GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Build back fairer

The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 5
We have the opportunity to ‘build back fairer’ / photo: shutterstock/halfpoint
We have the opportunity to ‘build back fairer’ / photo: shutterstock/halfpoint
New research by Nuffield Health found people in lower income groups face higher barriers to exercise

As the industry steps up to the task of rebuilding and adapting to post-lockdown realities, many are asking how we can learn, re-set and work towards a better future than the one we were originally destined for – in the days before anyone had even heard of COVID-19.

Significant parts of the sector are off and flying, with consumers flocking back to gyms, studios and health clubs and new investment coming into the market, which is fantastic news, however, the pandemic has exacerbated levels of social inequality and so it’s clear these benefits are not being universally enjoyed.

Too many people are still barred from staying active and new research by healthcare charity and health club operator, Nuffield Health – The Nuffield Health Healthier Nation Index – found people in lower-income groups face higher barriers to exercise.

Although cost was a factor, they were also more likely to say they were embarrassed, didn’t know where to start when it came to getting active, struggled with motivation, or didn’t have time.

People in the lowest income groups also scored at the bottom of the scale when reporting the status of their health, with 20 per cent on the bottom score compared with 11.5 per cent in higher-income groups.

Enabling opportunity for the less well off has traditionally fallen to the public sector rather than the private, but this clear-cut divide is increasingly blurry and today it’s just as likely that public sector offerings will be beyond the pocket of people in less well off social groups, while low-cost commercial offerings or those provided by voluntary organisations may actually be more accessible.

In this issue we’ve invited thought leader Martyn Allison (page 78), to share his views on how the public and trusts sectors can respond to the call for better and fairer access to both facilities and opportunities.

He highlights the fact that in 2019, ‘cost-recovery’ for the UK’s leisure centres stood at 107 per cent – up from 91 per cent in 2014 – meaning 62 per cent of facilities had moved to a position of making a ‘surplus’.

The flipside, however, was that use by people in the bottom two socio-economic groups fell from 62 per cent in 2014 to only 39 per cent in 2019. Effectively, austerity and changing models of provision have shut down options for many of those who need them most and made them more vulnerable to COVID-19 as a result.

So as we rebuild, there’s an opportunity for everyone working in the sector to find ways to welcome people from across our communities into our facilities – in a way that works for them – so the new world we build as we recover from the pandemic is more equal and we not only build back better, we ‘build back fairer’ as well.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/436777_630955.jpg
As we rebuild, there's an opportunity to find ways to welcome all communities into our facilities, says HCM editor Liz Terry
HCM magazine
With Gold’s Gym we’ve inherited a legacy for which I have great respect
HCM magazine
Premier Global NASM is setting personal trainers up for sustainable success with the launch of its online training bundle and app
HCM magazine
We offer medical checks which provide a precise overview of a member’s risk factors and tailor-make solutions for physical and mental health, based on actual data
HCM Magazine
Training
This training is vital to ensure we’re creating leaders who understand how they can create a joined-up approach to health and wellness
HCM Magazine
HCM People
Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
HCM Magazine
Sponsored
Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
HCM Magazine
Sponsored
Empowered Brands has strengthened its leadership team with the appointment of a new chair and CEO following the untimely death of founder, Jan Spaticchia
HCM Magazine
Sponsored
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
Training
Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports
HCM Magazine
Latest News
Paralympic champion and ukactive chair Baroness Tanni Grey-Thompson has issued a rallying cry for the ...
Latest News
Equinox Group will require customers and employees to provide proof of vaccine, if they want ...
Latest News
A cross-party DCMS Committee in the UK has called on the government to launch a ...
Latest News
Urban Health Club in Ludwigsburg, Germany, has introduced a 24/7 operation. The €2.8m hub for ...
Latest News
Nearly half (49 per cent) of health club members in the US who've cancelled their ...
Latest News
Industry body ukactive has joined the chorus of organisations across a number of sectors calling ...
Latest News
German fitness operator BestFit Group has acquired regional gym chain EuroFit for an undisclosed sum. ...
Latest News
The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
Featured supplier news
Featured supplier news: Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Featured supplier news
Featured supplier news: A new world for memberships
During lockdown clients have had more time to self-reflect than ever before. As a result, many are prioritising mental health and incorporating activity into their day to improve overall wellbeing.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Video Gallery
MyZone Group Ltd
FreeMotion Fitness
Pendex
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Company profiles
Company profile: Technogym UK Ltd
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Management software
Premier Software Solutions: Management software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Build back fairer

The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 5
We have the opportunity to ‘build back fairer’ / photo: shutterstock/halfpoint
We have the opportunity to ‘build back fairer’ / photo: shutterstock/halfpoint
New research by Nuffield Health found people in lower income groups face higher barriers to exercise

As the industry steps up to the task of rebuilding and adapting to post-lockdown realities, many are asking how we can learn, re-set and work towards a better future than the one we were originally destined for – in the days before anyone had even heard of COVID-19.

Significant parts of the sector are off and flying, with consumers flocking back to gyms, studios and health clubs and new investment coming into the market, which is fantastic news, however, the pandemic has exacerbated levels of social inequality and so it’s clear these benefits are not being universally enjoyed.

Too many people are still barred from staying active and new research by healthcare charity and health club operator, Nuffield Health – The Nuffield Health Healthier Nation Index – found people in lower-income groups face higher barriers to exercise.

Although cost was a factor, they were also more likely to say they were embarrassed, didn’t know where to start when it came to getting active, struggled with motivation, or didn’t have time.

People in the lowest income groups also scored at the bottom of the scale when reporting the status of their health, with 20 per cent on the bottom score compared with 11.5 per cent in higher-income groups.

Enabling opportunity for the less well off has traditionally fallen to the public sector rather than the private, but this clear-cut divide is increasingly blurry and today it’s just as likely that public sector offerings will be beyond the pocket of people in less well off social groups, while low-cost commercial offerings or those provided by voluntary organisations may actually be more accessible.

In this issue we’ve invited thought leader Martyn Allison (page 78), to share his views on how the public and trusts sectors can respond to the call for better and fairer access to both facilities and opportunities.

He highlights the fact that in 2019, ‘cost-recovery’ for the UK’s leisure centres stood at 107 per cent – up from 91 per cent in 2014 – meaning 62 per cent of facilities had moved to a position of making a ‘surplus’.

The flipside, however, was that use by people in the bottom two socio-economic groups fell from 62 per cent in 2014 to only 39 per cent in 2019. Effectively, austerity and changing models of provision have shut down options for many of those who need them most and made them more vulnerable to COVID-19 as a result.

So as we rebuild, there’s an opportunity for everyone working in the sector to find ways to welcome people from across our communities into our facilities – in a way that works for them – so the new world we build as we recover from the pandemic is more equal and we not only build back better, we ‘build back fairer’ as well.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/436777_630955.jpg
As we rebuild, there's an opportunity to find ways to welcome all communities into our facilities, says HCM editor Liz Terry
Latest News
Paralympic champion and ukactive chair Baroness Tanni Grey-Thompson has issued a rallying cry for the ...
Latest News
Equinox Group will require customers and employees to provide proof of vaccine, if they want ...
Latest News
A cross-party DCMS Committee in the UK has called on the government to launch a ...
Latest News
Urban Health Club in Ludwigsburg, Germany, has introduced a 24/7 operation. The €2.8m hub for ...
Latest News
Nearly half (49 per cent) of health club members in the US who've cancelled their ...
Latest News
Industry body ukactive has joined the chorus of organisations across a number of sectors calling ...
Latest News
German fitness operator BestFit Group has acquired regional gym chain EuroFit for an undisclosed sum. ...
Latest News
The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
Latest News
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show ...
Latest News
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of ...
Latest News
Xponential Fitness has completed its initial public offering (IPO), becoming the second major franchised operator ...
Featured supplier news
Featured supplier news: Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Featured supplier news
Featured supplier news: A new world for memberships
During lockdown clients have had more time to self-reflect than ever before. As a result, many are prioritising mental health and incorporating activity into their day to improve overall wellbeing.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Video Gallery
MyZone Group Ltd
FreeMotion Fitness
Pendex
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Company profiles
Company profile: Technogym UK Ltd
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Management software
Premier Software Solutions: Management software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym