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fibodo Limited
fibodo Limited
fibodo Limited
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Sponsored briefing: Speedflex thrives

HIIT Without the Hurt. It’s one of the most memorable straplines in the fitness industry and it’s been at the core of every Speedflex session for almost ten years

Published in Health Club Management 2020 issue 9
To keep the Speedflex programme COVID-safe, participants remain on one machine during the session
To keep the Speedflex programme COVID-safe, participants remain on one machine during the session

Over the last nine years, the unique group training concept has rolled out with leading operators, including Bannatyne Health Clubs, Everyone Active, Go Gateshead, Everybody Sport & Recreation, and énergie Fitness.

Speedflex studios now span right across the UK and into Ireland.

We spoke to Paul Ferris, CEO of Speedflex, to find out how the company has evolved, and why in a post-lockdown world, it’s now considered one of the safest group exercise concepts on the market.

With Speedflex turning 10 next year, how has the organisation grown since its inception and what key lessons have you learned along the way?
Speedflex has grown significantly over the last nine years. We’ve gone from a single site in Newcastle to 19 Speedflex studios and three Fortis Powered by Speedflex studios. We now have partnerships with some of the UK’s leading operators such as Bannatyne Health Clubs and Everyone Active.

We’ve always known we had a good product, but in the early days I think we tried to run before we could walk. We were bringing a whole new concept to market and yet we just assumed everyone would instantly get it. In reality we needed to put in the hard work, build key relationships and partner with the right people to ensure we could get Speedflex the recognition it deserves.

Speedflex has some great partnerships with operators, why is it such a good group concept for clubs?
The magic of Speedflex is the inclusivity of the concept. A free motion bar generates personalised resistance and every participant, from the professional athlete to the deconditioned obese individual, can train at their optimum level. So regardless of age or fitness level, all participants in the same session are getting the same great workout.

There aren’t many concepts on the market that can be offered to an operator’s entire membership base, but Speedflex certainly ticks that box.

It’s been nine months now since you launched your Fortis partnership with Everyone Active, can you give us some insight as to how things are going?
We launched our partnership back in January 2020, opening Fortis Powered By Speedflex studios at three locations; Chichester, Hemel Hempstead and London. All three have exceeded expectations, with sessions at full capacity and with regular waiting lists. Then of course COVID-19 hit, so whilst it has been a bit of a bump in the road, things are now starting to look up again.

Speedflex is one of the safest group exercise concepts on the market right now; we’ve reconfigured our studios to allow for social distancing, so instead of 16 people in a session, our studios will now only hold between six and eight people. Prior to COVID-19, participants would move around the studio in a circuit, now each member remains on their own machine throughout the session. They also have their own assigned set of auxiliary equipment to use.

What are the future plans for Fortis Powered By Speedflex?
We’re excited to roll out the concept with Everyone Active further. In January 2021, we will be launching another two locations, with several more scheduled for later in the year.

We heard Speedflex has launched a new programme specifically aimed at helping fight the battle against obesity during COVID-19. We’d love to know more
Speedflex already lends itself perfectly to an overweight demographic and so we’ve created a subsidised six-week programme for anyone with a BMI of 30 or over.

The programme starts and finishes with an InBody assessment which allows us to measure, track and record progress. We’re offering this at our flagship Newcastle studio and have created a blueprint for our partners to follow.

Why is Speedflex such an effective workout for overweight and obese individuals?
Speedflex allows participants to work out at a high intensity while keeping the impact low. An obese participant can safely join a standard session and burn more calories than anyone else in the room.

Deconditioned individuals often begin with high levels of motivation but are quickly derailed by aches, pains and injury. Speedflex only uses concentric movements, completely eliminating the DOMS which can be so off-putting for beginners. It enables overweight individuals to receive all the proven benefits of HIIT without any comeback on the joints.

In just two Speedflex sessions we enable deconditioned individuals to achieve the same workout intensity that would take six weeks to reach with other forms of exercise.

What does the future hold for Speedflex?
We look forward to creating new partnerships with health and fitness operators to install Speedflex studios either as standalone operations or as club-in-club facilities, as we’ve done with Everyone Active as part of our roll-out of the Fortis Powered By Speedflex brand.

As our work and home life becomes more blurred and the way people want to work out has changed forever, we also have a really exciting project in the pipeline, which we look forward to announcing in the coming months. Watch this space!

Find out more: www.speedflex.com

"The magic of Speedflex is the inclusivity of the concept. A free motion bar generates personalised resistance and every participant, from the professional athlete to the deconditioned obese individual, can train at their optimum level."
– Paul Ferris, CEO of Speedflex

https://www.leisureopportunities.co.uk/images/2020/97568_592806.jpg
HIIT Without the Hurt. It’s one of the most memorable straplines in the fitness industry and it’s been at the core of every Speedflex session for almost ten years
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Click on a catalogue to view it online
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Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
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Property & Tenders
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored briefing: Speedflex thrives

HIIT Without the Hurt. It’s one of the most memorable straplines in the fitness industry and it’s been at the core of every Speedflex session for almost ten years

Published in Health Club Management 2020 issue 9
To keep the Speedflex programme COVID-safe, participants remain on one machine during the session
To keep the Speedflex programme COVID-safe, participants remain on one machine during the session

Over the last nine years, the unique group training concept has rolled out with leading operators, including Bannatyne Health Clubs, Everyone Active, Go Gateshead, Everybody Sport & Recreation, and énergie Fitness.

Speedflex studios now span right across the UK and into Ireland.

We spoke to Paul Ferris, CEO of Speedflex, to find out how the company has evolved, and why in a post-lockdown world, it’s now considered one of the safest group exercise concepts on the market.

With Speedflex turning 10 next year, how has the organisation grown since its inception and what key lessons have you learned along the way?
Speedflex has grown significantly over the last nine years. We’ve gone from a single site in Newcastle to 19 Speedflex studios and three Fortis Powered by Speedflex studios. We now have partnerships with some of the UK’s leading operators such as Bannatyne Health Clubs and Everyone Active.

We’ve always known we had a good product, but in the early days I think we tried to run before we could walk. We were bringing a whole new concept to market and yet we just assumed everyone would instantly get it. In reality we needed to put in the hard work, build key relationships and partner with the right people to ensure we could get Speedflex the recognition it deserves.

Speedflex has some great partnerships with operators, why is it such a good group concept for clubs?
The magic of Speedflex is the inclusivity of the concept. A free motion bar generates personalised resistance and every participant, from the professional athlete to the deconditioned obese individual, can train at their optimum level. So regardless of age or fitness level, all participants in the same session are getting the same great workout.

There aren’t many concepts on the market that can be offered to an operator’s entire membership base, but Speedflex certainly ticks that box.

It’s been nine months now since you launched your Fortis partnership with Everyone Active, can you give us some insight as to how things are going?
We launched our partnership back in January 2020, opening Fortis Powered By Speedflex studios at three locations; Chichester, Hemel Hempstead and London. All three have exceeded expectations, with sessions at full capacity and with regular waiting lists. Then of course COVID-19 hit, so whilst it has been a bit of a bump in the road, things are now starting to look up again.

Speedflex is one of the safest group exercise concepts on the market right now; we’ve reconfigured our studios to allow for social distancing, so instead of 16 people in a session, our studios will now only hold between six and eight people. Prior to COVID-19, participants would move around the studio in a circuit, now each member remains on their own machine throughout the session. They also have their own assigned set of auxiliary equipment to use.

What are the future plans for Fortis Powered By Speedflex?
We’re excited to roll out the concept with Everyone Active further. In January 2021, we will be launching another two locations, with several more scheduled for later in the year.

We heard Speedflex has launched a new programme specifically aimed at helping fight the battle against obesity during COVID-19. We’d love to know more
Speedflex already lends itself perfectly to an overweight demographic and so we’ve created a subsidised six-week programme for anyone with a BMI of 30 or over.

The programme starts and finishes with an InBody assessment which allows us to measure, track and record progress. We’re offering this at our flagship Newcastle studio and have created a blueprint for our partners to follow.

Why is Speedflex such an effective workout for overweight and obese individuals?
Speedflex allows participants to work out at a high intensity while keeping the impact low. An obese participant can safely join a standard session and burn more calories than anyone else in the room.

Deconditioned individuals often begin with high levels of motivation but are quickly derailed by aches, pains and injury. Speedflex only uses concentric movements, completely eliminating the DOMS which can be so off-putting for beginners. It enables overweight individuals to receive all the proven benefits of HIIT without any comeback on the joints.

In just two Speedflex sessions we enable deconditioned individuals to achieve the same workout intensity that would take six weeks to reach with other forms of exercise.

What does the future hold for Speedflex?
We look forward to creating new partnerships with health and fitness operators to install Speedflex studios either as standalone operations or as club-in-club facilities, as we’ve done with Everyone Active as part of our roll-out of the Fortis Powered By Speedflex brand.

As our work and home life becomes more blurred and the way people want to work out has changed forever, we also have a really exciting project in the pipeline, which we look forward to announcing in the coming months. Watch this space!

Find out more: www.speedflex.com

"The magic of Speedflex is the inclusivity of the concept. A free motion bar generates personalised resistance and every participant, from the professional athlete to the deconditioned obese individual, can train at their optimum level."
– Paul Ferris, CEO of Speedflex

https://www.leisureopportunities.co.uk/images/2020/97568_592806.jpg
HIIT Without the Hurt. It’s one of the most memorable straplines in the fitness industry and it’s been at the core of every Speedflex session for almost ten years
Latest News
The UK government has published its impact report for the three-tier COVID-19 alert system, which ...
Latest News
Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity ...
Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
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The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
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Gyms are right near the bottom of the list in terms of places people have ...
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A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Featured supplier news
Featured supplier: Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Supplier Showcases
Supplier showcase - Powering through
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Fitness Software
FunXtion International BV: Fitness Software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Locking solutions
Monster Padlocks: Locking solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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