GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
JP Lennard
JP Lennard
JP Lennard
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Creative action

This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 10
Xponential has signed a deal with Fitness International / PHOTO: XPONENTIAL
Xponential has signed a deal with Fitness International / PHOTO: XPONENTIAL
At the heart of this is creative thinking that seeks new partnerships and audiences and rewrites the rules

They say necessity is the mother of invention and while one of the downsides of the pandemic has been extreme stress, there’s also been an upside in the form of a huge outpouring of creativity.

When everything is on the line, the pure adrenaline of the situation can give clarity of vision, reveal new solutions and opportunities and embolden people to take risks and step outside their comfort zone.

The pandemic has also made many people question the rules by which business has always been done and look for better ways and the industry is now benefitting from this effect in spades, as existing operators, investors and entrepreneurs bring new concepts and partnerships to market at a rate we haven’t seen since the sector first emerged in the 1980s.

Much of this change is being driven by operators who’ve realised that growth can be accelerated through new partnerships and business models and also by ‘repacking’ existing offerings for new audiences.

In this issue, we highlight a number of key examples, including a new deal struck between Xponential Fitness and Fitness International (page 30), which will see Xponential’s nine franchise brands being set up in LA Fitness and City Sports Club locations across the US.

The deal is for 350 locations over five years, with the new club-in-club offerings being proposed as an upsell.

Owner-operated businesses have traditionally seen themselves as being in competition with franchises, but this deal turns that thinking on its head and opens up opportunities for collaboration across the sector.

It also plays to the need for traditional health club operations to find ways of upselling to avoid stagnation in growth, without incurring a huge increase in costs.

Also announcing an innovative collaboration this month is F45, which has partnered with OneSpaWorld – a spa operator on land and at sea which is led by Steiner Leisure and Elemis founder, Leonard Fluxman.

Under the multi-year agreement, F45 will deliver its branded workouts on-board cruise ships owned by Royal Caribbean subsidiary, Celebrity Cruises, with the first to launch being on board Celebrity Apex. F45 says it’s targeting the 30m people who take a cruise every year.

New gym models are also continuing to emerge, with 1Rebel’s James Balfour revealing 1Rebel Labs Studio (page 34) and Until London (page 22) creating a chain of private members clubs for PTs.

Hussle has also been challenging the industry’s received wisdom and partnering with McDonald’s (page 72).

At the heart of all this is a creative way of thinking that targets fresh audiences, seeks new partnerships, and challenges and rewrites the rules about what is possible.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/704154_746640.jpg
Property deals, licencing and IP collaborations are opening up new opportunities across the sector and demanding our attention, says Liz Terry
HCM magazine
It makes services and tech more accessible and affordable for wellness professionals
HCM magazine
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
HCM magazine
A US study investigating consumer attitudes to gyms, health clubs and studios reveals a new focus on wellness, as well as opportunities for operators to grow their businesses
HCM Magazine
Sponsored
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
HCM Magazine
Editor's letter
This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts
HCM Magazine
Promotion
A new app called Trakk, from Pulse Fitness, promises triple benefits to operators, says Chris Johnson
HCM Magazine
Debate
Can partnerships and affiliations with less obvious companies, such as fast food brands, help the industry tap into a new demographic, or is the potential for them to compromise our reputation too big a risk to take? asks Abi Harris
HCM Magazine
Everyone’s talking about
Climate change, like COVID-19, presents challenges that won’t go away and demands both our immediate attention and collective efforts. Kath Hudson reports
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
HCM Magazine
New opening
Armah Sports has revealed the first B_fit health club – a smart club concept that’s gearing up for the Metaverse with AI, VR, Amazon Alexa and the Internet of Things, as Tom Walker reports
HCM Magazine
Latest News
Denmark has been identified as the cheapest country in the world to live a healthy ...
Latest News
Boxx has launched a new generation punch bag and smart punch trackers that work with ...
Latest News
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create ...
Latest News
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by ...
Latest News
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families, ...
Latest News
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Revamped Fitline Maassluis health club equipped by Core Health & Fitness
An iconic Dutch fitness centre that first opened 32 years ago has received an extensive overhaul following a vicious fire.
Featured supplier news
Featured supplier news: Greenvale Leisure Centre reveals brand new gym equipped with Core Health & Fitness products
Greenvale Leisure Centre in Northern Ireland last month revealed its brand new 800sq m gym completely transformed with Core Health & Fitness products.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: TVS Group
TVS Group includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics. ...
Company profiles
Company profile: Quoox
With more than 200 integrated features, Quoox is confident there is a solution for every ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Saltability: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Premier Software Solutions: Management software
Lockers/interior design
Fitlockers: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
Matrix Fitness: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Creative action

This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 10
Xponential has signed a deal with Fitness International / PHOTO: XPONENTIAL
Xponential has signed a deal with Fitness International / PHOTO: XPONENTIAL
At the heart of this is creative thinking that seeks new partnerships and audiences and rewrites the rules

They say necessity is the mother of invention and while one of the downsides of the pandemic has been extreme stress, there’s also been an upside in the form of a huge outpouring of creativity.

When everything is on the line, the pure adrenaline of the situation can give clarity of vision, reveal new solutions and opportunities and embolden people to take risks and step outside their comfort zone.

The pandemic has also made many people question the rules by which business has always been done and look for better ways and the industry is now benefitting from this effect in spades, as existing operators, investors and entrepreneurs bring new concepts and partnerships to market at a rate we haven’t seen since the sector first emerged in the 1980s.

Much of this change is being driven by operators who’ve realised that growth can be accelerated through new partnerships and business models and also by ‘repacking’ existing offerings for new audiences.

In this issue, we highlight a number of key examples, including a new deal struck between Xponential Fitness and Fitness International (page 30), which will see Xponential’s nine franchise brands being set up in LA Fitness and City Sports Club locations across the US.

The deal is for 350 locations over five years, with the new club-in-club offerings being proposed as an upsell.

Owner-operated businesses have traditionally seen themselves as being in competition with franchises, but this deal turns that thinking on its head and opens up opportunities for collaboration across the sector.

It also plays to the need for traditional health club operations to find ways of upselling to avoid stagnation in growth, without incurring a huge increase in costs.

Also announcing an innovative collaboration this month is F45, which has partnered with OneSpaWorld – a spa operator on land and at sea which is led by Steiner Leisure and Elemis founder, Leonard Fluxman.

Under the multi-year agreement, F45 will deliver its branded workouts on-board cruise ships owned by Royal Caribbean subsidiary, Celebrity Cruises, with the first to launch being on board Celebrity Apex. F45 says it’s targeting the 30m people who take a cruise every year.

New gym models are also continuing to emerge, with 1Rebel’s James Balfour revealing 1Rebel Labs Studio (page 34) and Until London (page 22) creating a chain of private members clubs for PTs.

Hussle has also been challenging the industry’s received wisdom and partnering with McDonald’s (page 72).

At the heart of all this is a creative way of thinking that targets fresh audiences, seeks new partnerships, and challenges and rewrites the rules about what is possible.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/704154_746640.jpg
Property deals, licencing and IP collaborations are opening up new opportunities across the sector and demanding our attention, says Liz Terry
Latest News
Denmark has been identified as the cheapest country in the world to live a healthy ...
Latest News
Boxx has launched a new generation punch bag and smart punch trackers that work with ...
Latest News
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create ...
Latest News
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by ...
Latest News
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families, ...
Latest News
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Latest News
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
Latest News
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, ...
Latest News
Total Fitness plans to launch a new-style health club model, with plans already in the ...
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Revamped Fitline Maassluis health club equipped by Core Health & Fitness
An iconic Dutch fitness centre that first opened 32 years ago has received an extensive overhaul following a vicious fire.
Featured supplier news
Featured supplier news: Greenvale Leisure Centre reveals brand new gym equipped with Core Health & Fitness products
Greenvale Leisure Centre in Northern Ireland last month revealed its brand new 800sq m gym completely transformed with Core Health & Fitness products.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: TVS Group
TVS Group includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics. ...
Company profiles
Company profile: Quoox
With more than 200 integrated features, Quoox is confident there is a solution for every ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Saltability: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Premier Software Solutions: Management software
Lockers/interior design
Fitlockers: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
Matrix Fitness: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
JP Lennard
JP Lennard
Partner sites