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FreeMotion Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Introducing the Official Hammer Strength Box

With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting

Published in Health Club Management 2021 issue 7
The new product is ideal for use in small group personal training / photo: life fitness
The new product is ideal for use in small group personal training / photo: life fitness

In response to these demands and in line with a number of popular industry trends, Life Fitness has launched the Official Hammer Strength Box, a unique and complete small group training offering from performance training specialist, Hammer Strength.

Made up of three workout zones, the Official Hammer Strength Box incorporates barbell training, functional training with Hammer Strength accessories and high intensity interval training on cardio equipment.

Together, the three zones deliver an intensive small group training programme for up to 12 participants. 

The Box offers over 30 preconfigured workouts, designed with maximum variation and effectiveness for participants of all fitness abilities. Workshops are delivered as part of all installations to support trainers with programme delivery and to allow instructors to focus on form and coaching techniques.   

Suitable as an in-club solution or standalone studio, the flexible design means that the space can also be used for personal training and individual workouts, outside group training sessions. 

As part of the full package solution, facilities can choose from a range of design concepts incorporating integrated lighting and sound, flooring and artwork, to create an immersive training environment and to inspire and motivate exercisers. Bespoke designs are also available. 

Frank van de Ven, VP International at Life Fitness said: “The Official Hammer Strength Box creates a unique experience that at-home and virtual workouts simply cannot replicate.

“An all-in-one solution, it brings together best-in-class equipment, effective workouts, and a motivating environment, designed to inspire and help members get results.

“For facilities, it’s an exciting and unique selling point that will drive member retention and acquisition.”  

• To support the release of the Hammer Strength Box, Life Fitness is also launching a new blog series, ‘How to create a successful group training experience for your facility’, examining post-COVID opportunities and how facilities can maximise these in a group training setting, as well as how individuals seeking experiences and belonging can translate into the gym environment.

Sign up at: www.HCMmag.com/lifefitnessblog

"The Official Hammer Strength Box creates a unique exerciser experience that at-home and virtual workouts simply cannot replicate" –  Frank van de Ven, VP International, Life Fitness

The Official Hammer Strength Box from Life Fitness / photo: life fitness
The Official Hammer Strength Box from Life Fitness / photo: life fitness
https://www.leisureopportunities.co.uk/images/2021/103320_294321.jpg
Life Fitness has launched the Official Hammer Strength Box: a unique and complete small group training offering from Hammer Strength
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Welwyn Garden City
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Newport, Shropshire
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Introducing the Official Hammer Strength Box

With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting

Published in Health Club Management 2021 issue 7
The new product is ideal for use in small group personal training / photo: life fitness
The new product is ideal for use in small group personal training / photo: life fitness

In response to these demands and in line with a number of popular industry trends, Life Fitness has launched the Official Hammer Strength Box, a unique and complete small group training offering from performance training specialist, Hammer Strength.

Made up of three workout zones, the Official Hammer Strength Box incorporates barbell training, functional training with Hammer Strength accessories and high intensity interval training on cardio equipment.

Together, the three zones deliver an intensive small group training programme for up to 12 participants. 

The Box offers over 30 preconfigured workouts, designed with maximum variation and effectiveness for participants of all fitness abilities. Workshops are delivered as part of all installations to support trainers with programme delivery and to allow instructors to focus on form and coaching techniques.   

Suitable as an in-club solution or standalone studio, the flexible design means that the space can also be used for personal training and individual workouts, outside group training sessions. 

As part of the full package solution, facilities can choose from a range of design concepts incorporating integrated lighting and sound, flooring and artwork, to create an immersive training environment and to inspire and motivate exercisers. Bespoke designs are also available. 

Frank van de Ven, VP International at Life Fitness said: “The Official Hammer Strength Box creates a unique experience that at-home and virtual workouts simply cannot replicate.

“An all-in-one solution, it brings together best-in-class equipment, effective workouts, and a motivating environment, designed to inspire and help members get results.

“For facilities, it’s an exciting and unique selling point that will drive member retention and acquisition.”  

• To support the release of the Hammer Strength Box, Life Fitness is also launching a new blog series, ‘How to create a successful group training experience for your facility’, examining post-COVID opportunities and how facilities can maximise these in a group training setting, as well as how individuals seeking experiences and belonging can translate into the gym environment.

Sign up at: www.HCMmag.com/lifefitnessblog

"The Official Hammer Strength Box creates a unique exerciser experience that at-home and virtual workouts simply cannot replicate" –  Frank van de Ven, VP International, Life Fitness

The Official Hammer Strength Box from Life Fitness / photo: life fitness
The Official Hammer Strength Box from Life Fitness / photo: life fitness
https://www.leisureopportunities.co.uk/images/2021/103320_294321.jpg
Life Fitness has launched the Official Hammer Strength Box: a unique and complete small group training offering from Hammer Strength
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
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Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to ...
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Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the ...
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The Global Health & Fitness Alliance (GHFA) has revealed the makeup of its inaugural nine-member ...
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
Company profiles
Company profile: REGUPOL BSW GmbH
REGUPOL is one of the leading suppliers of sports and safety flooring, anti-slip mats for ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Fitlockers: Lockers/interior design
Skincare
Sothys: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
trade associations
International SPA Association - iSPA: trade associations
Uniforms
Service Sport: Uniforms
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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