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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Clubbercise: Power of group exercise

Clubbercise classes deliver proven results for fitness facilities. We speak to Simon Blay, group exercise coordinator at CV Life, to find out more

Published in Health Club Management 2022 issue 3
Clubbercise delivers compelling group exercise / photo: Clubbercise / Sara Elin Nilsson
Clubbercise delivers compelling group exercise / photo: Clubbercise / Sara Elin Nilsson

When did you launch Clubbercise?
We launched in 2017 and run weekly sessions at four out of our five centres. We offer five sessions a week and this year we’re seeing class numbers continuing to be high performers with members coming from all over the area.

What impact has Clubbercise had?
It’s had a massive and positive impact on new, old, and prospective members. The studios are full, and the choice of music and choreography is helping growth at all sites. Our brilliant team of Clubbercise instructors is building relationships which help us retain the current members.

What would you say are the biggest benefits of Clubbercise?
The opportunity to offer classes to such a wide range of clients. Also, to have the party back after all the lockdowns is helping our business grow, members are returning and it’s helping us reach out to new members of all walks of life.

About Clubbercise
A well-established concept

Clubbercise launched in 2013 and has won numerous industry awards, most recently, it was crowned Best Dance Brand at the 2021 National Community Fitness Awards. Today, there are roughly 100,000 people taking regular Clubbercise classes.

The key to its success is its mass appeal – from those who are just starting out on their fitness journey to music fans and cardio lovers. Classes have a nightclub atmosphere, the lights are dimmed and everyone uses a pair of reusable Clubbercise LED glow sticks.

The darkened environment makes Clubbercise highly attractive to beginners, as one of the main barriers to exercise shown by customer surveys is “not being fit enough” or “not knowing the moves”. At Clubbercise that’s less of an issue.

Making fitness fun

Clubbercise classes help people fall in love with fitness, which means that they’re more likely to stick around and they’re also more likely to tell their friends. The cleverly integrated cardio, toning, combat, and plyometric moves increase the fitness benefits, and with a need to get people back into venues, having a leading, enjoyable group exercise concept on the timetable is essential.

Extra profits

Clubbercise glow sticks have an average profit of £2.50 per pair. There’s also a healthy 15 per cent profit to be made on Clubbercise-branded clothing and accessories.

"The studios are full, and the music and choreography are helping growth at all sites," –  Simon Blay

https://www.leisureopportunities.co.uk/images/2022/294077_771302.jpg
Clubbercise classes deliver proven results for fitness facilities.
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features

Supplier showcase: Clubbercise: Power of group exercise

Clubbercise classes deliver proven results for fitness facilities. We speak to Simon Blay, group exercise coordinator at CV Life, to find out more

Published in Health Club Management 2022 issue 3
Clubbercise delivers compelling group exercise / photo: Clubbercise / Sara Elin Nilsson
Clubbercise delivers compelling group exercise / photo: Clubbercise / Sara Elin Nilsson

When did you launch Clubbercise?
We launched in 2017 and run weekly sessions at four out of our five centres. We offer five sessions a week and this year we’re seeing class numbers continuing to be high performers with members coming from all over the area.

What impact has Clubbercise had?
It’s had a massive and positive impact on new, old, and prospective members. The studios are full, and the choice of music and choreography is helping growth at all sites. Our brilliant team of Clubbercise instructors is building relationships which help us retain the current members.

What would you say are the biggest benefits of Clubbercise?
The opportunity to offer classes to such a wide range of clients. Also, to have the party back after all the lockdowns is helping our business grow, members are returning and it’s helping us reach out to new members of all walks of life.

About Clubbercise
A well-established concept

Clubbercise launched in 2013 and has won numerous industry awards, most recently, it was crowned Best Dance Brand at the 2021 National Community Fitness Awards. Today, there are roughly 100,000 people taking regular Clubbercise classes.

The key to its success is its mass appeal – from those who are just starting out on their fitness journey to music fans and cardio lovers. Classes have a nightclub atmosphere, the lights are dimmed and everyone uses a pair of reusable Clubbercise LED glow sticks.

The darkened environment makes Clubbercise highly attractive to beginners, as one of the main barriers to exercise shown by customer surveys is “not being fit enough” or “not knowing the moves”. At Clubbercise that’s less of an issue.

Making fitness fun

Clubbercise classes help people fall in love with fitness, which means that they’re more likely to stick around and they’re also more likely to tell their friends. The cleverly integrated cardio, toning, combat, and plyometric moves increase the fitness benefits, and with a need to get people back into venues, having a leading, enjoyable group exercise concept on the timetable is essential.

Extra profits

Clubbercise glow sticks have an average profit of £2.50 per pair. There’s also a healthy 15 per cent profit to be made on Clubbercise-branded clothing and accessories.

"The studios are full, and the music and choreography are helping growth at all sites," –  Simon Blay

https://www.leisureopportunities.co.uk/images/2022/294077_771302.jpg
Clubbercise classes deliver proven results for fitness facilities.
Latest News
World Gym International has launched a strength-only gym concept, which it says will cater for ...
Latest News
A new open water swimming venue will has been launched in the heart of Canary ...
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Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions ...
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Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
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Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. ...
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Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating ...
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Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured supplier news
Featured supplier news: EGYM: A digital ecosystem that works for everyone
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
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Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England ...
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Catalogue Gallery
Click on a catalogue to view it online
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Featured press releases: Myzone named official event delivery partner to NFG FitGames London
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Featured press releases
Featured press releases: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Directory
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Salt therapy products
Himalayan Source: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Spa software
SpaBooker: Spa software
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Total Vibration Solutions / TVS Sports Surfaces: Flooring
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Pendine Sands, Carmarthenshire
Carmarthenshire County Council
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Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
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Diary dates
25-28 Oct 2022
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Diary dates
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tbc, Dunedin, New Zealand
Diary dates
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