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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Introducing the Official Hammer Strength Box

With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting

Published in Health Club Management 2021 issue 7
The new product is ideal for use in small group personal training / photo: life fitness
The new product is ideal for use in small group personal training / photo: life fitness

In response to these demands and in line with a number of popular industry trends, Life Fitness has launched the Official Hammer Strength Box, a unique and complete small group training offering from performance training specialist, Hammer Strength.

Made up of three workout zones, the Official Hammer Strength Box incorporates barbell training, functional training with Hammer Strength accessories and high intensity interval training on cardio equipment.

Together, the three zones deliver an intensive small group training programme for up to 12 participants. 

The Box offers over 30 preconfigured workouts, designed with maximum variation and effectiveness for participants of all fitness abilities. Workshops are delivered as part of all installations to support trainers with programme delivery and to allow instructors to focus on form and coaching techniques.   

Suitable as an in-club solution or standalone studio, the flexible design means that the space can also be used for personal training and individual workouts, outside group training sessions. 

As part of the full package solution, facilities can choose from a range of design concepts incorporating integrated lighting and sound, flooring and artwork, to create an immersive training environment and to inspire and motivate exercisers. Bespoke designs are also available. 

Frank van de Ven, VP International at Life Fitness said: “The Official Hammer Strength Box creates a unique experience that at-home and virtual workouts simply cannot replicate.

“An all-in-one solution, it brings together best-in-class equipment, effective workouts, and a motivating environment, designed to inspire and help members get results.

“For facilities, it’s an exciting and unique selling point that will drive member retention and acquisition.”  

• To support the release of the Hammer Strength Box, Life Fitness is also launching a new blog series, ‘How to create a successful group training experience for your facility’, examining post-COVID opportunities and how facilities can maximise these in a group training setting, as well as how individuals seeking experiences and belonging can translate into the gym environment.

Sign up at: www.HCMmag.com/lifefitnessblog

"The Official Hammer Strength Box creates a unique exerciser experience that at-home and virtual workouts simply cannot replicate" –  Frank van de Ven, VP International, Life Fitness

The Official Hammer Strength Box from Life Fitness / photo: life fitness
The Official Hammer Strength Box from Life Fitness / photo: life fitness
https://www.leisureopportunities.co.uk/images/2021/103320_294321.jpg
Life Fitness has launched the Official Hammer Strength Box: a unique and complete small group training offering from Hammer Strength
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Insight
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Policy
As the UK government’s social prescribing initiative gains momentum, Kenny Butler calls on the sector to step up and get involved
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Editor's letter
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Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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HCM People
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Company profile: REGUPOL BSW GmbH
REGUPOL is one of the leading suppliers of sports and safety flooring, anti-slip mats for ...
Company profiles
Company profile: Matrix Fitness
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Precor: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
Management software
Premier Software Solutions: Management software
Uniforms
Service Sport: Uniforms
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Introducing the Official Hammer Strength Box

With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting

Published in Health Club Management 2021 issue 7
The new product is ideal for use in small group personal training / photo: life fitness
The new product is ideal for use in small group personal training / photo: life fitness

In response to these demands and in line with a number of popular industry trends, Life Fitness has launched the Official Hammer Strength Box, a unique and complete small group training offering from performance training specialist, Hammer Strength.

Made up of three workout zones, the Official Hammer Strength Box incorporates barbell training, functional training with Hammer Strength accessories and high intensity interval training on cardio equipment.

Together, the three zones deliver an intensive small group training programme for up to 12 participants. 

The Box offers over 30 preconfigured workouts, designed with maximum variation and effectiveness for participants of all fitness abilities. Workshops are delivered as part of all installations to support trainers with programme delivery and to allow instructors to focus on form and coaching techniques.   

Suitable as an in-club solution or standalone studio, the flexible design means that the space can also be used for personal training and individual workouts, outside group training sessions. 

As part of the full package solution, facilities can choose from a range of design concepts incorporating integrated lighting and sound, flooring and artwork, to create an immersive training environment and to inspire and motivate exercisers. Bespoke designs are also available. 

Frank van de Ven, VP International at Life Fitness said: “The Official Hammer Strength Box creates a unique experience that at-home and virtual workouts simply cannot replicate.

“An all-in-one solution, it brings together best-in-class equipment, effective workouts, and a motivating environment, designed to inspire and help members get results.

“For facilities, it’s an exciting and unique selling point that will drive member retention and acquisition.”  

• To support the release of the Hammer Strength Box, Life Fitness is also launching a new blog series, ‘How to create a successful group training experience for your facility’, examining post-COVID opportunities and how facilities can maximise these in a group training setting, as well as how individuals seeking experiences and belonging can translate into the gym environment.

Sign up at: www.HCMmag.com/lifefitnessblog

"The Official Hammer Strength Box creates a unique exerciser experience that at-home and virtual workouts simply cannot replicate" –  Frank van de Ven, VP International, Life Fitness

The Official Hammer Strength Box from Life Fitness / photo: life fitness
The Official Hammer Strength Box from Life Fitness / photo: life fitness
https://www.leisureopportunities.co.uk/images/2021/103320_294321.jpg
Life Fitness has launched the Official Hammer Strength Box: a unique and complete small group training offering from Hammer Strength
Latest News
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...
Latest News
The Local Government Association (LGA) has called on the UK government to invest £875m in ...
Latest News
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment ...
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured supplier news
Featured supplier news: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: REGUPOL BSW GmbH
REGUPOL is one of the leading suppliers of sports and safety flooring, anti-slip mats for ...
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Precor: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
Management software
Premier Software Solutions: Management software
Uniforms
Service Sport: Uniforms
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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