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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Staying on the radar

We must present a united front with our wellness allies to ensure that integrated wellness remains a key focus at a national level

By Kate Cracknell, Health Club Management | Published in Health Club Management 2013 issue 6

Is the government losing its appetite for its healthy living agenda? Certainly there was concern among health lobbyists that, at the state opening of parliament last month, the Queen’s Speech made no reference to two of the government’s previously high-profile proposals: minimum pricing for alcohol, and the requirement for cigarettes to be sold in plain packets. But are there genuine grounds for concern, and does it affect the fitness industry anyway?

It’s certainly true that the fitness sector is just one part of a broader, inter-connected wellness industry that encompasses everything from diet to smoking cessation and alcohol awareness. It’s easy to become insular, focusing predominantly on our expertise in exercise and nutrition, but the sector must learn to view itself in a broader context if it wants to reach its full potential.

That doesn’t only mean creating a holistic wellness offering in our facilities; it means collaborating with other related sectors to drive forward the wellness agenda.

Some of those sectors are already well established. The ban on smoking in public indoor spaces, the increasingly alarming warnings on cigarette packs, the success of drink-driving campaigns over the years, and the calls in alcohol ads to ‘drink sensibly’ are all proof of the influence of the anti-smoking and responsible drinking movements, which have successfully aligned the opinions of lobby groups, government, the health sector and the public over recent years.

QOF – the Quality and Outcomes Framework that financially incentivises GPs to make certain referrals or recommendations to their patients – has also included smoking cessation and alcohol awareness schemes for some time now.

And on a nutritional front, the ‘Five a Day’ campaign – which urges people to consume five pieces of fruit and veg a day – has achieved high levels of public awareness.

All of this indicates a clear momentum behind lifestyle change at a national level, and physical activity – which until now has lagged behind – is beginning to make its own inroads among the various stakeholder groups: initiatives such as Change4Life are encouraging the public to get active, while physical activity was finally introduced to the QOF in April 2013 – albeit only for hypertensive patients at this stage.

But just as we’re making headway, questions have arisen over government’s commitment to its lifestyle change agenda. It’s a little too soon for concern, however, as a week after the Queen’s Speech it was announced that NICE will, for the first time, develop quality standards to hold the NHS to account for its public health activity. The first will look at tobacco, harmful use of alcohol – and obesity.

Government is, it seems, finally placing us in the same space as other established wellness industries, but we cannot be complacent; even those sectors are still battling to get their initiatives through. We must invest in far deeper co-operation with our wellness allies, appreciating that we’re stronger together, and present a united front to ensure that integrated wellness remains a key focus at a national level.

http://www.leisureopportunities.com/images/HCM2013_6editor.gif
We must present a united front with our wellness allies to keep the momentum behind integrated wellbeing, says Kate Cracknell
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
We see ourselves as a truly European player. We’re analysing France, Germany, Italy and the UK for development
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
Features
Staff welfare
Many people will use the gym to release tension and cabin fever, but some may target a tough workout to punish themselves – trained staff should be alert to this and have the confidence to check in with them
Features
Consumer culture
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
Features
Strength
It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
Features
Partner briefing
BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
Features
feature
As the health and fitness industry gears up for reopening, Caroline Constantine, MD of Right Directions, shares critical guidance about safe operating procedures
Features
Statistics
ukactive, 4global and partners have modelled the likely recovery from the lockdown. Ed Hubbard outlines the numbers
Features
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
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A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
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Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
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Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness software
Go Do.Fitness: Fitness software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Design consultants
Zynk Design Consultants: Design consultants
Exercise equipment
Matrix Fitness: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Staying on the radar

We must present a united front with our wellness allies to ensure that integrated wellness remains a key focus at a national level

By Kate Cracknell, Health Club Management | Published in Health Club Management 2013 issue 6

Is the government losing its appetite for its healthy living agenda? Certainly there was concern among health lobbyists that, at the state opening of parliament last month, the Queen’s Speech made no reference to two of the government’s previously high-profile proposals: minimum pricing for alcohol, and the requirement for cigarettes to be sold in plain packets. But are there genuine grounds for concern, and does it affect the fitness industry anyway?

It’s certainly true that the fitness sector is just one part of a broader, inter-connected wellness industry that encompasses everything from diet to smoking cessation and alcohol awareness. It’s easy to become insular, focusing predominantly on our expertise in exercise and nutrition, but the sector must learn to view itself in a broader context if it wants to reach its full potential.

That doesn’t only mean creating a holistic wellness offering in our facilities; it means collaborating with other related sectors to drive forward the wellness agenda.

Some of those sectors are already well established. The ban on smoking in public indoor spaces, the increasingly alarming warnings on cigarette packs, the success of drink-driving campaigns over the years, and the calls in alcohol ads to ‘drink sensibly’ are all proof of the influence of the anti-smoking and responsible drinking movements, which have successfully aligned the opinions of lobby groups, government, the health sector and the public over recent years.

QOF – the Quality and Outcomes Framework that financially incentivises GPs to make certain referrals or recommendations to their patients – has also included smoking cessation and alcohol awareness schemes for some time now.

And on a nutritional front, the ‘Five a Day’ campaign – which urges people to consume five pieces of fruit and veg a day – has achieved high levels of public awareness.

All of this indicates a clear momentum behind lifestyle change at a national level, and physical activity – which until now has lagged behind – is beginning to make its own inroads among the various stakeholder groups: initiatives such as Change4Life are encouraging the public to get active, while physical activity was finally introduced to the QOF in April 2013 – albeit only for hypertensive patients at this stage.

But just as we’re making headway, questions have arisen over government’s commitment to its lifestyle change agenda. It’s a little too soon for concern, however, as a week after the Queen’s Speech it was announced that NICE will, for the first time, develop quality standards to hold the NHS to account for its public health activity. The first will look at tobacco, harmful use of alcohol – and obesity.

Government is, it seems, finally placing us in the same space as other established wellness industries, but we cannot be complacent; even those sectors are still battling to get their initiatives through. We must invest in far deeper co-operation with our wellness allies, appreciating that we’re stronger together, and present a united front to ensure that integrated wellness remains a key focus at a national level.

http://www.leisureopportunities.com/images/HCM2013_6editor.gif
We must present a united front with our wellness allies to keep the momentum behind integrated wellbeing, says Kate Cracknell
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness software
Go Do.Fitness: Fitness software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Design consultants
Zynk Design Consultants: Design consultants
Exercise equipment
Matrix Fitness: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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