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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: A matched philosophy

Mars Athletic and Life Fitness have built a powerful partnership

Published in Health Club Management 2022 issue 5
Life Fitness and Mars Athletic are committed to creating bespoke experiences / Photo: Mars Athletic
Life Fitness and Mars Athletic are committed to creating bespoke experiences / Photo: Mars Athletic

When Mars Athletic (MAC) opened its first club in Istanbul in 2007, the team had great ambitions for the brand. 15 years on, MAC is now the largest health club business in Turkey, with 99 clubs and over 240,000 members.

Its vision – to be recognised as a wellbeing community and not just a gym operator – remains at the heart of the brand, and is central to every decision made by the business, not least of all its choice of fitness equipment supplier.

“Our members are at the heart of our business and beyond membership, each member is part of our community,” explains Can Ikinci, CEO of Mars Athletic. “We’re aiming to be the starting point for a better life, mentally and physically, for our community, because we believe movement feeds the soul, even more so than the body. We embrace the diversity of our community and help them create new habits to create healthier and more active lifestyles.

“Our clubs are the primary touchpoints in which we achieve this and the unique experience we provide at our clubs is crucial. Our strategic partners are also a part of this experience, and their role is critical. Therefore, we take every step very carefully in choosing suppliers that believe in and can help us deliver our mission,” said Ikinci.

“Our collaboration with Life Fitness, which started in 2008, aligns well with this approach, and the Life Fitness equipment helps us create a unique experience in our clubs,” he said.

In addition, the new MAC+ app delivers a holistic fitness experience, offering members access to a digital fitness coach 24/7, whether in-club or at home.

Most recently, Mars Athletic introduced the ICG Connect System, a studio-based indoor cycling concept that uses riders’ data to create unique group cycling experiences.

“With ICG Connect, we wanted to expand the boundaries of what we provide to our community; the real-world ride videos, individual and team races, access to performance data and gamification elements are all features that have really elevated our group cycling offering,” says Ikinci.

“The class energy has reached new levels and our participant numbers are higher than ever; member feedback has been overwhelmingly positive.

“Every day, we’re becoming an irreplaceable friend for our members, bringing together like-minded individuals to engage and inspire each other for a stronger community. We see each of our members as unique individuals, and try to understand their diverse needs to create bespoke experiences – this philosophy is matched perfectly by both companies’ approach.” says Ikinci.

 www.lifefitnessemea.com/en-eu

"We try to understand members’ unique needs to create bespoke experiences" – Can Ikinci, CEO of Mars Athletic

https://www.leisureopportunities.co.uk/images/2022/263837_383271.jpg
Mars Athletic and Life Fitness have built a powerful partnership
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features

Supplier showcase: A matched philosophy

Mars Athletic and Life Fitness have built a powerful partnership

Published in Health Club Management 2022 issue 5
Life Fitness and Mars Athletic are committed to creating bespoke experiences / Photo: Mars Athletic
Life Fitness and Mars Athletic are committed to creating bespoke experiences / Photo: Mars Athletic

When Mars Athletic (MAC) opened its first club in Istanbul in 2007, the team had great ambitions for the brand. 15 years on, MAC is now the largest health club business in Turkey, with 99 clubs and over 240,000 members.

Its vision – to be recognised as a wellbeing community and not just a gym operator – remains at the heart of the brand, and is central to every decision made by the business, not least of all its choice of fitness equipment supplier.

“Our members are at the heart of our business and beyond membership, each member is part of our community,” explains Can Ikinci, CEO of Mars Athletic. “We’re aiming to be the starting point for a better life, mentally and physically, for our community, because we believe movement feeds the soul, even more so than the body. We embrace the diversity of our community and help them create new habits to create healthier and more active lifestyles.

“Our clubs are the primary touchpoints in which we achieve this and the unique experience we provide at our clubs is crucial. Our strategic partners are also a part of this experience, and their role is critical. Therefore, we take every step very carefully in choosing suppliers that believe in and can help us deliver our mission,” said Ikinci.

“Our collaboration with Life Fitness, which started in 2008, aligns well with this approach, and the Life Fitness equipment helps us create a unique experience in our clubs,” he said.

In addition, the new MAC+ app delivers a holistic fitness experience, offering members access to a digital fitness coach 24/7, whether in-club or at home.

Most recently, Mars Athletic introduced the ICG Connect System, a studio-based indoor cycling concept that uses riders’ data to create unique group cycling experiences.

“With ICG Connect, we wanted to expand the boundaries of what we provide to our community; the real-world ride videos, individual and team races, access to performance data and gamification elements are all features that have really elevated our group cycling offering,” says Ikinci.

“The class energy has reached new levels and our participant numbers are higher than ever; member feedback has been overwhelmingly positive.

“Every day, we’re becoming an irreplaceable friend for our members, bringing together like-minded individuals to engage and inspire each other for a stronger community. We see each of our members as unique individuals, and try to understand their diverse needs to create bespoke experiences – this philosophy is matched perfectly by both companies’ approach.” says Ikinci.

 www.lifefitnessemea.com/en-eu

"We try to understand members’ unique needs to create bespoke experiences" – Can Ikinci, CEO of Mars Athletic

https://www.leisureopportunities.co.uk/images/2022/263837_383271.jpg
Mars Athletic and Life Fitness have built a powerful partnership
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Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions ...
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Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
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EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
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Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
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Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
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Company profile: We Work Well Inc
We Work Well is a global premier hosted buyer event company, connecting high-level executives from ...
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Company profile: ukactive
ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringing together ...
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Supplier showcase - Myzone – Live Insights
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Click on a catalogue to view it online
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Featured press releases: Énergie Fitness appoints Technogym as equipment partner
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Leisure operator, Everyone Active has reached a milestone fundraising amount for national charity Macmillan Cancer Support.
Directory
On demand
Fitness On Demand: On demand
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Skincare
Sothys: Skincare
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Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Tobacco Dock, London, United Kingdom
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