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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Rebuilding with Gympass

Gympass has supported the sector throughout lockdowns and is now powering ahead helping clubs to rebuild their footfall by securing new members

Published in Health Club Management 2021 issue 6
Gympass customers can train at any of énergie Fitness’ 97 clubs / photo: energie fitness
Gympass customers can train at any of énergie Fitness’ 97 clubs / photo: energie fitness

During lockdown, it fell to online platforms and virtual training sessions to keep consumers engaged in exercise. Gympass led the way by rapidly building its online offering to include on-demand classes, meditation apps, healthy recipes, one-to-one therapy and online access to PTs.

Set against the backdrop of a growing national awareness around the importance of prioritising physical and mental health, there’s no doubt that Gympass helped keep its members motivated and focused.

When the doors reopened, Gympass saw encouraging data from its customer database showing 97 per cent of those that logged on during the first week headed directly to their local fitness facility to re-ignite their pre-pandemic routines, and the recovery has continued to pick up pace as group exercise timetables resumed.

Maintaining momentum
Once this ‘honeymoon’ period ends, operators will need to do all they can to ensure people continue using their facilities.

Gympass helps by offering corporate employees access to its operator partners’ gym and studio facilities. By keeping in touch with its members directly and via supportive corporate communications, Gympass is well-placed to keep physical activity at the top of people’s minds and inboxes.

New partners
A number of new operator partners – including énergie Fitness – joined Gympass during lockdown in anticipation of its potential to support footfall to its facilities and the moment restrictions were lifted, Gympass’ corporate customers were able to train at any of énergie Fitness’ 97 clubs across the UK and Ireland.

Across all its operator partners in the UK, Gympass now gives its users access to a total of 2,600 bricks and mortar gym facilities.

“By working with Gympass we can reach a wider array of big corporations, helping them to improve performance, enrich their culture and reduce the risk of losing serious work hours to sickness,” says Adam Margolin, head of marketing at énergie Fitness. “We take the health and wellbeing of members very seriously and we’re delighted to be working with Gympass to help power their business partners and staff with positive énergie”.

Eamon Lloyd, head of partnerships for UK and Ireland at Gympass said: “We pride ourselves on offering convenient, affordable, inclusive and accessible sites to corporate workforces. All our new partners, including énergie Fitness, share our ethos and combine top-class facilities with great levels of customer service to help members get the most out of their facilities.”

photo: énergie fitness

“We’re delighted to be working with Gympass to help power their business partners and staff with positive énergie” –  Adam Margolin, énergie Fitness

Photo: Gympass

“We pride ourselves on offering convenient, affordable, inclusive and accessible sites to corporate workforces” –  Eamon Lloyd, Gympass

https://www.leisureopportunities.co.uk/images/2021/416576_169622.jpg
Gympass is helping énergie Fitness to rebuild, by winning new members
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features

Supplier showcase: Rebuilding with Gympass

Gympass has supported the sector throughout lockdowns and is now powering ahead helping clubs to rebuild their footfall by securing new members

Published in Health Club Management 2021 issue 6
Gympass customers can train at any of énergie Fitness’ 97 clubs / photo: energie fitness
Gympass customers can train at any of énergie Fitness’ 97 clubs / photo: energie fitness

During lockdown, it fell to online platforms and virtual training sessions to keep consumers engaged in exercise. Gympass led the way by rapidly building its online offering to include on-demand classes, meditation apps, healthy recipes, one-to-one therapy and online access to PTs.

Set against the backdrop of a growing national awareness around the importance of prioritising physical and mental health, there’s no doubt that Gympass helped keep its members motivated and focused.

When the doors reopened, Gympass saw encouraging data from its customer database showing 97 per cent of those that logged on during the first week headed directly to their local fitness facility to re-ignite their pre-pandemic routines, and the recovery has continued to pick up pace as group exercise timetables resumed.

Maintaining momentum
Once this ‘honeymoon’ period ends, operators will need to do all they can to ensure people continue using their facilities.

Gympass helps by offering corporate employees access to its operator partners’ gym and studio facilities. By keeping in touch with its members directly and via supportive corporate communications, Gympass is well-placed to keep physical activity at the top of people’s minds and inboxes.

New partners
A number of new operator partners – including énergie Fitness – joined Gympass during lockdown in anticipation of its potential to support footfall to its facilities and the moment restrictions were lifted, Gympass’ corporate customers were able to train at any of énergie Fitness’ 97 clubs across the UK and Ireland.

Across all its operator partners in the UK, Gympass now gives its users access to a total of 2,600 bricks and mortar gym facilities.

“By working with Gympass we can reach a wider array of big corporations, helping them to improve performance, enrich their culture and reduce the risk of losing serious work hours to sickness,” says Adam Margolin, head of marketing at énergie Fitness. “We take the health and wellbeing of members very seriously and we’re delighted to be working with Gympass to help power their business partners and staff with positive énergie”.

Eamon Lloyd, head of partnerships for UK and Ireland at Gympass said: “We pride ourselves on offering convenient, affordable, inclusive and accessible sites to corporate workforces. All our new partners, including énergie Fitness, share our ethos and combine top-class facilities with great levels of customer service to help members get the most out of their facilities.”

photo: énergie fitness

“We’re delighted to be working with Gympass to help power their business partners and staff with positive énergie” –  Adam Margolin, énergie Fitness

Photo: Gympass

“We pride ourselves on offering convenient, affordable, inclusive and accessible sites to corporate workforces” –  Eamon Lloyd, Gympass

https://www.leisureopportunities.co.uk/images/2021/416576_169622.jpg
Gympass is helping énergie Fitness to rebuild, by winning new members
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Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
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In a major move against the gym market, Apple has revealed a number of upgrades ...
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Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
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Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
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An award celebrating outstanding individuals in the fitness sector is to be named in honour ...
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David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate ...
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During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
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Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
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Servicesport UK Limited: Independent service & maintenance
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Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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