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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM People: Ben LucasFounder, Flow Athletic, Sydney

We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects

Published in Health Club Management 2020 issue 5
Ben Lucas is the founder of Flow Athletic in Sydney, Australia
Ben Lucas is the founder of Flow Athletic in Sydney, Australia

What is Flow Athletic?
On a high level we’re a yoga and fitness community. What that looks like on the ground level is a 1,000sqm facility in Paddington, in Sydney, Australia, that has group exercise rooms for yoga, spin, strength and reformer Pilates, plus a personal training studio.

We hold 140 classes a week and have 1,000 active members that come an average of three times a week. We do over 400 PT sessions a week and hold world-class events such as ‘Flow after dark’, yoga silent disco and ‘night club spin’ all over the country.

Our run club does things like take large groups of 50 plus people to run in overseas event, such as the New York Marathon. So, we are lots of things.

How did the idea for Flow Athletic come about?
I owned PT studios in 2010. I was training for an ultramarathon and started doing yoga at a local studio in Bondi to assist my running – I found it really helped me in my athletic pursuits.

I became friends with the awesome yoga teacher Kate Kendall, and she started personal training with me. She found the strength and fitness really helped her yoga and we thought there might be a future in combining yoga, strength and fitness under one roof.

How did you turn the idea into reality?
We spent years refining the business model. We travelled overseas to learn from existing businesses and met and brainstormed with mentors to solidify our values and bring our vision to life.

What’s the Flow Philosophy of 1:1:1?
We advise our Flow Athletes – the name we give to our members – to complete classes at Flow in a ratio of one yoga to one strength to one cardio class. We believe this ratio and combination of classes has a number of very positive effects on their body and mind and provides longevity in their training.

How is Flow helping change perceptions of yoga?
In the late 90s to early 2000s yoga was quite ‘herbal’ in Australia and it was hard to find places to practice.

Today there are many yoga and meditation studios. There’s widespread knowledge now of the physical benefits and yoga tends to be done by a lot more men and also by athletes.

Flow has always tried to get more men to try yoga and when they realise the benefits it has: better sleep, focus, helping with strength training, recovery, balance and on and on, they become hooked.

Tell us about your events
We run world-class events, such as Flow after dark yoga, silent disco and night club spin all over the country – when we’re not under the grip of coronavirus!

We know a lot more people would like to go to Flow Athletic, but because we have only one physical location it’s hard to get to. So we run these large-scale events so people all over Australia get to feel the flow magic.

They’re profitable and we get great PR from them, but we mainly do them because they’re fun for our team to execute and the incredible feedback we get. Our next event is in Bali in October.

How are you dealing with COVID-19?
We started an online streaming business with 65 classes per week across four channels – yoga, strength, cycle and pilates – and thanks to this we’ve managed to keep the majority of our members on at an adjusted rate.

All our personal training has moved to Facetime and Zoom and all our weekly staff meetings are done using Zoom.

We’re a great position – all our full time staff are still employed on full wage.

We’re overcoming this challenging situation and will power out of the dip with the backing of our loyal community.

‘Night club spin’ is one of the club’s special events
‘Night club spin’ is one of the club’s special events
Members are encouraged to alternate between strength, cardio and yoga classes
Members are encouraged to alternate between strength, cardio and yoga classes
Yoga teacher Kate Kendall inspired Lucas
Yoga teacher Kate Kendall inspired Lucas
Flow Athletic holds 140 classes per week, including reformer pilates, yoga, spin and strength
Flow Athletic holds 140 classes per week, including reformer pilates, yoga, spin and strength
https://www.leisureopportunities.co.uk/images/2020/154445_992423.jpg
'We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects' – Ben Lucas, founder of Flow Athletic, Sydney
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features

HCM People: Ben LucasFounder, Flow Athletic, Sydney

We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects

Published in Health Club Management 2020 issue 5
Ben Lucas is the founder of Flow Athletic in Sydney, Australia
Ben Lucas is the founder of Flow Athletic in Sydney, Australia

What is Flow Athletic?
On a high level we’re a yoga and fitness community. What that looks like on the ground level is a 1,000sqm facility in Paddington, in Sydney, Australia, that has group exercise rooms for yoga, spin, strength and reformer Pilates, plus a personal training studio.

We hold 140 classes a week and have 1,000 active members that come an average of three times a week. We do over 400 PT sessions a week and hold world-class events such as ‘Flow after dark’, yoga silent disco and ‘night club spin’ all over the country.

Our run club does things like take large groups of 50 plus people to run in overseas event, such as the New York Marathon. So, we are lots of things.

How did the idea for Flow Athletic come about?
I owned PT studios in 2010. I was training for an ultramarathon and started doing yoga at a local studio in Bondi to assist my running – I found it really helped me in my athletic pursuits.

I became friends with the awesome yoga teacher Kate Kendall, and she started personal training with me. She found the strength and fitness really helped her yoga and we thought there might be a future in combining yoga, strength and fitness under one roof.

How did you turn the idea into reality?
We spent years refining the business model. We travelled overseas to learn from existing businesses and met and brainstormed with mentors to solidify our values and bring our vision to life.

What’s the Flow Philosophy of 1:1:1?
We advise our Flow Athletes – the name we give to our members – to complete classes at Flow in a ratio of one yoga to one strength to one cardio class. We believe this ratio and combination of classes has a number of very positive effects on their body and mind and provides longevity in their training.

How is Flow helping change perceptions of yoga?
In the late 90s to early 2000s yoga was quite ‘herbal’ in Australia and it was hard to find places to practice.

Today there are many yoga and meditation studios. There’s widespread knowledge now of the physical benefits and yoga tends to be done by a lot more men and also by athletes.

Flow has always tried to get more men to try yoga and when they realise the benefits it has: better sleep, focus, helping with strength training, recovery, balance and on and on, they become hooked.

Tell us about your events
We run world-class events, such as Flow after dark yoga, silent disco and night club spin all over the country – when we’re not under the grip of coronavirus!

We know a lot more people would like to go to Flow Athletic, but because we have only one physical location it’s hard to get to. So we run these large-scale events so people all over Australia get to feel the flow magic.

They’re profitable and we get great PR from them, but we mainly do them because they’re fun for our team to execute and the incredible feedback we get. Our next event is in Bali in October.

How are you dealing with COVID-19?
We started an online streaming business with 65 classes per week across four channels – yoga, strength, cycle and pilates – and thanks to this we’ve managed to keep the majority of our members on at an adjusted rate.

All our personal training has moved to Facetime and Zoom and all our weekly staff meetings are done using Zoom.

We’re a great position – all our full time staff are still employed on full wage.

We’re overcoming this challenging situation and will power out of the dip with the backing of our loyal community.

‘Night club spin’ is one of the club’s special events
‘Night club spin’ is one of the club’s special events
Members are encouraged to alternate between strength, cardio and yoga classes
Members are encouraged to alternate between strength, cardio and yoga classes
Yoga teacher Kate Kendall inspired Lucas
Yoga teacher Kate Kendall inspired Lucas
Flow Athletic holds 140 classes per week, including reformer pilates, yoga, spin and strength
Flow Athletic holds 140 classes per week, including reformer pilates, yoga, spin and strength
https://www.leisureopportunities.co.uk/images/2020/154445_992423.jpg
'We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects' – Ben Lucas, founder of Flow Athletic, Sydney
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The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
Latest News
Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
Latest News
Planning approval has been granted to what is set to become one of the first ...
Latest News
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web ...
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Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering ...
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Featured supplier news
Featured supplier news: How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.
Featured supplier news
Featured supplier news: Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Video Gallery
Pendex
MyZone Group Ltd
FreeMotion Fitness
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Company profiles
Company profile: Myzone
Myzone is an innovative heart rate monitor and community engagement tool to track physical activity ...
Supplier Showcases
Supplier showcase - Safe Space: Changing concept
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Precor: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Life Fitness (UK) Ltd
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