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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Physical Company: Tried and tested

High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson

Published in Health Club Management 2020 issue 11
Physical Company has revealed a range of new and improved products for 2021
Physical Company has revealed a range of new and improved products for 2021

We’ve always featured a number of different yoga mats in our collections, and they’re very popular items,” says Physical Company sales and marketing director, James Anderson. “When it came to expanding our Physical-branded range, we knew it had to include a fantastic mat that delivered against our ‘good value, high quality’ ethos.”

The result is the Performance Yoga Mat, an affordable yet highly durable, ultra-hygienic product for in-club and at-home use, that’s designed to deliver an exceptional user experience.

“As we went through the design process, we enlisted a group of yoga instructors to give us their hands-on insight,” says Anderson. “They tested out the various materials we were considering and their feedback was instrumental in creating a product that truly ticks every box for the end user.”

The eco-friendly mat is designed to be the perfect thickness – “just enough to provide comfort, without losing any of the control you need for yoga” – with excellent grip on both sides. On the rear, this comes courtesy of a textured surface to grip the floor, while on top, a closed-cell PU performance layer provides maximum hand and foot grip in all conditions.

Additional features of the REACH-compliant mat include built-in NFC technology, which provides smart device access to an app-based exercise library. There are also positional markings – a central postural guide, plus horizontal alignment markings for the hands and feet – and eyelets for hanging storage.

New functional kit
Other new additions to the growing Physical range include Performance PU dumbbells and barbells, as well as Performance kettlebells, which will be launched in the spring.

“Our previous ranges featured a prominent green Physical logo and customer feedback indicated this didn’t always align with clubs’ own branding,” Anderson explains. “On the new products, our logo is a subtle grey and the dominant marking is the weight: large white digits ensure ease of selection. Products can also be custom-branded.”

The highly durable dumbbells and barbells feature anti-roll heads, while the kettlebell design has user comfort in mind. Consideration has been given to every element of its ‘anatomy’, including bell shape and grip, handle ergonomics (width, diameter and shape) and window size for one- and two-handed exercises.

“As we went through the design process, we enlisted a group of instructors to give us their hands-on insight. Their feedback was instrumental in creating a product that truly ticks every box for the end user”
–  James Anderson, Physical Company

More: www.physicalcompany.co.uk

https://www.leisureopportunities.co.uk/images/2020/941527_79938.jpg
Physical Company is launching a raft of new products in 2021. Sales and marketing director James Anderson gives us the details...
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features

Supplier showcase: Physical Company: Tried and tested

High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson

Published in Health Club Management 2020 issue 11
Physical Company has revealed a range of new and improved products for 2021
Physical Company has revealed a range of new and improved products for 2021

We’ve always featured a number of different yoga mats in our collections, and they’re very popular items,” says Physical Company sales and marketing director, James Anderson. “When it came to expanding our Physical-branded range, we knew it had to include a fantastic mat that delivered against our ‘good value, high quality’ ethos.”

The result is the Performance Yoga Mat, an affordable yet highly durable, ultra-hygienic product for in-club and at-home use, that’s designed to deliver an exceptional user experience.

“As we went through the design process, we enlisted a group of yoga instructors to give us their hands-on insight,” says Anderson. “They tested out the various materials we were considering and their feedback was instrumental in creating a product that truly ticks every box for the end user.”

The eco-friendly mat is designed to be the perfect thickness – “just enough to provide comfort, without losing any of the control you need for yoga” – with excellent grip on both sides. On the rear, this comes courtesy of a textured surface to grip the floor, while on top, a closed-cell PU performance layer provides maximum hand and foot grip in all conditions.

Additional features of the REACH-compliant mat include built-in NFC technology, which provides smart device access to an app-based exercise library. There are also positional markings – a central postural guide, plus horizontal alignment markings for the hands and feet – and eyelets for hanging storage.

New functional kit
Other new additions to the growing Physical range include Performance PU dumbbells and barbells, as well as Performance kettlebells, which will be launched in the spring.

“Our previous ranges featured a prominent green Physical logo and customer feedback indicated this didn’t always align with clubs’ own branding,” Anderson explains. “On the new products, our logo is a subtle grey and the dominant marking is the weight: large white digits ensure ease of selection. Products can also be custom-branded.”

The highly durable dumbbells and barbells feature anti-roll heads, while the kettlebell design has user comfort in mind. Consideration has been given to every element of its ‘anatomy’, including bell shape and grip, handle ergonomics (width, diameter and shape) and window size for one- and two-handed exercises.

“As we went through the design process, we enlisted a group of instructors to give us their hands-on insight. Their feedback was instrumental in creating a product that truly ticks every box for the end user”
–  James Anderson, Physical Company

More: www.physicalcompany.co.uk

https://www.leisureopportunities.co.uk/images/2020/941527_79938.jpg
Physical Company is launching a raft of new products in 2021. Sales and marketing director James Anderson gives us the details...
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
Latest News
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Latest News
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
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It's time to refocus on the changing needs of older adults, according to a new ...
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In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his ...
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Sport England has reported a drop of 710,000 in the number of people classed as ...
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Independent gyms in the UK have fared better during the pandemic than larger corporate operators ...
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Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance ...
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promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
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Featured supplier news
Featured supplier news: Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
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Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
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Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
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Company profile: Hussle
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Fitness equipment
Precor: Fitness equipment
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
Exercise equipment
Power Plate: Exercise equipment
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Servicesport UK Limited: Independent service & maintenance
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Pendine Sands, Carmarthenshire
Carmarthenshire County Council
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Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
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Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
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Exhibition Centre , Cologne, Germany
Diary dates
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tbc, Dunedin, New Zealand
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