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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Active IQ: Lessons from lockdown

Active IQ optimised lockdown to create new opportunities for students and stakeholders

Published in Health Club Management 2020 issue 9
Active IQ partnered with Study Active and fibodo to create free online fitness sessions for NHS staff
Active IQ partnered with Study Active and fibodo to create free online fitness sessions for NHS staff

Once the extensive activity that was required to respond to lockdown subsided, the opportunity to use the time to take stock, update, improve and future-proof services became apparent. As did the true value of collaborating with like-minded, open-minded organisations and individuals.

Active IQ pivoted quickly to meet the new demands, working closely with other awarding organisations, the Federation of Awarding Bodies, CIMSPA, Ofqual and the Institute of Apprenticeships and Technical Education, in the best interest of its many training partners, learners and leisure employers.

Far from creating policies to ‘just get through’ lockdown, some of the adaptations and ideas brought improvements that are here to stay.

Versatility of virtual
The irony – and opportunity – that many students had more time to study and prepare while working from home or on furlough, was not lost on Active IQ.

The team moved quickly to introduce assessment adaptations for its Level 2 Gym Instructor and Level 3 Personal Trainer core qualifications to keep learners on track. Online theory assessment, outdoor or home-filmed practical assessments and professional competency assessor interviews enabled learners to demonstrate their knowledge, skills and competence.

“The COVID-19 lockdown proved that digital learning and assessment can be highly effective,” says Jenny Patrickson, MD of Active IQ. “Remote and adapted assessment models for our centres, learners and apprentices worked well. We were also pleasantly surprised to find the format of our virtual meetings with training providers yielded great new business opportunities, as everyone was thinking more quickly, clearly and innovatively than before.

“Taking everything online enabled us to recruit learners from across the UK,” says Ben Tomlin at UK Sports Training. “We recruited people who couldn’t previously commit to fully face-to-face delivery, as they could fit the virtual sessions around their needs. We were bold in our decision making and backed by Active IQ whose confidence allowed us to be flexible in our delivery.” 

Digital delivery
Most training providers and students were already using a degree of digital delivery and learning, but with lockdown came full reliance on e-learning, e-manuals, proctored exams, online assessments and digital certificates.

“Digital learning allows for individual pacing, enabling people to take longer over more tricky aspects and make swift progress in areas that come more easily,” says Patrickson. “This can be better than classroom learning, where the pre-ordained pace and simultaneous targets can see some people pushed on too fast, while others are held back.”

Trying new tactics
Early in lockdown Active IQ offered its online Skills Hub CPD and Chief Medical Advisor training resources free to all fitness professionals, enabling them to maximise their enforced break. Sign-ups rose by 103 per cent as fitpros took the opportunity to learn new skills and broaden their knowledge, ready to return in a stronger position.

Another first for Active IQ was launching its Level 3 Diploma in Working with Clients with Long-Term Conditions, online as well as in-person.

Personal trainers were looking to upskill ahead of clients returning to the gym post-COVID, while fresh impetus from the Government’s obesity strategy, combined with people struggling with health conditions that went unaddressed during lockdown, made this launch well-timed.

“Knowing people had more time for online learning, we tried a five-week ‘fast track’ timetable,” says Luke Johnson, CEO at the Personal Trainer Collective. “Setting times for live group tutoring on Zoom, with units/videos to watch, Active IQ manual sections and worksheets to complete and regular theory exams focused everybody. This supportive/intensive learning model boosted business and is now here to stay.”

Being agile, alert and open to new ideas and possibilities has seen Active IQ and many of its partners learn valuable lessons in lockdown. Some concepts will naturally end when the pandemic ends: but others will remain, making business practice all the better.

More: www.activeIQ.co.uk

"The COVID-19 lockdown proved that digital learning and assessment can be highly effective"
– Jenny Patrickson

#DoingOurBit

As the nation stepped up to support the NHS, Active IQ was approached by key worker and amateur powerlifter, Julie Davis, whose #DoingOurBit idea to offer free workouts to her local NHS colleagues was snapped up by The Royal Wolverhampton NHS Trust for its 10,000 staff. Active IQ joined forces with Study Active and fibodo to create a platform of over 40 free, bespoke online fitness sessions for NHS staff, donated by 28 PTs. Every minute of every workout was verified to ensure quality, safety and integrity.

So far, over 60 NHS trusts have signed up, giving more than 450,000 NHS staff access to the sessions, and it’s still growing. #DoingOurBit has just been officially endorsed by the ‘United by Birmingham 2022’ programme which recognises grassroots projects having a positive impact on the community.

Some of the innovations created in response to the pandemic are here to stay
Some of the innovations created in response to the pandemic are here to stay
https://www.leisureopportunities.co.uk/images/2020/828216_445282.jpg
Active IQ optimised lockdown to create new opportunities for students and stakeholders
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promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
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Featured supplier news: Active IQ launches two industry-ready health and fitness diplomas
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and Fitness and Level 3 Diploma in Health and Fitness – to help engage learners in an industry-ready training experience that can be tailored to suit local employer needs.
Featured supplier news
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Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
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Uniforms
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Property & Tenders
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Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Active IQ: Lessons from lockdown

Active IQ optimised lockdown to create new opportunities for students and stakeholders

Published in Health Club Management 2020 issue 9
Active IQ partnered with Study Active and fibodo to create free online fitness sessions for NHS staff
Active IQ partnered with Study Active and fibodo to create free online fitness sessions for NHS staff

Once the extensive activity that was required to respond to lockdown subsided, the opportunity to use the time to take stock, update, improve and future-proof services became apparent. As did the true value of collaborating with like-minded, open-minded organisations and individuals.

Active IQ pivoted quickly to meet the new demands, working closely with other awarding organisations, the Federation of Awarding Bodies, CIMSPA, Ofqual and the Institute of Apprenticeships and Technical Education, in the best interest of its many training partners, learners and leisure employers.

Far from creating policies to ‘just get through’ lockdown, some of the adaptations and ideas brought improvements that are here to stay.

Versatility of virtual
The irony – and opportunity – that many students had more time to study and prepare while working from home or on furlough, was not lost on Active IQ.

The team moved quickly to introduce assessment adaptations for its Level 2 Gym Instructor and Level 3 Personal Trainer core qualifications to keep learners on track. Online theory assessment, outdoor or home-filmed practical assessments and professional competency assessor interviews enabled learners to demonstrate their knowledge, skills and competence.

“The COVID-19 lockdown proved that digital learning and assessment can be highly effective,” says Jenny Patrickson, MD of Active IQ. “Remote and adapted assessment models for our centres, learners and apprentices worked well. We were also pleasantly surprised to find the format of our virtual meetings with training providers yielded great new business opportunities, as everyone was thinking more quickly, clearly and innovatively than before.

“Taking everything online enabled us to recruit learners from across the UK,” says Ben Tomlin at UK Sports Training. “We recruited people who couldn’t previously commit to fully face-to-face delivery, as they could fit the virtual sessions around their needs. We were bold in our decision making and backed by Active IQ whose confidence allowed us to be flexible in our delivery.” 

Digital delivery
Most training providers and students were already using a degree of digital delivery and learning, but with lockdown came full reliance on e-learning, e-manuals, proctored exams, online assessments and digital certificates.

“Digital learning allows for individual pacing, enabling people to take longer over more tricky aspects and make swift progress in areas that come more easily,” says Patrickson. “This can be better than classroom learning, where the pre-ordained pace and simultaneous targets can see some people pushed on too fast, while others are held back.”

Trying new tactics
Early in lockdown Active IQ offered its online Skills Hub CPD and Chief Medical Advisor training resources free to all fitness professionals, enabling them to maximise their enforced break. Sign-ups rose by 103 per cent as fitpros took the opportunity to learn new skills and broaden their knowledge, ready to return in a stronger position.

Another first for Active IQ was launching its Level 3 Diploma in Working with Clients with Long-Term Conditions, online as well as in-person.

Personal trainers were looking to upskill ahead of clients returning to the gym post-COVID, while fresh impetus from the Government’s obesity strategy, combined with people struggling with health conditions that went unaddressed during lockdown, made this launch well-timed.

“Knowing people had more time for online learning, we tried a five-week ‘fast track’ timetable,” says Luke Johnson, CEO at the Personal Trainer Collective. “Setting times for live group tutoring on Zoom, with units/videos to watch, Active IQ manual sections and worksheets to complete and regular theory exams focused everybody. This supportive/intensive learning model boosted business and is now here to stay.”

Being agile, alert and open to new ideas and possibilities has seen Active IQ and many of its partners learn valuable lessons in lockdown. Some concepts will naturally end when the pandemic ends: but others will remain, making business practice all the better.

More: www.activeIQ.co.uk

"The COVID-19 lockdown proved that digital learning and assessment can be highly effective"
– Jenny Patrickson

#DoingOurBit

As the nation stepped up to support the NHS, Active IQ was approached by key worker and amateur powerlifter, Julie Davis, whose #DoingOurBit idea to offer free workouts to her local NHS colleagues was snapped up by The Royal Wolverhampton NHS Trust for its 10,000 staff. Active IQ joined forces with Study Active and fibodo to create a platform of over 40 free, bespoke online fitness sessions for NHS staff, donated by 28 PTs. Every minute of every workout was verified to ensure quality, safety and integrity.

So far, over 60 NHS trusts have signed up, giving more than 450,000 NHS staff access to the sessions, and it’s still growing. #DoingOurBit has just been officially endorsed by the ‘United by Birmingham 2022’ programme which recognises grassroots projects having a positive impact on the community.

Some of the innovations created in response to the pandemic are here to stay
Some of the innovations created in response to the pandemic are here to stay
https://www.leisureopportunities.co.uk/images/2020/828216_445282.jpg
Active IQ optimised lockdown to create new opportunities for students and stakeholders
Latest News
The government needs to urgently set out its plans to support physical activity and fitness ...
Latest News
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following ...
Latest News
Hong Kong-based Bricks Group has revealed plans to launch its health club chain, U Time, ...
Latest News
A £30m luxury leisure development scheme which has been more than a decade in the ...
Latest News
Apple has previewed its much-awaited watchOS 8, the operating system for its Apple Watch. The ...
Latest News
Chinese health club chain Supermonkey has finalised a series E funding round, valuing the company ...
Latest News
Gymbox has signed a partnership agreement to provide members of flexible workspace provider WeWork with ...
Latest News
The number of health club members returning to gyms since lockdown has beaten all expectations, ...
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Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Active IQ launches two industry-ready health and fitness diplomas
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and Fitness and Level 3 Diploma in Health and Fitness – to help engage learners in an industry-ready training experience that can be tailored to suit local employer needs.
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Orbit4
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Company profiles
Company profile: Pendex Fisio S.L.
Pendex programmes are delivered using 12 smart training machines, the design of which correlates with ...
Supplier Showcases
Supplier showcase - Precor: The power of networking
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Salt therapy products
Himalayan Source: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Architects/designers
Zynk Design Consultants: Architects/designers
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
Precor: Fitness equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Exercise equipment
Power Plate: Exercise equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills
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