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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Myzone: Make the switch

We talk to Dave Wright, CEO of Myzone, about the world’s first interchangeable heart rate monitor that provides real-time feedback – and the impact of COVID-19

Published in Health Club Management 2021 issue 4
The MZ-Switch can be worn on the chest, arm or wrist
The MZ-Switch can be worn on the chest, arm or wrist

Dave, tell us about MZ-Switch
MZ-Switch is the world’s first interchangeable heart rate monitor that can be worn on the wrist, chest and arm. It gives users feedback on their heart rate in real-time and converts this into clear and simple colour-based zones based on the intensity of effort they’re putting into their activity.

Wearing the monitor on the wrist and arm provides 95 per cent PPG accuracy (photoplethysmography), for non-gripping activities such as walking, running and swimming (wrist only), while the chest-based application provides 99.4 per cent EKG accuracy (Electrocardiogram) for more intense activity such as functional or gym training.

Why are you launching it now?
All over the world, gyms and fitness centres have been forced to close as part of regional and national lockdowns in an attempt to halt the spread of COVID-19. As a result, people have been increasingly exercising outdoors and activities such as walking, running and cycling have become even more popular.

In development for more than a year, MZ-Switch is perfect for these kinds of activities. Users simply strap the device onto their chest, wrist or arm to track their activity and get an accurate reading of how hard they’re working during exercise, wherever they’re working out.

We believe that its ease of use, combined with unrivalled versatility will bring the benefits of heart rate tracking to a variety of new markets. MZ-Switch makes it incredibly easy for gym members to experience Myzone during group exercise, for the corporate sector to encourage employees to become more active during the working day and for schools to utilise heart-rate technology during PE classes.

How does it work?
MZ-Switch uses our unique point system, known as Myzone Effort Points (MEPs), to help people commit to regular exercise and enjoy the journey. Users earn MEPs when they exercise in their target heart rate zone.

Myzone’s five coloured zones are based on a user’s maximum heart rate and each zone awards a different number of MEPs, so the more effort someone puts into their workout, the more points they earn. Now, thanks to MZ-Switch, users have endless opportunities to earn MEPs and keep active.

How will it benefit facility owners?
MZ-Switch is accurate, versatile and easy to use. It connects with gym equipment, in-club display screens and the Myzone app, so users can share their workouts.

With so many people being forced to exercise outside the club and away from gym buddies, the club community is more important than ever. With MZ-Switch, members can still experience that sense of belonging, wherever they are working out.

It also connects with other devices, such as the Apple Watch and Garmin, as well as third party apps, including MapMyRun, MyFitnessPal and Strava.

How have your customers adapted during the pandemic?
More forward-thinking operators have adopted a hybrid approach to their operations, offering both digital and in-club services to survive the crisis. It’s been a challenging experience for some, with many owners and operators forced to venture beyond their comfort zone to get to grips with new technology to transform their businesses.

The hybrid offering is here to stay, but it means that operators need an effective digital solution to stay connected with their members, whether they choose to train in the gym, outside the four walls of the club or to work out at home.

When the industry fully reopens, the social distancing requirements imposed by government will mean that most clubs won’t be able to host the usual number of customers in a group class for some time.

Our new MZ-Remote+ platform combines recorded classes with live programming where instructors see the real-time effort of everyone in a session, even when they’re working out at home. This allows clubs to engage with their members working in and out of the club and also to reach new users. Launched in May 2020, MZ-Remote has proved a critical tool for operators, with some claiming it has saved their business.

What has the pandemic taught us?
We’ve learned so many things during this crisis, not least the importance of having a strong balance sheet. The pandemic has shown the need for reasonable lease agreements and the importance of the relationships that we have with our landlords. It has also highlighted the need for deep connections with our members, quality engagement with our teams and staff who add value.

There’s no doubt that the importance of exercise has been brought to the forefront of public debate throughout the pandemic. But the crisis has also shown that we need stronger political influence to ensure a greater understanding of the value that our industry offers for people’s mental and physical wellbeing.

We know that regular exercise can improve immunity and bolster people’s defence against COVID-19. We also know, from data around the world, that our facilities offer safe spaces to exercise.

But we need to change the message that we are sending to the world, so governments understand that our sector is about health, not just fitness. There are too many stereotypes associated with the term fitness. It’s not as sexy as sport and we still haven’t managed to really explain the term physical activity.

We also need a more unified approach to media communications. Each country seems to have a fractious approach to their communication – if our communications were more united and cohesive then our message about the vital role that physical activity plays both in society and public health would be more easily understood.

Find out more: www.myzone.org

"The hybrid offering is here to stay, but it means that operators need an effective digital solution to stay connected with their members"

– Dave Wright, CEO of Myzone

Wright says the MZ-Switch will bring the benefits of heart rate tracking to a variety of new audiences
Wright says the MZ-Switch will bring the benefits of heart rate tracking to a variety of new audiences
People are swimming, walking and running more as a result of the pandemic. MZ-Switch supports these activities
People are swimming, walking and running more as a result of the pandemic. MZ-Switch supports these activities
https://www.leisureopportunities.co.uk/images/2021/291186_884144.jpg
Dave Wright, CEO of Myzone, talks about the world’s first interchangeable heart rate monitor that provides real-time feedback
HCM magazine
HCM People

Colin Waggett

CEO, Third Space
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM magazine
HCM people

David Beckham

Global partner, F45
This partnership with F45 is an exciting business venture for me
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Research
The beneficial changes to the brain – prompted by exercise – protect against the development of various diseases due to signals release by muscles into the bloodstream
HCM Magazine
Statistics
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM Magazine
Running
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM Magazine
Policy
Generations rarely have the opportunity to reset public opinion and effect behaviour change for good, but post-pandemic two unequal movements with a lot in common will be the focus of governments, says David Minton
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
Insight
Dr Davina Deniszczyc talks us through the findings of the first Nuffield Healthier Nation Index, which has benchmarked activity levels and attitudes to exercise among the UK population
HCM Magazine
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Uniforms
Service Sport: Uniforms
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Management software
Premier Software Solutions: Management software
Fitness equipment
Octane Fitness: Fitness equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Myzone: Make the switch

We talk to Dave Wright, CEO of Myzone, about the world’s first interchangeable heart rate monitor that provides real-time feedback – and the impact of COVID-19

Published in Health Club Management 2021 issue 4
The MZ-Switch can be worn on the chest, arm or wrist
The MZ-Switch can be worn on the chest, arm or wrist

Dave, tell us about MZ-Switch
MZ-Switch is the world’s first interchangeable heart rate monitor that can be worn on the wrist, chest and arm. It gives users feedback on their heart rate in real-time and converts this into clear and simple colour-based zones based on the intensity of effort they’re putting into their activity.

Wearing the monitor on the wrist and arm provides 95 per cent PPG accuracy (photoplethysmography), for non-gripping activities such as walking, running and swimming (wrist only), while the chest-based application provides 99.4 per cent EKG accuracy (Electrocardiogram) for more intense activity such as functional or gym training.

Why are you launching it now?
All over the world, gyms and fitness centres have been forced to close as part of regional and national lockdowns in an attempt to halt the spread of COVID-19. As a result, people have been increasingly exercising outdoors and activities such as walking, running and cycling have become even more popular.

In development for more than a year, MZ-Switch is perfect for these kinds of activities. Users simply strap the device onto their chest, wrist or arm to track their activity and get an accurate reading of how hard they’re working during exercise, wherever they’re working out.

We believe that its ease of use, combined with unrivalled versatility will bring the benefits of heart rate tracking to a variety of new markets. MZ-Switch makes it incredibly easy for gym members to experience Myzone during group exercise, for the corporate sector to encourage employees to become more active during the working day and for schools to utilise heart-rate technology during PE classes.

How does it work?
MZ-Switch uses our unique point system, known as Myzone Effort Points (MEPs), to help people commit to regular exercise and enjoy the journey. Users earn MEPs when they exercise in their target heart rate zone.

Myzone’s five coloured zones are based on a user’s maximum heart rate and each zone awards a different number of MEPs, so the more effort someone puts into their workout, the more points they earn. Now, thanks to MZ-Switch, users have endless opportunities to earn MEPs and keep active.

How will it benefit facility owners?
MZ-Switch is accurate, versatile and easy to use. It connects with gym equipment, in-club display screens and the Myzone app, so users can share their workouts.

With so many people being forced to exercise outside the club and away from gym buddies, the club community is more important than ever. With MZ-Switch, members can still experience that sense of belonging, wherever they are working out.

It also connects with other devices, such as the Apple Watch and Garmin, as well as third party apps, including MapMyRun, MyFitnessPal and Strava.

How have your customers adapted during the pandemic?
More forward-thinking operators have adopted a hybrid approach to their operations, offering both digital and in-club services to survive the crisis. It’s been a challenging experience for some, with many owners and operators forced to venture beyond their comfort zone to get to grips with new technology to transform their businesses.

The hybrid offering is here to stay, but it means that operators need an effective digital solution to stay connected with their members, whether they choose to train in the gym, outside the four walls of the club or to work out at home.

When the industry fully reopens, the social distancing requirements imposed by government will mean that most clubs won’t be able to host the usual number of customers in a group class for some time.

Our new MZ-Remote+ platform combines recorded classes with live programming where instructors see the real-time effort of everyone in a session, even when they’re working out at home. This allows clubs to engage with their members working in and out of the club and also to reach new users. Launched in May 2020, MZ-Remote has proved a critical tool for operators, with some claiming it has saved their business.

What has the pandemic taught us?
We’ve learned so many things during this crisis, not least the importance of having a strong balance sheet. The pandemic has shown the need for reasonable lease agreements and the importance of the relationships that we have with our landlords. It has also highlighted the need for deep connections with our members, quality engagement with our teams and staff who add value.

There’s no doubt that the importance of exercise has been brought to the forefront of public debate throughout the pandemic. But the crisis has also shown that we need stronger political influence to ensure a greater understanding of the value that our industry offers for people’s mental and physical wellbeing.

We know that regular exercise can improve immunity and bolster people’s defence against COVID-19. We also know, from data around the world, that our facilities offer safe spaces to exercise.

But we need to change the message that we are sending to the world, so governments understand that our sector is about health, not just fitness. There are too many stereotypes associated with the term fitness. It’s not as sexy as sport and we still haven’t managed to really explain the term physical activity.

We also need a more unified approach to media communications. Each country seems to have a fractious approach to their communication – if our communications were more united and cohesive then our message about the vital role that physical activity plays both in society and public health would be more easily understood.

Find out more: www.myzone.org

"The hybrid offering is here to stay, but it means that operators need an effective digital solution to stay connected with their members"

– Dave Wright, CEO of Myzone

Wright says the MZ-Switch will bring the benefits of heart rate tracking to a variety of new audiences
Wright says the MZ-Switch will bring the benefits of heart rate tracking to a variety of new audiences
People are swimming, walking and running more as a result of the pandemic. MZ-Switch supports these activities
People are swimming, walking and running more as a result of the pandemic. MZ-Switch supports these activities
https://www.leisureopportunities.co.uk/images/2021/291186_884144.jpg
Dave Wright, CEO of Myzone, talks about the world’s first interchangeable heart rate monitor that provides real-time feedback
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Uniforms
Service Sport: Uniforms
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Management software
Premier Software Solutions: Management software
Fitness equipment
Octane Fitness: Fitness equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Find a supplier:
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd