Active IQ
Active IQ
Active IQ
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Supplier showcase: Physical Company - Top of the class

Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective

Published in Health Club Management 2020 issue 2
The Evo Bench helps Class Boutique Fitness to create interesting classes
The Evo Bench helps Class Boutique Fitness to create interesting classes

Where most boutique studios operate within a niche, we approached things from a different perspective,” says Rob Suchet, founder of Class Boutique Fitness in Bath, UK.

“Rather than focusing on just one form of activity, we looked at what humans need in order to achieve the broadest range transferable fitness – that is, fitness we can use in our everyday lives. And the answer, of course, is that we need variety in our workouts.”

The boutique club, which opened on 18 February 2019, was therefore designed around a culture of movement and health, offering both yoga and HIIT classes – restorative yin and dynamic yang – alongside healthy nutrition in its HealthBAR café.

Going Upper Class
Of the 55+ classes offered each week, eight are labelled ‘Upper Class’ to denote a lower impact option for older adults and those new to exercise.

“We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them,” says Suchet. “Neither do we want them to think they can’t go into the other classes if they prefer. However, we felt it was really important to properly cater for older adults: this is a group of people who can benefit from exercise more than any other age group.

“Above all, we wanted Class Boutique Fitness to be an inclusive space where everyone feels welcome, and we really do have all ages and abilities in every class: our membership base is about 30 per cent under 40, 50 per cent aged 40–60, and 20 per cent over 60 years.

“We also have a special offer for those aged 60 and over, whereby they get their first month free. To date, 70 per cent have gone on to become members.”

Personalised service
Suchet continues: “We worked with Physical Company on our HIIT studio, where our Turn & Burn classes offer both cardiovascular and resistance training in just one workout.

“We wanted people to have all the kit they needed immediately to hand, and when I discovered the Evo bench – an inclinable bench with integrated storage – I knew I’d found the answer. We went for the fully-stocked model which holds 2–12.5kg dumbbells, 8kg and 12kg kettlebells, a slam ball, battling rope and two resistance bands. It means we have a huge range of exercises at our disposal, which allows us to create really interesting classes.”

He adds: “Physical Company also supplied Ecore Bounce 2 flooring, a top-of-the-range product that has all the functionality of impact flooring, with rubber backing to protect the joints and absorb noise, but with a wood finish that’s in line with our premium design.

“Working with Physical Company gave us the perfect combination of great products and personal service.”

To find out more, visit: www.physicalcompany.co.uk Tel: +44 (0) 1494 769222

Rob Suchet
"We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them" - Rob Suchet, Class Boutique Fitness
http://www.leisureopportunities.com/images/imagesX/262142_755896.jpg
Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective...
Rob Suchet, Class Boutique Fitness, Physical Company ,Boutique Fitness, fitness equipment
People
Kate Cracknell talks connected health and digital transformation with Chris Blackwell-Frost, Martin Friend and Rick Crawford from Nuffield Health’s senior management team
People
HCM people

Michael Ramsay

Founder and director, STRONG Rowformer
There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
People
Now we have an offering with no geographical limits, we’re looking to sell digital memberships beyond our member base
Features
Opinion
The best time to plant a tree was 20 years ago; the second best time is now
Features
Coronavirus
The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
Features
Functional training
It’s easy to get stuck in a functional rut, relying on the same old burpees and ball slams. We ask for inspiration on how to put the fun back into functional training
Features
Insight
Industry analyst David Minton launched his new fitNdata global monitor just in time to catch the headline numbers for the impact of the coronavirus on the sector. He tells us how it’s looking
Features
Promotional feature
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Features
Innovation
With members stuck at home, now’s the perfect time to plan some cost-effective upgrades to your clubs. Suppliers explain how a flooring refresh could help attract members back in-club as the pandemic eases
Features
Coronavirus
While Europe and the US are in the thick of coronavirus shutdowns, health clubs in China are starting to reopen. Jak Phillips examines how three Chinese operators tackled the challenge of the pandemic and came out ahead
Features
Latest News
ukactive has questioned the government's decision to make all employers start paying towards the wages ...
Latest News
Corporate broking and advisory firm, Peel Hunt, has issued a 'buy' recommendation for shares in ...
Latest News
Mark Mastrov's health club chain, 24 Hour Fitness, has reopened its sites in Texas, Florida ...
Latest News
The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free ...
Latest News
PureGym has become the latest fitness operator to deploy a digital offering in a bid ...
Latest News
A new report has revealed the likely timescales and shape of the UK fitness market's ...
Latest News
There has been a "surge in appreciation" of exercise during lockdown, with people turning to ...
Latest News
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May) ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Featured supplier news
Featured supplier: Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
    Company profiles
    Company profile: Legend Club Management Systems (UK) Ltd
    Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
    Company profiles
    Company profile: Focus Training
    Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
    Catalogue Gallery
    Click on a catalogue to view it online
    Directory
    Gym flooring
    REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
    Fitness equipment
    Healthcheck Services Ltd: Fitness equipment
    Fitness Software
    FunXtion International BV: Fitness Software
    Spa software
    SpaBooker: Spa software
    Trade associations
    International SPA Association - iSPA: Trade associations
    Flooring
    Total Vibration Solutions / TVS Sports Surfaces: Flooring
    Management software
    Fisikal: Management software
    Exercise equipment
    Power Plate: Exercise equipment
    Whole body cryotherapy
    Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
    Wearable technology solutions
    MyZone: Wearable technology solutions
    Property & Tenders
    Greywell, Hampshire
    Barnsgrove Health and Wellness Club
    Property & Tenders
    Derby City Council
    Property & Tenders
    Diary dates
    13 Jun 2020
    Worldwide, Various,
    Diary dates
    06-07 Jul 2020
    Eastwood Hall, Nottingham, United Kingdom
    Diary dates
    28-31 Aug 2020
    Expo Centre & Riviera di Rimini, Italy
    Diary dates
    21-24 Sep 2020
    Loews Coronado Bay Resort, Coronado, United States
    Diary dates
    01-02 Oct 2020
    Whittlebury Hall, Whittlebury, United Kingdom
    Diary dates
    11-12 Oct 2020
    ExCeL London, London, United Kingdom
    Diary dates
    17-23 Oct 2020
    Pinggu, Beijing, China
    Diary dates
    27-30 Oct 2020
    Messe Stuttgart, Germany
    Diary dates
    30-31 Oct 2020
    NEC, Birmingham, United Kingdom
    Diary dates
    27-28 Nov 2020
    Athena, Leicester, United Kingdom
    Diary dates

    features

    Supplier showcase: Physical Company - Top of the class

    Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective

    Published in Health Club Management 2020 issue 2
    The Evo Bench helps Class Boutique Fitness to create interesting classes
    The Evo Bench helps Class Boutique Fitness to create interesting classes

    Where most boutique studios operate within a niche, we approached things from a different perspective,” says Rob Suchet, founder of Class Boutique Fitness in Bath, UK.

    “Rather than focusing on just one form of activity, we looked at what humans need in order to achieve the broadest range transferable fitness – that is, fitness we can use in our everyday lives. And the answer, of course, is that we need variety in our workouts.”

    The boutique club, which opened on 18 February 2019, was therefore designed around a culture of movement and health, offering both yoga and HIIT classes – restorative yin and dynamic yang – alongside healthy nutrition in its HealthBAR café.

    Going Upper Class
    Of the 55+ classes offered each week, eight are labelled ‘Upper Class’ to denote a lower impact option for older adults and those new to exercise.

    “We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them,” says Suchet. “Neither do we want them to think they can’t go into the other classes if they prefer. However, we felt it was really important to properly cater for older adults: this is a group of people who can benefit from exercise more than any other age group.

    “Above all, we wanted Class Boutique Fitness to be an inclusive space where everyone feels welcome, and we really do have all ages and abilities in every class: our membership base is about 30 per cent under 40, 50 per cent aged 40–60, and 20 per cent over 60 years.

    “We also have a special offer for those aged 60 and over, whereby they get their first month free. To date, 70 per cent have gone on to become members.”

    Personalised service
    Suchet continues: “We worked with Physical Company on our HIIT studio, where our Turn & Burn classes offer both cardiovascular and resistance training in just one workout.

    “We wanted people to have all the kit they needed immediately to hand, and when I discovered the Evo bench – an inclinable bench with integrated storage – I knew I’d found the answer. We went for the fully-stocked model which holds 2–12.5kg dumbbells, 8kg and 12kg kettlebells, a slam ball, battling rope and two resistance bands. It means we have a huge range of exercises at our disposal, which allows us to create really interesting classes.”

    He adds: “Physical Company also supplied Ecore Bounce 2 flooring, a top-of-the-range product that has all the functionality of impact flooring, with rubber backing to protect the joints and absorb noise, but with a wood finish that’s in line with our premium design.

    “Working with Physical Company gave us the perfect combination of great products and personal service.”

    To find out more, visit: www.physicalcompany.co.uk Tel: +44 (0) 1494 769222

    Rob Suchet
    "We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them" - Rob Suchet, Class Boutique Fitness
    http://www.leisureopportunities.com/images/imagesX/262142_755896.jpg
    Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective...
    Rob Suchet, Class Boutique Fitness, Physical Company ,Boutique Fitness, fitness equipment
    Latest News
    ukactive has questioned the government's decision to make all employers start paying towards the wages ...
    Latest News
    Corporate broking and advisory firm, Peel Hunt, has issued a 'buy' recommendation for shares in ...
    Latest News
    Mark Mastrov's health club chain, 24 Hour Fitness, has reopened its sites in Texas, Florida ...
    Latest News
    The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free ...
    Latest News
    PureGym has become the latest fitness operator to deploy a digital offering in a bid ...
    Latest News
    A new report has revealed the likely timescales and shape of the UK fitness market's ...
    Latest News
    There has been a "surge in appreciation" of exercise during lockdown, with people turning to ...
    Latest News
    Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May) ...
    Latest News
    HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory ...
    Latest News
    Planning approval has been granted for a new David Lloyd Club in Bicester, Oxfordshire. The ...
    Latest News
    Aerobic exercise boosts blood flow into two key regions of the brain associated with memory, ...
    Job search
    POST YOUR JOB
    Featured supplier news
    Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
    Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
    Featured supplier news
    Featured supplier: Gympass partners with Wexer to launch on-demand workouts for operators
    Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
    Video Gallery
    Technogym mywellness app
    Technogym
    Improve your training experience. All your data in a single app. Read more
    More videos:
      Company profiles
      Company profile: Legend Club Management Systems (UK) Ltd
      Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
      Company profiles
      Company profile: Focus Training
      Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
      Catalogue Gallery
      Click on a catalogue to view it online
      Directory
      Gym flooring
      REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
      Fitness equipment
      Healthcheck Services Ltd: Fitness equipment
      Fitness Software
      FunXtion International BV: Fitness Software
      Spa software
      SpaBooker: Spa software
      Trade associations
      International SPA Association - iSPA: Trade associations
      Flooring
      Total Vibration Solutions / TVS Sports Surfaces: Flooring
      Management software
      Fisikal: Management software
      Exercise equipment
      Power Plate: Exercise equipment
      Whole body cryotherapy
      Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
      Wearable technology solutions
      MyZone: Wearable technology solutions
      Property & Tenders
      Greywell, Hampshire
      Barnsgrove Health and Wellness Club
      Property & Tenders
      Derby City Council
      Property & Tenders
      Diary dates
      13 Jun 2020
      Worldwide, Various,
      Diary dates
      06-07 Jul 2020
      Eastwood Hall, Nottingham, United Kingdom
      Diary dates
      28-31 Aug 2020
      Expo Centre & Riviera di Rimini, Italy
      Diary dates
      21-24 Sep 2020
      Loews Coronado Bay Resort, Coronado, United States
      Diary dates
      01-02 Oct 2020
      Whittlebury Hall, Whittlebury, United Kingdom
      Diary dates
      11-12 Oct 2020
      ExCeL London, London, United Kingdom
      Diary dates
      17-23 Oct 2020
      Pinggu, Beijing, China
      Diary dates
      27-30 Oct 2020
      Messe Stuttgart, Germany
      Diary dates
      30-31 Oct 2020
      NEC, Birmingham, United Kingdom
      Diary dates
      27-28 Nov 2020
      Athena, Leicester, United Kingdom
      Diary dates
      Search news, features & products:
      Find a supplier:
      Active IQ
      Active IQ