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Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

People profile: Steve Watts

eActiv Health lounge: owner

Published in Health Club Management 2018 issue 11
Steve Watts created eActiv Health Lounge
Steve Watts created eActiv Health Lounge
As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across

The first eActiv Health Lounge opened in Egham, Surrey in September. What is the concept?
We have designed a solution that we think will appeal to the 80 per cent of people who don’t currently exercise.

The eight-machine eGym circuit is complemented by two Pulse bikes in a relaxed, lounge-like environment, which is quite different from the standard gym. By serving free tea and coffee, and being fully staffed, we’re encouraging members to be social.

Our concept is move, eat and relax and will soon be joined by ‘recover’, providing a holistic approach to health and wellbeing. ‘Move’ relates to the exercise element; ‘eat’ to portion and calorie-controlled meals which are on offer at Gym’s Diner. The saltwater floatation pod is the all-important relax element. We will shortly be adding a CRYO Penguin unit, to offer localised cryotherapy, for recovery and rehabilitation.

Why did you chose this kind of kit for your business?
I first came across digital fitness in around 2011 and it immediately appealed because it’s a total body workout in just half an hour. I felt it could be a powerful way to engage the deconditioned market. There’s no intimidation factor – everyone has their own fob, linked to an app, so they know exactly what they have to do and they don’t wander around the gym aimlessly, or have to ask the instructors for help. It’s massive in Germany and Holland – if one club has it, rival clubs have to get it.

Once a user has created an account and completed a series of benchmarking strength tests, then setup and resistance is fully automated. Training resistance is automatically based on the results of the strength tests, so regularly undertaking the tests provides constant performance progressions and motivational statements. As long as people do the 30-minute circuit twice a week, they are guaranteed results, and that’s a simple message to get across.

What are your future plans?
This is the flagship club and myself and business partners Dave Sanders and Pete Hillier are keen to roll them out next year. We’re already looking at new sites. Health Lounge works well in the high street, as the concept only needs a 2,000sq ft footprint and offers a quick lunch time workout. We’re also looking at allowing people to license the concept to run a club within a club.

Health lounge stats

Club capacity: between 300 and 400

Membership: £49 a month, or £130 for a three month body transformation package

Floatation sessions last an hour and cost £47

A cryopenguin session will cost between £35 and £50

Saltwater floatation pods allow members to fully relax after a workout
Saltwater floatation pods allow members to fully relax after a workout
http://www.leisureopportunities.com/images/imagesX/456731_533092.jpg
The owner of eActive Health Lounge, Steve Watts, is using saltwater floatation pods and cryotherapy to give members a well-rounded experience
People
If you want to work with a PT and do some elite-level training, our facilities allow for that, but if you just want to go in and train on your own, you’ll get a good return for your time and energy
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features

People profile: Steve Watts

eActiv Health lounge: owner

Published in Health Club Management 2018 issue 11
Steve Watts created eActiv Health Lounge
Steve Watts created eActiv Health Lounge
As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across

The first eActiv Health Lounge opened in Egham, Surrey in September. What is the concept?
We have designed a solution that we think will appeal to the 80 per cent of people who don’t currently exercise.

The eight-machine eGym circuit is complemented by two Pulse bikes in a relaxed, lounge-like environment, which is quite different from the standard gym. By serving free tea and coffee, and being fully staffed, we’re encouraging members to be social.

Our concept is move, eat and relax and will soon be joined by ‘recover’, providing a holistic approach to health and wellbeing. ‘Move’ relates to the exercise element; ‘eat’ to portion and calorie-controlled meals which are on offer at Gym’s Diner. The saltwater floatation pod is the all-important relax element. We will shortly be adding a CRYO Penguin unit, to offer localised cryotherapy, for recovery and rehabilitation.

Why did you chose this kind of kit for your business?
I first came across digital fitness in around 2011 and it immediately appealed because it’s a total body workout in just half an hour. I felt it could be a powerful way to engage the deconditioned market. There’s no intimidation factor – everyone has their own fob, linked to an app, so they know exactly what they have to do and they don’t wander around the gym aimlessly, or have to ask the instructors for help. It’s massive in Germany and Holland – if one club has it, rival clubs have to get it.

Once a user has created an account and completed a series of benchmarking strength tests, then setup and resistance is fully automated. Training resistance is automatically based on the results of the strength tests, so regularly undertaking the tests provides constant performance progressions and motivational statements. As long as people do the 30-minute circuit twice a week, they are guaranteed results, and that’s a simple message to get across.

What are your future plans?
This is the flagship club and myself and business partners Dave Sanders and Pete Hillier are keen to roll them out next year. We’re already looking at new sites. Health Lounge works well in the high street, as the concept only needs a 2,000sq ft footprint and offers a quick lunch time workout. We’re also looking at allowing people to license the concept to run a club within a club.

Health lounge stats

Club capacity: between 300 and 400

Membership: £49 a month, or £130 for a three month body transformation package

Floatation sessions last an hour and cost £47

A cryopenguin session will cost between £35 and £50

Saltwater floatation pods allow members to fully relax after a workout
Saltwater floatation pods allow members to fully relax after a workout
http://www.leisureopportunities.com/images/imagesX/456731_533092.jpg
The owner of eActive Health Lounge, Steve Watts, is using saltwater floatation pods and cryotherapy to give members a well-rounded experience
Latest News
Disability organisation Purple has claimed that health club operators and gyms are losing "millions of ...
Latest News
New Barnet Leisure Centre in North London has become the second new facility to open ...
Latest News
Four Seasons has teamed up with fitness expert and Four Seasons Global Fitness Advisor Harley ...
Latest News
Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – ...
Latest News
A radical ring-shaped aquatic centre with wellness facilities and outdoor green space – designed by ...
Latest News
Female-only fitness franchise Vivafit has opened its fifth studio in India – a 110sq m ...
Latest News
A study has claimed that "millions of disabled people" are not being catered for at ...
Latest News
Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see F45-branded ...
Latest News
On the heels of wellness evidence spotlighting research showing that yoga breathing and relaxation lower ...
Latest News
Older people who have never taken part in sustained exercise programmes have the same ability ...
Latest News
A new directory of group fitness classes – claimed to be the largest of its ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Incorpore: Creating a fitter, happier and more productive workforce
Inactivity is described by The Department of Health as the ‘silent killer’ of our generation.
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Video Gallery
Nautilus - Glute Drive
Core Health & Fitness
Inspired by the increasing trend of glute exercises seen in various and dangerous executions in the gyms today. Read more
More videos:
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Company profiles
Company profile: Stages Indoor Cycling
Stages Indoor Cycling is a product and technology company that is 100% focused on creating ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Ojmar: Locking solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Member access schemes
Move GB: Member access schemes
Management software
GymSales: Management software
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Sothys: Skincare
Governing body
EMD UK: Governing body
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Property & Tenders
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
Diary dates
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