will allow us to offer users the additional health benefits of a wellbeing and relaxation experience,” explains Ryan.

Gerard McCarthy, sales director at Dalesauna, adds: “We’re delighted to be working with construction services company ISG and Wyre Council on this prestigious project. This development is part of a growing trend among local authority and trust operators, which are broadening their health and fitness services to provide a wider wellness offering that has a much broader appeal across the age ranges.”

He concludes: “Stress accounts for a very high proportion of visits to the GP, and mental wellbeing is at least as important as the physical, if not more so.”

The project at Poulton Leisure Centre is due to be completed at the end of the year, with the new spa likely to open in early 2015.

Details: www.dalesauna.co.uk

High quality local authority spa offerings are a growing trend
High quality local authority spa offerings are a growing trend

Knowledge is power

Clients: Sheffield International Venues & University of Dundee
Supplier: GYMetrix

In today’s economic climate, few operators can afford to waste money on equipment that may look great, but members won’t use. Whether it’s an upgrade or a complete refurbishment, operators need to make informed decisions to maximise their investment and improve the customer experience. And for that they need reliable data.

Sheffield International Venues (SIV) and the University of Dundee wanted a clearer insight into members’ usage patterns and equipment preferences before investing in new facilities, to ensure these met customer demand.

The University of Dundee’s 450sq m Institute of Sport and Exercise (ISE) gym is one of the largest in the region, with some 6,200 members comprising students, staff and the general public.

“The results of the GYMetrix study showed the layout of the gym and the balance of equipment did not meet the needs and expectations of our customers,” says Brian Ewing, director of sport at ISE. Members were frustrated by the shortage of treadmills and cross-trainers, while some pieces of kit were barely used at all. As a result, customer satisfaction measured by the Net Promoter Score was just 42.

Guided by the results of the GYMetrix research, ISE increased the number of treadmills from 17 to 23 and its cross-trainers from 15 to 21 to meet member demand. It also removed the equipment found to have very low usage.

The changes resulted in an increase in membership, a 12 per cent rise in gym usage, and an improvement in customer satisfaction – the facility now reports a Net Promoter Score of 53.

SIV had similar success at the English Institute of Sport Sheffield, the country’s largest multi-sports training centre, after following the recommendations of GYMetrix, which it had appointed to establish the optimum mix of equipment for its new three-storey gym.

“The new facility represented a significant investment for us and we had to be sure it would meet customer demand. We worked with GYMetrix to find out exactly how we should equip the gym to keep our members happy and capitalise on our investment,” says SIV’s corporate health and fitness manager Peter Clark.

The results of the research were surprising. “We had planned to offer a large cardio area with a small free weights section, as we believed this would appeal most to our members. But the research showed that members wanted a far bigger free weights area,” says Clark.

Acting on the findings, SIV created a dedicated free weights gym – one of the largest in Sheffield. “GYMetrix encouraged us to be bold – we would never have considered investing in such a large free weights gym,” says Clark. “But it’s really worked for us. Usage figures are through the roof. People are travelling across the city to use our facilities and we haven’t had any negative comments. In fact, our Net Promoter Score, which was in the low 20s, is now in the high 40s.”

Details: www.gymetrix.co.uk

Research showed that SIV members wanted a bigger free weights area, which has seen high usage since being installed
Research showed that SIV members wanted a bigger free weights area, which has seen high usage since being installed
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2014_8supplier.jpg
A look at recent projects by Dalesauna and GYMetrix
Dalesauna Ltd GYMetrix Ltd Poulton Leisure Centre in Poulton-le-Fylde, Lancashire,spa, leisure, heat experiences, operators,
Latest News
Music service provider Rehegoo (pronounced Reh-air-go) has launched a streaming service for health clubs, gyms, ...
Latest News
F45 has launched a corporate partnership programme which will enable businesses to open an F45 ...
Latest News
A two-year research project will look to find ways to transform the UK's physical activity ...
Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
Latest News
HCM understands researchers are moving closer to creating a pill to mimic some of the ...
Latest News
Establishing new data and insight services and strengthening relationships with both government and the NHS ...
Latest News
More than one in five (27 per cent) Americans belonged to a health club or ...
Latest News
Ultimate Performance (UP) – the private gym chain and PT business – has opened a ...
Latest News
Luxury hotel chain Mandarin Oriental has launched a new brand called Intelligent Movement to deliver ...
Latest News
Boutique fitness chain 1Rebel opens the doors to its tenth club today (Monday 27 June ...
Featured supplier news
Featured supplier news: How wearables-driven gamification will boost your business
It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Company profiles
Company profile: REGUPOL BSW GmbH
REGUPOL is one of the leading suppliers of sports and safety flooring, anti-slip mats for ...
Company profiles
Company profile: Panatta Srl
Panatta is an historical fitness brand displaying one of the widest range of products in ...
Supplier Showcases
Supplier showcase - A matched philosophy
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Core Health & Fitness
Core Health & Fitness
Partner sites