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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Introducing the Official Hammer Strength Box

With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting

Published in Health Club Management 2021 issue 7
The new product is ideal for use in small group personal training / photo: life fitness
The new product is ideal for use in small group personal training / photo: life fitness

In response to these demands and in line with a number of popular industry trends, Life Fitness has launched the Official Hammer Strength Box, a unique and complete small group training offering from performance training specialist, Hammer Strength.

Made up of three workout zones, the Official Hammer Strength Box incorporates barbell training, functional training with Hammer Strength accessories and high intensity interval training on cardio equipment.

Together, the three zones deliver an intensive small group training programme for up to 12 participants. 

The Box offers over 30 preconfigured workouts, designed with maximum variation and effectiveness for participants of all fitness abilities. Workshops are delivered as part of all installations to support trainers with programme delivery and to allow instructors to focus on form and coaching techniques.   

Suitable as an in-club solution or standalone studio, the flexible design means that the space can also be used for personal training and individual workouts, outside group training sessions. 

As part of the full package solution, facilities can choose from a range of design concepts incorporating integrated lighting and sound, flooring and artwork, to create an immersive training environment and to inspire and motivate exercisers. Bespoke designs are also available. 

Frank van de Ven, VP International at Life Fitness said: “The Official Hammer Strength Box creates a unique experience that at-home and virtual workouts simply cannot replicate.

“An all-in-one solution, it brings together best-in-class equipment, effective workouts, and a motivating environment, designed to inspire and help members get results.

“For facilities, it’s an exciting and unique selling point that will drive member retention and acquisition.”  

• To support the release of the Hammer Strength Box, Life Fitness is also launching a new blog series, ‘How to create a successful group training experience for your facility’, examining post-COVID opportunities and how facilities can maximise these in a group training setting, as well as how individuals seeking experiences and belonging can translate into the gym environment.

Sign up at: www.HCMmag.com/lifefitnessblog

"The Official Hammer Strength Box creates a unique exerciser experience that at-home and virtual workouts simply cannot replicate" –  Frank van de Ven, VP International, Life Fitness

The Official Hammer Strength Box from Life Fitness / photo: life fitness
The Official Hammer Strength Box from Life Fitness / photo: life fitness
https://www.leisureopportunities.co.uk/images/2021/103320_294321.jpg
Life Fitness has launched the Official Hammer Strength Box: a unique and complete small group training offering from Hammer Strength
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Diary dates
18-19 Sep 2021
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Online,
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01-03 Feb 2022
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Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
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15-16 Jun 2022
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tbc, Dunedin, New Zealand
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features

Sponsored: Introducing the Official Hammer Strength Box

With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting

Published in Health Club Management 2021 issue 7
The new product is ideal for use in small group personal training / photo: life fitness
The new product is ideal for use in small group personal training / photo: life fitness

In response to these demands and in line with a number of popular industry trends, Life Fitness has launched the Official Hammer Strength Box, a unique and complete small group training offering from performance training specialist, Hammer Strength.

Made up of three workout zones, the Official Hammer Strength Box incorporates barbell training, functional training with Hammer Strength accessories and high intensity interval training on cardio equipment.

Together, the three zones deliver an intensive small group training programme for up to 12 participants. 

The Box offers over 30 preconfigured workouts, designed with maximum variation and effectiveness for participants of all fitness abilities. Workshops are delivered as part of all installations to support trainers with programme delivery and to allow instructors to focus on form and coaching techniques.   

Suitable as an in-club solution or standalone studio, the flexible design means that the space can also be used for personal training and individual workouts, outside group training sessions. 

As part of the full package solution, facilities can choose from a range of design concepts incorporating integrated lighting and sound, flooring and artwork, to create an immersive training environment and to inspire and motivate exercisers. Bespoke designs are also available. 

Frank van de Ven, VP International at Life Fitness said: “The Official Hammer Strength Box creates a unique experience that at-home and virtual workouts simply cannot replicate.

“An all-in-one solution, it brings together best-in-class equipment, effective workouts, and a motivating environment, designed to inspire and help members get results.

“For facilities, it’s an exciting and unique selling point that will drive member retention and acquisition.”  

• To support the release of the Hammer Strength Box, Life Fitness is also launching a new blog series, ‘How to create a successful group training experience for your facility’, examining post-COVID opportunities and how facilities can maximise these in a group training setting, as well as how individuals seeking experiences and belonging can translate into the gym environment.

Sign up at: www.HCMmag.com/lifefitnessblog

"The Official Hammer Strength Box creates a unique exerciser experience that at-home and virtual workouts simply cannot replicate" –  Frank van de Ven, VP International, Life Fitness

The Official Hammer Strength Box from Life Fitness / photo: life fitness
The Official Hammer Strength Box from Life Fitness / photo: life fitness
https://www.leisureopportunities.co.uk/images/2021/103320_294321.jpg
Life Fitness has launched the Official Hammer Strength Box: a unique and complete small group training offering from Hammer Strength
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Latest News
Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
Latest News
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
Latest News
An award celebrating outstanding individuals in the fitness sector is to be named in honour ...
Latest News
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate ...
Latest News
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal ...
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Colin Waggett has revealed that the recent deal, which saw KSL Capital Partners acquire a ...
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Featured supplier news
Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Fitlockers: Lockers/interior design
Uniforms
Service Sport: Uniforms
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Precor: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Sothys: Skincare
Management software
Premier Software Solutions: Management software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills International
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