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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: In the frame

As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact

Published in Health Club Management 2021 issue 5
Operators must consider all types of facility provision / photo: Alliance leisure
Operators must consider all types of facility provision / photo: Alliance leisure

Why did you launch the Leisure Framework?
Jamie: Launched in 2017 by Denbighshire County Council and managed by Denbighshire Leisure Ltd, the UK Leisure Framework was designed to help public sector bodies transform their leisure offer with successful and sustainable facilities.

It was born out of the success of our first partnership with Alliance Leisure, where we spent almost £10m upgrading facilities after years of under-investment. Our positive experience of the process led us to develop the framework and appoint Alliance Leisure as leisure development partner, to help other local authorities, by removing the burdens of public procurement.

How is it benefiting local authorities?
Sarah: The UK’s public sector procurement process is one of the longest and most expensive in the EU. By making the process quicker and easier, the framework makes the development of public sector leisure facilities more efficient and affordable.

The framework adopts a full service approach, supporting all elements that contribute to a successful, sustainable development, including design, business planning, funding, construction and marketing. Most other frameworks don’t have such scope, focusing instead on individual elements.

The focus on reducing costs and improving efficiencies means local authorities can dedicate more of their budget to the development.

This approach also helps to mitigate investment risk, as working with experts in leisure regeneration – and maximising efficiencies at every stage of the development – helps ensure the finished project delivers desired outcomes and creates income-generating opportunities, which in turn, drive sustainability.

Jamie: The process is also completely transparent, so local authorities can be certain of the costs, which gives them the confidence to invest. Thanks to the framework, we’ve seen that confidence grow, with £144m committed investment in public sector leisure facilities over the last four years.

What impact has the framework had?
Sarah: The framework has ensured the successful completion of vital projects designed to deliver lasting impact. Many would never have gone ahead without it, as the local authorities quite simply wouldn’t have been able to afford to deliver them.

Projects range from installing thenew sports pitches, such as the first 3G pitches in Anglesey, to transforming facilities at scale, as we helped Inverclyde Leisure to do, investing £2.6m in three leisure centres to achieve a 75 per cent increase in net income and 51 per cent rise in membership.

Jamie: To date, 41 projects have completed, with 12 more underway. Regardless of size or cost, all projects are designed to impact local health and social outcomes by creating healthier communities, while also being economically sustainable to ensure local authorities achieve their income targets.

How can it help local authorities?
Jamie: These are challenging times for public sector leisure. The pandemic has highlighted just how important physical activity is for our mental and physical health, yet Sport England figures show that COVID-19 has had a profound effect on people’s activity levels, with those from black, Asian and minority ethnic and lower socio-economic groups disproportionately affected.

The need for public leisure will be greater than ever post-pandemic, but facilities have to be much more relevant if they’re to create better social and financial returns for local authorities. By mitigating the risk and making developments easier and more cost-effective, the framework will allow councils to invest in the right provision to bring economic, health and social benefits to their communities.

Sarah: Local authorities will need to broaden their offerings, both indoors and outdoors, to create active environments that can be used by as many members of the community as possible to ensure value for money. They must consider splash pads, zip wires, outdoor play and parkour to really invigorate their leisure spaces and generate returns.

At its heart, the UK Leisure Framework is a proven vehicle for delivering inspiring schemes that increase opportunities for physical activity.

Completed projects: 41

Completed project questionnaires: 120

Committed investment: £144m

Projects underway: 12

UK Leisure Framework: example projects
Completed

• St Helens Council, Newton-Le-Willows Leisure Centre: £4.2m
• West Suffolk Council, Newmarket Leisure Centre: £1.8m
• Monmouthshire County Council, Monmouth Leisure Centre: £7.4m
• Kirklees Active Leisure, Batley Sports & Tennis Centre: £1.5m
• Conwy County Council, Stadiwm Zip World: £0.25m
• Denbighshire County Council, Rhyl Leisure Centre: £1m
• Denbighshire County Council, SC2: £15m

On-site

• Dudley Metropolitan Borough Council, Dudley Leisure Centre: £17.4m
• Dudley Metropolitan Borough Council, Halesowen Leisure Centre: £8.4m
• Dudley Metropolitan Borough Council, Crystal Leisure Centre: £4.1m
• Brentwood Council, King George’s Playing Fields: £8m
• Wiltshire Council, Melksham Community Campus: £14m
• South Somerset Council, Chard Leisure Centre: £14m
• Sevenoaks District Council, White Oak Leisure Centre: £20m

Jamie Groves is MD of Denbighshire Leisure
Sarah Watts is CEO of Alliance Leisure
The aim is to create self-sustaining facilities / photo: Alliance leisure
The aim is to create self-sustaining facilities / photo: Alliance leisure
Social and financial returns must be balanced by councils / photo: Alliance leisure
Social and financial returns must be balanced by councils / photo: Alliance leisure
41 projects have been completed under the framework / photo: Alliance leisure
41 projects have been completed under the framework / photo: Alliance leisure
https://www.leisureopportunities.co.uk/images/2021/393983_521429.jpg
As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
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01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
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Exhibition Centre , Cologne, Germany
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15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: In the frame

As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact

Published in Health Club Management 2021 issue 5
Operators must consider all types of facility provision / photo: Alliance leisure
Operators must consider all types of facility provision / photo: Alliance leisure

Why did you launch the Leisure Framework?
Jamie: Launched in 2017 by Denbighshire County Council and managed by Denbighshire Leisure Ltd, the UK Leisure Framework was designed to help public sector bodies transform their leisure offer with successful and sustainable facilities.

It was born out of the success of our first partnership with Alliance Leisure, where we spent almost £10m upgrading facilities after years of under-investment. Our positive experience of the process led us to develop the framework and appoint Alliance Leisure as leisure development partner, to help other local authorities, by removing the burdens of public procurement.

How is it benefiting local authorities?
Sarah: The UK’s public sector procurement process is one of the longest and most expensive in the EU. By making the process quicker and easier, the framework makes the development of public sector leisure facilities more efficient and affordable.

The framework adopts a full service approach, supporting all elements that contribute to a successful, sustainable development, including design, business planning, funding, construction and marketing. Most other frameworks don’t have such scope, focusing instead on individual elements.

The focus on reducing costs and improving efficiencies means local authorities can dedicate more of their budget to the development.

This approach also helps to mitigate investment risk, as working with experts in leisure regeneration – and maximising efficiencies at every stage of the development – helps ensure the finished project delivers desired outcomes and creates income-generating opportunities, which in turn, drive sustainability.

Jamie: The process is also completely transparent, so local authorities can be certain of the costs, which gives them the confidence to invest. Thanks to the framework, we’ve seen that confidence grow, with £144m committed investment in public sector leisure facilities over the last four years.

What impact has the framework had?
Sarah: The framework has ensured the successful completion of vital projects designed to deliver lasting impact. Many would never have gone ahead without it, as the local authorities quite simply wouldn’t have been able to afford to deliver them.

Projects range from installing thenew sports pitches, such as the first 3G pitches in Anglesey, to transforming facilities at scale, as we helped Inverclyde Leisure to do, investing £2.6m in three leisure centres to achieve a 75 per cent increase in net income and 51 per cent rise in membership.

Jamie: To date, 41 projects have completed, with 12 more underway. Regardless of size or cost, all projects are designed to impact local health and social outcomes by creating healthier communities, while also being economically sustainable to ensure local authorities achieve their income targets.

How can it help local authorities?
Jamie: These are challenging times for public sector leisure. The pandemic has highlighted just how important physical activity is for our mental and physical health, yet Sport England figures show that COVID-19 has had a profound effect on people’s activity levels, with those from black, Asian and minority ethnic and lower socio-economic groups disproportionately affected.

The need for public leisure will be greater than ever post-pandemic, but facilities have to be much more relevant if they’re to create better social and financial returns for local authorities. By mitigating the risk and making developments easier and more cost-effective, the framework will allow councils to invest in the right provision to bring economic, health and social benefits to their communities.

Sarah: Local authorities will need to broaden their offerings, both indoors and outdoors, to create active environments that can be used by as many members of the community as possible to ensure value for money. They must consider splash pads, zip wires, outdoor play and parkour to really invigorate their leisure spaces and generate returns.

At its heart, the UK Leisure Framework is a proven vehicle for delivering inspiring schemes that increase opportunities for physical activity.

Completed projects: 41

Completed project questionnaires: 120

Committed investment: £144m

Projects underway: 12

UK Leisure Framework: example projects
Completed

• St Helens Council, Newton-Le-Willows Leisure Centre: £4.2m
• West Suffolk Council, Newmarket Leisure Centre: £1.8m
• Monmouthshire County Council, Monmouth Leisure Centre: £7.4m
• Kirklees Active Leisure, Batley Sports & Tennis Centre: £1.5m
• Conwy County Council, Stadiwm Zip World: £0.25m
• Denbighshire County Council, Rhyl Leisure Centre: £1m
• Denbighshire County Council, SC2: £15m

On-site

• Dudley Metropolitan Borough Council, Dudley Leisure Centre: £17.4m
• Dudley Metropolitan Borough Council, Halesowen Leisure Centre: £8.4m
• Dudley Metropolitan Borough Council, Crystal Leisure Centre: £4.1m
• Brentwood Council, King George’s Playing Fields: £8m
• Wiltshire Council, Melksham Community Campus: £14m
• South Somerset Council, Chard Leisure Centre: £14m
• Sevenoaks District Council, White Oak Leisure Centre: £20m

Jamie Groves is MD of Denbighshire Leisure
Sarah Watts is CEO of Alliance Leisure
The aim is to create self-sustaining facilities / photo: Alliance leisure
The aim is to create self-sustaining facilities / photo: Alliance leisure
Social and financial returns must be balanced by councils / photo: Alliance leisure
Social and financial returns must be balanced by councils / photo: Alliance leisure
41 projects have been completed under the framework / photo: Alliance leisure
41 projects have been completed under the framework / photo: Alliance leisure
https://www.leisureopportunities.co.uk/images/2021/393983_521429.jpg
As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
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Featured supplier news
Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Precor: Fitness equipment
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Fitlockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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