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Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Staying on the radar

We must present a united front with our wellness allies to ensure that integrated wellness remains a key focus at a national level

By Kate Cracknell, Health Club Management | Published in Health Club Management 2013 issue 6

Is the government losing its appetite for its healthy living agenda? Certainly there was concern among health lobbyists that, at the state opening of parliament last month, the Queen’s Speech made no reference to two of the government’s previously high-profile proposals: minimum pricing for alcohol, and the requirement for cigarettes to be sold in plain packets. But are there genuine grounds for concern, and does it affect the fitness industry anyway?

It’s certainly true that the fitness sector is just one part of a broader, inter-connected wellness industry that encompasses everything from diet to smoking cessation and alcohol awareness. It’s easy to become insular, focusing predominantly on our expertise in exercise and nutrition, but the sector must learn to view itself in a broader context if it wants to reach its full potential.

That doesn’t only mean creating a holistic wellness offering in our facilities; it means collaborating with other related sectors to drive forward the wellness agenda.

Some of those sectors are already well established. The ban on smoking in public indoor spaces, the increasingly alarming warnings on cigarette packs, the success of drink-driving campaigns over the years, and the calls in alcohol ads to ‘drink sensibly’ are all proof of the influence of the anti-smoking and responsible drinking movements, which have successfully aligned the opinions of lobby groups, government, the health sector and the public over recent years.

QOF – the Quality and Outcomes Framework that financially incentivises GPs to make certain referrals or recommendations to their patients – has also included smoking cessation and alcohol awareness schemes for some time now.

And on a nutritional front, the ‘Five a Day’ campaign – which urges people to consume five pieces of fruit and veg a day – has achieved high levels of public awareness.

All of this indicates a clear momentum behind lifestyle change at a national level, and physical activity – which until now has lagged behind – is beginning to make its own inroads among the various stakeholder groups: initiatives such as Change4Life are encouraging the public to get active, while physical activity was finally introduced to the QOF in April 2013 – albeit only for hypertensive patients at this stage.

But just as we’re making headway, questions have arisen over government’s commitment to its lifestyle change agenda. It’s a little too soon for concern, however, as a week after the Queen’s Speech it was announced that NICE will, for the first time, develop quality standards to hold the NHS to account for its public health activity. The first will look at tobacco, harmful use of alcohol – and obesity.

Government is, it seems, finally placing us in the same space as other established wellness industries, but we cannot be complacent; even those sectors are still battling to get their initiatives through. We must invest in far deeper co-operation with our wellness allies, appreciating that we’re stronger together, and present a united front to ensure that integrated wellness remains a key focus at a national level.

http://www.leisureopportunities.com/images/HCM2013_6editor.gif
We must present a united front with our wellness allies to keep the momentum behind integrated wellbeing, says Kate Cracknell
People
My vision, based on my own personal experience, would be for physical activity to become the norm – not something you have to make an effort to do, but something you just go ‘yeah, that’s part of my everyday life’
People
people are together on the climbing walls, cheering each other on, coaching each other, interacting, laughing and enjoying each other’s company. It’s a completely different environment from anything I’ve ever seen
People
HCM people

Rachael Blumberg

Platefit: creator and founder
People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
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feature
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
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feature
Exercises, workload, work/rest ratio and pace have been defined and integrated into personalised programmes
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Cryotherapy is hot right now, with more people attracted to its cited benefits, from reduced recovery time to improved sleep quality. Operators offering this chilly experience give us their advice
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In last month’s issue we grilled operators about what makes the best indoor cycling class, and they agreed instructors play a crucial part in the overall class experience. Now we’re asking the experts on the frontline for their thoughts on what makes indoor cycling such a phenomenon
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The 2019 Moving Communities report highlighted that the silver pound could drive significant growth in public leisure. Operators are capitalising on this potential revenue stream, but uptake is slow. Utku Topraksevten investigates
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TVS Group is one of the leading suppliers of flooring and surfaces for gym, sports and play environments. We take a look at what's behind this company's success
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Equinox and SoulCycle became mired in controversy recently, when the CEO and majority shareholder of their parent company hosted a fundraiser for President Trump’s re-election. What's the way forward for these brands and what can we learn from this furore? Kath Hudson asks the thought leaders
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Almost half of children and young people (46.8 per cent) in England are doing the ...
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The improvements in health and wellbeing associated with exercise referral schemes aren’t as large as ...
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The Bannatyne Group has appointed Hugh Hanley as its new head of fitness. He joins ...
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Physical exercise can improve the health of blood vessels in the heart for people with ...
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POST YOUR JOB
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Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
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Click on a catalogue to view it online
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International SPA Association - iSPA: Trade associations
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29-30 Jan 2020
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23-25 Mar 2020
Hilton, Barcelona, Spain
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ExCeL London, London, United Kingdom
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features

Staying on the radar

We must present a united front with our wellness allies to ensure that integrated wellness remains a key focus at a national level

By Kate Cracknell, Health Club Management | Published in Health Club Management 2013 issue 6

Is the government losing its appetite for its healthy living agenda? Certainly there was concern among health lobbyists that, at the state opening of parliament last month, the Queen’s Speech made no reference to two of the government’s previously high-profile proposals: minimum pricing for alcohol, and the requirement for cigarettes to be sold in plain packets. But are there genuine grounds for concern, and does it affect the fitness industry anyway?

It’s certainly true that the fitness sector is just one part of a broader, inter-connected wellness industry that encompasses everything from diet to smoking cessation and alcohol awareness. It’s easy to become insular, focusing predominantly on our expertise in exercise and nutrition, but the sector must learn to view itself in a broader context if it wants to reach its full potential.

That doesn’t only mean creating a holistic wellness offering in our facilities; it means collaborating with other related sectors to drive forward the wellness agenda.

Some of those sectors are already well established. The ban on smoking in public indoor spaces, the increasingly alarming warnings on cigarette packs, the success of drink-driving campaigns over the years, and the calls in alcohol ads to ‘drink sensibly’ are all proof of the influence of the anti-smoking and responsible drinking movements, which have successfully aligned the opinions of lobby groups, government, the health sector and the public over recent years.

QOF – the Quality and Outcomes Framework that financially incentivises GPs to make certain referrals or recommendations to their patients – has also included smoking cessation and alcohol awareness schemes for some time now.

And on a nutritional front, the ‘Five a Day’ campaign – which urges people to consume five pieces of fruit and veg a day – has achieved high levels of public awareness.

All of this indicates a clear momentum behind lifestyle change at a national level, and physical activity – which until now has lagged behind – is beginning to make its own inroads among the various stakeholder groups: initiatives such as Change4Life are encouraging the public to get active, while physical activity was finally introduced to the QOF in April 2013 – albeit only for hypertensive patients at this stage.

But just as we’re making headway, questions have arisen over government’s commitment to its lifestyle change agenda. It’s a little too soon for concern, however, as a week after the Queen’s Speech it was announced that NICE will, for the first time, develop quality standards to hold the NHS to account for its public health activity. The first will look at tobacco, harmful use of alcohol – and obesity.

Government is, it seems, finally placing us in the same space as other established wellness industries, but we cannot be complacent; even those sectors are still battling to get their initiatives through. We must invest in far deeper co-operation with our wellness allies, appreciating that we’re stronger together, and present a united front to ensure that integrated wellness remains a key focus at a national level.

http://www.leisureopportunities.com/images/HCM2013_6editor.gif
We must present a united front with our wellness allies to keep the momentum behind integrated wellbeing, says Kate Cracknell
Latest News
Almost half of children and young people (46.8 per cent) in England are doing the ...
Latest News
A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in ...
Latest News
Fitness industry veteran Nick Coutts has been appointed chair of Danish fitness tech firm Motosumo. ...
Latest News
The improvements in health and wellbeing associated with exercise referral schemes aren’t as large as ...
Latest News
The Bannatyne Group has appointed Hugh Hanley as its new head of fitness. He joins ...
Latest News
Physical exercise can improve the health of blood vessels in the heart for people with ...
Latest News
Hufft have created a community fitness centre in Humboldt, Kansas, that reflects the US city's ...
Latest News
The main political parties need to "discuss prevention in the same breath as they discuss ...
Latest News
SoulCycle chief executive Melanie Whelan has resigned from her role, capping off a challenging few ...
Latest News
Workspace provider WeWork has launched a full service, on-site wellness programme at its largest site ...
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On-demand fitness app Fiit has partnered with fitness marketplace Hussle, giving Hussle users access to ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Featured supplier news
Featured supplier: Myzone is adding the
Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following year, and there was no surprise wearables came out on top.
Video Gallery
Harlands Group testimonial
Harlands Group
Harlands Group - Testimonial from 'Unity Leisure'. Read more
More videos:
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: Stages Indoor Cycling
Stages Indoor Cycling is a product and technology company that is 100% focused on creating ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Member access schemes
Move GB: Member access schemes
Management software
Fisikal: Management software
Locking solutions
Ojmar: Locking solutions
Property & Tenders
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
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