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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored briefing: Speedflex thrives

HIIT Without the Hurt. It’s one of the most memorable straplines in the fitness industry and it’s been at the core of every Speedflex session for almost ten years

Published in Health Club Management 2020 issue 9
To keep the Speedflex programme COVID-safe, participants remain on one machine during the session
To keep the Speedflex programme COVID-safe, participants remain on one machine during the session

Over the last nine years, the unique group training concept has rolled out with leading operators, including Bannatyne Health Clubs, Everyone Active, Go Gateshead, Everybody Sport & Recreation, and énergie Fitness.

Speedflex studios now span right across the UK and into Ireland.

We spoke to Paul Ferris, CEO of Speedflex, to find out how the company has evolved, and why in a post-lockdown world, it’s now considered one of the safest group exercise concepts on the market.

With Speedflex turning 10 next year, how has the organisation grown since its inception and what key lessons have you learned along the way?
Speedflex has grown significantly over the last nine years. We’ve gone from a single site in Newcastle to 19 Speedflex studios and three Fortis Powered by Speedflex studios. We now have partnerships with some of the UK’s leading operators such as Bannatyne Health Clubs and Everyone Active.

We’ve always known we had a good product, but in the early days I think we tried to run before we could walk. We were bringing a whole new concept to market and yet we just assumed everyone would instantly get it. In reality we needed to put in the hard work, build key relationships and partner with the right people to ensure we could get Speedflex the recognition it deserves.

Speedflex has some great partnerships with operators, why is it such a good group concept for clubs?
The magic of Speedflex is the inclusivity of the concept. A free motion bar generates personalised resistance and every participant, from the professional athlete to the deconditioned obese individual, can train at their optimum level. So regardless of age or fitness level, all participants in the same session are getting the same great workout.

There aren’t many concepts on the market that can be offered to an operator’s entire membership base, but Speedflex certainly ticks that box.

It’s been nine months now since you launched your Fortis partnership with Everyone Active, can you give us some insight as to how things are going?
We launched our partnership back in January 2020, opening Fortis Powered By Speedflex studios at three locations; Chichester, Hemel Hempstead and London. All three have exceeded expectations, with sessions at full capacity and with regular waiting lists. Then of course COVID-19 hit, so whilst it has been a bit of a bump in the road, things are now starting to look up again.

Speedflex is one of the safest group exercise concepts on the market right now; we’ve reconfigured our studios to allow for social distancing, so instead of 16 people in a session, our studios will now only hold between six and eight people. Prior to COVID-19, participants would move around the studio in a circuit, now each member remains on their own machine throughout the session. They also have their own assigned set of auxiliary equipment to use.

What are the future plans for Fortis Powered By Speedflex?
We’re excited to roll out the concept with Everyone Active further. In January 2021, we will be launching another two locations, with several more scheduled for later in the year.

We heard Speedflex has launched a new programme specifically aimed at helping fight the battle against obesity during COVID-19. We’d love to know more
Speedflex already lends itself perfectly to an overweight demographic and so we’ve created a subsidised six-week programme for anyone with a BMI of 30 or over.

The programme starts and finishes with an InBody assessment which allows us to measure, track and record progress. We’re offering this at our flagship Newcastle studio and have created a blueprint for our partners to follow.

Why is Speedflex such an effective workout for overweight and obese individuals?
Speedflex allows participants to work out at a high intensity while keeping the impact low. An obese participant can safely join a standard session and burn more calories than anyone else in the room.

Deconditioned individuals often begin with high levels of motivation but are quickly derailed by aches, pains and injury. Speedflex only uses concentric movements, completely eliminating the DOMS which can be so off-putting for beginners. It enables overweight individuals to receive all the proven benefits of HIIT without any comeback on the joints.

In just two Speedflex sessions we enable deconditioned individuals to achieve the same workout intensity that would take six weeks to reach with other forms of exercise.

What does the future hold for Speedflex?
We look forward to creating new partnerships with health and fitness operators to install Speedflex studios either as standalone operations or as club-in-club facilities, as we’ve done with Everyone Active as part of our roll-out of the Fortis Powered By Speedflex brand.

As our work and home life becomes more blurred and the way people want to work out has changed forever, we also have a really exciting project in the pipeline, which we look forward to announcing in the coming months. Watch this space!

Find out more: www.speedflex.com

"The magic of Speedflex is the inclusivity of the concept. A free motion bar generates personalised resistance and every participant, from the professional athlete to the deconditioned obese individual, can train at their optimum level."
– Paul Ferris, CEO of Speedflex

https://www.leisureopportunities.co.uk/images/2020/97568_592806.jpg
HIIT Without the Hurt. It’s one of the most memorable straplines in the fitness industry and it’s been at the core of every Speedflex session for almost ten years
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Let’s talk about Orbit4 – the secret behind successful gyms.
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Click on a catalogue to view it online
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Property & Tenders
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Property & Tenders
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Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored briefing: Speedflex thrives

HIIT Without the Hurt. It’s one of the most memorable straplines in the fitness industry and it’s been at the core of every Speedflex session for almost ten years

Published in Health Club Management 2020 issue 9
To keep the Speedflex programme COVID-safe, participants remain on one machine during the session
To keep the Speedflex programme COVID-safe, participants remain on one machine during the session

Over the last nine years, the unique group training concept has rolled out with leading operators, including Bannatyne Health Clubs, Everyone Active, Go Gateshead, Everybody Sport & Recreation, and énergie Fitness.

Speedflex studios now span right across the UK and into Ireland.

We spoke to Paul Ferris, CEO of Speedflex, to find out how the company has evolved, and why in a post-lockdown world, it’s now considered one of the safest group exercise concepts on the market.

With Speedflex turning 10 next year, how has the organisation grown since its inception and what key lessons have you learned along the way?
Speedflex has grown significantly over the last nine years. We’ve gone from a single site in Newcastle to 19 Speedflex studios and three Fortis Powered by Speedflex studios. We now have partnerships with some of the UK’s leading operators such as Bannatyne Health Clubs and Everyone Active.

We’ve always known we had a good product, but in the early days I think we tried to run before we could walk. We were bringing a whole new concept to market and yet we just assumed everyone would instantly get it. In reality we needed to put in the hard work, build key relationships and partner with the right people to ensure we could get Speedflex the recognition it deserves.

Speedflex has some great partnerships with operators, why is it such a good group concept for clubs?
The magic of Speedflex is the inclusivity of the concept. A free motion bar generates personalised resistance and every participant, from the professional athlete to the deconditioned obese individual, can train at their optimum level. So regardless of age or fitness level, all participants in the same session are getting the same great workout.

There aren’t many concepts on the market that can be offered to an operator’s entire membership base, but Speedflex certainly ticks that box.

It’s been nine months now since you launched your Fortis partnership with Everyone Active, can you give us some insight as to how things are going?
We launched our partnership back in January 2020, opening Fortis Powered By Speedflex studios at three locations; Chichester, Hemel Hempstead and London. All three have exceeded expectations, with sessions at full capacity and with regular waiting lists. Then of course COVID-19 hit, so whilst it has been a bit of a bump in the road, things are now starting to look up again.

Speedflex is one of the safest group exercise concepts on the market right now; we’ve reconfigured our studios to allow for social distancing, so instead of 16 people in a session, our studios will now only hold between six and eight people. Prior to COVID-19, participants would move around the studio in a circuit, now each member remains on their own machine throughout the session. They also have their own assigned set of auxiliary equipment to use.

What are the future plans for Fortis Powered By Speedflex?
We’re excited to roll out the concept with Everyone Active further. In January 2021, we will be launching another two locations, with several more scheduled for later in the year.

We heard Speedflex has launched a new programme specifically aimed at helping fight the battle against obesity during COVID-19. We’d love to know more
Speedflex already lends itself perfectly to an overweight demographic and so we’ve created a subsidised six-week programme for anyone with a BMI of 30 or over.

The programme starts and finishes with an InBody assessment which allows us to measure, track and record progress. We’re offering this at our flagship Newcastle studio and have created a blueprint for our partners to follow.

Why is Speedflex such an effective workout for overweight and obese individuals?
Speedflex allows participants to work out at a high intensity while keeping the impact low. An obese participant can safely join a standard session and burn more calories than anyone else in the room.

Deconditioned individuals often begin with high levels of motivation but are quickly derailed by aches, pains and injury. Speedflex only uses concentric movements, completely eliminating the DOMS which can be so off-putting for beginners. It enables overweight individuals to receive all the proven benefits of HIIT without any comeback on the joints.

In just two Speedflex sessions we enable deconditioned individuals to achieve the same workout intensity that would take six weeks to reach with other forms of exercise.

What does the future hold for Speedflex?
We look forward to creating new partnerships with health and fitness operators to install Speedflex studios either as standalone operations or as club-in-club facilities, as we’ve done with Everyone Active as part of our roll-out of the Fortis Powered By Speedflex brand.

As our work and home life becomes more blurred and the way people want to work out has changed forever, we also have a really exciting project in the pipeline, which we look forward to announcing in the coming months. Watch this space!

Find out more: www.speedflex.com

"The magic of Speedflex is the inclusivity of the concept. A free motion bar generates personalised resistance and every participant, from the professional athlete to the deconditioned obese individual, can train at their optimum level."
– Paul Ferris, CEO of Speedflex

https://www.leisureopportunities.co.uk/images/2020/97568_592806.jpg
HIIT Without the Hurt. It’s one of the most memorable straplines in the fitness industry and it’s been at the core of every Speedflex session for almost ten years
Latest News
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
Latest News
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
Latest News
Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
Latest News
Planning approval has been granted to what is set to become one of the first ...
Latest News
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web ...
Latest News
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering ...
Latest News
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from ...
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Featured supplier news
Featured supplier news: How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.
Featured supplier news
Featured supplier news: Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Video Gallery
MyZone Group Ltd
FreeMotion Fitness
Pendex
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Company profiles
Company profile: Orbit4
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Architects/designers
Zynk Design Consultants: Architects/designers
Salt therapy products
Himalayan Source: Salt therapy products
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Sothys: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd