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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Sponsored briefing: Connect, engage, coach with Technogym Mywellness

Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness

Published in Health Club Management 2020 issue 4
“Within hours of our facility closure we were able to offer a professional online service to cater not just for our members but for the whole community.”
“Within hours of our facility closure we were able to offer a professional online service to cater not just for our members but for the whole community.”

In an industry such as fitness and wellness, member engagement and connectivity are fundamental. Today, more than ever, it is important for clubs to continue to be close to members.

Staying connected
Technogym Mywellness is the ideal solution to enable you to stay in touch with your members. Launched in 2012, this complete digital platform allows you to connect and engage with users and deliver “wellness on the go.”

With a variety of different functions available which can be configured to meet the requirements of the business, it allows fitness clubs to manage their members' training at home.

Engage members
Keeping in touch with members and offering them a range of content and engagement to enable them to train at home, means they prove to be more loyal to the club in the medium to long term.

Even if, for a while, they’re unable to attend the facility, they’re more likely to return if they use Mywellness, because they haven't lost their training habit.

Remote coaching
Today, the key for clubs is to be able to offer training programmes and services to members at home and thanks to the Mywellness platform, clubs can offer training and coaching programs to their customers remotely and make the best use of this technology.

TRAIN YOUR CUSTOMERS AT HOME
Thanks to Mywellness app, fitness clubs can provide training services to customers to keep them active and motivated.

Workout of the Day
The app provides a choice of three new workouts every day for the users, to keep them active and engaged

Training Contents
Clubs can deliver personalised programmes to individuals, to keep members engaged and on track with their fitness routine

Remote Coaching
The Mywellness app includes 'chat to coach' option to keep in touch with users, anytime anywhere, keeping them motivated and active


Case study 1: Village Gyms
Operator, Village Gyms, has been proactively promoting a Train at Home option to all its members across 31 different sites.

The operator was quick to engage with all members using social media to increase attention by positively promoting the offering, Village Gyms tailored three daily workouts to suit different fitness levels and all three are available on the Mywellness app, labelled easy, medium and pro.

“The Train at Home concept has been a massive support to both our members and our brand," says Ben Edwards, national fitness manager at Village Gyms.

“Mywellness has enabled us to keep engaged via social media and still offer members a much-demanded fitness service. The workouts are progressive and easy to follow, aligned with the great professional touch which Technogym always brings. They have been a sure-fire success,” he said.
Case study 2: Freedom Leisure
New to Mywellness, Freedom Leisure promoted Train at Home to members across its 104 centres following the shutdown.

Providing three weekly home workouts targeting a range of fitness levels, Freedom has gone a step further and encourages members to compete with six different challenges, including Daily 1,000, which challenges members to get 1,000 Technogym MOVEs [a unit of effort] every day for seven days.

Freedom activated Mywellness on 24 March and achieved an impressive 4,225 Mywellness accounts created in a week.

“We knew we had to act fast – the timeline between initial discussion to the launch of the app was 48 hours, which proves what can be achieved when everyone has an aligned goal and focus,” said Barry Thomson, regional commercial manager.

“This app is an important part of our retention plan and will support members in maintaining a healthy body and mind during these unprecedented times.”
Case study 3: PLM
Being a community gym and new to Train at Home, PLM was keen to keep the momentum going.

Taking advantage of Mywellness, PLM is providing three daily workouts made available anytime allowing members to maintain their training routines remotely.

PLM further enhanced the offering by adding additional home workouts designed and provided by the team of PLM trainers.

To maintain the personal touch, personalised programmes and regular trainer contact, using the coach function of the app, keeps members on track with their goals.

“Utilising Mywellness we continue to provide tailored guidance for our clients, a variety of home workout options for all our members and more importantly, the opportunity of growth during challenging times.

“It could not have been any easier to personalise the system to match the business and thanks to Mywellness we are more connected than ever to all of our customers,” said MD, Phil Moss.
Ready to launch Mywellness in your facility?
Technogym provides full support and consultancy, so you can maximise the implementation and success.

To find out more about the many ways you can deliver ‘Train at Home’ experiences for your members, contact Technogym today on 01344 300236 or www.technogym.com/connect
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Mywellness gives members access to varied workouts and coaching
Mywellness gives members access to varied workouts and coaching
http://www.leisureopportunities.com/images/2020/538025_401293.jpg
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Connect, engage, coach, Technogym Mywellness
People
FIBO 2020 will set a new benchmark, ensuring virtual and live trade fairs evolve into a hybrid model, defining a future-oriented format that opens a new chapter in the trade fair industry
People
The real novelty of AWRC is the way it brings together a mix of academic disciplines with external agencies and communities
People
I’m Confident we can deliver 50 coach gyms in the uk, however, I feel the opportunity is really much larger
Features
feature
A study in the US found that restaurant attendance was the only factor which correlated with testing positive for the virus
Features
Talking Point
Some of those who’ve suffered from COVID-19 face a long road to recovery. What role can the health and fitness industry play in supporting them with their rehabilitation? Kath Hudson reports
Features
Special Report
World United is a brand new global campaign designed to help clubs reactivate paused members, attract new ones and celebrate the return of fitness. HCM gets a briefing from Jak Phillips
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Editor's letter
Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, as gyms fight to be seen as powerful delivery partners in the fight against COVID-19, while also being safe for consumers
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Supplier showcase
Safe Space has created a new locker space for global franchise, UFC GYM, which both maintains its brand image and delivers operational support
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Research
Older men who play football regularly have cells ‘younger’ than those of their inactive peers, according to new research from sports scientists in Denmark and Germany
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Functional
Suppliers are offering programming for rigs to enable operators to tackle social distancing challenges, create a boutique feel and reduce the intimidation factor. HCM gets the lowdown from key suppliers
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Latest News
Hundreds of thousands of small companies in the UK – including those operating in fitness ...
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Boutique gym attendance and class bookings in some world regions have bounced back to around ...
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The government has further extended protection from rent enforcement activity until the end of the ...
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Town Sports International – which operates a raft of brands, including the New York Sports ...
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Wearable tech firm Formsense has secured a technology partnership with an inter-interdisciplinary team of researchers ...
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Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Myzone kicks off #WorkOutToHelpOut campaign
In response to the UK government’s Eat Out To Help Out scheme, Myzone has launched the Work Out To Help Out campaign.
Featured supplier news
Featured supplier: Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
Video Gallery
A new Zone is here
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A new zone is here for your club, for your members and for you. Read more
More videos:
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Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
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Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Supplier Showcases
Supplier showcase - Digital gym floor
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Supplier showcase - Positive feedback
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Fitness Software
FunXtion International BV: Fitness Software
Locking solutions
Monster Padlocks: Locking solutions
Design consultants
Zynk Design Consultants: Design consultants
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Sponsored briefing: Connect, engage, coach with Technogym Mywellness

Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness

Published in Health Club Management 2020 issue 4
“Within hours of our facility closure we were able to offer a professional online service to cater not just for our members but for the whole community.”
“Within hours of our facility closure we were able to offer a professional online service to cater not just for our members but for the whole community.”

In an industry such as fitness and wellness, member engagement and connectivity are fundamental. Today, more than ever, it is important for clubs to continue to be close to members.

Staying connected
Technogym Mywellness is the ideal solution to enable you to stay in touch with your members. Launched in 2012, this complete digital platform allows you to connect and engage with users and deliver “wellness on the go.”

With a variety of different functions available which can be configured to meet the requirements of the business, it allows fitness clubs to manage their members' training at home.

Engage members
Keeping in touch with members and offering them a range of content and engagement to enable them to train at home, means they prove to be more loyal to the club in the medium to long term.

Even if, for a while, they’re unable to attend the facility, they’re more likely to return if they use Mywellness, because they haven't lost their training habit.

Remote coaching
Today, the key for clubs is to be able to offer training programmes and services to members at home and thanks to the Mywellness platform, clubs can offer training and coaching programs to their customers remotely and make the best use of this technology.

TRAIN YOUR CUSTOMERS AT HOME
Thanks to Mywellness app, fitness clubs can provide training services to customers to keep them active and motivated.

Workout of the Day
The app provides a choice of three new workouts every day for the users, to keep them active and engaged

Training Contents
Clubs can deliver personalised programmes to individuals, to keep members engaged and on track with their fitness routine

Remote Coaching
The Mywellness app includes 'chat to coach' option to keep in touch with users, anytime anywhere, keeping them motivated and active


Case study 1: Village Gyms
Operator, Village Gyms, has been proactively promoting a Train at Home option to all its members across 31 different sites.

The operator was quick to engage with all members using social media to increase attention by positively promoting the offering, Village Gyms tailored three daily workouts to suit different fitness levels and all three are available on the Mywellness app, labelled easy, medium and pro.

“The Train at Home concept has been a massive support to both our members and our brand," says Ben Edwards, national fitness manager at Village Gyms.

“Mywellness has enabled us to keep engaged via social media and still offer members a much-demanded fitness service. The workouts are progressive and easy to follow, aligned with the great professional touch which Technogym always brings. They have been a sure-fire success,” he said.
Case study 2: Freedom Leisure
New to Mywellness, Freedom Leisure promoted Train at Home to members across its 104 centres following the shutdown.

Providing three weekly home workouts targeting a range of fitness levels, Freedom has gone a step further and encourages members to compete with six different challenges, including Daily 1,000, which challenges members to get 1,000 Technogym MOVEs [a unit of effort] every day for seven days.

Freedom activated Mywellness on 24 March and achieved an impressive 4,225 Mywellness accounts created in a week.

“We knew we had to act fast – the timeline between initial discussion to the launch of the app was 48 hours, which proves what can be achieved when everyone has an aligned goal and focus,” said Barry Thomson, regional commercial manager.

“This app is an important part of our retention plan and will support members in maintaining a healthy body and mind during these unprecedented times.”
Case study 3: PLM
Being a community gym and new to Train at Home, PLM was keen to keep the momentum going.

Taking advantage of Mywellness, PLM is providing three daily workouts made available anytime allowing members to maintain their training routines remotely.

PLM further enhanced the offering by adding additional home workouts designed and provided by the team of PLM trainers.

To maintain the personal touch, personalised programmes and regular trainer contact, using the coach function of the app, keeps members on track with their goals.

“Utilising Mywellness we continue to provide tailored guidance for our clients, a variety of home workout options for all our members and more importantly, the opportunity of growth during challenging times.

“It could not have been any easier to personalise the system to match the business and thanks to Mywellness we are more connected than ever to all of our customers,” said MD, Phil Moss.
Ready to launch Mywellness in your facility?
Technogym provides full support and consultancy, so you can maximise the implementation and success.

To find out more about the many ways you can deliver ‘Train at Home’ experiences for your members, contact Technogym today on 01344 300236 or www.technogym.com/connect
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Mywellness gives members access to varied workouts and coaching
Mywellness gives members access to varied workouts and coaching
http://www.leisureopportunities.com/images/2020/538025_401293.jpg
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Connect, engage, coach, Technogym Mywellness
Latest News
Hundreds of thousands of small companies in the UK – including those operating in fitness ...
Latest News
Boutique gym attendance and class bookings in some world regions have bounced back to around ...
Latest News
The government has further extended protection from rent enforcement activity until the end of the ...
Latest News
Town Sports International – which operates a raft of brands, including the New York Sports ...
Latest News
Wearable tech firm Formsense has secured a technology partnership with an inter-interdisciplinary team of researchers ...
Latest News
Les Mills has launched a trio of digital solutions to help fitness operators shift towards ...
Latest News
Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating ...
Latest News
COVID-19 has changed the world as we know it – and the fitness industry with ...
Latest News
PureGym has secured a £100m cash injection from shareholders to help deal with both the ...
Latest News
Organised fitness, sports and other leisure activities (including swimming) can continue despite the introduction of ...
Latest News
A study by researchers at Emory University in the US has shown how exercise can ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Myzone kicks off #WorkOutToHelpOut campaign
In response to the UK government’s Eat Out To Help Out scheme, Myzone has launched the Work Out To Help Out campaign.
Featured supplier news
Featured supplier: Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Supplier Showcases
Supplier showcase - Digital gym floor
Supplier Showcases
Supplier showcase - Positive feedback
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Fitness Software
FunXtion International BV: Fitness Software
Locking solutions
Monster Padlocks: Locking solutions
Design consultants
Zynk Design Consultants: Design consultants
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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