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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Physical Company: Tried and tested

High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson

Published in Health Club Management 2020 issue 11
Physical Company has revealed a range of new and improved products for 2021
Physical Company has revealed a range of new and improved products for 2021

We’ve always featured a number of different yoga mats in our collections, and they’re very popular items,” says Physical Company sales and marketing director, James Anderson. “When it came to expanding our Physical-branded range, we knew it had to include a fantastic mat that delivered against our ‘good value, high quality’ ethos.”

The result is the Performance Yoga Mat, an affordable yet highly durable, ultra-hygienic product for in-club and at-home use, that’s designed to deliver an exceptional user experience.

“As we went through the design process, we enlisted a group of yoga instructors to give us their hands-on insight,” says Anderson. “They tested out the various materials we were considering and their feedback was instrumental in creating a product that truly ticks every box for the end user.”

The eco-friendly mat is designed to be the perfect thickness – “just enough to provide comfort, without losing any of the control you need for yoga” – with excellent grip on both sides. On the rear, this comes courtesy of a textured surface to grip the floor, while on top, a closed-cell PU performance layer provides maximum hand and foot grip in all conditions.

Additional features of the REACH-compliant mat include built-in NFC technology, which provides smart device access to an app-based exercise library. There are also positional markings – a central postural guide, plus horizontal alignment markings for the hands and feet – and eyelets for hanging storage.

New functional kit
Other new additions to the growing Physical range include Performance PU dumbbells and barbells, as well as Performance kettlebells, which will be launched in the spring.

“Our previous ranges featured a prominent green Physical logo and customer feedback indicated this didn’t always align with clubs’ own branding,” Anderson explains. “On the new products, our logo is a subtle grey and the dominant marking is the weight: large white digits ensure ease of selection. Products can also be custom-branded.”

The highly durable dumbbells and barbells feature anti-roll heads, while the kettlebell design has user comfort in mind. Consideration has been given to every element of its ‘anatomy’, including bell shape and grip, handle ergonomics (width, diameter and shape) and window size for one- and two-handed exercises.

“As we went through the design process, we enlisted a group of instructors to give us their hands-on insight. Their feedback was instrumental in creating a product that truly ticks every box for the end user”
–  James Anderson, Physical Company

More: www.physicalcompany.co.uk

https://www.leisureopportunities.co.uk/images/2020/941527_79938.jpg
Physical Company is launching a raft of new products in 2021. Sales and marketing director James Anderson gives us the details...
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Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
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01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Physical Company: Tried and tested

High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson

Published in Health Club Management 2020 issue 11
Physical Company has revealed a range of new and improved products for 2021
Physical Company has revealed a range of new and improved products for 2021

We’ve always featured a number of different yoga mats in our collections, and they’re very popular items,” says Physical Company sales and marketing director, James Anderson. “When it came to expanding our Physical-branded range, we knew it had to include a fantastic mat that delivered against our ‘good value, high quality’ ethos.”

The result is the Performance Yoga Mat, an affordable yet highly durable, ultra-hygienic product for in-club and at-home use, that’s designed to deliver an exceptional user experience.

“As we went through the design process, we enlisted a group of yoga instructors to give us their hands-on insight,” says Anderson. “They tested out the various materials we were considering and their feedback was instrumental in creating a product that truly ticks every box for the end user.”

The eco-friendly mat is designed to be the perfect thickness – “just enough to provide comfort, without losing any of the control you need for yoga” – with excellent grip on both sides. On the rear, this comes courtesy of a textured surface to grip the floor, while on top, a closed-cell PU performance layer provides maximum hand and foot grip in all conditions.

Additional features of the REACH-compliant mat include built-in NFC technology, which provides smart device access to an app-based exercise library. There are also positional markings – a central postural guide, plus horizontal alignment markings for the hands and feet – and eyelets for hanging storage.

New functional kit
Other new additions to the growing Physical range include Performance PU dumbbells and barbells, as well as Performance kettlebells, which will be launched in the spring.

“Our previous ranges featured a prominent green Physical logo and customer feedback indicated this didn’t always align with clubs’ own branding,” Anderson explains. “On the new products, our logo is a subtle grey and the dominant marking is the weight: large white digits ensure ease of selection. Products can also be custom-branded.”

The highly durable dumbbells and barbells feature anti-roll heads, while the kettlebell design has user comfort in mind. Consideration has been given to every element of its ‘anatomy’, including bell shape and grip, handle ergonomics (width, diameter and shape) and window size for one- and two-handed exercises.

“As we went through the design process, we enlisted a group of instructors to give us their hands-on insight. Their feedback was instrumental in creating a product that truly ticks every box for the end user”
–  James Anderson, Physical Company

More: www.physicalcompany.co.uk

https://www.leisureopportunities.co.uk/images/2020/941527_79938.jpg
Physical Company is launching a raft of new products in 2021. Sales and marketing director James Anderson gives us the details...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Latest News
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to ...
Latest News
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the ...
Latest News
The Global Health & Fitness Alliance (GHFA) has revealed the makeup of its inaugural nine-member ...
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The 40th Annual IHRSA International Convention & Trade Show (IHRSA 2021) begins today in Dallas, ...
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A new study has suggested that strength training can result in people losing around a ...
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Basic-Fit has officially opened its 1,000th club, with the launch of a new site in ...
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Featured supplier news: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured supplier news
Featured supplier news: FitnessOnDemand launches new live-streaming feature for all fitness clubs and their members
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative fitness brands and celebrity trainers, this month introduces a new platform evolution for all club operators and their customers.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Company profiles
Company profile: EGYM UK Ltd
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Exercise equipment
Power Plate: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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