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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Crown Sports Lockers: Breedon Priory, an alluring destination

A new deluxe spa has placed Breedon Priory in the UK firmly on the leisure destination map

Published in Spa Business 2022 issue 2
The spa offers a number of wellbeing suites plus stylish changing rooms fitted out by Crown Sports Lockers / Photos: Crown Sports Lockers
The spa offers a number of wellbeing suites plus stylish changing rooms fitted out by Crown Sports Lockers / Photos: Crown Sports Lockers
We decided a day spa would be a good fit, as our research showed the sector was growing by around 8% annually

The Spa at Breedon Priory has been a work in progress since 2017, after the Blunt family acquired land in the village of Wilson in the UK.

The facility’s newly-completed spa, which has been fitted out with changing areas by specialists, Crown Sports Lockers, creates an alluring leisure destination with a broad blend of wet and dry facilities that are already attracting attention, as the UK rises out of COVID restrictions.

The Blunt family’s journey began nine years ago, when they bought a health club located on Breedon Priory Golf course. They subsequently extended and refurbished the facilities and renamed it Breedon Priory Health Club.

Owner Graham Blunt says: “When our daughter became a manager at the facility, we were offered the chance to purchase the building and a small parcel of land by the original owner and our family decided it offered a good business prospect to create a members-only health club. We started by completely refurbishing the building and replacing the fitness equipment with state-of-the-art Technogym lines. Over a short period of time, the 250 to 300 membership base increased to about 1,000 members, who were also attracted by the 14m indoor pool and spa facilities, our fitness training programmes and extensive range of classes.”

Extended facilities
When the owner of the golf course decided to decommission it, Blunt says the family were given first refusal to purchase the clubhouse. “We felt this offered another great opportunity to enhance the health club, and on the back of the health club’s buoyant business we proceeded with the clubhouse purchase in 2017, with the purchase also including the 24-acre golf course.”

This purchase encouraged the family to investigate other leisure opportunities on the site, says Blunt. “We decided a day spa would be a good fit, and from our research, the sector was growing by around 8 per cent annually. Initially, we discussed converting the old clubhouse. However, it had been extended a couple of times over the years, and had floor levels at different heights. After six months of working with an architect, we decided to demolish the existing building and design and build a new spa.”

That was nearly five years ago. The resulting new build is 96 per cent energy efficient and is insulated to the highest specification.

Blunt says: “The building and the two outdoor infinity pools are heated by an air source heat pump, working alongside LPG gas boilers. To add to our environmental credentials, we also decided to sink our own borehole, which results in significant savings against the cost of using mains water and adds to the eco-friendliness of the building.

“The spa offers a wide scope of provision; the wellbeing suite includes four thermal cabins which overlook the landscaped spa garden and include a herbal steam bath, Himalayan salt and herbal saunas, aroma steamroom, three experience showers and an ice fountain that delivers Finnish-style cold therapy.

Hitting booking targets
“The jewels in our crown are the outdoor infinity-edge, relaxation and vitality pools,” Blunt says. “The vitality pool has a range of underwater hydro-massage jets and three water cannon, while the relaxation pool is a far more relaxed design, to allow guests to enjoy the views over the surrounding countryside. Meanwhile, the outdoor terrace and tranquillity garden offer covered seating areas, as well as two fire pits, water features and a first-floor slumber lounge with relaxation beds.”

After opening in October 2021, the site is already hitting projected spa day bookings, with indications that the family’s decision to invest in the sector was the right one. “Response has been really good and we’re hoping as COVID measures ease, more people will seek experiences that benefit their health and wellbeing,” says Blunt.

Changing room design

A significant part of the Breedon Priory project was the design of new changing and treatment rooms and Blunt says it was very important they found the right partner company to work with.

“We researched extensively, visiting 15 sites, including Dormy House on the Farncombe Estate in the Cotswolds,” he says. “This is a superb venue and includes changing rooms that had been fitted by Crown Sports Lockers.

“We discussed our project with the company and felt they ticked all the boxes. We had a sole point of contact in Sam Palmer, who was very easy to work with and also provided useful advice on many aspects of the design.

P“Crown Sports Lockers was extremely professional throughout and its install team was exceptional – quick and quietly professional. I would recommend the company to anyone.”

Crown Sports Lockers’ director Sam Palmer adds: “We’re proud to unveil one of our most memorable jobs, with stylish shaker-style locker doors featured in the changing areas.”

/ Photos: Crown Sports Lockers
/ Photos: Crown Sports Lockers
/ Photos: Crown Sports Lockers
The new spa building is 
96 per cent energy efficient / Photos: Crown Sports Lockers
The new spa building is 96 per cent energy efficient / Photos: Crown Sports Lockers
https://www.leisureopportunities.co.uk/images/2022/496160_172261.jpg
A new deluxe spa has placed Breedon Priory in the UK firmly on the leisure destination map
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features

Crown Sports Lockers: Breedon Priory, an alluring destination

A new deluxe spa has placed Breedon Priory in the UK firmly on the leisure destination map

Published in Spa Business 2022 issue 2
The spa offers a number of wellbeing suites plus stylish changing rooms fitted out by Crown Sports Lockers / Photos: Crown Sports Lockers
The spa offers a number of wellbeing suites plus stylish changing rooms fitted out by Crown Sports Lockers / Photos: Crown Sports Lockers
We decided a day spa would be a good fit, as our research showed the sector was growing by around 8% annually

The Spa at Breedon Priory has been a work in progress since 2017, after the Blunt family acquired land in the village of Wilson in the UK.

The facility’s newly-completed spa, which has been fitted out with changing areas by specialists, Crown Sports Lockers, creates an alluring leisure destination with a broad blend of wet and dry facilities that are already attracting attention, as the UK rises out of COVID restrictions.

The Blunt family’s journey began nine years ago, when they bought a health club located on Breedon Priory Golf course. They subsequently extended and refurbished the facilities and renamed it Breedon Priory Health Club.

Owner Graham Blunt says: “When our daughter became a manager at the facility, we were offered the chance to purchase the building and a small parcel of land by the original owner and our family decided it offered a good business prospect to create a members-only health club. We started by completely refurbishing the building and replacing the fitness equipment with state-of-the-art Technogym lines. Over a short period of time, the 250 to 300 membership base increased to about 1,000 members, who were also attracted by the 14m indoor pool and spa facilities, our fitness training programmes and extensive range of classes.”

Extended facilities
When the owner of the golf course decided to decommission it, Blunt says the family were given first refusal to purchase the clubhouse. “We felt this offered another great opportunity to enhance the health club, and on the back of the health club’s buoyant business we proceeded with the clubhouse purchase in 2017, with the purchase also including the 24-acre golf course.”

This purchase encouraged the family to investigate other leisure opportunities on the site, says Blunt. “We decided a day spa would be a good fit, and from our research, the sector was growing by around 8 per cent annually. Initially, we discussed converting the old clubhouse. However, it had been extended a couple of times over the years, and had floor levels at different heights. After six months of working with an architect, we decided to demolish the existing building and design and build a new spa.”

That was nearly five years ago. The resulting new build is 96 per cent energy efficient and is insulated to the highest specification.

Blunt says: “The building and the two outdoor infinity pools are heated by an air source heat pump, working alongside LPG gas boilers. To add to our environmental credentials, we also decided to sink our own borehole, which results in significant savings against the cost of using mains water and adds to the eco-friendliness of the building.

“The spa offers a wide scope of provision; the wellbeing suite includes four thermal cabins which overlook the landscaped spa garden and include a herbal steam bath, Himalayan salt and herbal saunas, aroma steamroom, three experience showers and an ice fountain that delivers Finnish-style cold therapy.

Hitting booking targets
“The jewels in our crown are the outdoor infinity-edge, relaxation and vitality pools,” Blunt says. “The vitality pool has a range of underwater hydro-massage jets and three water cannon, while the relaxation pool is a far more relaxed design, to allow guests to enjoy the views over the surrounding countryside. Meanwhile, the outdoor terrace and tranquillity garden offer covered seating areas, as well as two fire pits, water features and a first-floor slumber lounge with relaxation beds.”

After opening in October 2021, the site is already hitting projected spa day bookings, with indications that the family’s decision to invest in the sector was the right one. “Response has been really good and we’re hoping as COVID measures ease, more people will seek experiences that benefit their health and wellbeing,” says Blunt.

Changing room design

A significant part of the Breedon Priory project was the design of new changing and treatment rooms and Blunt says it was very important they found the right partner company to work with.

“We researched extensively, visiting 15 sites, including Dormy House on the Farncombe Estate in the Cotswolds,” he says. “This is a superb venue and includes changing rooms that had been fitted by Crown Sports Lockers.

“We discussed our project with the company and felt they ticked all the boxes. We had a sole point of contact in Sam Palmer, who was very easy to work with and also provided useful advice on many aspects of the design.

P“Crown Sports Lockers was extremely professional throughout and its install team was exceptional – quick and quietly professional. I would recommend the company to anyone.”

Crown Sports Lockers’ director Sam Palmer adds: “We’re proud to unveil one of our most memorable jobs, with stylish shaker-style locker doors featured in the changing areas.”

/ Photos: Crown Sports Lockers
/ Photos: Crown Sports Lockers
/ Photos: Crown Sports Lockers
The new spa building is 
96 per cent energy efficient / Photos: Crown Sports Lockers
The new spa building is 96 per cent energy efficient / Photos: Crown Sports Lockers
https://www.leisureopportunities.co.uk/images/2022/496160_172261.jpg
A new deluxe spa has placed Breedon Priory in the UK firmly on the leisure destination map
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Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
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Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and is a privately-owned UK-based company with Mark Johnson ...
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Click on a catalogue to view it online
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Diary dates
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